why go indie

Not Drowning But Waving

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This post by Jonny Geller originally appeared on The Bookseller on 5/22/12, but its content is still surprisingly on-point.

I recently read a good début novel entitled The Lifeboat by Charlotte Rogan (not my client, so relax, I’m not pitching). A ship has sunk and the survivors are packed in a lifeboat, vying for control. Without a clear idea that they will see land again, they are jostling for a good spot on the boat. You can see where I’m going with this.

It feels like a gust of wind has come along and shoved everyone in the publishing industry into one spot on the lifeboat. The storm has abated and the seas seem calm, but we are all sitting in the wrong place, next to people we didn’t think we would be, or should be, nudging against. We have to work out who we are now. The morning after the disaster, we have woken up on the lifeboat with new objectives:

» The publisher. Now seeking “a direct relationship with the consumer”—a euphemism for “they are going to sell books directly”.

» The bookseller. Now seeking “a localised, niche, customer-driven service”—a euphemism for “they are sick of the huge returns and so [are] now going to stock lots of titles but not many of each of them”.

» The agent. Now seeking to “create a 360˚ vision for his/her clients”—a euphemism for “they now do everything: publicise, edit, organise talks and even publish”.

» The author. Now seeking “a more equal partnership with all elements of the chain”—a euphemism for “they are sick of being treated like a disposable commodity”.

 

Click here to read the full post on The Bookseller.

 

Declarations and Forecasts of Great Change in the Book Business Need Specificity to be Useful and Often Do Not Provide It

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This post by Mike Shatzkin originally appeared on his The Shatzkin Files blog on 3/4/14.

A recent post here that incited a long comment string and another on FutureBook that was quite unrelated from the estimable Brian O’Leary have helped me formulate some thinking which I hope can be helpful in evaluating any “Great Change” post that arises about publishing. And they do, indeed, arise often.

O’Leary’s post builds on a theme he is persistent about pursuing, which is that communication, which in his writing seems to conflate with publishing, is moving to a linked-and-continuous conversation rather than a set-content-package (like a book or a magazine). The post suggests that the “books”, such as they are, will emerge from the conversations.

This recalls for me a comment I heard a few years ago from the father of digital publishing, David Worlock. David told me, “surely, in time, the number of books created within the network must exceed the number of books created outside the network”. By “network”, David meant “Internet”.

I don’t know how long “in time” was intended to be in David’s mind, but I figured “decades”. And in that time frame, I agree.

The other long-ago wisdom I keep recalling as I read predictions about our digital reading future is what was always said by Mark Bide when we began our “Publishing in the 21st Century” conferences for VISTA (now Publishing Technology) in the 1990s. Mark always reminded the audience that “book publishing is many different businesses” so that everybody would keep in mind that what we said about trade might not apply to sci-tech and what we said about books for lawyers and accountants doesn’t apply to publishers of college textbooks. What brought everybody together was the form of the “book”, which was already then a weak unifying principle for what were really many very different businesses.

 

Click here to read the full post on The Shatzkin Files.

 

The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction (Part 2 of 3)

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This post by Dana Beth Weinberg originally appeared on Digital Book World on 12/4/13. Click here to begin with Part 1 in the same series, by the same author, also on Digital Book World (post will open in a new window or tab).

In the writers’ groups I attend, self-publishing is a touchy issue. I know a number of writers who served their time in the trenches, writing and submitting and rewriting and resubmitting their work over and over again to agents and publishers before that one magical “yes.” It’s not unusual to meet a writer who tried to get published for ten years or more before winning a publishing contract. These writers have overcome significant odds, and they are rightly proud of their achievements. In the same group, there are a number of writers who haven’t yet broken into traditional publishing or haven’t even tried but who have decided to self-publish. Some don’t have the war stories and battle scars from trying to break in, while others do. Despite not having the traditional publisher’s stamp of approval, all of them are also proud of their achievements and expect equal consideration as published authors. It might be easy for the traditionally published authors to maintain their sense of superiority over self-published authors (and, thus, their sense of comfort that they had done the right thing all those years that they waited and tried) were it not also for the token members of the group who have self-published and made a lot of money at it.

