The Ultimate Guide to Book Trailers: How To Produce a Killer Book Promo Video

Book trailers are a great way to get future readers interested in your story, especially if you do it the right way. With the algorithm changes on Facebook, you actually will get more results if you can use video to reach people.

The Ultimate Guide to Book Trailers: How To Produce a Killer Book Promo Video

By Julia Drake

Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.

No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:

What’s the big deal with video?

Read the full post at Writer’s Digest

How To Write A Character Who Can Carry A Series

I really believe that the best way to get noticed as an author is to have a series. But not all characters or stories are up to being series worthy. Here is a post to help you come up with a series worthy character.

How To Write A Character Who Can Carry A Series

Construction working triplets by day, ballet dancing crime solvers at night!

Launching a series is golden. It’s that moment in Minesweeper when you hit the right square and a safety zone unfurls. You have eager readers for your next book. You have an agent waiting to read your manuscript. You have characters and backdrops for a long, long time. Or… do you?

It’s not easy to create a protagonist – or even a small cluster of central characters – who can keep readers’ interest and flex and grow through all the plot variations your series will take.

Characterization is already tough. We write characters and wonder if anyone will like them/care about them/appropriately loathe them/accept them as realistic. Creating a compelling series character is all of this and more. It requires a lot of foresight and (ugh) record-keeping. Let’s roll up our sleeves and get to it.

Read the full post on Stand Out Books!

Comparing Print-On-Demand vs Offset Printing (Pros & Cons)

If you ever decide that you want to publish your indie book as a print title, this post goes quite in depth on the differences between print-on-demand and offset printing. A must read!

Comparing Print-On-Demand vs Offset Printing (Pros & Cons)

by Jessica Ruscello

This is a guest post by Jessica Ruscello, a copywriter at Blurb, Inc. Jessica is also a writer, teacher, and photographer who makes her mark with empty coffee cups, ink spills, and red lipstick. She’s passionate about creativity, people, and the written word. She believes anything worth doing is worth doing beautifully. When not chasing the perfect sentence, she’s stalking Bay Area beauty camera in-hand, amazed and grateful that she gets to call San Francisco her home.

The last ten years—even the last five—have seen game-changing developments in printing technology. Even if print-on-demand has been around longer than that, we’re now seeing these digital machines produce exquisite quality. Advanced inkjet technology now creates pages and covers that are nearly identical to those created with traditional offset printing, offering incredible advantages to self-publishers.

How can you make sure you’re getting the most return out of it? Let’s find out.

Read the full post at Reedsy.

Benefits of being a hybrid author

There are pros and cons to traditional publishing vs. indie or self-publishing. Why not do both? Pub Crawl has started an excellent series on just this question!

Benefits of being a hybrid author: When to self-publish and when to go the traditional route? Part One: Traditional Publishing

by

Julie here! Today, I have Falguni Kothari as my guest on the blog. Falguni is a successful “hybrid author,” with both traditional and self-publishing experience. Her new book, MY LAST LOVE STORY (Harlequin/Graydon House), comes out tomorrow, January 23, 2018. This is Part One of a two part post, so be sure to come back tomorrow for Part Two. Take it away, Falguni!

Never keep all your eggs in one basket. The adage has become more of a philosophy I’ve adopted to navigate various aspects of my life, including my publishing career. So, what or who is a hybrid author? A writer who avails herself of all the publishing opportunities available to her, such as traditional, self and paid publishing, in various combinations, is a hybrid author. She is not turned off by the ever-shifting landscape of the publishing industry, but rather, she slams open doors for herself and charges across the altering, often turbulent publishing landscape, very much a captain of her own ship.

Read the full post on Pub Crawl!

How To Write Diverse Characters With Alex Anders

This is the year for diversity, of which I am so glad. I have always been cautious in my writing about cultural appropriation and wanting to have my characters be, well real. We have all read a story where someone tries to write an accent and have it just be horrible. Not just in the writing world either. As someone from the great state of Massachusetts, I can’t tell you how many times I wince when watching tv an people try to do a Boston accent. And yes, my Patriots just lost but it was a good game. ; )

How To Write Diverse Characters With Alex Anders

by

The Guardian UK recently reported that diversity is a trend in publishing for 2018, so today, I have an interview with Alex Anders on how to write diverse characters without cultural appropriation or stereotyping, as well as boundaries around language and an interesting discussion on gender fluidity.

In the introduction, I mention the launch of Publica, which uses the blockchain for publishing – definitely an early entry into what may eventually be a bigger part of the industry. But I’ll be waiting for the Alliance of Independent Authors Blockchain for Books white paper, launching at London Book Fair, before giving my take on it.

