why go indie

A Manifesto For The Future Of The Book

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This post by Tom Abba originally appeared on Futurebook on 8/27/15.

How easy it is to keep replicating the same old same old. Want to stop replicating print in digital? “Lock your marketing department away for six months,” advises narrative theory specialist Tom Abba in today’s manifesto. Lamenting, as do many others, the “books under glass” disappointment of most ebook efforts to date, he writes: “Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities.” We should, he tells us, take better advantage of “this chance for change, for real disruption.” — Porter Anderson

This is not good enough.

Repeat after me.

This.
Is.
Not.
Good.
Enough.

What are we building? What is it we’re making?

The best we have are books under glass, enhancements with video and clicking and audio. Imprisoned and ridiculed and not what was promised. 

The book is not dead. Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities. This chance for change, for real disruption.
Repeat after me.

This.
Is.
Not.
Good.
Enough.

Digital is different and digital’s new.

It’s going to break you, or it’s going to ignore you (as it’s already done). If you don’t engage it, nothing will follow. It can remake your business, but only if you let it.

 

Read the full post on Futurebook.

 

The Creative Apocalypse That Wasn’t

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This article by Steven Johnson originally appeared on The New York Times Magazine site on 8/19/15.

In the digital economy, it was supposed to be impossible to make money by making art. Instead, creative careers are thriving — but in complicated and unexpected ways.

On July 11, 2000, in one of the more unlikely moments in the history of the Senate Judiciary Committee, Senator Orrin Hatch handed the microphone to Metallica’s drummer, Lars Ulrich, to hear his thoughts on art in the age of digital reproduction. Ulrich’s primary concern was a new online service called Napster, which had debuted a little more than a year before. As Ulrich explained in his statement, the band began investigating Napster after unreleased versions of one of their songs began playing on radio stations around the country. They discovered that their entire catalog of music was available there for free.

Ulrich’s trip to Washington coincided with a lawsuit that Metallica had just filed against Napster — a suit that would ultimately play a role in the company’s bankruptcy filing. But in retrospect, we can also see Ulrich’s appearance as an intellectual milestone of sorts, in that he articulated a critique of the Internet-­era creative economy that became increasingly commonplace over time. ‘‘We typically employ a record producer, recording engineers, programmers, assistants and, occasionally, other musicians,’’ Ulrich told the Senate committee. ‘‘We rent time for months at recording studios, which are owned by small-­business men who have risked their own capital to buy, maintain and constantly upgrade very expensive equipment and facilities. Our record releases are supported by hundreds of record companies’ employees and provide programming for numerous radio and television stations. … It’s clear, then, that if music is free for downloading, the music industry is not viable. All the jobs I just talked about will be lost, and the diverse voices of the artists will disappear.’’

The intersection between commerce, technology and culture has long been a place of anxiety and foreboding. Marxist critics in the 1940s denounced the assembly-line approach to filmmaking that Hollywood had pioneered; in the ’60s, we feared the rise of television’s ‘‘vast wasteland’’; the ’80s demonized the record executives who were making money off violent rap lyrics and ‘‘Darling Nikki’’; in the ’90s, critics accused bookstore chains and Walmart of undermining the subtle curations of independent bookshops and record stores.

 

Read the full article on The New York Times Magazine site.

 

On Established Authors Singing The Praises Of Self-publishing

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This post by Alan Baxter originally appeared on his Warrior Scribe site on 6/1/15.

Let me start this piece with the following: I have no problem with any method of publishing. Whatever works for you and gets you the results you want is great. I’m a hybrid author – I’ve self-published in the past, I still self-publish a small amount and nowadays I’m mostly traditionally published in both big and small press. This is not about criticising any particular path to publication.

Okay?

Good. Glad we’ve got that covered. What I do want to talk about is a thing I’ve seen a lot of lately, most recently in this article by Harry Bingham. There have been several of these things, (Konrath is the feral posterboy for the movement – search him up yourself if you’re interested) but in a nutshell, the case they’re stating is this:

The great machine of publishing is constantly morphing and moving on, but we’re now in the era of self-publishing and that’s the way forward for everyone. They cite their own recent successes as evidence.