Is self-publishing an amateurish endeavor, a means of sharing stories, a strategic move in a writing career, or an entrepreneurial activity? In Part 1 of this blog, I examined the top priorities of the nearly 5,000 authors who responded to the 2013 Digital Book World and Writer’s Digest Author Survey in relation to whether and how they have published their work. Now I turn my attention to the differences in writing productivity for the four different types of authors identified in the survey: aspiring authors, self-published authors, traditionally published authors, and hybrid authors with a combination of self-published and traditionally published works.

The necessary ingredient to success in a writing career is actually writing. So how do our various types of authors stack up in terms of manuscripts completed, whether published or unpublished?

 

Click here to read the full post on Digital Book World.

Click here to read part 3 in the same series, by the same author, also on Digital Book World. (post will open in a new window or tab).

 

Writing—So Easy a Caveman Can Do It

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This post by Kristen Lamb originally appeared on her site on 3/7/14.

Recently a Facebook friend shared a post with me regarding Indie Musicians versus Indie Authors. It appears our culture has a fascination and reverence for the Indie Musician whereas Indie Authors face an immediate stigma. We authors have to continually prove ourselves, whereas musicians don’t (at least not in the same way). My friend seemed perplexed, but to me it’s very simple.

We’re not even going to address the flood of “bad” books. Many writers rush to publish before they’re ready, don’t secure proper editing, etc. But I feel the issue is deeper and it reflects one of the many challenges authors face and always will.

People give automatic respect to a musician because not everyone can play an instrument or sing. Simple. It’s clear that artist can do something many cannot.

As writers, we have an insidious enemy. People believe what we do is easy. If we are good writers, we make it look effortless. I recall being a kid watching the Olympics. The gymnasts made those handsprings look like nothing. Being four years old, I dove in…and broke my arm…twice (because I’m an overachiever that way).

The blunt truth is everyone has a story to tell. They do. Every life can be fascinating in the hands of a skilled author. Every idea can be masterful in the hands of a wordsmith. Ah, but the general public assumption is that the only thing standing between them and being J.K. Rowling is merely sitting down and finishing the story. Many believe that, because they’re literate and have command of their native language that they can do what we do.

 

Click here to read the full post on Kristen Lamb’s site.

 

The Business Rusch: Addendums, Rights Grabs & Agents (Yet Again)

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This post by Kristine Kathryn Rusch originally appeared on her site on 9/25/13.

Recently, I got e-mail from another career writer, talking about a rights grab from a traditional publisher. I saw the document in question; it’s egregious. I do not have permission to talk about this particular document nor would I, since it’s proprietary, but it’s the kind of document I’ve seen at least six times in the last two years.

These documents are addendums to publishing contracts. Since the rise of e-books, publishers have issued the addendums frequently and often en masse.

Before I go further, let me remind you that I am not a lawyer nor do I play one on TV (or in internet videos, for that matter). I have opinions about legal matters as they pertain to publishing, based on thirty-some years in the business on almost all sides of the business, but I am not an authority on this topic nor does anything in this blog substitute for legal advice.

Got that?

Okay.

Once signed, addendums to contracts become part of the contract. All well-written addendums have language that explains the addendum’s relationship to the contract. For example, the addendum might say something like “nothing in this addendum will supersede the terms previously granted in the contract.”

Or, as I’m seeing in all these publishing addendums, they’ll have clauses that say things like “if there is a conflict between a term that is specifically defined in this addendum and a definition of the same term is in the contract, then the definition specified in the addendum governs.”

In other words, the addendum will not only become part of the contract; it will make parts of the contract null and void.

Some addendums I’m seeing are pretty straightforward. They grant e-rights to contracts so old that ebooks did not exist when the contract was signed. Those addendums generally add the ebook information, how the royalties will be calculated, how ebooks are defined—basically the same stuff that would be in a contract if it were signed in 2013 instead of 1983. I know a lot of you traditionally published career writers have signed addendums like these—and many of you have refused, keeping the e-rights for yourself.