I also give a personal update around my screenplay adaptation, the audiobook for The Healthy Writer, and note two new podcasts: Mark Lefebvre’s Stark Reflections on Writing and Publishing, plus Ingram Spark’s Go Publish Yourself.

Read the full post on The Creative Penn!

Quick Link: How to Sell Thousands of Books When You Don’t Have an Audience

Quick links, bringing you great articles on writing from all over the web.

Sometimes it feels like a no win situation. People can’t find you because you don’t have any sales but you can’t make sales until people find you. Getting that initial lift is hard for a new author. Thankfully Frank McKinley from Postive Writer has some great basic tips on how to do the best you can to find your initial audience.

~ * ~

How to Sell Thousands of Books When You Don’t Have an Audience

by Frank McKinley

Do you have a book inside you that needs to be shared with the world?

I know how you feel. You should write it and sell it, even if you don’t have an audience yet…

But I’m an Unknown Author

I started writing books 4 years ago.

It all started with a series of leadership articles I wrote for my client to give to his customers. As he read them, he told me time and again, “You need to make this into a book!”

I said, “You know. That’s a great idea!”

After the third time he told me, I knew he meant it.

Isn’t the Market Saturated?

The last time I checked there are almost 70 million books on Amazon.

That’s enough to make you wonder whether anyone at all will see your book.

Sure, there’s a lot of garbage uploaded to Amazon every day. After you read this, you won’t be one of those authors who set themselves up to fail.

Trust me, there is always room for good books. People are still buying them, reading them, and raving about them.

Are you ready to join the club of bestselling authors?

Get your marketing hat on and let’s get started!

 

Read the full post on Postive Writer.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: What’s More Important: Author Websites or Social Media?

Quick links, bringing you great articles on writing from all over the web.

At

~ * ~

What’s More Important: Author Websites or Social Media?

In 2013, I observed a conversation on Twitter where a publisher said they didn’t believe in author websites “for a lot of authors”—that social was a better place for authors to spend time from a marketing perspective.

It bothered me, and I ended up writing a blog post about it, exploring why a publisher might think this—rightly or wrongly.

Since then, I’ve taught countless conference sessions and webinars about author platform development, content strategy, marketing and promotion, and long-term best business practices. Hands down, the No. 1 thing I’m questioned about is social media—by the unpublished writers, advanced writers, and well-established career authors. I don’t mind fielding such questions, but I find social media the most difficult topic to teach effectively, and I’ll have a separate post about that tomorrow.

On the flip side, I rarely field questions about author websites, aside from technical ones about what service to use or other fiddly details related to domains, hosting, and WordPress sites. I believe this happens for a few reasons: Website design and development is a more technical area, plus few authors actively engage on their site with readers. It can be something of a “set it and forget it” thing. Who’s really looking at an author website that much anyway, especially one without a blog or active updates?

Read the full post on

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Prepping for NaNoWriMo – Are you going to join this year? Please say yes!

National Novel Writing Month (NaNoWriMo) is just around the corner. Are you ready? I know, I know, there is still almost three weeks before the first day but this is about when I like to start thinking about what I am going to write and what my writing goals are this year.

The cats are exempt from the not bothering mom while she tries to NaNo, because they are cats and will walk on my keyboard anyway.

I have made a deal with my family that they mostly follow, where they encourage me to write and support me for NaNoWriMo. I have still yet to get any of them to join me but I try. If you are doing NaNoWriMo (and why not!) feel free to find me! I would love it, because I often don’t get to go to a lot of the meet ups. My username is paula1849.

As an admitted semi pantser I don’t do a lot of prepping ahead of time, but I do take the time to think about what I want to write. 50 thousand words is a lot so I don’t like to waste a single one. So I end up creating a very general story idea in my head and start to work around different issues and problems. Then on the first day, I put the story down on paper and make a very general outline which I then fill in. No wasted words!

As I continue to try and grow in my writing, I also look to find a particular area in which to grow and practice. Last year I focused on dialogue, and found the experience to be quite helpful. I had been struggling because a lot of dialogue I wrote seemed stilted and it seemed to me like I had too many “said”s. I took the few weeks before last year’s NaNoWriMo to really focus on the stories I read to watch how those authors managed their dialogue. It turns out, there are a lot of “said”s but you don’t notice it as much as a reader. The good part of NaNoWriMo is that you are not suppose to stop and edit, but push to get your words out and your numbers met.  So when it came time to write my 50K words, I was pushed to write better, faster and that improved my dialogue.

