Sell

Articles about book / author promotion and marketing, and author platform.

Ride the Tide of Group Promos!

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This post by Jodie Renner originally appeared on the Crime Fiction Collective blog on 3/16/14.

Savvy indie authors are quickly discovering the power of increasing book sales and visibility by collaborating with other authors in various ways. Here are four different avenues to explore that all work surprisingly well.

1. Create or join a Facebook group “event.”

Not long ago, a complete stranger contacted me to ask if I’d like to add my writing guide Fire up Your Fiction (which, until recently, was titled Style That Sizzles & Pacing for Power) to a group promo he had planned to put 15 books, all related to writing, publishing, and promoting books, on sale for 99 cents each for one day.

I was flattered, and after checking out the organizer and the other books on the list, was eager to jump in, especially since I’d just changed the title of the book and it has won several honors recently.

Bryan Cohen turned out to be not only a nice person, but a creative, skilled and enthusiastic organizer, with lots of great promo ideas that really worked well. He created a Facebook page for the event as well as a page on his website, and enlisted us all to help promote it on our blogs and on Facebook, Twitter, Google+, etc. He asked us for possible giveaways and offered attendees/participants a chance to win prizes for sharing the event on Facebook and Twitter.

As a result of this great promo on February 28, which Bryan named “March to a Bestseller,” all 15 participants had a significant increase in book sales, ratings on Amazon, and visibility. For a few hours of responding to readers on the event page on Facebook (my “shift”) and promoting the event on my blog and in social media, my sales for Fire up Your Fiction increased that day by about 20 times the normal daily average.

 

Click here to read the full post on the Crime Fiction Collective blog.

 

Clean Up Your Blog – A to Z Preparation

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This post by Donna B. McNicol originally appeared on her Writing My Life site on 2/17/14.

Updated repeat from a 2012 blog post:

I’m fine tuning my blog in preparation for the, hopefully, gazillion visitors I’ll have during the month of April. Okay, so maybe not a gazillion, but a lot more than normal. I just read and implemented some of the tips on Sommer Leigh’s blog post, Sommer’s Top Ten Tips for A-to-Zing it in April.

There was one tip that REALLY caught my attention since I recently vented about it: Blogger and Word Verification [rant] If you want people to comment, you really need to make it easy for them to do so. Check your blog to be sure, and while there check to be sure you allow anonymous commenters as well (as mentioned by Sommer).

One missing tip that helps keep your blog looking professional as well as identification once loaded. It’s time to add a favicon to your blog. For years professionals have used favicons to identify their websites. For those with blogs hosted on their own domains, it’s an easy enough process to create the .ico file and upload it to the home directory. I use the freeware program IrfanView to create .ico files from images. You can easily crop, resize and ‘Save As’ with this program (and much more).

But for those of us using Blogger, we were left out in the cold. Not any more! If you look at your browser tab, you will see the icon with my face (from my blog header). I use that for my blog as well as my website, DonnaMcNicol.com.

 

Click here to read the full article on Donna B. McNicol’s Writing My Life.

 

The Author Monthly Planner: A Freebie to Organize Your Writing and Marketing Life

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This post by Toni Tesori originally appeared on Duolit on 3/11/14.

We’re stuck in this cycle where, for at least one week every month, one member of our family is sick (I blame Olivia for bringing home the germies from daycare, BTW).

While being sick doesn’t rate highly on the ol’ fun-o-meter, it did give me an awfully convenient excuse to skip out on my regular cleaning routine.

After catching Olivia practically wading through a pile of books in her bedroom, however, I decided that enough was enough. It was time to get back on my game.

So, I made a to-do list. A looong to-do list. Pretty reasonable, right?

The result? My house is still a mess.

Wanna know why?

To-do lists suck.

Listen, if you’re one of those folks who make perfectly reasonable to-do lists and attack them daily with gusto, I envy you. I wish the doggone things worked that well for me!

Personally, I’ve always found to-do lists a bit mocking. Appealing to the procrastination side of my personality, those lengthy lists just beg me to move some of the items to tomorrow’s list. As long as the tasks get done eventually, right?

Hint: those moved items never get done. Because more and more tasks are added and fewer are crossed off. Before long, I simply despise the sight of that stupid list! I become completely overwhelmed with the number of tasks, and my brain decides that surfing Tumblr is a far more appealing use of my time.