That’s all well and good, and is typical business.

But the addendums I’m writing about today are rights grabs.

 

Click here to read the full article on Kristine Kathryn Rusch’s site.

 

Is #Indie Publishing Worth It? Would I Do It Again? A Tell-All.

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This post by Toby Neal originally appeared on her site on 2/13/14.

Perhaps because of the recent brouhaha in the blogosphere due to my hero Hugh Howey’s continued pioneering, this time in bringing full disclosure numbers via AuthorEarnings.com that paint a very different picture than traditional publishing would have us know, yesterday I heard from a talented writer who used to work in my former agent’s office. This person knew my writing from the get-go. She knew how hard the agency worked to sell my book series, and she had to find another job when my agent retired in frustration in 2011. She has continued to write herself, and watch my career as someone who has seen it from that very first version of Blood Orchids, that, while needing a complete rewrite, had enough promise to attract her boss. Spurred by the Authorearnings disclosure, and “on the fence” herself about which way to go with agent interest in her work, she wrote me a series of questions to help her decide whether to persist with the traditional route or make the leap to “author-publisher.”

The discussion was so good I thought I’d share it with other writers struggling with the same dilemma.

Writer-on-the-fence: Would you self-publish again?

As you know more than anyone, I was devastated when our agent retired in 2011 and I was left without representation. It had taken me two years to get an agent and 179 query letters! Then, we hadn’t sold the series in 9 months (well, we did get an offer, but it was too low and digital rights only.) Read more about my complex emotions here: http://tobyneal.net/2011/08/14/complex-emotions/

I felt after that much “lost time” I had to try self-publishing, and our agent’s comments on the market had been very discouraging, so I thought at least it couldn’t hurt to try. I did, however, go “high end” from the beginning, with a top-tier cover artist (Julie Metz) a publicist, and two rounds of professional structural editing… That first book cost me $12,000 to produce and market its first month. (Now I have my book development expenses whittled down to a mere $4-6,000.) However, Blood Orchids paid for itself within two months after debuting in December 2011, and last year alone I netted close to a hundred thousand in sales.

I think of my books as a start-up business, so I spent at least half of that on new book development and advertising. This has made my take-home income just replacing the middle-class amount I made as a school counselor, a job I was able to leave because my writing income had replaced the need for a 9-to-5. I choose to keep re-investing in new books because, as others have said, every title is a worker bee out there earning for me, and the model that works in indie publishing is capturing your readers and keeping them reading and engaged with a flow of new titles.

 

Click here to read the full post on Toby Neal’s site.

 

The New World of Publishing: Can’t Get Books Into Bookstore Myth

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This post by Dean Wesley Smith originally appeared on his site on 2/14/14.

It Has Officially Hit Myth Status

When some of the biggest supporters of indie publishing and indie writers start going on about how they are giving up paper books to New York, I finally just shook my head and assigned all the silliness to myth status.

So, since I have the book Killing the Top Ten Sacred Cows of Publishing now out in both paper and electronic and available, I suppose it’s time I start into the next book: Killing the Top Ten Sacred Cows of Indie Publishing.

And Sacred Cow (myth) #1 is that indie writers, with their own press, CAN’T GET THEIR BOOKS INTO BOOKSTORES.

A complete myth.

Of course indie writers can get their books into bookstores. It’s not magic, it’s not hard, and it’s not even expensive.

Yet it gets repeated over and over like “You need an agent” phrase by traditional publishers. And indie writers buy right into it without question, the same writers who fight against all the crap that traditional publishers toss out.

That shows a flat, head-shaking lack-of-knowledge of how this system of paper book distribution works. Kris just banged her head on the same wall a couple weeks ago in her blog, and had all kinds of readers surprised that their books were already in bookstores when they went and looked.

Duh.

So this quick post is just a warning shot across the bow, folks. I recorded an entire detailed lecture on this topic tonight that will be ready next week, and I will be back here shortly (or after the Anthology Workshop that we are holding here at the coast is finished) with the first of the new indie sacred cows to be led to slaughter.