Now, self-publishing is in a huge renaissance and it is a great way forward for many people. But these authors going on about how they’re leaving the behemoth of traditional publishing for the clear, honest waters of self-publishing success are being disingenuous at best and wilfully ignorant at worst.

 

Read the full post on Warrior Scribe.

 

New Struggles in Self-Publishing

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This post by David Farland originally appeared on his site on 6/23/15.

I hesitate to mention problems with self-publishing. In some genres, such as romance or self-help books, the industry is doing great. But for those who are trying to sell fiction, it seems that the markets are contracting, and it appears that things will go from bad to worse.

If you’ve been self-publishing for the past few years, you probably remember the good old days. For example, a few years ago I put my novel The Golden Queen up as a free e-book for a week and forgot about it. I was going to mention on my social media what I had done, but seriously got busy with something else. Three days later, I got an email from someone who said, “Why don’t you take your free e-book down and let someone else have a shot at the #1 spot.” I’d given away 15,000 copies in three days, and had sold thousands of dollars in inventory on the other two books in the series.

Today, even getting readers to look at a free book is nearly impossible. People have seen so many promotions for bad books that they stay away in droves. In this past year alone, I’ve read that nearly three million e-books were created, and another three million are anticipated this year. With so much “white noise,” how is a good author to be heard?

 

Read the full post on David Farland’s site.

 

Kindle Scout

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This post by Polly Iyer originally appeared on The Blood-Red Pencil on 5/20/15.

My book, Indiscretion, has been on Amazon’s Kindle Scout program for an entire week as of today. It’s been on and off the “Hot and Trending” list, which I guess is natural. This is measured by how many people read the sample and nominate my book during a thirty-day period. I’ve done some promotion, but there’s a fine line between promo and overkill. I try to be cognizant of where that line is. That said, self-promotion has never been an easy fit for me.

So what is Kindle Scout, you ask? This is from the Kindle Scout website:

“Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.”

Bloggers have debated the pros and cons of the program. From my point of view, the answer depends on where you are in the publishing world. I’ve self-published seven books with Amazon. The difference with Kindle Scout, besides the nice advance, unheard of for an indie writer, is the strength of Amazon’s marketing that I wouldn’t get otherwise.

 

Read the full post on The Blood-Red Pencil.

 

Publishing’s Digital Disruption Hasn’t Even Started

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This post by Gareth Cuddy originally appeared on Digital Book World on 4/23/15.

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Imperceptible, invisible almost, but it was there at the London Book Fair this year—publishers quietly clapping each other on the back and breathing a collective sigh of relief: Phew, thank goodness that ebook thing is over. Now let’s get back to real publishing.

I’m being a little facetious, of course. But this year’s trade show did see a genuine departure from the maelstrom of anxiety and excitement over the rapidly developing digital market that has dominated the last few fairs.

Most publishers seem to believe the worst is now over, that the industry has survived an inconvenient tsunami warning that turned out to be nothing but an unseasonably high tide.

But is the industry blind to the coming tempest? I certainly believe so.

The music industry thought that disruption was over by 2011 when their sales began to recover somewhat. Despite digital units accounting for 64% of music sales, the consensus was that the market had stabilized and was back to business as usual. Then in 2011 a Swedish start-up called Spotify launched in the U.S. After only four years in the mainstream, it now has over 15 million subscribers  and 60 million active users. The Spotify business model has truly disrupted the music industry, with artists now looking at nontraditional ways of generating sales other than records as their staple income.

Any parallels for authors and books here?

 

Read the full post on Digital Book World.

 

Keep Your Options Open

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This post by Allan Leverone originally appeared on Kill Zone.

My first book was published a little over four years ago, in February 2011. You may remember that as the chaotic period when the self-publishing phenomenon really broke through and turned the traditional publishing model upside down.

