Non-US Self-Publisher? Tax Issues Don’t Need to be Taxing

This post, by Catherine Ryan Howard, originally appeared on her Catherine, Caffeinated blog on 2/24/12.

OH FOR THE LOVE OF FUDGE.

That’s what this whole tax-withholding-for-non-US-residents makes me want to scream. Out loud, and repeatedly. But as I’ve said before, self-publishing your e-book on the biggest online retailer in the world is so easy, there had to be something like this to balance it out.

If you haven’t been keeping up with this ongoing saga, here’s a quick recap. I spent eight months, give or take, trying to get my own Individual Tax Identification Number (ITIN).

I relied on the experiences of two other self-publishers, Sally Clements and Roz Morris, to help me out; the information the IRS provides wouldn’t help you find your way out of a small paper bag, let alone anywhere near an ITIN. Luckily once I had the damn thing, getting my full royalty payments and the money withheld from me in the year to date was easy and quick. But then, in the last few weeks, people started telling me that I didn’t need an ITIN at all—an Employee Identification Number (EIN) would’ve done the job, and an EIN was much easier to get. I posted about this possibility, and fellow Irish self-publisher David Gaughran volunteered to be the guinea pig—and got his EIN within minutes, and over the phone. This was extremely useful information, especially since another commenter (thanks, Janet!) told us that new IRS rules mean that starting this year, monies withheld will only be available for refund through the IRS—and not refunded automatically by KDP and CreateSpace, as they have been up until now.

I feared that most people wouldn’t read through all the comments on the original post, so I asked David to write a guest post for us here about how he got his EIN. Take it away, David…

“As many of you will know, Amazon and Smashwords are required by law to withhold 30% of the royalties earned by non-US authors until they settle their tax status. The commonly accepted method of doing so was going through the laborious process of getting an International Tax Identification Number (ITIN), which necessitates arcane form-filling, notarized copies of passports, embassy trips, fees, and inexplicable rejection (writers should at least be used to the last part). And indeed, this was the path I was on myself, up until yesterday.

In the last few weeks, I had heard some mutterings that there was an easier, quicker way, but hadn’t had time to look into it. After Catherine’s post on Monday, suggesting that self-publishers might be able to get an Employer Identification Number (EIN) instead, which will also do the trick, I decided to give it a shot.

First things first: I’m no tax expert. In fact, the entire subject turns my brain to soup. And I know as much about the law as this guy. All I can explain is how I got my EIN in ten minutes and how you should be able to do the same.

One final caveat: this only applies to self-published authors who are publishing through their own company (and that company must be set up outside the US). While the IRS doesn’t appear to ask for proof that you have actually established your own publishing company, I’m sure there are all sorts of reasons why you shouldn’t commence this process until you actually have.

 

Read the rest of the post on Catherine, Caffeinated.

Grow Your Crazy-Dedicated Fanbase through Reader-Centered Book Marketing

Publetariat Editor’s Note: Today we’re pleased to welcome Toni and Shannon, the self-publishing experts over at Duolit, to our roster of regular Contributors with this reprint from their site.

What are some of the biggest books in publishing today? Twilight, Harry Potter, The Hunger Games.

What do they have in common?

Well, yeah, the YA genre. And the fanbases transcending any one target market. Also the multi-billion dollar movie franchises. But what else?

Crazy, rabid fans.

These folks will fake engagements to try on Bella’s wedding gown, get a full back tattoo featuring Dumbledore and spend hours creating elaborate signs declaring their love for Peeta.

How would you like to have fans like that going nuts over your book?

 

Okay, maybe you could do without quite that level of craziness. Still, wouldn’t it be nice to have readers spreading the word far and wide about you and your book?

That’s what I thought.

Guess what: fans like that? You can have them.

Sure, without the backing of Scholastic or Bloomsbury it won’t happen overnight. You’ll have to dig in for the long haul and get your hands dirty.

But, you’re an indie author — you’re not scared of a little hard work, right?

Suffering from Book Marketing Apathy?

Much of what I’ve seen out there in indie-land, however, seems to indicate otherwise. What’s up with that?

I call it “book marketing apathy.”

Some indie authors think that readers will appear out of thin air, throwing dollars at them mere seconds after their book is published. Others see marketing as an afterthought, as some sort of unnecessary burden. And yet others appear to have given up altogether, sadly begging for book purchases on Facebook or Twitter.

Don’t let that be you.

The 4 Truths of Indie Book Marketing

  1. It takes time.
  2. It takes effort.
  3. It takes dedication.
  4. It is totally worth it.

Your readers ARE out there, but they’re not going to find you by accident.

For the next few weeks, we’ll teach you how to stand out above the crowd and earn those crazy-dedicated readers through reader-centered book marketing.

It sounds silly and obvious, but it’s actually quite rare to see — authors focused on not only promoting themselves, but also providing value to their readers.

Are you following the Golden Rule?

Honestly, it all boils down to this — let’s call it the Golden Rule of Reader-Centered Book Marketing – treat your readers as you’d like to be treated.

To implement this “Golden Rule” you must:

1. Have the Right Attitude

If you’re not enthusiastic, confident and passionate about your work, how can you expect to jazz up readers?

Remember, just a few years ago, authors’ publishing fates were solely in traditional publishers’ hands. Take pride in your indie author status  and the fact that you have self-published your book!

Although you’ve likely experienced doubts about your writing, if you’ve taken the time to write, editdesign and publish a book that you know is your best work, act like it!

Blog tour and guest post to get your name out there, then eagerly engage each commenter and new reader — provoke discussion, answer their questions and value their perspective.

2. Give More than You Take

A common mistake many authors make (most likely out of sales desperation) is to make their only “message” one of pressure; one focused on selling their work.

This is a *huge* turnoff to potential readers!

A better method to earn readers is to share something of value (instead of strictly selling). Once they experience your generosity (and get a taste of your crazy talent in the process), they’ll gladly become faithful readers.

Some ways for you to provide value to potential readers include:

  • Writing guest posts on blogs your readers frequent
  • Recommending other books you’ve enjoyed
  • Providing free excerpts of your work
  • Giving away free copies or other goodies

Give, share and give some more and finally, when the time is right, ask your readers to give a little something back.

3. Think The Avengers, not Survivor

If you’re a reality TV geek (like, sadly, I am), you’re familiar with the motto of Survivor: outwit, outplay, outlast. Players constantly backstab, use and abuse each other in an effort to win $1 million.

That go-it-alone mindset may work for the last Survivor standing, but it won’t help you and your book!

A better method is that of The Avengers: work together.

Establish relationships with other indie authors, but don’t go about it willy-nilly. Be genuine; only reach out if you actually like and respect the author and their work.

Once you’ve teamed up, leverage the power of your combined readerships by:

  • Cross-promoting each other’s work through social media
  • Introducing each other to blogger friends for guest posts and interviews
  • Brainstorming ideas for giveaways and promotions
  • Supporting and motivating each other with things get tough

4. Don’t Let Your Readers Down

Once the new readers start flowing in, you must continually work to keep them by:

  • Encouraging them to subscribe to your mailing list and send out an update at least once a month
  • Keeping a schedule for updating your blog
  • Providing value through exclusive rewards and promotions

Whatever you do, don’t forget about them!