 

Click here to read the full post on Dean Wesley Smith’s site.

 

Are You Legit?

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This post by Andrew E. Kaufman originally appeared on The Crime Fiction Collective blog on 2/18/14.

So lets say you decide to write a book.

You’ve always been a fan of the things, had a few ideas swimming around in your head, and have wanted to take a stab at it for as long as you could remember. Now, here you are, finally connecting with the courage needed to commit those hungry fingers to keyboard, passion to dream.

After X amount of time, your novel is finished, and then, BAM! Away you go, uploading your book to the KDP platform, ready to take on the world and be the next Nora Roberts or Stephen King or whoever you think is the bomb.

First question: are you an author?

Well, technically speaking, yes, because you’ve:

A. Completed a novel.
B. Published it.
C. Can call yourself whatever the hell you want.

And really, in this era of self-publishing, that’s how a lot of established authors got their start (myself included).

Next question: are you a legitimate author?

 

Click here to read the full post on The Crime Fiction Collective blog.

 

Self-Publishing – 102

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This post by Rob MacCavett originally appeared on The Editorial Department on 2/6/14.

And so as the sun slowly set over the peaks and valleys of composing a first book, I bid a fond farewell to creative writing as I prepared to travel through the shadowy and murky land of self-publishing. I found this part of the journey to be challenging too, my creative side forced to give way to the business world of production, marketing and sales. Some of this I did not like. I mean, why should I have had to tote this lumbering commercial baggage? I was clearly an accomplished author now!

One of the first of those bags was the legality and proper identification of my efforts. The Editorial Department’s Morgana Gallaway (I told her that her name sounded like that of an Irish flutist) led me through the maze of copyright, to ISBN’s, to forming my own publishing company—Whooping Crane Publishing. Why did I name it that? No, I’m asking you: why did I name it that? Never mind.

This might be a good place to mention the notion of using friends and family to help with chores your book has generated, like proofreading or editing. It might work for you, but it didn’t for me because (a) it’s a big, big job that (b) requires a certain expertise, plus (c) they don’t want to hurt your feelings—I paid TED to do that. Something to think about.

 

Click here to read the full post on The Editorial Department.

 

Author Earnings: The Report

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This post by Hugh Howey originally appeared on Author Earnings with a publication date of 2/12/14. It contains some pretty shocking and encouraging book sales data, at least where indie authors and small publishers are concerned.

It’s no great secret that the world of publishing is changing. What is a secret is how much. Is it changing a lot? Has most of the change already happened? What does the future look like?

The problem with these questions is that we don’t have the data that might give us reliable answers. Distributors like Amazon and Barnes & Noble don’t share their e-book sales figures. At most, they comment on the extreme outliers, which is about as useful as sharing yesterday’s lottery numbers [link]. A few individual authors have made their sales data public, but not enough to paint an accurate picture. We’re left with a game of connect-the-dots where only the prime numbers are revealed. What data we do have often comes in the form of surveys, many of which rely on extremely limited sampling methodologies and also questionable analyses [link].

This lack of data has been frustrating. If writing your first novel is the hardest part of becoming an author, figuring out what to do next runs a close second. Manuscripts in hand, some writers today are deciding to forgo six-figure advances in order to self-publish [link]. Are they crazy? Or is signing away lifetime rights to a work in the digital age crazy? It’s hard to know.

Anecdotal evidence and an ever more open community of self-published authors have caused some to suggest that owning one’s rights is more lucrative in the long run than doing a deal with a major publisher. What used to be an easy decision (please, anyone, take my book!) is now one that keeps many aspiring authors awake at night. As someone who has walked away from incredible offers (after agonizing mightily about doing so), I have longed for greater transparency so that up-and-coming authors can make better-informed decisions. I imagine established writers who are considering their next projects share some of these same concerns.

Other entertainment industries tout the earnings of their practitioners. Sports stars, musicians, actors—their salaries are often discussed as a matter of course. This is less true for authors, and it creates unrealistic expectations for those who pursue writing as a career. Now with every writer needing to choose between self-publishing and submitting to traditional publishers, the decision gets even more difficult. We don’t want to screw up before we even get started.