Between December 2009, when I signed my first contract, and February 2011, those changes swept through the industry. One result of everything going on was that I suffered a unilateral modification in contract terms by my publisher—changing the agreed-upon format of my upcoming release from mass-market paperback to ebook-only—a change that forced me to reconsider signing in the first place.

My debut novel hadn’t even been released yet and I was already questioning my decision to sign that first contract.

Should I hire an attorney and attempt to force the publisher to abide by the original contract terms? Should I demand they return the rights to my book based on breach of contract? Or should I suck it up and accept the change?

Eventually I chose the third option and the book was released almost a year later, and I was left with the challenge faced by all authors not named King or Patterson or Grisham.

How the hell was I going to attract readers to a book offered for sale by a virtually unknown writer?

 

Read the full post on Kill Zone.

 

How I Became An Indie Author: Helen Harper

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This article by Helen Harper originally appeared on the ALLi self-publishing advice blog on 3/4/15.

It Shouldn’t Happen to an English Teacher

Everyone makes mistakes. Career-wise, one of my biggest was to step into a temporary Deputy Head position at the international school where I was teaching English. Five years ago it was a small start-up, and I took the job knowing that I’d have to retain all my responsibilities as head of department, as well as teaching, and the new requirements of senior management. The upshot was that for eight months, I didn’t have a day off. I worked weekends, holidays, evenings … all I did was work. And by the time May rolled around, I was burnt out and had nothing left to give. I needed something else.

 

Bored? Then Write a Novel…

There was nothing I wanted to watch on television. I’d been working so hard that I had few friends. And I couldn’t find any books I wanted to read – so instead I wrote my own.

Every evening I’d come home, grab a bite and write. I didn’t tell a soul about it. I was lost in the fantasy world of Mack Smith, a young woman living with a pack of shapeshifters in rural Cornwall. It was a little bit like being a superhero. By day I taught English, and by night I transformed into a crime-fighting, ass-kicking heroine! Sort of, anyway.

 

Read the full article on the ALLi self-publishing advice blog.

 

Do Publishers Deserve to Exist?

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This post by Peter Ginna originally appeared on his Dr. Syntax blog on 10/24/15.

This week’s screed against book publishers comes from Matt Yglesias at Vox.com, who proclaims, “Amazon is doing the world a favor by crushing book publishers”–a headline that shouts clickbait but fairly reflects his piece. Yglesias, whose work I have often admired, notes that he’s the child of two authors and has published a book himself, so his hatred seems to be honestly earned. Writing of the “fundamental uselessness” of publishers, he says they are going to be “wiped off the face of the earth soon” by Amazon “and readers will be better for it.”

Book-business types rolled their eyes at Yglesias’ hostile tone and ignorance of some key facts, but I saw it cited as smart and “thoughtful” by a number of media people and others who I’d have hoped would know better. So at the risk of repeating points that have been made many times before (but seem still to be widely un-apprehended), maybe it’s worth briefly reminding ourselves just how publishers do add value in connecting writers and readers. So, pace Matt Yglesias, here are some of the services publishers perform.

Curation. The function of choosing what work is most worth presenting to readers is derided by some as a retrograde, “elitist” notion. Why should publishers appoint themselves as selectors of what people ought to read, when everybody can put their work online and let readers judge for themselves?

 

Read the full post on Dr. Syntax.

 

Teenager’s 10 Steps To Become Successfully Self-Published

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This editorial by Aaron Ozee originally appeared on Publishing Perspectives on 2/19/15.

Aaron Ozee, a prolific 18-year-old self-published poet, offers his sometimes unorthodox methodology for becoming a bestselling author.

When a writer gets the initial idea that their work is valuable enough to see the light of day and deserves public attention, that is when everything gets seriously tricky. Traditional publishing is a very attractive yet competitive method of releasing a book into the marketplace, especially since there are a limited number of manuscripts actually accepted annually by publishing houses. Most manuscripts that are submitted for review are tossed away into the black abyss of a cold file cabinet with no assurance that they will ever crawl to the surface again.