Ensure, however, that you’re only passing along valuable information to your fans (never spamming or pressuring). Don’t let your new fans down!

Call it the Wild Wild West rule: how many successful July 4th Will Smith movies did we get after that flop (which, for the record, I enjoyed)?

Remember: without a fanbase, you’re just writing for yourself, your mom and the Twitter spammers. 

Go Forth and Earn Some Youphiles!

Ready for more reader-centered book marketing goodness?

Next week we’ll discuss how to uncover the identity of those crazy-dedicated readers (and show you a targeting tool even more specific than your target market), but the concepts above give you something to work on in the meantime.

At the conclusion of our series, we’re unveiling a super-special book marketing workshop exclusively for indie authors who receive (totally free) updates from us. So, if you’re not on that list, hop to it!

You’ll also receive Self-Publishing Basic Training, a rockin’ 35-page guide to the basics of self-publishing, as an added bonus.

Talk Back

I’m curious: how do you take care of your readers? Do you find reader-centered marketing practices work better than pressuring and groveling? Am I totally wrong about everything I said above? Let me know in the comments!

 

This is a reprint from Duolit.

 

14 Ways To Ask For A Favour

This post, by Jean Oram, originally appeared on her site on 6/8/12.

Have you ever been asked a favour by another writer? Chances are (if you are online), you have. It might have been critiquing a query or chapter, or helping them with heir marketing and publicity. Lately it seems that writers and authors are flooding social media with lots of favour requests that are unintentionally turning folks off.

I’m sure I’ve done it… how about you?

There is an art in “the ask” and many of us get it wrong. Dreadfully, horribly wrong.

But we can fix it! We writers are awesome at getting into the heads of others, being creative, and being general, all ’round nice people.

Two key things to keep in mind so you don’t abuse other writers. First of all, writers are busy people. Heck, all people are. But writers usually have a lot going on all the time–especially when we are trying to get our career off the ground, or heck, even pushed away from the terminal! Second, we are a very generous sort and love to help out other writers because one day (hopefully soon) we will be in their shoes looking for some friend lovin’ as well. It’s super easy to abuse that unintentionally. (We say yes because we fear we may never be given an opportunity again if we don’t.

A Good Ask

I love this ask that I got via a direct message on Twitter from the lovely and talented author Claire Cook (Must Love Dogs). After a few tweets and mutual follow on Twitter she said in a DM: “Please like my FB author page if you have an extra minute. And let me know if I can like yours! facebook.com/ClaireCookauth….” That is a good ask. I believe I liked her page. I did not ask her to like my pages back even though they are in need of some “like” love. Why? I believed that it wouldn’t fit her brand and it didn’t feel right. But liking her did.

By the way, I get a lot of DM’s asking for FB likes and her’s is the first that has received action. And, at first glance I thought her DM was unlike the others because it felt as though it was meant just for me. Later I realized that it could have been an autosend. But it didn’t feel like it. It felt personal.

KaBOOM!, a playground action group, contacted me via my It’s All Kid’s Play (.ca) website as we had done some tweeting back and forth. They contacted me to ask if I could help spread the word about an upcoming summer challenge. They provided all the information I needed about their challenge as well as a fantastically easy to follow through upon ask that included this tidbit I could copy and paste into Twitter: “My friends at @Kaboom want you to take their #playgroundchallenge! Visit playgrounds for a chance to win a trip to DC. http://bit.ly/K5GfQw”

Which I did. I also gave it a personal spin and off it went. Easy. Even though I believe 100% in their challenge, I may not have sent off this tweet if they hadn’t have made it so easy for me to do so. (In the end I also ended up being a beta tester for their Android app (it maps Playgrounds–is awesome and is available on the iPhone already) and next week will be posting an interview with them about their challenge on my It’s All Kid’s Play blog. Wow. They got a lot from a simple, well-done email, didn’t they?

So, how do we get favours granted?

Ask for a Favour? 14 Tips That Lead to a “Yes”:

  1. Be clear.
    What do you want me to do? Is it to buy your book? Share your coupon? Like your page? Follow you?
     
  2. Be specific and to the point.
    I don’t need the story of your life. Remember: You are taking up someone’s precious time.
     
  3. Why should I?
    What’s in it for me? Why should I help? If you make your ask about the giver, they are more likely to help out. Think of it this way. I tell you to buy my book because it is a bestseller and everyone thinks it’s funny. Uh, great? But what if I told you that this book will change the way you think about your neighbourhood, the way kids play, and give you more time to spend playing with your kids. Hmmm. Suddenly that feels a little more personal and intriguing. There might be some personal value in this.

 

Read the rest of the post on Jean Oram’s site.

A Dozen Do's and Don'ts on Prepping Your Novel for ePublishing

This post, by K.A. Hitchens, originally appeared on the Crime Fiction Collective blog on 5/29/12 and is reprinted here in its entirety with that site’s permission.

Well, as you all know, I originally promised to blog, two weeks ago, about the ISBN monopoly controlled by initially the ISBN.org and then, here in the US, Bowker.  However, that post was delayed by an unforeseen “cat-astophe,” when The Amazing Zep (“Zeppelin,” properly known as Suncoon Tucson), a 7-month old Maine Coon kitten, decided he could fly off the top of our 7’ cat condo.  Obviously, I’ve allowed him to watch entirely too many Marvel Comics movies. 

He leapt from the top of the Condo, aiming at a nearby artwork niche, and the results were, shall we say, not good; he nearly came to be known as Hindenburg.  Half a house-payment and 5 exhausting days later of caring for him 24/7, he’s fine, the little monster, but I apologize for missing the blog.  His nefarious face is shown here, so all will know the miscreant.  (And, yes, because most people look at kitten pics and go, “awwwwwwwwwwwwww…;” I’m shamelessly exploiting your weakness for kittens.)

But yesterday, Editor Extraordinaire Jodie Renner dropped me a line, and asked me if I happened to have a list, or a link to a list, of tips for preparing your Word document for e-publishing, whether you’re going to use an eBookformatting company like mine, or DIY.  She suggested it would make a good blog post—and I’d do anything to oblige her.  So today’s topic is What NOT to do in your Word document, either to keep costs down, or to make it easier for yourself/your formatter, to create your book in a gorgeous style.

 

1.  Everybody already knows #1; use Word’s built-in styles whenever possible.  Use them to automatically indent your paragraphs; don’t use the tab key or the space-bar (5 times or however many).  Now, an experienced formatting won’t have difficulty with this.  But if you’re using someone new, or doing it yourself, this will cause you problems.  Moreover, if you use Word’s built-in styles for all your regular narrative paragraphs, you shan’t have a problem, when you upload to the  KDP, with inconsistent paragraph styling—which you will have if you “style” every paragraph differently, not deliberately, but through misadventure, by not knowing and understanding Word’s styles. 