Does any of this sound familiar? If you’ve ever used such a list to keep track of your author-ly life to-do’s, I bet you’ve experienced the something similar.

 

It’s Not the List’s Fault

I’m being awfully hard on the humble to-do list, when it’s not the fault of the list itself. The fault instead lies in the to-do list process. Since the list is, by design, a running list of tasks to work on right now, it offers no perspective; it doesn’t tell me why I’m checking off the items. There’s no birds-eye view of where I’ve been, where I’m going or any kind of final destination.

This is especially important for authors: most of us don’t work on this authoring gig full-time, and jumping in and out of an ever-mounting task list is difficult/scary without an overall plan. We need a status update reminding us why we’re doing what we’re doing, where we’re trying to go and what we need to work on right now to achieve those future goals.

Basically: instead of tasks, we need focus.

 

Focus in a PDF: The Author Monthly Planner

 

Click here to read the full post, which includes a link to a free, downloadable author’s monthly planner in PDF format, on Duolit.

 

How To Love Book Marketing

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This post by Bryan Cohen originally appeared as a guest post on Joanna Penn‘s The Creative Penn site on 3/9/14.

Opening note from Joanna Penn:
I teach a lot of authors about book marketing and many start the workshops with dread, knowing they have to learn this stuff, but not really wanting to do it.

My aim is always to change their mindset to one of happily incorporating marketing into their daily lifestyle, and generally, by the end of the day, most authors are much happier! In today’s article, Bryan Cohen talks about his own marketing change of heart.

 

If you had fun marketing would you be looking for advice on a book marketing blog?

Probably not. I imagine most people search these blog posts for a magic bullet. A marketing solution that takes less time and energy. A tactic that leads to increased sales and more time for writing.

I’m not sure this post fits the bill, but I will tell you what I’ve done to make space in my life for publicizing my books.

 

Stranger Sales

The summer after I graduated from college, my favorite acting professor invited me to New York City to run the marketing for her show that was part of the New York Fringe Festival. I’d had some success promoting student plays, once packing a 250-seat house to the brim by promoting an unknown but lewd play as an age 18 and up affair. My professor hoped I’d fill the seats in New York, but despite my best efforts, I failed to get the word out.

I understood what worked for marketing on a college campus to my friends and peers. Using flyers, Facebook events and cheap/free tickets, I was able to pack the house. The same tricks didn’t work in the Big Apple, especially given the 50+ other shows going on at the same time. I’d failed to learn an important marketing truth:

What works for your friends and peers won’t always work for strangers. And without strangers on board, your sales will be severely limited.

 

From Chore to Reward

 

Click here to read the full post on The Creative Penn.

 

Is Kindle Countdown the new Free? Keeping Books Visible in 2014

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This post by M. Louisa Locke originally appeared on her blog on 2/25/14.

For the past year there has been a good deal of hand-wringing over the question of KDP Select free promotions. Have they de-valued fiction, do they attract negative reviews, do they even work anymore? As anyone who regularly reads my blog posts knows, I have been a strong proponent of offering ebooks free for promotional purposes, and free promotions have been very good to me in terms of increasing my reviews and keeping my books visible and selling.

However, I also believe one of the distinct advantages we have as indie authors is our ability to use our own sales data to respond innovatively to changes in the marketing environment. As a result, in the past year I followed a number of different strategies to keep the books in my Victorian San Francisco Mystery series visible, including beginning to experiment with the new promotional tool, the Kindle Countdown, that has been introduced as part of KDP Select.

In this post I am going to:

A. Review how successful the strategies I pursued last year were for selling books in 2013.

B. Address whether or not Free is failing as a strategy.

C. Compare the Kindle Countdown promotions to Free promotions.

D. Assess whether or not Kindle Countdown promotions can replace free-book promotions as my primary promotional strategy for 2014.

 

Click here to read the full post on M. Louisa Locke’s blog.

 

That Damned Anonymous Panned My Book!

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This post by Pete Morin originally appeared on his site on 3/10/14.

In the past week, there has been a great deal of exposure of a petition to Amazon seeking to remove anonymity from all Amazon book reviewers. With a great deal of help from author Anne Rice’s nearly one million Facebook followers, the petition, initiated by one of Rice’s fans, has garnered over 5,000 signatures.