Feeling sad yet? You should be.

Though it is almost impossible to get anywhere by reserving your publication for a high-priced review and potential consideration by a literary agent, it does not mean the end of all things written. Self-publishing, the best alternative to traditional publishing, is the way to go, specifically because it is inexpensive, and in some cases, completely free and can easily be controlled by the author as the process begins to unfold. Now, self-publishing may be a fantasy to aspiring writers, but it can usually be confusing to those who have never had experience in taking that route to the top.

I published my first book when I was only 15 years old and in the following 4 years published another 8, became a bestselling author at the age of 17, translated my works into 6 foreign languages, made my publications available for purchase in 100 different countries and territories worldwide, and became perhaps the youngest bestselling American poet.

 

Read the full editorial on Publishing Perspectives.

 

5 Self-publishing Truths Few Authors Talk About

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This post by Dylan Hearn originally appeared on his Suffolk Scribblings site on 1/5/15.

One of the hardest thing to watch on social media is an author, usually a debut author, getting excited about their upcoming book launch and knowing they are about to get hit around the head with a hard dose of reality.

They’ve done the right things, built up a twitter or Facebook following, blogged about the book, sent copies out for review, told all their friends about the upcoming launch, pulled together a promo video and graphic, maybe taken out some adverts. The first few days after launch are filled with excited tweets, mentions of early positive reviews and chart rankings. Then, after a few days, maybe a few weeks, the positive tweets stop and an air of desperation sets in as the reality of life as an indie author hits home.

Part of the problem is that the authors most vocal on social media are those that have already seen self-publishing success. They got in early, made names for themselves through talent, hard-work and persistence, and are happy to spread the gospel of the new self-publishing utopia. They are telling the truth, from their perspective, but for the vast majority of authors the picture is very different. This doesn’t mean it’s impossible to find success with your debut novel, just that it’s rare – and with changes in the market, becoming ever more so.

In order to provide some balance, below are 5 truths I, and many other self-published authors, have experienced. This hasn’t put me off from a writing career, and shouldn’t put you off either, but at least you will be going in with your eyes open.

 

1 You need talent to succeed but it’s no guarantee

 

Read the full post on Suffolk Scribblings.

 

The Self-Curating (Mostly Indie) Slush Pile

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This post by JH Mae originally appeared on IndieReader on 2/4/15.

These days, self-publishing doesn’t necessarily mean your novel will wither and die, unread, on the digital and real life bookshelves. Books with polished writing, a compelling voice, eye-catching covers, promising sales numbers and an author with a decent reader following may be destined for great things. Meaning a traditional book deal.

With so many indie titles released every day, the pool of authors has become something of a resource for literary agents eager to unearth new talent and sign the next breakaway bestseller – and a testing ground. “Traditional publishers let the indie market experiment, then they swoop in and try to grab what has worked,” said literary agent Evan Marshall with the Evan Marshall Agency. “When a (book) is of high quality, the attention and popularity naturally come with it.”

The main indicator is sales rankings, which creates a “slush pile that is self-curating,” added Laurie McLean, a partner at Fuse Literary Inc. Basically, if the numbers just aren’t there and the book isn’t making waves in the indie market, it likely won’t stand a chance in the traditional one, either, added Andrea Hurst, literary agent with Andrea Hurst & Associates.

 

Read the full post on IndieReader.

 

Why Traditionally Publish? A Response To A Comment

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This post by Chuck Wendig originally appeared on his terribleminds site on 1/19/15.

So, the other day I said something about how in publishing no real debate exists and hey isn’t it super-nifty that we have lots of options and all options are equal and valid in the eyes of WRITING JESUS and I dunno, I probably said something else but I tend to fade out.

One such comment on that post was the following, by addadinsane:

You think that’s just vanity publishing? There’s no difference between how much work you have to do in marketing whether you’re trad published or self-published. The only authors that get a marketing budget nowadays are the huge sellers. (Even my friend who is A-list doesn’t get one – he’s still not big enough.)