If you don’t have a basic understanding of how these work (and how to see how they are working), take a few minutes and watch this video (not from my company, but we think it’s nice and clear enough that we host it in our Knowledgebase) on our Knowledgebase (you can enlarge it to full-screen for easy of viewing): http://booknookbiz.desk.com/customer/portal/articles/182863-video-on-word-styles . Our Tutorials section also has a video on the TOC and how to use headings (just click the “Tutorials and Videos” breadcrumb to take you to that section, or click “Home” above the article header to rummage around to your heart’s content.

 

2.  Speaking of…Header styles.  Very few people seem to know about or use what used to be called the “Document Map” in word.  If you use “Header Styles” to create your chapter headers, you’ll be able to easily navigate through your document by simply enabling the “Navigation Pane” on the left-hand side  (In Word 2007-2010, “View—> Click “Navigation Pane”).  If you’ve used header styles for every chapter head—lo!  Right there in the Navigation Pane, you’ll be able to see (and jump to instantly) the beginning of every single chapter.  An even bigger “freebie” side effect of doing this—you can auto-generate your Table of Contents. 

This is incredibly handy for those of you determined to “DIY.”  For the video on how to do this, please see our second Knowledgebase video: http://booknookbiz.desk.com/customer/portal/articles/182864-video-on-headings-and-toc-in-word . If you don’t like the LOOK of the header styles that are available to you, you can change that with a simple click—but that’s generally covered in the first video, so by the time you get to the second video, you should already know how to fix that.  This can also save you some ducats at the formatters, depending upon how their pricing lists are structured.

 

3.  Lists.  Ironically, for either price-savings or saving yourself DIY brain-damage, don’t use numbered or bulleted lists, IF they are indented.  If you must have a bulleted or numbered list (yes—like the one I’m using here, hence the irony), and you’re going to publish to Amazon, it’s a giant pain.  If you can live with the bulleted or numbered list at the left-margin, it will work fine.  However, if you are attempting to indent them, what will happen is that the wrap-indents will NOT align perfectly. This is due to the ability of the Kindle e-reader (of all kinds, excluding the Fire, which can do this quite nicely) to rescale fonts. 

The “wrap,” inside the secret-sauce code of a kindle book, is set in (either) a percentage (of the available screensize) or “ems” which are relative to the font, unlike text measurements—which are absolute.  What this means is that your text wrap will, on an indented, bulleted or numbered item, look perfect at one font size—but  will creep, ever so slightly, left-or right, as the font-size changes, relative to the selected font-size, if that makes any sense.  To wit:  if you increase the fontsize, you increase the amount of the second-line “indent” in the wrap.  However, the first line remains as it was set up (don’t ask), so your second line creeps left or right.  If this doesn’t faze you, then rock on.  If you have bulleted lists, and want them to align as perfectly as possible—well, you know where to find us.  ;-).  Making them perfect can’t be done in Word.

 

4. Return-itis.  This one may seem obvious, but, I kid thee not, we get at least one manuscript a week in that is actually typed with a “return” keyed at the end of each LINE.  Not paragraph, but LINE.  Seriously; we have authors who don’t understand that Word wraps automatically, nor how to set line-spacing, so in order to make their manuscript “submission-ready,” they type to the right margin, and hit “enter” twice.  Please:  for your sanity and mine, don’t do that.

 

5. Don’t create a dedicated STYLE to italicize or bold your text.  Simply highlight the text you want to italicize, and use the “I” button at the top of the ribbon/menu.  Same for Bold.  If you create styles, but also use the buttons, you can create inconsistencies in your work, and if you’re not a Styles-Genius, it can get confusing.

 

6. Fonts!  If you ever read what I write here, you know that you have to license any copyrighted fonts you use.  That’s the first thing; the second thing, however, is equally important.  If you use fonts in your book, to set apart various types of content—for example, the interior FP thoughts of your killer—be aware of the following:  the Kindle e-ink devices, as well as the majority of all e-ink devices, like the Nook e-ink readers and the Kobos—do not support more than a single font.  In the Kindle legacy devices—still the most widely-used of all reading devices, of any brand—they have a single font, called “Caecilia,” which is a Times New Roman clone. 

Therefore, although you can license and embed fonts that will work spiffily in ePUB readers and in the Kindle Fire, be aware that firstly, that second font, despite your wishes, won’t show up on the Kindle legacy devices and second, if you’re trying to do this from Word on a DIY basis, it won’t work.  Despite your best efforts, as far as I know, if you endeavor to upload a Word file with multiple fonts in it, you will not obtain the desired result; font embedding has to be done from within HTML or XHTML (HTML you used to be married to) to work correctly.  On a Kindle you can use a second font—a Courier monospaced font—if absolutely necessary, but it doesn’t reflow like the TNR font, and it’s not very attractive.  You should, if you are going to DIY, consider using a fleuron or some other graphic device, to set that “other font” or inner thoughts, or whatever it is, apart from the rest of your regular narrative flow.

 

7. Poetry, song lyrics, and other miscellaneous material that is indented and somewhat “columnar.”  For ease of formatting, both for yourself and any formatting company, don’t use “enter” at the end of the line; use a line break, which is SHIFT+ENTER, as opposed to the usual “enter.”  Don’t use this coding pair to create a new paragraph, but if you intend to display poetry or song lyrics, this is the combo to use at the end of each “line.”  At the end of each STANZA, however, you would use the usual “enter” key, twice, as you would for a scene break.  (Yes—there are better ways to do this, using Word’s built-in Styles, but this will work “okay” for both DIY and for any formatter worth his/her salt.)

 

8. Spelling.  Yes, I know—how obvious is this? But you would be shocked at the huge number of manuscripts we get in here that are chock-full of spelling mistakes.  I think that authors invent character names and places, which Word, naturally highlights with the ubiquitous red line; and they get so accustomed to seeing that, they ignore the REAL errors.  If you have invented names, places, etc., in your ms, tell your spellcheck to “Ignore” those, so that you stop being “spellcheck blind.”  Correcting spelling errors that your readers find, post-production, is embarrassing for you; and if you’ve used a formatter, it’s expensive, as editing in HTML isn’t like editing in Word.

 

9. Hyphenation and Track Changes:  (A Twofer!). First, if you’ve used hyphenation throughout the document, for line endings (optional hyphens), you should do a search and replace, and remove all optional hyphens.  If you don’t, they can show up as regular, non-optional hyphens in the finished eBook product, which you obviously don’t want.  Use Find > Advanced Find > More > Special > Optional Hyphen, and replace with nothing.  As far as Track Changes goes, ensure you’ve “accepted all changes” in your document.  If you do not, the edits that are now invisible to your eyes—all your additions, deletions, etc.– will show up in your ebook, just as if they were typed in the text.  I can’t emphasize enough the importance of these two “pre-flight” items.   