In the scheme of things, 5,000 is not a lot of signatures, but I am still baffled that this many people – I might assume many of them are authors and Rice fans – could put their names behind the mandate expressed in the petition.

Before we get to the petition itself, though, I want to point out a few things.

I’ve spent a fair amount of time in the Amazon forums, and perhaps out of morbid curiosity, followed and reviewed the history of many of the more egregious instances of author versus author, author versus reviewer, and perhaps the worst instances: author fans on reviewer. These nasty encounters occur in the dark recesses of the Amazon book world, more commonly surrounding self-published works of erotica, romance and paranormal romance. As I read none of those (I swear), I am a mere wide-eyed spectator.

Let me say that one of the worst examples of this kind of gang attack was perpetrated by Ms. Rice herself, who posted a one-star review on her Facebook page, for all of her nearly 1 million fans to see, with a link to the review. You need no imagination to know what happened.

So then, this petition was submitted by one Todd Barselow, an independent editor and avowed fan of Ms. Rice, last week. (Mr. Barselow once attempted to raise money via gofundme to pay for a trip to New Orleans to visit the author and her son.) In just a short period of time, news of the petition – and more importantly, Ms. Rice’s championing of it (complete with PR photos)- has reached a variety of press outlets, all liberally using the press package delivered to them. Interesting! Still, with all of that worldwide press coverage, the petition still stands at just 5,280 signatures.

 

Click here to read the full post on Pete Morin’s site.

 

Scribd.com: Opt-in, Turn-on, Opt-out?

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This post by Rich Meyer originally appeared on Indies Unlimited on 3/7/14.

For those of you who may have missed the news, Smashwords.com is now distributing their books to Scribd.com, an online e-book subscription service. If you’re not familiar with Scribd, think of them as the Spotify or Netflix Streaming of e-publishing: Subscribers pay a monthly fee and then can download and read as many books as they want. Authors will get a percentage of that, depending on how much of their book was read by the end consumer.

Here comes the first kick-in-the-pants for authors. If you compare things to, say, Spotify, the popular on-line music service, you’ll easily find references on the Internet to popular performers having their songs played millions of times and getting royalty checks in whole TENS of dollars. Supposedly, if Scribd is anything like the Oyster service, Smashwords authors will be getting 60% of the price of a book borrowed by a reader, as long as nearly 20% of the book is read. So unlike the great deal where an author using Amazon’s Kindle lending library through KDP might get $2 per lend for a 99-cent e-book, a Scribd book will net a writer 59 cents. And that’s only if the person reads 20% of it. Which is something I will come back to in a bit.

Scribd has actually said things will work out fine “if most readers read in moderation.” Umm … a reader who would consider a subscription service for books is more than likely not one that would read in normal “moderation,” whatever the hell that is. I consider myself to be a slightly-above average reader, and I’ve already read over sixty books since the first of the year. Imagine how many some of the power readers could do? Of course, if they read the whole book, then at least the author gets a bit o’ dosh for it. Unless … well, again, more later.

 

Click here to read the full post on Indies Unlimited.

Then, to get Smashwords’ side of the situation, please also see this post from Smashwords founder Mark Coker announcing the Scribd distribution deal and explaining the particulars.

 

13 Great Tools to Analyze and Measure Your Social Media Results

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This post by Frances Caballo originally appeared on The Book Designer on 3/5/14.

Many writers make the mistake of thinking that by being on Facebook and Twitter and other social media channels they’ve already accomplished the goal of using social media to market their books. They haven’t.

Furthermore, just being on social media and occasionally posting information isn’t a genuine outcome of your marketing efforts.

First, you need to define the purpose of your online activity, become clear on your purpose, and determine whether the outcomes you achieve will enable you to reach your overall goal of selling books, becoming better known as a writer, and receiving the recognition that you and your books deserve.

 

How to Find Your Online Groove

Let’s assume that you’ve been curating great content to post on Facebook, LinkedIn, Twitter and perhaps even Google+. We’ll also assume that you’re scheduling your posts throughout the day and allocating time in the late afternoon to be social. In other words, you are perusing your news feeds, liking and possibly sharing some posts, leaving comments, and thanking your Twitter followers for retweeting your tweets.

There’s something else you need to start doing: analyzing your metrics. It’s important to spend few minutes every week analyzing your efforts to make sure that you are on your way to achieving your established goals.