It was funny, I was on a panel a couple of months back with a bunch of traditionally published authors and someone in the audience brought this up, said to me “But don’t you have to do all the marketing yourself?” So I turned to the other five panellists and said “Hey guys, how much marketing do you have to do?” Answers ranged from “Loads” to “All of it”.

And trad publishers take a lot more than 50%. One wonders what for.

I’m all in favour of “no debate” but I think people should be accurately informed about the truth of traditional publishing rather than looking through rose-tinted spectacles. Then they can make an informed decision.

Frankly I don’t know why anyone goes trad published to be honest. The only reason I’ve heard recently is that they want to be a “proper” author. And if that isn’t vanity, I don’t know what is.

And I wanted to respond to it. But I started to write up my response and found it too long for a mere paltry comment, and figured, hey, well, I’ll take up some oxygen at the blog, proper.

 

Read the full post on terribleminds.

 

The Self-Publishing Sky is Not Falling

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This post by James Scott Bell originally appeared on The Kill Zone on 1/11/15.

Toward the end of last year a meme started to develop, asserting that the salad days of self-publishing are over. Only spotty hors d’oeuvres remain. One blogger put it this way:

I’ve been luckier than many Indie writers. I heard the complaints about falling sales, but for a time I hung in there, made more money every month than I had the previous month. But then the other shoe dropped and my royalties, rankings and readership tanked. New readers are not discovering me as they’ve done for years. I can’t ignore reality. Things might pick up, but I doubt it. And I’m not taking any chances.

Much of this despair was drummed up because of what many authors experienced in the Kindle Unlimited program. Indie superstar H. M. Ward had this to say:

Ok, some of you already know, but I had my serials in [KU] for 60 days and lost approx 75% of my income. That’s counting borrows and bonuses. My sales dropped like a stone. The number of borrows was higher than sales. They didn’t compliment each other, as expected.

Kristine Kathryn Rusch, one of the more astute observers of the writing biz, wrote that the “gold rush” is over, and that 2014 became “The Year of the Quitter.”

 

Read the full post on The Kill Zone.

 

Smashwords Year in Review 2014 and Plans for 2015

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This post by Mark Coker originally appeared on the Smashwords blog on 12/31/14.

Each year I provide Smashwords authors and publishers a review of our progress in the year as well as hints of our plans for the coming year. So here goes.

2014 marked another exciting year for Smashwords as we create new ebook distribution tools and capabilities that give our authors and publishers a competitive advantage in the marketplace.

If you’re new to Smashwords, a brief introduction to Smashwords is in order.

I founded Smashwords in 2008 to empower writers to become professional self-publishers. I wanted to transfer the power of publishing from publishers to authors. Back in 2008, large publishers controlled the printing press, the knowledge of professional publishing, and the all-important access to retail distribution. Publishers had the power to determine your fate as an author. No more. I wanted to make authors the captains of their own destiny.

Over the last six going on seven years, Smashwords introduced our free ebook printing press, Meatgrinder, which made it possible for any writer anywhere to publish an ebook in minutes; we opened distribution for the first time to major retailers and library partners that were previously inaccessible to self-published authors; we developed sophisticated yet easy-to-use publishing tools that help writers and small indie presses publish with pride and professionalism; we worked to actively educate our authors and publishers how to leverage best practices to publish with greater success; and we’ve been fierce (but friendly!) advocates for the rights and long term interests of the indie author community.

We exist to serve our authors and publishers, and we serve you by developing tools and relationships that help you publish faster, smarter and more effectively. Our time-saving tools help you spend more time writing and producing and less time managing multiple upload platforms.

In the years since we launched, Smashwords has grown to become the world’s largest distributor of self-published books. To the extent we’ve been successful is entirely thanks to the continued support of the authors, publishers and retailers we serve. You’re running a business, and we realize you work with Smashwords by choice, not by necessity. Through continuous improvement of everything we do, we will always work to earn and deserve your continued business, trust and partnership.

So let’s take a look at our progress for the year.

 

Read the full post on the Smashwords blog.