 

10.  Explicitly marking your scene breaks.  If you are going to use a formatting service, ensure that you explicitly mark your scene breaks.  If you haven’t been a religiously neat typist, and occasionally have extra “enters” between paragraphs, a formatter can’t infer when you want a scene break used (a flush left paragraph with vertical whitespace above it) and when you do not.  If, like some authors, you have multiple types of scenebreaks—one that uses a flush-left, and one that doesn’t, due to whether or not it’s simply a passage of time, or a POV shift—then be sure you mark them differently and explicitly. 

EBook formatters don’t read your book and can’t read your mind, so be sure to tell them what you want.  At Booknook, we have our clients use the old convention of *** to indicate any scene break where they desire the visual cue of a flush-left paragraph with vertical whitespace above.  Alternatively, of course, you can use a graphical fleuron—but be aware that using fleurons requires extra coding for use in Kindle, as the e-ink devices will try to grossly enlarge them (that’s the default Kindle behavior.)  If you use a formatter, the cost will be higher; if you try to do it yourself from Word, the results, on the actual e-ink Kindles, may not be what you expect.

 

11.  Broken Paragraphs:  If you’ve used any form of conversion software, (please see Tip #12, below), or perhaps typed the file on different computers, over a long stretch of time, make sure you diligently scan your document for broken pararagraphs.  If you’ve converted it from any other format, or had it scanned & OCR’d, the incidence of broken paragraphs will be quite high.  To find broken paragraphs, turn on your Pilcrow icon (if you don’t know what this is, please see my blogpost here called “Pilcrow A Go Go,” from last October), and scan the right-hand-margin. 

If you see a Pilcrow mark hanging out in the right-hand margin, in the middle of what should be a paragraph, that’s a broken paragraph, and that’s the way it will convert in an eBook—as two separate paragraphs, broken right where the Pilcrow is sitting.  If you see one sitting there, highlight it and delete it, and fix any formatting around it (usually, a space is needed before the ensuing word).  For additional information on the “end of line” pilcrow problem, please see my post on “Pilcrow No-No’s, Part II,” from last November, which addresses this exact problem.

 

12.  Don’t Convert!  Okay.  Here’s a tricky one.  This will sound contrary to everything you’ve read, on the KDP forums, etc.:  but don’t convert from Mystery Format A into Word.  If you have a PDF of the interior of your print book, just find a competent eBook Formatting company and hand it to them.  If you have a Wordstar File from the dawn of time, hand THAT to them.  WordPerfect?  Pretty much the same (although later Wordperfect files convert very nicely, but some don’t, and you end up with a manuscript full of “@” signs where you should see left-hand-quotes, and a host of other glitches). 

We get roughly 2-4 manuscripts a week in from prospective clients that know that we have a higher charge for PDF than for Word (as do all formatters that are serious), and they’re all the result of either using Calibre, or some online “You can convert your PDF file to Word, Easy/Free/Cheap!” website.  Here’s the actual truth:  It does NOT work, not at all.  What comes out looks, on the surface, like a pretty good Word file; but lurking beneath what your eyes can see is a disaster waiting for a place to happen. 

Believe it or not, it’s cheaper, in the long run, if you simply hand a PDF file to a converter, who, quite frankly, will scan it, OCR it, and proof it, just to get the same starting point as  a Word file—because the results from that are 100x better than what you’d get by using Adobe Acrobat X Pro and attempting to export the file as a Word file.  If you have an endless amount of time, and knowledge of HTML, you can use the “auto-convert” method; and spend days or weeks cleaning up the ensuing HTML.  But if you hand a file like that to a converter, like us, they’ll charge you for all those man-hours.  Honestly, the scan option is probably cheaper.

 

And there you go.  An even dozen items for you to use in creating and “pre-flight checking” your book for e-formatting.  We have other frequently asked questions, along with the two videos I already pointed you to, in our Knowledgebase, which you may find by clicking here.  Not many are actually about formatting, but we do have some nice links about marketing, Retailers, and a few hints and tips on Social Media.

(And yes, for those of you who’ve emailed, tweeted, and asked:  yes, it’s true.  We have Jackie Collins in the house; you should expect to see “Chances,” her first Lucky Santangelo novel, in eBookstores around the end of the first week of June!)

– Hitch

 

K. A. Hitchens is the owner of Booknook.biz, an eBook formatting and production company, specializing in producing affordable and professional conversions for every author–from first-timers to NY Times Bestsellers.  You can follow us at Twitter (@BooknookBiz), Facebook (http://www.facebook.com/pages/Booknookbiz ), Pinterest (http://pinterest.com/booknookbiz/) or  LinkedIn (just search for us).

 

 

Guest Posts as a Platform Tool

This post, by Jean Oram, originally appeared on her site on 5/28/12.

Lately I’ve been working on using guest posts on other blogs to increase my platform and help get my name out there. (Or as my daughter calls it, “Getting ‘famous.’” And, yes, she uses finger quotes around famous.)

As a byproduct, I always hope to find new followers and blog readers as well, because my ultimate goal is to show publishers that I am here for the long haul and won’t have qualms about getting out there and showing off my book should the opportunity arise.

While some people have claimed to get an increase of thousands of percentage points for their guest posts, I’d have to say they’re working some great magic, because for me, it just hasn’t happened. However, I have learned a few things in terms of using guest posts to help build your platform, get your name out there, as well as how to convert some of those readers into followers. It’s a lot of work and takes a bit of time, but I think it is worth it.

So far, with the exception of being a guest on a friend’s writing blog, I’ve done two larger guest posts. Here’s what I have found from those larger posts:

(On smaller guest posts, not much seems to happen in terms of new followers on Twitter or blog readers.)

Tips on How to Turn Guest Posts into Followers and Traffic:

Name Recognition: You have to keep hitting the same audience over and over again to get that name recognition. Guest posts aren’t a one night stand that suddenly leaves you with children. Nope. You have to keep trying! So, guest post on the same blog twice or spread yourself around to their competitors–follow those readers if they are the ones you want.

Go Big: Guest post on bigger and bigger blogs. Cut your teeth on smaller ones that are hungry for content and build your way up. The bigger the blogs the bigger the audience and the greater the chance that you will reach someone who feels compelled to follow you.

Bio: Make sure you get a bio at the bottom of your post. Best way to ensure they include your brand’s interest and URL (you want to convert those readers into followers of YOU!)?–send it along with your guest post and tell them that this is the bio for the bottom of your post. Bonus marks if you add a picture.

 

Read the rest of the post on Jean Oram’s site.

Pixar Story Rules (one version)

This post, by David A. Price, originally appeared on his The Pixar Touch blog on 5/15/11.

Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

 

Read the rest of the post, which includes 15 more story tips, on The Pixar Touch.

EWF Presentation: On Responding To Reviews And Social Media Etiquette

This past weekend I had the honour of presenting at the Emerging Writers’ Festival, down in Melbourne. As ever, it was an inspiring and entertaining weekend, and it continues on for the next week. All the details here.

The panel I was involved with was all about Post Publication; what to do and what to expect after you’ve got that elusive first publication. I spoke a bit about how to respond (or not) to criticism of your work and a little bit about social media etiquette. As ever when I present, I strayed a bit from the script. I learned long ago that I’m not much good at sticking to the presentation I write and I tend to get distracted and freestyle my way to the end. But I think I pretty much covered all the stuff I’d planned to talk about.