When I faced these decisions, I had to rely on my own sales data and nothing more. Luckily, I had charted my daily sales reports as my works marched from outside the top one million right up to #1 on Amazon. Using these snapshots, I could plot the correlation between rankings and sales. It wasn’t long before dozens of self-published authors were sharing their sales rates at various positions along the lists in order to make author earnings more transparent to others [link] [link]. Gradually, it became possible to closely estimate how much an author was earning simply by looking at where their works ranked on public lists [link].

This data provided one piece of a complex puzzle. The rest of the puzzle hit my inbox with a mighty thud last week. I received an email from an author with advanced coding skills who had created a software program that can crawl online bestseller lists and grab mountains of data. All of this data is public—it’s online for anyone to see—but until now it’s been extremely difficult to gather, aggregate, and organize. This program, however, is able to do in a day what would take hundreds of volunteers with web browsers and pencils a week to accomplish. The first run grabbed data on nearly 7,000 e-books from several bestselling genre categories on Amazon. Subsequent runs have looked at data for 50,000 titles across all genres. You can ask this data some pretty amazing questions, questions I’ve been asking for well over a year [link]. And now we finally have some answers.

 

Click here to read the full, lengthy report (including many informative graphs) on Author Earnings. This report should be required reading for anyone who is, or hopes to become, a published author.

 

Does Digital Publishing Mean The Death Of The Author?

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This article by Richard Lea originally appeared on The Guardian UK’s Books Blog on 1/23/14.

We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author’s life.

What’s the difference between making money out of books and writing books that people want to buy? Turns out it’s about 40% – if, that is, you believe this year’s Digital Book World (DBW) survey.

Only 20% of the 1,600 self-published authors surveyed, and just a quarter of the almost 800 writers with a traditional book deal, judged it “extremely important” to “make money writing books”. Shift the issue to publishing “a book that people will buy” and the figures leap to 56% and 60% respectively.

But of course, you say – this is literature we’re talking about. These authors have loftier concerns than the grubby business of making money. Art is their province. If they must consort with the commercial world to find an audience, then so be it. But heaven forfend they should be interested in something so base as raking in the cash.

Except, in the digital age this kind of logic just doesn’t wash. If all you’re interested in is finding an audience for your work, then electronic distribution allows you to find it without any connection to the marketplace at all. Write your masterpiece, stick it on your website, and sound the trumpets for the victory of Pallas Athene. Or, if what you’re really looking for is the grateful adulation of your adoring fans, stick it on Scribophile or WritersCafe and get ready to feel the love. These days the only reason for worrying about publishing “a book that people will buy” is to “make money writing books”.

 

Click here to read the full article on The Guardian UK’s Books Blog.

 

The Illusions of Traditional/Self Publishing & The Reality of Hybrid Publishing

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This post by Bob Mayer originally appeared on Write It Forward on 1/23/14.

There’s a lot of heated rhetoric regarding publishing being bandied about on-line lately. Some of it was generated by the CEO of Kensington putting himself out there with some posts that had a large backlash, but overall, people seem to be digging in and drawing lines.

These lines are more blurred than most acknowledge if we examine them carefully.

It would seem to break down with traditional publishing “vs” self-publishing. I’d like to point out where this isn’t the reality and also how Cool Gus deals with these issues as a ‘hybrid’ publisher with a focus on being agile and working as a unified team.

“We treat our authors so well. You need us!” This is the message that Kensington’s CEO recently stated on-line. I also just read an interview from the CEO of Random House/Penguin saying essentially the same thing. This should be amended to: “We treat our top 5% of authors so well.” I don’t know if these CEOs are simply out of touch, being BSed or what, but the vast majority of authors are treated as interchangeable parts at trad houses and even most agencies. Because the top authors are pretty much the only authors these CEOs interact with, they make the illogical leap that all their authors are treated exactly the same way. I’ve seen many current and former Kensington authors come out on various on-line mediums describing a less than great publishing experience, yet not a single author defend the CEO’s statements. I was published by Random House and sold over one million books under the Dell imprint. During my years there I received almost no marketing support and was essentially dumped as the market coalesced. It wasn’t personal. It was business. Reminds me of Denzel Washington’s character in Man on Fire: “It’s just business.”