 

Why Are Social Media Analytics Important?

Here are some examples of why you need to pay attention to analyses of your social media activity.

◾ What if you started to use an application that helped you discover that your Facebook posts were appealing to more women than men? Would that information prompt you to adjust your messaging?

◾ What if you discovered that your tweets were most often retweeted at five a.m. Eastern Standard Time? Would that information cause you to start scheduling your posts when East Coast residents are more likely to be online and using social media?

◾ What if you were to discover that a significant number of your Facebook fans were from Great Britain? Wouldn’t you want to schedule some of your status updates to the United Kingdom’s time zone?

The obvious answer to the above questions is yes.

 

Click here to read the full post on The Book Designer.

 

Books, Just Like You Wanted

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This post by David Streitfeld originally appeared on The New York Times Bits blog on 1/3/14.

Anyone can publish a book these days, and just about everyone does. But if the supply of writers is increasing at a velocity unknown in literary history, the supply of readers is not. That is making competition for attention rather fierce. One result: ceaseless self-promotion by eager beginners.

Another consequence is writers’ thirst for more data on how they are being read, so they can shape their books to please their readers more. This is something novelists have always done, using sources like fan mail, personal appearances, reviews and sales. Technology is starting to give them data that is much more precise, and thus potentially more helpful.

“If you write as a business, you have to sell books,” said Quinn Loftis, a very successful self-published writer for teenagers. “To do that, you have to cater to the market. I don’t want to write a novel because I want to write it. I want to write it because people will enjoy it.”

But my article last week outlining how the digital book subscription services Oyster and Scribd plan to collect and share data with writers like Ms. Loftis resulted in little enthusiasm, at least among potential readers. Nearly all the comments on the article expressed dismay about where the trend could go.

 

Click here to read the full article on The New York Times Bits blog.

 

L.A. Times Festival of Books Partners With Amazon

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This article by Wendy Werris originally appeared on Publishers Weekly on 3/5/14.

When the Los Angeles Times Festival of Books unveiled its list of participating authors on Tuesday, the event caused a stir among local booksellers who immediately noticed the list featured buy links to Amazon. That the festival would partner with Amazon instead of the IndieBound affiliate program is not sitting well with the bookselling community that has long supported the literary event.

“Exhibitors at the Festival put an enormous amount of time and money into making this event a success for their stores,” said Mary Williams, events manager of Skylight Books in Los Angeles, “and for the authors who appear, while serving the hundreds of thousands of people that attend. Having sales siphoned away from that effort is disheartening, to say the least.” Williams hopes that the Festival staff will consider adding the IndieBound program, which allows customers to order through independent bookstores’ websites in advance of the Festival’s author events.

The Festival of Books launched in 1996 on the campus of UCLA and has grown considerably over time; for many Los Angeles bookstores it is the biggest event of the year. The L.A. Times successfully moved the location of the Festival to the University of Southern California in 2010, and it will be held there April 12 and 13.

 

Click here to read the full article on Publishers Weekly.

 

From Bestseller To Bust: Is This The End Of An Author's Life?

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This article by Robert McCrum originally appeared on the Guardian UK Books section on 3/1/14.

The credit crunch and the internet are making writing as a career harder than it has been for a generation. Robert McCrum talks to award-winning authors who are struggling to make ends meet.

Rupert Thomson is the author of nine novels, including The Insult (1996), which David Bowie chose for one of his 100 must-read books of all time, and Death of a Murderer, shortlisted for the Costa Novel of the Year awards in 2007. His most recent novel, Secrecy, was hailed as “chillingly brilliant” (Financial Times) and “bewitching” (Daily Mail). According to the Independent, “No one else writes quite like this in Britain today.” Thomson has also been compared to JG Ballard, Elmore Leonard, Mervyn Peake and even Kafka. In short, he’s an established and successful writer with an impressive body of work to his name.

After working seven days a week without holidays, and now approaching 60, Thomson, you might think, must be looking forward to a measure of comfort and security as the shadows of old age crowd in. But no. For some years he has rented an office in Black Prince Road, on London’s South Bank, and commuted to work. Now this studio life, so essential to his work, is under threat. Lately, having done his sums and calculated his likely earnings for the coming year, he has commissioned a builder to create a tiny office (4ft 9in x 9ft 11in) at home in his attic, what he calls “my garret”.