[Publetariat Editor’s Note: strong language after the jump]

I thought it might be worthwhile to post my presentation here, as a recap for those at the festival and as something hopefully useful for everyone else. Bear in mind that this isn’t an actual article, but more a series of points as reference for verbal delivery, so it’ll be a bit choppy. I’ve tidied it up a bit into a more coherent (I hope) blog post. I hope you find it interesting.

EWF 2012 Presentation

I’m going to talk about making the right noises. Or, more importantly, not making the wrong noises.

So you’re published and you should be very proud of yourself for many reasons, not least of which being that you had the guts to put your work out there in the public eye.

Where it will be judged.

Where you will be judged.

So what are you going to do about that?

Nothing.

That, at least, is your default position.

If you think about saying something in response to someone’s critique of your work, stop and think. Double think. Do you want what you say to be out there forever, and forever gilding your career. Because it will be. Even if you delete it, it’s cached. And people will have shared it.

It’s a given these days that if you’re published in any form, it behoves you and your publisher if you have a social media presence.

Right now, you don’t have to have an online presence, but it benefits you enormously if you do. I would argue that before long a writer will have to have an online presence.

The reason we need that is primarily due to noise.

I’m loathe to use the often-touted term author platform, because I think that carries all kinds of unnecessary connotations, so I’m just going to refer to it from here on as “the presence”.

I’m a horror writer, among other things, so standing up here to talking a room full of people about The Presence amuses me.

There are various social areas of engagement: micro- and macro-arenas, if you like. This here, a room of people, is actually a micro-arena of social engagement.

You could conceivably interact with pretty much every one here over the course of a day or two, in small group conversations, the occasional one on one chat in a queue, perhaps an awkward, strangely polite few words beside each other at urinals or adjoining cubicles. It’s not intimate – well, the urinal thing might be, but overall, this event is not especially intimate, but it is micro.

This is where things have changed. This used to be the macro-arena. An event like this over several days or even weeks, used to be the biggest interaction a person could have. Not any more.

Now we have the internet.

Something like today, this event, has become a micro-arena because the mother of all macro-arenas now exists.

The thing about this relatively new super-macro-arena of social engagement is that it’s hectic. You want The Presence, your presence, to be there, because if you have your work out in the world, you need people to know about it and the internet is brilliant for that..

But getting noticed in that digital maelstrom is like trying to have a civilised chat at a heavy metal gig. And you need to make the right noise. Don’t be noticed for the wrong reasons.

There’s an old Chinese proverb – The empty vessel makes the most noise.

The usual example is a jar of beans. If there are only a few beans in it and you shake it around, it makes a huge racket.

Fill it to the brim with beans, shake it and it’s pretty much silent.

Of course, the point here is that you achieve through quality content – being a full jar – and you get noticed that way, rather than only having a few beans and shaking your jar as loudly as you can.

Sadly, the internet often favours those with few beans and a vigorous shaking arm.

We all have to play in that sandpit. And it can get pretty crappy in there.

While we’re busily filling our jar with beans and trying to make people notice it, all the other people out there will be judging us and our work.

And not everyone will like our stuff and through the unfiltered ease of the internet, they’ll tell us so.

I’m sure you’ve all seen someone immolate their career in a furnace of righteous outrage when they get a bad review, thereby getting noticed by making all the wrong noises. If you haven’t, you will now, because you’ll go looking for it. There’s plenty to choose from. (Edit: There’s a small one right here at The Word.)

And so, when you and your work are judged online:

DO NOTHING!

Here’s a freebie for you. Got a notebook? Write this down. The only response you should ever give to anyone who reviews your work, if you give any response at all, is this:

Thank you very much for taking the time to read and review my work.

That’s it. Nothing else.

If they called you a talentless hack whose work should be used in high school as an example of how not to write, you respond:

Thank you very much for taking the time to read and review my work.

That’s if you respond at all. You don’t have to. You can simply let everyone else do the talking. Of course, if they’re nice to you, you can thank them for that, though again, you don’t have to.

But you must never respond negatively. Never try to defend your work or get drawn into an argument with someone over their review.

It’s their opinion and they’re entitled to it, even if they’re clearly a brain dead slug who wouldn’t recognise quality literature if it rolled them in salt.

Never get caught up in shitfights about opinion.

Engage with social media, use The Presence to draw attention to your stuff, but don’t always and only talk about your work. If you’re constantly on the hard sell, people will quickly tire of your used car salesman persona and ignore you. Talk about all kinds of stuff, engage and interact, but never negatively, and occasionally mention your work among all that.

If you try to present yourself as something you’re not, if you act like a dick, regardless of how good your work might be, people won’t want to work with you or read you.

It’s just like real life. Act online like you would face to face and you’re off to a pretty good start. Unless you actually are a dick, of course. There’s no help for you then.

My philosophy when it comes to social media engagement is four simple points, and I’ll wrap this up with them:

• Be yourself;
• Don’t be a dick;
• Promote the good stuff;
• Ignore the crap and the negative.

Keep working on filling your jar with beans and doing your best to make sure people know about it, without constantly beating them over the cyber-head with it.

Everything else takes care of itself.

 

 

This is a cross-posting from Alan Baxter‘s The Word.

7 Lessons to Improve Your Author Website (or, Learn from My FAIL!)

This post, by Toni, originally appeared on Duolit on 5/23/12.

At the tender age of 14, I submitted my first website for a design review.

My masterpiece came together after only a few days spent tooling around in GeocitiesI thought it was awesome – it featured a sharp black background, electric green content table, rockin’ aLtErNaTe capitalization, and sweet graphics made in Paint Shop Pro. I even had a page where you could adopt a sunflower seed (the terrifying screenshot you see on the right).

The result? A total disaster.

 

I’ll give the reviewer a bit of credit — she could tell that I was young and doing my best, but that made her review no less scathing!

According to her, my website was cluttered, hard to read and had little to interest any visitor. In fact, she said most would click away with a major headache!

I was crushed.

From that web design kick-in-the-face, however, I learned valuable lessons about what works in web design — lessons that are still true today.

 

The bottom line: my teen self produced a website that lacked purpose, effective design and relevant content. Visitors ran away screaming.

As a 14-year-old design n00b, fleeing visitors meant nothing but a learning experience. If *your* visitors skedaddle, however, readers and book sales vanish with them. And that? Sucks for both of you.

Don’t blame yourself for your website’s ills! You may not be a web geek, but you can fix each of the problems I’m about to share. Correct them today, and your visitors’ headaches will be a thing of the past!

 

1. Geocities.com/SouthBeach/Sandbar/3445 is NOT professional.

If you kicked it with me during the Geocities era, the URL above will look familiar. While those long addresses are (thankfully) a thing of the past, even a subdomain (such as yourname.wordpress.com) dings you on the credibility-meter.

