what authors earn

Why Writers Must Self-Publish Their Books

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This post, by Joel Friedlander, originally appeared on his The Book Designer site on 12/2/13.

In yesterday’s New York Times there was an opinion piece by Gary Gutting, a professor of philosophy at the University of Notre Dame. Here’s a quote:

“Even highly gifted and relatively successful writers, artists and musicians generally are not able (to) earn a living from their talents. The very few who become superstars are very well rewarded. But almost all the others—poets, novelists, actors, singers, artists—must either have a partner whose income supports them or a ‘day job’ to pay the bills. Even writers who are regularly published by major houses or win major prizes cannot always live on their earnings.”
— New York Times, The Real Humanities Crisis

You know this is true as well as I do, and it speaks to several larger truths:

◾ the low regard most creative artists who are not “superstars” generally command in our society

◾ the lack of leverage most creatives have in dealing with corporations who license their work

◾ the disempowerment of writers who are not “bestsellers” and who, by and large, are poorly compensated for their work

Stable jobs with dependable income involve helping the wheels of commerce keep turning, or unavoidable occupations like road building and health care.

But try making a living as a poet, a writer of histories, a novelist, a short story writer, a playwright, or any kind of writer whose work isn’t essential to making a living, and you better not give up that day job.

We don’t need to comment on the values this reality expresses, but we do have to deal with the consequences.

Now, with all the new tools of publishing, we can take a bigger role in our own publishing careers than ever before.

 

Self-Publishing Today

Talking to authors—and especially authors who have already been published by big traditional publishers—you can see the excitement and anticipation when this subject comes up.

 

Click here to read the rest of the post on The Book Designer.

 

Just A Standard Contract…

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This post, by Alex Adsett, originally appeared on Writers Victoria on 12/13/13. Note that while the author is Australian and what she covers here are standard publishing contract terms from Australian publishers, much of what’s there matches the standard boilerplate in an American commercial publishing contract as well.  It’s a particularly noteworthy read for anyone who intends to sell foreign publishing rights.

I often have authors approach me for publishing contract advice with the almost sheepish disclaimer “this looks pretty standard”, with the usual follow up, “so it will probably be alright”.

I always want to ask, “how do you know?”, and unless you are an author who has done their research or published before, do not just trust that every publisher will send a contract that complies with industry norms. Even if the publisher tells you it is a standard contract, they (a) might be fibbing, but also (b) might be wrong. Just because it is perhaps that publisher’s everyday contract, does not mean it is in accordance with the broad industry standards that authors should expect to receive.

I am not blaming the publishers (except the fibbing ones) as many operate within their own bubble, and even if they wanted to, government regulations frown on any commercial competitors getting together to set commercial terms. So here are some of the key “standards” that are broadly accepted as the base commercial terms across the Australian publishing industry, and what every author should know before negotiating their publishing contract:

– 10% RRP print royalty. It is standard for the publisher to pay 10% royalty based on recommended retail price (Note: RRP is very different to net receipts) on all print editions (including the subsequent paperback edition that will go on to backlist for decades).

 

Click here to read the rest of the post on Writers Victoria.

 

Top Seven Reasons To Self-Publish

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This post, by Mari Selby of Selby Ink, was originally published on The San Francisco Book Review site on 12/5/13.

When Selby ink was founded 15 years ago publishing a book followed a routine process: You started by calling agents and editors who most likely told you to send them a query letter. Next step was usually a book proposal (if they were interested), plus a few sample chapters. Then the waiting game started, usually ending with disappointment. On the other hand, the option to self-publish was there, but it had a certain stigma…like your book wasn’t good enough for a “real publisher”. And eBooks were unknown!

When we see the sales figures for a self-published book like The Shack we realize that times have changed. Today self-publishing is not only popular, but often it’s the preferred publishing path of many respected authors. As long as your book is professionally produced, with an eye-catching cover and compelling content, you can directly compete with any bestselling author.

Thinking about publishing your book in the New Year? Here are my seven best reasons to self-publish your book:

1. Timing: Traditional publishers work on a long production cycle, they often plan a year to a year and a half—or even longer—to get a book out. As a self-publisher you can do it in a fraction of that time. It’s your material, your career move – you can take control of when you want to publish.

2. You Just Might Strike It Rich: Self-publishing offers the potential for huge profits. No longer do you have to be satisfied with the meager 5 to 15 percent royalty that commercial publishers dole out. When you use creativity, persistence, and sound business sense, money is there to be made. Most publishers require their authors to do their own promotion, why not self-publish and earn a 40 – 400% margin? If your book becomes a hit, publishers will come calling and give you the upper hand in negotiations.

 

Click here to read the rest of the post on The San Francisco Book Review site.

100% of Independent Publishers Who Do This Will Sell More of Their Work

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This post, by Sean Platt and Johnny B. Truant, originally appeared on Copyblogger on 12/5/13.

Most independent authors and content creators aren’t thinking in terms of building product funnels when they write their books and stories.

That is a mistake.

Whether you’re writing fiction or nonfiction, smart writers who know how to build their catalog around funnels will always make more money directly with their words than writers who publish their work using the old “hope and pray” business plan.

Here’s how you do it.

 

Be a smarter publisher

We wrote for our own sites and blogs like Copyblogger for years — about business, entrepreneurship, marketing, you name it. But we both made a major shift during 2012 and 2013, and we spent the last year writing and publishing 1.5 million words of fiction through our company Realm & Sands.