This year I am going to focus on “showing not telling” more.  I got a really crazy science fiction story that I had dreamed about that really needs to be written. The dream was so vivid that I think I will be working on world building a little bit too! I am so excited!

So what do you do to prep for NaNo?

Have a great day!

Paula

Save

Quick Link: Authentic Female Characters vs Gender-Swaps

Quick links, bringing you great articles on writing from all over the web.

Jo Eberhardt from Writer unBoxed explains this issue it well. There has been a trend lately to remake movies but to switch the gender. The most notable example is the recent Ghostbusters reboot. I enjoyed the movie but I have to agree with Jo that instead of following the original story they just made another Ghostbusters movie that was all their own. I mean every person in the cast is an amazing talent. What do you think?

~ * ~

Authentic Female Characters vs Gender-Swaps

By

It’s recently been announced that there is a new adaptation of William Golding’s classic novel Lord of the Flies in the works. This isn’t a huge surprise. In the modern era of remakes, re-imaginings, and even more remakes (I’m looking at you, Spider-Man), it feels like half of the new Hollywood movies released aren’t so much “new” as repurposed. Besides, the most recent film adaptation of Lord of the Flies was all the way back in 1990. That’s basically the dark ages. (At least, it is if you ask my children.)

This announcement has been met with a whole passel of outrage from every corner of the internet. Why?

Because apparently Lord of the Flies is due for a gender-swap, with this movie to include an all-female cast.

Read the full post on Writer unBoxed.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: Driving Down the Price of Publishing

Quick links, bringing you great articles on writing from all over the web.

This article hits home for me. I used to love creating quality ebooks for authors. Whatever you wanted I could do, things like drop caps, special inserted quotes, linked references all no problem. It is all just HTML/CSS to me. But I couldn’t compete with people who were offering to convert a whole book for $35. It didn’t matter that my quality was great and their quality wasn’t. On the other side, I do understand that indie authors are often under a tight budget and can’t spend a whole lot for a lot of different services. It is a lose – lose situation. Having less than stellar work out there makes the whole industry suffer. I don’t have any answers but  at Good E Reader shares her thoughts. What’s your opinion on this mess?

~ * ~

Driving Down the Price of Publishing

Not too long ago, self-published authors were collectively admonished about the need to invest in their work. Hiring quality editors, proofreaders, cover designers, and formatters before attempting to sell a book was the constant mantra of industry experts. While some hapless writers continued to slap their Word docs up on Amazon and hope to snare a few readers, authors who took their careers seriously made the proper investments.

Around that time, a number of startups emerged, all billing themselves as eBay-like marketplaces for author services. Many of those startups have shuttered their virtual doors, while a few that produced meaningful connections between authors and publishing service providers have managed to thrive. But that hasn’t stopped newcomers to the game from trying to continually undercut the concept of paying for quality work.

“When I first began finding clients through online freelance postings, the self-publishing industry was a different place,” stated one editor who did not wished to be named. “Authors who had done their homework not only knew how much editing might cost, but they also knew enough to have sent their work to their writing group for critiques or even beta readers before declaring it ‘ready’ for editing. Now, I find new job postings almost daily requesting full edits of an 80,000-word book for $100.”

Read the full post on Good E Reader

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: KINDLE SCOUT –STEP INSIDE FOR A TOUR

Quick links, bringing you great articles on writing from all over the web.

Have you tried using Kindle Scout for one of your titles? What did you think? I love it as a reader. (Because we all know I haven’t finished anything yet.) If you haven’t heard of Kindle Scout, or you wanted to learn more Debbie Burke from Kill Zone has an excellent article on the process. Check it out!

~ * ~

KINDLE SCOUT –STEP INSIDE FOR A TOUR

By Debbie Burke

Kindle Scout is Amazon’s innovative program where readers “scout” for new books and vote for ones they believe should be published. Back in April, I covered the basics of Scout for TKZ. Since then, I submitted my thriller Instrument of the Devil and went through my own 30-day campaign. Today, let’s open the Scout door and take a tour inside.

SUBMISSION PROCESS:
To submit to Scout, Amazon requires a cover (at author’s expense), a complete, never-before-published, edited manuscript of 50+K words, a 45-character one-liner (logline), a 500-character book description, author bio, and a thank-you note to readers who nominated the book (more on this later).

After Scout accepts the submission, they select the dates for the 30-day campaign, and provide a link that shows the preview exactly as it will appear on the Scout site. The first 25 or so pages of the book are excerpted as a sample for readers to vote on.