The fix is cheap and easy: register yourauthornamehere.com and use it to your advantage!

2. Readers want to know *you* as well as your work.

 

Read the rest of the post on Duolit.

Self-Promotion Or, Warning: Being A Published Author Means You Are Entering A Whine-Free Zone.

This post, by Colleen Lindsay, originally appeared on The Swivet on 2/4/09.

A recent comment on a writing blog caused me to start mumbling under my breath and making impolite mutterings to my cats and furniture. (This is what one does when one is housebound and sick for a long time.) I’m paraphrasing the commenter here, who said something to the effect that s/he missed the good old days of publishing, when writers only had to write the books and publishers marketed them all, but alas, writers no longer live in that world and now we are (wailing and gnashing of teeth!) forced to (horrors!) self-promote!!!

I have news for you: We have never lived in that fantasy world.

Not ever.

Most authors have been responsible for the bulk of their own self-promotion all the way back to Dickens’ time. (And Dickens was a master of self-promotion, by the way.) Because publishing brings in such a narrow margin of profit, publishers have always relegated the bulk of their promotional resources to those books that they see as their best opportunity for a return on their investment. And the more money they have invested in the manuscript, the more they’re going to want to promote that manuscript. It’s pretty simple math.

But authors have always been expected to do their own self-promotion and outreach. It’s in every author questionnaire ever sent to an author by a publisher. It’s in every conversation an agent has with a potential new client (and if it isn’t, it should be): What will you be doing to aid in the promotional efforts for your own work?

It just seems that today I’m hearing writers complain about it a lot more.

Well, stop whining and suck it up. Every job comes with unpleasant tasks, even being a published writer.

Read the rest of the post on The Swivet.

How Amanda Palmer Built An Army Of Supporters: Connecting Each And Every Day, Person By Person

This post originally appeared on techdirt on 5/4/12.

Following the massive success of her Kickstarter experiment, we asked Amanda Palmer if she wanted to write a quick guest post about why she thought the offering was so successful. Here’s what came back, including a bonus bit from Sean Francis, who has helped Amanda for years on the tech/social side of things.

 

There’s a great story about how bamboo grows. A farmer plants a bamboo shoot underground, and waters and tends it for about three years. Nothing grows that’s visible, but the farmer trots out there, tending to this invisible thing with a certain amount of faith that things are going to work out. When the bamboo finally appears above ground, it can shoot up to thirty feet in a month. This is like my kickstarter campaign. The numbers aren’t shocking to me, not at all. I set the goal for the kickstarter at $100,000 hoping we’d make it quickly, and hoping we’d surpass it by a long-shot.

I’ve been tending this bamboo forest of fans for years and years, ever since leaving roadrunner records in 2009. Every person I talk to at a signing, every exchange I have online (sometimes dozens a day), every random music video or art gallery link sent to me by a fan that i curiously follow, every strange bed I’ve crashed on…all of that real human connecting has led to this moment, where I came back around, asking for direct help with a record. Asking EVERYBODY. Asking my poor fans to give a dollar, or if nothing else, to spread the link; asking my rich fans to loan me money at whatever level they can afford to miss it for a while.

And they help because they know I’m good for it. Because they KNOW me.

I’ve seen people complaining that this is easy for me to do because I got my start on a major label. It’s totally true that the label helped me and my band get known. But after that, the future was up to me. It bought me nothing but a headstart, and I used it. I could have stopped working hard and connecting in 2009. If I’d done that, and then popped up out of nowhere in 2012 to kickstart a solo record in 2012, my album would probably get funded to the tune of $10k…if I was lucky. There are huge ex-major label artists (pointless to name names) who have tried the crowd-funding method and failed dramatically, mostly because they didn’t have the online relationship with their fans to rely on. And vice versa: plenty of young upstarts with a small but devoted fanbase have kicked ass using crowdfunding, because they’ve taken a hands-on approach online and at shows, and have been close and connected with their fans ALL THIS TIME, while nobody was caring or watching.

 

Read the rest of the post on techdirt. 

Plan a Book Launch Party for an Ebook

Recently an author asked me "How do you stage an in-person book launch with a novel that’s published as an ebook? How do you autograph a computer screen?"

Here are some suggestions for doing a live book launch event for an ebook:

Plan the event much like you would any other book launch party, except you will probably need to find a venue other than a bookstore. Try to use a venue that has some kind of tie-in with the book, and offer refreshments and perhaps some form of entertainment. See this article by Tolly Moseley for creative ideas on planning a book launch party.

Do a presentation based on the book’s content, not just a signing where you sit at a table. Nonfiction authors can speak on their book’s topic or plan an interactive activity based on the topic. Novelists can do a presentation based on some aspect of the book’s story or do a short reading. Children’s authors can read the book aloud, speak on the topic of the book, and plan fun activities for kids. All authors can talk about writing and publishing and take questions from the audience. Be creative and plan something interesting!

Print lots of bookmarks and handout several to all of the attendees so they can share with others. If you print your bookmarks with uncoated paper on the back side, you can sign the back of the bookmarks. See this article to learn more about using bookmarks for book promotion.

Encourage attendees to bring their ebook reading device to the event. They can download the ebook on the spot.  You could even provide a laptop computer where people can order the book if they don’t have their ebook reader with them, but you’ll need to make certain that each person logs out of their Amazon or other ebookstore account after using it.

You can "autograph" Kindle ebooks by using KindleGraph to send personalized inscriptions and signatures to the customer’s Kindle ebook reader.

If your ebook is available on the Nook store, you may be able to arrange an event at a Barnes & Noble store. Last year B&N announced that they were going to offer autographing services for Nook Color devices, but it’s hard to find any details on how to do it. Your local store event manager may have information on autographing.

Remember that you’ll need to promote your event heavily. Suggested promotions include press releases to local media, emails or evites to your friends and local contacts, announcements on your blog and social media accounts, and postcard invitations. Ask others to help spread the word.

Do you have any suggestions on how to do a live launch for an ebook? Please share in the comments section [on the source article’s page].

 

This is a reprint from Savvy Book Marketer Dana Lynn Smith‘s blog.

How To Get Seen And Noticed

With 500,000 new books being published every year, how can you compete? How do you get seen and noticed? How will independent booksellers fall in love with your book and promote it in their stores and on the recommended reading lists? Relax, I’m about to give away the deep, dark secrets of book marketing.

The American Booksellers Association (ABA)

The book industry trade group has been around for over 100 years. Based just north of New York City in Tarrytown, NY, this organization watches over the business health of over 1,200 independent bookstores throughout the United States. Notice I keep saying independent bookstore and not the giant corporate chains and Amazon. The ABA has many helpful programs and resources for both the booksellers and the publishers who sell to them. The following info will help you know what is available.

The link to the following information and costs is http://www.bookweb.org/pubpartner/resources.html:

The Red Box

This is a once-a-month shipment of marketing materials to bookstores. You can get the below particulars at

THE MONTHLY INDIEBOUND RED BOX MAILING PROGRAM

Designed to serve as a monthly “In-Store Marketing Action Kit”, the Red Box mailing (actually a white box with a large red sticker) contains the stores initial quantity of the latest Indie Next List flyers as well as other timely news and information from ABA and IndieBound.

