Profit Engine: The Author Solutions Markup – from Writer Beware

Writer Beware is a site you should bookmark! Sponsored by the Science Fiction and Fantasy Writers of America, Inc., the goal of the site is to shine a bright light on the scams and bad practices that prey on the unwary writer.  Victoria Strauss looks a little deeper into the Author Solutions sale by Penguin and why smart writers might want to avoid them. Originally posted January 15, 2016.

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Profit Engine: The Author Solutions Markup

As most of you already know, Penguin Random House dumped Author Solutions at the end of 2015, selling it to a private equity firm for an undisclosed amount. (“A Penguin Random House Company” has already vanished from Author Solutions’ logo.)

The sale received quite a bit of media coverage, at least some of which acknowledged AS’s troubled reputation–something else that won’t be new to you if you’re a regular reader of this blog.

One of the areas that I and others have often criticized is AS’s huge range of marketing services, which are aggressively pitched to authors who sign up for publishing packages. Most of these services are dubiously useful (email blasts), jawdroppingly expensive (book signings at book fairs), or both (cinema advertising). Basically, they’re the equivalent of liquor at a restaurant: relatively inexpensive to deliver, but extremely profitable because of the enormous markup at which they can be sold. (AS executives have actually admitted, in depositions related to class action lawsuits brought against AS, that selling books is not one of the goals of AS’s marketing services.)

What’s the actual markup, though? How much difference is there between the price for which AS sells a service, and AS’s cost to deliver it?

Here’s an example. One of my readers drew my attention to this recent ad on Craigslist, in which Author Solutions seeks “freelance coverage writers” to “read self-published books and provide detailed, coherent coverage on the work’s potential for film/television/digital adaptation.”

Read the full post on Writer Beware

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Scam Alert: Editors Beware

This post by Dave Bricker originally appeared on The World’s Greatest Book on 8/11/14.

I was con­tacted by a not-so-articulate per­son who requested my ser­vices as an edi­tor for an arti­cle. I looked at his doc­u­ment and found a ten-page para­graph that needed plenty of help. I wrote a polite response explain­ing that this piece would be time-consuming and expen­sive to edit, but the author seemed intent on hav­ing me rewrite it. He read­ily agreed to my price, explained his 30-day dead­line and told me he’d send a check.

If this doesn’t sound sus­pi­cious to you, it should.

Pay atten­tion and stay safe.

In a relationship-based busi­ness like edit­ing or design, a new client is almost always a referral.

“I saw the work you did for Jim Smith. I was won­der­ing if you ….”

If you pub­lish a web­site or blog, intro­duc­tions invari­ably start with,

“I read the arti­cle you posted about ….”

This client vol­un­teered no point of reference.

 

Click here to read the full article on The World’s Greatest Book.

 

Pamela Wray and WordWorks Publishing Consultants: The Amazing Case of the Serial Plagiarizer

This post by Victoria Strauss originally appeared on Writer Beware® on 3/31/14.

Every time I consider purging Writer Beware’s files to get rid of documentation on agents and others we haven’t heard anything about in years and years, I’m reminded of why I hold onto that old paper.

Last Friday, I received an email from successful independent editor Jodie Renner. Apparently, client testimonials from her website had been plagiarized by an outfit called WordWorks Publishing Consultants.

I hopped on over to WordWorks’ website, expecting to discover something on the order of faux publicist Mike Albee, who decorated his site with fake testimonials from known authors.

What I found was way more bizarre: plagiarism, plagiarism, and yet more plagiarism, plus a blast from Writer Beware’s past. (Bear with me; this is a long post with lots of images, but I wanted to capture them in case WordWorks attempts to hide the evidence.)

Based in Alabama, WordWorks is owned by Pamela Wray Biron, who provides “Expert and Innovative Content Solutions,” including editing, ghostwriting, graphic design, illustration, marketing, and web services. A veritable Renaissance woman. And, gosh, just look at Pamela’s clients! The US Justice Department! 20th Century Fox! The President of the United States! Check out the impressive names on Pamela’s Testimonials page! Steve Jobs! Bill Gates! Michael Eisner! Editorial and marketing staff from all the Big Five publishers!

There’s just one problem: most of the testimonials are plagiarized, and not just from Jodie Renner.

 

Click here to read the full post, which includes proof of the reported plagiarism in the form of many screenshots, on Writer Beware®.