The space is so cramped that Thomson, who is just over 6ft, will only be able to stand upright in the doorway, but he seems to derive a certain grim satisfaction from confronting his predicament. “All I want is enough money to carry on writing full time. And it’s not a huge amount of money. I suppose you could say that I’ve been lucky to survive as long as I have, to develop a certain way of working. Sadly, longevity is no longer a sign of staying power.”

Thomson is not yet broke, but he’s up against it.

 

Click here to read the full article on the Guardian UK Books section.

 

Is #Indie Publishing Worth It? Would I Do It Again? A Tell-All.

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This post by Toby Neal originally appeared on her site on 2/13/14.

Perhaps because of the recent brouhaha in the blogosphere due to my hero Hugh Howey’s continued pioneering, this time in bringing full disclosure numbers via AuthorEarnings.com that paint a very different picture than traditional publishing would have us know, yesterday I heard from a talented writer who used to work in my former agent’s office. This person knew my writing from the get-go. She knew how hard the agency worked to sell my book series, and she had to find another job when my agent retired in frustration in 2011. She has continued to write herself, and watch my career as someone who has seen it from that very first version of Blood Orchids, that, while needing a complete rewrite, had enough promise to attract her boss. Spurred by the Authorearnings disclosure, and “on the fence” herself about which way to go with agent interest in her work, she wrote me a series of questions to help her decide whether to persist with the traditional route or make the leap to “author-publisher.”

The discussion was so good I thought I’d share it with other writers struggling with the same dilemma.

Writer-on-the-fence: Would you self-publish again?

As you know more than anyone, I was devastated when our agent retired in 2011 and I was left without representation. It had taken me two years to get an agent and 179 query letters! Then, we hadn’t sold the series in 9 months (well, we did get an offer, but it was too low and digital rights only.) Read more about my complex emotions here: http://tobyneal.net/2011/08/14/complex-emotions/

I felt after that much “lost time” I had to try self-publishing, and our agent’s comments on the market had been very discouraging, so I thought at least it couldn’t hurt to try. I did, however, go “high end” from the beginning, with a top-tier cover artist (Julie Metz) a publicist, and two rounds of professional structural editing… That first book cost me $12,000 to produce and market its first month. (Now I have my book development expenses whittled down to a mere $4-6,000.) However, Blood Orchids paid for itself within two months after debuting in December 2011, and last year alone I netted close to a hundred thousand in sales.

I think of my books as a start-up business, so I spent at least half of that on new book development and advertising. This has made my take-home income just replacing the middle-class amount I made as a school counselor, a job I was able to leave because my writing income had replaced the need for a 9-to-5. I choose to keep re-investing in new books because, as others have said, every title is a worker bee out there earning for me, and the model that works in indie publishing is capturing your readers and keeping them reading and engaged with a flow of new titles.

 

Click here to read the full post on Toby Neal’s site.

 

The New World of Publishing: Can’t Get Books Into Bookstore Myth

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This post by Dean Wesley Smith originally appeared on his site on 2/14/14.

It Has Officially Hit Myth Status

When some of the biggest supporters of indie publishing and indie writers start going on about how they are giving up paper books to New York, I finally just shook my head and assigned all the silliness to myth status.

So, since I have the book Killing the Top Ten Sacred Cows of Publishing now out in both paper and electronic and available, I suppose it’s time I start into the next book: Killing the Top Ten Sacred Cows of Indie Publishing.

And Sacred Cow (myth) #1 is that indie writers, with their own press, CAN’T GET THEIR BOOKS INTO BOOKSTORES.

A complete myth.

Of course indie writers can get their books into bookstores. It’s not magic, it’s not hard, and it’s not even expensive.

Yet it gets repeated over and over like “You need an agent” phrase by traditional publishers. And indie writers buy right into it without question, the same writers who fight against all the crap that traditional publishers toss out.

That shows a flat, head-shaking lack-of-knowledge of how this system of paper book distribution works. Kris just banged her head on the same wall a couple weeks ago in her blog, and had all kinds of readers surprised that their books were already in bookstores when they went and looked.

Duh.

So this quick post is just a warning shot across the bow, folks. I recorded an entire detailed lecture on this topic tonight that will be ready next week, and I will be back here shortly (or after the Anthology Workshop that we are holding here at the coast is finished) with the first of the new indie sacred cows to be led to slaughter.