For inclusion in the Red Box, ABA Publisher Partners are invited to provide marketing materials including but not limited to:

    * Shelftalkers, easelbacks, bookmarks, posters, or other point-of-purchase items to promote those titles chosen as
           Indie Next List Great Reads or Notables, or other recent or upcoming releases
    * Sell sheets and/or catalog copy for any “off-the-list” titles
    * Seasonal catalogs and/or order forms
    * Special offers, notice of backlist promotions, etc.
    * Any other news about titles, authors, tours, confirmed media appearances, etc.

The Red Box mailing is shipped within the first 12 days of the month to approximately 1100 IndieBound stores. The mailing is prioritized, based on the level of a store’s participation in IndieBound and ABA programs. The minimum quantity for inclusion in any mailing is 450 pieces.

Effective with the January, 2012 mailing, standard pricing for inclusion in all 1100 Red Boxes is as follows:

• A sell sheet or flyer
• A standard (4” x 6”) postcard • A large-format postcard
• Shelftalker
• Easelback poster
• Standard poster, flat or folded • Pack of 25 bookmarks

$275; $.27 per piece for quantities less than 1100
$145: $.15 per piece for quantities less than 1100
$180; $.18 per piece for quantities less than 1100
$145; $.15 per piece for quantities less than 1100

$525 and up, dependent on size; $.55 per piece for quantities less than 1100 $425 and up, dependent on size; $.45 per piece for quantities less than 1100 $695, other quantities custom quoted

No galleys, ARC’s or finished books are included in the Red Box mailing. Those items are exclusive to the monthly White Box mailing (please see Appendix B).

We are happy to custom quote on any item you may wish to include in this mailing. If you would like your materials to also be sent to other active ABA Publisher Partners as well as to the nine Regional Bookseller Association Executive Directors, please provide an additional 100 pieces (same pricing as above).

Please contact Carolyn Bennett (carolyn@bookweb.org) at least three weeks prior to the White Box materials due date of a given mailing (please see Appendix D for these dates) with information about the item(s) you wish to include.

All materials should be shipped to:

Transport Specialties International, Inc. (TSI) Attn: Keith Gosselin
9 Joanna Court
East Brunswick, NJ 08816-2108

Phone: 732.698.0988, x 110

Please mark all cartons and/or packing slips:“FOR INDIEBOUND “month” RED BOX” Early shipments are possible, but must be pre-approved.

The White Box Program

THE MONTHLY INDIEBOUND WHITE BOX MAILING PROGRAM

Every month a box measuring 18.5” x 18.5” x 4” is sent to each of the approximately 750 actively participating IndieBound stores, filled with galleys,ARCs and finished books provided by ABA Publisher Partners. As with the Advance Access Program (see Appendix G), this is an excellent and cost effective way to reach the Independent Bookstore market with news of your titles. By collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.

The cost of inclusion in the White Box is dependent on the size and weight of the galley,ARC, or finished book. Standard pricing typically ranges from $1.35 to $2.50 per piece. Upon receipt of the dimensions and number of pages, we are happy to custom quote for any proposed inclusion.

    * The White Box mailing is prioritized, based on the level of a store’s participation in IndieBound and ABA programs. The minimum quantity for inclusion in any mailing is 450 copies.

    * To reach all stores receiving the White Box mailing, please plan to provide 750 copies.

    * If you would like your materials to also be sent to other active ABA Publisher Partners as well as to the nine Regional Bookseller Association Executive Directors, please provide an additional 100 copies.

There is an additional charge for the insertion of any bounceback cards, letters, or any other collation done in our warehouse. Charges for collation will be custom quoted.

Please contact Carolyn Bennett (carolyn@bookweb.org) at least three weeks prior to the White Box materials due date of a given mailing (please see Appendix E for these dates) with information about the item(s) you wish to include.

All materials should be shipped to:

Transport Specialties International, Inc. (TSI) Attn: Keith Gosselin
9 Joanna Court
East Brunswick, NJ 08816-2108

Phone: 732.698.0988, x 110

Please mark all cartons and/or packing slips:“FOR INDIEBOUND “month” WHITE BOX” Early shipments are possible, but must be pre-approved.

Children’s White Box

THE QUARTERLY INDIEBOUND CHILDREN’S WHITE BOX MAILING PROGRAM

Four times each year a box measuring 18.5” x 18.5” x 4” is sent to each of the approximately 750 actively participating IndieBound stores, filled with a variety of materials provided by ABA Publisher Partners specifically for Children’s book- sellers. As with the Advance Access Program (see Appendix G), this is an excellent and cost effective way to reach the Independent Bookstore market with news of your titles. By collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.

Standard pricing for inclusion in all 750 boxes is as follows:

• A one-sheet or flyer
• A standard postcard
• A large format postcard • A shelftalker
• A pack of 25 bookmarks • A pre-folded poster
• An easelback poster

$190; $.27 per piece for quantities less than 750 $100; $.15 per piece for quantities less than 750 $125; $.18 per piece for quantities less than 750 $100; $.15 per piece for quantities less than 750 $475

$300 and up, dependent on size $400 and up, dependent on size

For galleys, ARC’s, F&G’s and finished books, costs for inclusion usually range between $1.35 and $2.50 per piece, depen- dent on size and weight. The minimum quantity for any galley,ARC, or finished book is 450 pieces. There is an additional charge for the insertion of any bounceback cards, letters, or any other collation done in our warehouse.

We are happy to custom quote on any item you may wish to include in this mailing. If you would like your materials to also be sent to other Publisher Partners and to the nine Regional Bookseller Association Executive Directors, please provide 850 pieces (same price as above).

Please contact Carolyn Bennett (carolyn@bookweb.org) at least three weeks prior to the Children’s White Box materials due date of a given mailing (please see Appendix F for these dates) with information about the item(s) you wish to include.

All materials should be shipped to:
Transport Specialties International (TSI)
Attn: Keith Gosselin
9 Joanna Court
East Brunswick, NJ 08816-2108 Phone: 732-698-0988, x 110

Please mark all cartons and/or packing slips:“INDIEBOUND “season” CHILDREN’SWHITE BOX” Early shipments are possible, but must be pre-approved.

IndIe Next List And Shelftalker Suggested Rate Card 2012

INDIE NEXT LIST:
Top 20 Listing, #1 Title $ 3,500
Top 20 Listing, Other Titles $ 2,500

This charge includes printing costs and postage for 450,000 fliers; store placement

“Now in Paperpack” (12 titles per month) $ 1,000

A pdf with jacket image, bibliographic information and bookseller quote as well as a shelftalker for each title is available for download at www.bookweb.org.