“We own Author Solutions.” It would appear that RHP’s CEO does not understand the pure hatred for this company among authors. You want to make money off authors? You think that equals KDP? This goes to a deep misunderstanding about authors, especially those with experience.

The Death of the Midlist.

 

Click here to read the full post on Write It Forward.

 

Print as the Future of Barnes & Noble

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This post by Jane Litte originally appeared on her Dear Author site on 1/19/14.

Barnes & Noble is a venerable brand in US consumer circles. It touts itself as the world’s largest bookseller and is composed of three segments: the main retail segment, B&N College. and Nook Media.

In 2009, B&N launched the Nook, a product aimed at the upper middle class mother with two children. Overpriced and underfeatured, the Nook tablets have faltered despite the hundreds of millions of dollars poured into the Nook segment of the business.

After poor holiday sales in 2012, it was acknowledged that BN would need to move away [from] developing hardware devices and look toward licensing its product on existing platforms. After the disappointing 2013 holiday sales, BN’s CEO was fired and the Nook Media head moved into the position leaving Nook Media without an internal leader.

Everyone in the business of publishing is holding its collective breath about the health of BN. On the plus side, the largest portion publishing revenues come from the sale of educational books (textbooks and other educational products) but that market is headed for a disruption soon. On the negative side, overall consumer dollars spent on books is contracting. One think tank believes that it will continue to contract over the next five years as consumers shift dollars from higher paid books to self published and free books.

 

Click here to read the full post on Dear Author.

 

Astroturfing: The Source of Zombie Memes in Publishing?

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This post by David Gaughran originally appeared on his Let’s Get Visible site on 1/8/14.

Why are there so many zombie memes in publishing? Why is there so much groupthink? It might be because the industry isn’t particularly diverse. Or it could be that book-lovers are nostalgic types who are automatically wary of change.

But I suspect it’s astroturfing by the publishing establishment, a practice admitted to last month by YS Chi, chairman of Elsevier and president of the International Publishers Association, in paragraph six of this article.

For the click-lazy, here’s the money quote (emphasis mine):

“We gathered all the communications people together to discuss the issues and create an action plan. We have a multi-faceted audience to address, and in the next 12 months you will see key messages delivered, compelling stories of our impact on society for culture and education. We’ll ask you to personalize that message. I’m very excited that there is a meeting of minds on this.”

Yey, talking points! I don’t know if I’m more excited about the centrally approved messaging that’s going to flood the blogosphere, or the mental image of YS Chi doing a mind-meld with everyone in publishing.

But I digress. This post attempts to dispel multiple industry myths in one fell swoop. Perhaps then we can start having meaningful conversations, instead of batting around boardroom memos.

 

Self-publishing is a bubble

Remember Ewan Morrison’s prediction in The Guardian? “Epublishing is another tech bubble, and it will burst in the next 18 months.”

 

Click here to read the full post on Let’s Get Visible.

 

6 Ways Micro-Publishing Strengthens Your Author Career

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This post, by Christina Katz, originally appeared on Jane Friedman’s site on 12/27/13.

For writers—especially nonfiction writers—a well-lit publishing-path through the murky wood of pundits, doomsdayers, and bestseller advice is micro-publishing.

Micro-publishing is not new, but when I use the term, I am referring to both the size of my publishing “house” and the length of my publications. In other words, micro-published books are short, tight, and swift. Experienced authors can deliver them in a steady flow, which can be less demanding and taxing than what it takes to create full-length books.

Micro-pubs vary widely in genre, format, and price point. (And fiction writers might consider serialization to be a better description of their micro-publishing landscape.) Micro-pubs with enough demand can become physical books eventually, usually when there is existing readership or demand for physical copies.

A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already.

Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer. Here’s how.

 

Click here to read the rest of the post on Jane Friedman’s site.