 

Click here to read the full post on Dean Wesley Smith’s site.

 

Guide to AWP for People Who Don't Know What an AWP Is

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This post by Peter Mountford originally appeared on The Stranger on 2/26/14. Note that it contains strong language.

It Stands for Association of Writers & Writing Programs— Just Say “Book Nerd Fest”—and It’s in Seattle This Weekend

If you notice a slight uptick in the number of verbose, bedraggled, and socially inept people in downtown and Capitol Hill this week, it’s because about 13,000 aspiring and no-longer-aspiring writers are collecting at the convention center for the 2014 Association of Writers & Writing Programs (AWP) Conference (February 26–March 1). As someone with an MFA degree (Master of Fuck All), and an attendee of most of the last decade’s AWPs, I’m here to tell you that this should be fun if you like reading and writing. Actually, even if you don’t care about reading and writing, it should be at least amusing.

 

INSIDER TIPS

So where’s the action?

The hotel bars closest to the conference center will be a constant seething humid throng of acne-afflicted nerds with low-grade alcoholism. These bars are the main attraction for most.

Off-site events are listed on the AWP website and The Stranger’s readings calendar, and there are scores of these. At their best, off-site events are fucked-up, inspiring, and brilliant (see page 17 for prospects). At their worst, you walk out with only minor injuries to your opinion of the human animal. Either way, they’re free. Sometimes it might feel like the Mardi Gras of literary nerds, which is annoying, but you’re less likely to have a jock vomit into your hair than at the actual Mardi Gras.

 

Should I pay for a pass?

I might anger the AWP gods by saying this, but no, probably not. Most of the fun happens outside the conference itself (see above), and at $285 for the tote bag and a lanyard that grants you access to the conference proper, you have to REALLY want to spend a few days walking the book fair, and also you need to REALLY want to see some of the official events/panels/readings.

Also, if you’re a writer, AWP is just not a great place to advance your writing career. It’s a big boozy gossip with smart people, but for some reason, very little business takes place. The conference was originally just for people interested in the pedagogy and administrivia of universities’ creative-writing departments. It’s not exclusively for academics now, but at the end of the day, the community in question is still decidedly not-for-profit (very few literary agents, almost none of the major New York publishers or magazines will be there, etc.). On the upside, almost everyone is there because of a shared love for reading and writing, rather than for love of filthy lucre.

 

I want to bag a writer, any advice?

No problem!

Recite Matthew Dickman’s poem “Slow Dance” into the ear of a poet, and you will end up with a hickey on your neck (even before you get to the chandelier part!). Also: Be kind to poets, they’ve made peculiar life decisions, and bear in mind that these people are inexplicably excellent in bed.

 

Click here to read the full article on The Stranger.

 

Does What You Paid For A Book Affect How You’d Rate It?

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This post by Jane Litte originally appeared on Dear Author on 2/23/14.

When I first started buying my own books some twenty plus years ago, I had very little money. My favorite authors were starting to come out in hardcover (Julie Garwood, for example) and unless I wanted to wait to be the 80th person at the library to read the book, I had to fork over $22.00 or more which, at the time, was a lot of money for me. It basically meant I wasn’t going to be able to buy another book or maybe even eat anything but ramen and macaroni for the month.

Most of the time, however, I bought my books used at the Half Price Bookstore or some other used bookstore that sold romances for $0.10 or $0.25. And when I bought the hardcover, I knew that I was sacrificing at least four other reads for that one book.

As I got older, I was able to buy more books but my reading habit got to be really pricey so I instituted a book budget of no more than X amount of dollars to be spent a month. Because I read three to five books a week, I was only able to purchase about eight titles a month new and the rest would have to be library lends or used book store purchases. During the heydey of chick lit, I was really struggling!

Price has always been a big thing for me when it comes to books and from what I’ve heard from industry professionals, mass market purchasers are very price sensitive. Most romance readers are mass market purchasers although the new readers coming in to the market after Fifty Shades are probably not.

There’s an interesting concept called anchoring. Anchoring is the tendency of humans to rely on the first piece of information offered. In economic terms, anchoring means that the first price a consumer encounters for widget A is likely the price that the consumer believes she should always pay for widget A. (Widget is an official economic term. No lie.)

 

Click here to read the rest of the post on Dear Author.