Read the full post on Kill Zone

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: Book Marketing: How to Get Your Self-published Books into Bookstores

Quick links, bringing you great articles on writing from all over the web.

Indie publishers in brick and mortar stores? Yep, the post from the Self-Publishing Advice Center is more a cautionary tale of what not to do BUT if you join the Alliance of Independent Authors you also get a free (!) download of their book on how to get your title into stores!

~ * ~

Book Marketing: How to Get Your Self-published Books into Bookstores

The latest guidebook for indie authors in ALLi’s Successful Self-publishing Series has been written to answer one of the most frequent questions posed by self-published writers: “How do I get my book stocked in a bookstore?” – and the frequent supplementary query: “Is it even worth trying?”

Although most indie authors make most of their sales online, many writers would love to see their books stocked in bricks-and-mortar stores – the kind where we bought books when we were kids, before Amazon was even a glint in Jeff Bezos’s eye. But many of them fear it can’t be done.

At ALLi, we believe it is possible for indies to work effectively with bookstores, and many of our author members are doing so. We also believe it is the indie’s prerogative to choose whether or not to take that route, and no author should feel a failure if they don’t.

But to make the decision that’s right for you, you owe it to yourself to acquaint yourself with the facts, rather than be deterred by rumours or misinformation.

Read the full post on Self-Publishing Advice Center

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: Audiobooks are the Fastest Growing Book Market: How to Get Your Book Recorded

Quick links, bringing you great articles on writing from all over the web.

Audiobooks are growing in sales and are very popular. You can also use them as part of an up-sell or deal for your customer. Check out the article from Anne R. Allen’s Blog… with Ruth Harris that interviews someone who actually voices audiobooks for a behind-the-scenes look!

~ * ~

Audiobooks are the Fastest Growing Book Market: How to Get Your Book Recorded

An Interview with Audible Narrator C. S. Perryess

Audiobooks are hot.  Especially for adult fiction. 

  • People like to listen to audiobooks on their phones.
  • New audio platforms like Amazon Echo and Alexa and Google home make listening to audiobooks convenient and fun.
  • Millennials like audiobooks.
  • There are lots of options for getting them: the library, iTunes, Audible, Google Play.

The Alliance of Independent authors (Alli) says all indies should branch into audiobooks.

But how does an indie author afford the initial expense of hiring a narrator? 

One answer: go through the “royalty share” program at Audible, the audiobooks wing of Amazon. 

Today I’m talking to the narrator of my audiobooks, C. S. Perryess, who records for Audible (aka ACX.)

 

Read the full post on Anne R. Allen’s Blog… with Ruth Harris

Save

Quick Link: Audiobooks: What You Should Know

Quick links, bringing you great articles on writing from all over the web.

Audiobooks are a hot and growing market. Definitely worth looking into for your title. Romance University‘s contributor Veronica Scott runs down what you need to know if you are thinking of going audio.

~ * ~

Audiobooks: What You Should Know – by Veronica Scott

RU Contributor Veronica Scott discusses factors you should consider if you’re thinking about creating audiobooks.

Since June is Audiobook Month, I thought I should devote my post to that topic. First, some relevant statistics from a December 8, 2016 post on the Goodereader.com website: “Over the course of the past three years the highest growing segment of publishing are audiobooks. The global audiobook industry is currently evaluated at $3.5 billion dollars and the United States is currently the largest singular market with $1.8 billion dollars in audio sales in 2016 and this was a 31% increase from 2015. The Audio Publishers of America has stated that every year for the past three years 36,000 audiobooks were issued.”

 

Read the full post on Romance University

Quick Link: How to Transform Your Single Story Into a Complete Series

Quick links, bringing you great articles on writing from all over the web.

Gone are the days of the one hit wonders for authors. You have to build your audience and if you don’t already have a built audience you a great strategy is to write a series. This allows you to start building a following and do clever marketing such as pricing your first book for free to get people hooked. At Write To DoneSandra Haven has some great hints on how to build on a story to make a series.

~ * ~

How to Transform Your Single Story Into a Complete Series

Okay, so your single book story jumped to an idea for a nifty book series but … now what?

Even the best of series ideas can miss the mark after only one book.

Ever come to a screeching halt while reading a series because the story just fell apart? Or the character changed? Maybe you moaned, “What is this author doing?”

Not everyone will love every book in a series. There will always be some readers who set your series to the side as times goes on. But readership can also take a plunge and no author wants that to happen.

Good news:

Scary as that is, there are some basic reasons a series fails—and there are ways to avoid them.

Read the full post on Write To Done