In the two years since Copyblogger ran this post about serialized fiction, Sean has also published another two million words at his other company, Collective Inkwell, with David Wright.

But none of those millions of words were left to sell based on chance.

We wanted to make our full-time livings as authors — and since have — so we opted for something more certain.

Our words are our art, yes. But once those words are scrubbed in the editing process, they became products for sale. And what do smart marketers do with products? Well, if they want to sell any of those products, they arrange them into funnels.

Each week, we host the Self Publishing Podcast. In a year and a half of our show, the most frequently visited topic is how to build funnels.

Why?

Because applying proven marketing principles to independent authorship is how successful indie publishers turn a “luck of the draw” marketplace into a sound enterprise with a stable income source.

In our opinion, putting your work into product funnels is the very best (and most important) thing an author can do to increase sales … assuming you’ve created an excellent and professional-looking family of products.

Ready to sell some books? Well then, let’s take a look at “Funnels 101,” starting with exactly what they are and why you should care.

 

What is a funnel and why does it matter?

 

Click here to read the rest of the post on Copyblogger.

 

What Does It Cost To Self-Publish?

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This post, by Sue Collier, originally appeared on Self Publishing Resources on 7/23/13.

Although it is possible to self-publish for a very small amount of money—have friends edit your manuscript, do your own interior layout, design your own cover, upload the files to a POD printer and/or ebook service—the reality is that by self-publishing, you are essentially launching a new business. And publishing a professional-looking, high-quality book will cost you some money.

So what can you expect spend for a book that looks as good and reads as well as the trad published stuff on the shelf next to it? Well, let’s say we have a 65,000-word manuscript in the self-help genre (nonfiction); there are no images, but several different levels of headings and a few tables that need to be created.

 

Editing

Every writer needs some kind of editor. Even if your sister-in-law’s cousin’s neighbor’s father was a former college professor and has offered to read your manuscript for free, I recommend you still hire a pro. As an editor myself, I have edited plenty of works written by academics—and other very smart people—who are awful writers and probably even worse editors.

You can expect to pay a minimum of $1,200 for a professional copy edit of a manuscript of that size. You might be able to find an editor who does it for a bit less and who probably has less editing experience. You can also expect to pay a lot more, depending on the level of editing required, anywhere from $2,600 and on up to several thousand dollars, depending on the experience of the editor. I’ve read some people estimate a developmental edit at $18,500, but that does seem quite high to me.

 

Interior layout

 

Click here to read the rest of the post on Self Publishing Resources.

 

Are #Indies Getting Clobbered by Big Name E-book Discounts?

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This post, by Toby Neal, originally appeared on her blog on 12/4/13.

I think we are. And, it’s a great time to be a reader and shopping for e-books!

The DOJ price-fixing case with Apple and the Big 5 publishers was settled awhile ago, but September was when Amazon began really discounting big name books. I get several email lists of discounted books daily in my inbox, and I’ve been agog to see big names like Janet Evanovich, Louise Perry, Michael Connelly, Patricia Cornwell and most recently, Donna Tartt’s Goldfinch, one of the Best Books of 2013, going for 2.99 or less.

I’ve bought more books than ever. More books than I should—but who can resist stockpiling these gems for a rainy reading day? I got the entire Game of Thrones set for around fifteen dollars! *goggle* If there’s ever a Zombie Apocalypse, I’ll be holed up in my bunker with all my ebook treasures, reading until the battery runs out!

Many of these have been older titles, but in preparing for Christmas, Barnes and Noble and Amazon seem to be pulling out all the stops and there’s no book whose price they won’t slash.

And in September, my sales went to half of what they’d been. They’ve stayed at half what they’d been in spite of doing active marketing, ads on Kirkus Reviews, giveaways, promos in those same lists I get in my email inbox, and launching two new books.

It’s like being the wimpy kid at the beach in that old commercial from the comics, getting sand kicked in your eye. Cheaper pricing was our advantage as indies.

I predicted this would happen in this blog post. In fact I’m surprised it took this long to happen. I’ve been asking around to other indies and they’re reporting similar dismal sales. So what can we do?

I’m going to keep doing what I’m doing, and diversify. Here are some ideas to try:

 

Click here to read the rest of the post on Toby Neal’s blog.

 

Quitter, Quitter

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This post, by J.A. Konrath, originally appeared on his A Newbie’s Guide to Publishing on 10/13/13.

I was on Kindleboards reading about the reaction to my last blog post where I shared my numbers.

During the discussion, someone brought up all the writers who have given up. It reminded me of a blog I wrote back in 2005, called Quitting. It’s worth reading. Go do it. You might also want to check out the comments, because I drop a lot of my philosophy about what it takes to succeed. Keep in mind, when I wrote this, I was netting about $25k a year writing.

I realize some may consider that successful, but it wasn’t enough to satisfy me. And it’s a big part of the reason I kept working my butt off.

I can now earn $25k in two weeks, or sometimes in a single week.

So, has my attitude changed since 2005? Do I think differently now?

I’ve said for years now that ebooks are forever, and forever is a long time to find your audience. It took me twenty years, from writing that first novel to making good (not great) money.

Are you willing to work for twenty years without pay? Without success (whatever your definition of success is)? Are you willing to keep at it, keep trying, keep learning, keep experimenting, when you may not have anyone to encourage you but your dog?

 

Click here to read the rest of the post on A Newbie’s Guide to Publishing.