Top 10 Listing, Frontlist
Top 10 Listing, Backlist
Regular Listing, Frontlist
Regular Listing, Backlist

This charge includes printing costs and postage for 450,000 fliers; store placement

TEAR-OFF SHELFTALKERS:
Standard cost for regular Indie Next List titles, 1100 $2,875 Standard cost for Kids’ Indie Next List titles, 750 $2,175

Includes production and shipment, 5.5” x 7”, with four-color jacket image and bookseller quote, 50 tear-off sheets and printed backer.

Combined cost (to support an Indie Next List title) Kids’ combined Top Ten
Kids’ combined Regular

$4,500 $3,200 $2,700

Combined cost includes suggested rate for Indie next List placement and standard shelftalker production (see individual costs above).

Please contact Mark Nichols at mark@bookweb.org for further information Rates subject to change without notice.
 

Advance Access Program

This is an email alert to member stores where you can offer up free review copies of your book to those stores that request one. The ABA is currently re-doing its rate structure for this, so check back in from time to time to see when it becomes available again.

Snail Mail Lists

These are available for a price; however, I don’t think sending materials direct to the stores is nearly as effective as communicating through the ABA programs, which give them a much more valid image.

Summary

There you have it: the secret to success in book marketing. Yes, it is expensive! Yes, it’s well worth it. Book marketing is a full time job and an expensive undertaking. If you’re not prepared to do this, you might want to rethink the idea of self-publishing. It’s not for everyone.

 

This is a cross-posting from Bob Spear‘s Book Trends blog.

Craft: Good Editing Help Is Findable

This post, by Jane Friedman, originally appeared on her Writing On The Ether site.

Be sure the editor (or editors, if it’s an editing service) is qualified. You’re looking for professional publishing industry experience–preferably, as an editor for reputable publishers–and/or professional writing credentials (legitimately-published books, articles, etc.). If the editor has a website, a resume or CV should be posted there.

We do a lot of yelling and screaming these days about how authors simply must get  outside, professional editing services. To my mind, this is true whether you’re trying to self-publish or sling-shotting your MS on a flash drive at the rococo facade of a legacy publisher.

But how to find reputable editing?  That’s Victoria Strauss’ focus in Vetting an Independent Editor.

I’m a little concerned only about her first comment about considering free alternatives such as:

…a friend who’s not afraid to criticize, a local writers’ group or critique circle, an online writers’ group (such as Critters Writers Workshop for SF/fantasy/horror writers), a peer critique community (such as Book Country or Authonomy), or a creative writing course.

In a hardship case, do what you have to do, of course. And if you’re in earlier stages with a book, you do want less expensive avenues of feedback, sure. But I’d say — and again, this is me, with no desire to put words into Strauss’ blog post — there’s a point at which a true run at the market goes far past the friends-and-family stage. And a professional developmental edit isn’t the same as exchanging input in a mutual-critique community.

I find some backing on this point in a post — Where will self-publishing get quality control? — from author Roz Morris, diligent in working on why so much self-published content is sub-par.

It’s raining slush and nonsense. Readers who’ve bought unreadable books are muttering ‘vanity press’ all over again.

Morris is asked by a reader, “If people won’t use editors, can we realistically replace them with critique groups and beta readers?”

Morris’ answer is typically straightforward and refreshingly honest:

 

Read the rest of the post on Writing On The Ether.

E-Ink Devices – The Fastest Invention In History To Become Old-Fashioned

I’ve been noticing that more and more people are reading e-books from tablets and fewer people are buying e-ink devices like the original Kindle. When I straw-polled this perception on Twitter, it seemed that I was right. While we are seeing more Kindles and Kobos than ever, the number of iPads and other tablet devices seem to far outstrip the e-ink growth.

Further chatting and some links supplied by friendly tweeters backed this up. When I tweeted: “I predict that e-ink devices could be the fastest invention in history to become old-fashioned”, futurist Mark Pesce replied:

@mpesce: They’re already charmingly quaint.

From a shiny new technology to obsolete and replaced in very short order. Already, the Kindle is “charmingly quaint”, like a gramophone player or a phone with a cord and dial. I’m a bit disappointed about this, because I love my Kindle. The thing I like most, apart from the very easy on the eyes e-ink screen, is that it’s a dedicated reading device. No distractions. It holds books and other documents that I need to read and that’s all. There are enough interruptions everywhere else – I don’t need them in a book too. Plus, the battery lasts literally weeks.

But I do have a slight issue in that I love my comics. I’ve read comic books forever and still buy several titles a month. I’d be happy to move to reading those digitally, but for the colour and graphic delivery I’d need a tablet like an iPad. I’ve yet to be able to justify the expense of an iPad purely for reading comics. But if it was for all my e-reading… And that doesn’t even begin to address the multi-media reading experience, with linked footnotes, video content and so much more that tablets make so easy.

But here’s where another problem presents itself. Reading novels (or other straight, unadorned text) from a tablet is problematic at the moment. It’s hard to see outside in the sunshine. The tablet has a terrible battery life, compared to the weeks and weeks I get from my Kindle. The backlit display is more tiring for the eyes. And herein lies the reason tablets are taking over – all those things are being addressed and improved at a furious rate. The tablet is starting to achieve all the positives of a dedicated e-ink reader, along with all the other things it does, making the strengths of e-ink irrelevant.

It’ll be a while before the tablet screen, ink, battery life and so on are as good as, say, a Kindle, but not that long a while. It will happen.

What this boils down to is actually something bigger. The device itself is becoming irrelevant. The beauty of the tablet is that it is a convergent device. You carry one thing and it does everything you need – reading, writing, web surfing, social networking, etc. This leads to a paradigm shift in content creation and delivery. As Eoin Purcell said on Twitter during last night’s conversation:

Things will be sold, but selling will take different forms. Subscriptions, memberships, ads, events, readings etc.

His point being that the content will be in the cloud, the creators and publishers will earn through the things he mentions in the quote above and that content will be consumed on a variety of devices. The device itself becomes irrelevant – all it needs is access to the cloud and a comfortable reading experience. That’s the tablet with the battery life, screen resolution and daylight clarity I talked about above. The implication here is that not only does the device itself become irrelevant – as long as you have one, any one will do – but the concept of an ebook is also irrelevant. You don’t buy a book. You subscribe to a publisher and access their content, whenever, wherever. I’m not entirely sure how I feel about this…

So the dedicated e-reader, like the Kindle or Kobo, is already dead. It just hasn’t stopped kicking yet. Amazon know this, so they’ve released the Fire, which is a tablet device. Others are following suit. For those of us who prefer a dedicated e-ink device, we should make the most of it now. Before long we’ll be the hipsters of the digital reading world, congregating like those people in record stores who still buy vinyl and talk about what stylus they prefer. I wonder if half the people reading this even know what a stylus is.

(For further reading, I’d recommend this article on the subject by Eoin Purcell. Interestingly, this article is already more than two years old.)

 

This is a cross-posting from Alan Baxter’s The Word.

Springtime For Amazon

This post, by Jane Friedman, originally appeared on her site on 4/26/12.

As the market evolves, Amazon is becoming a home for readers.

Say what? “A home for readers?” The Evil Amazon? Did the jungle drums just miss a beat?

There is so much for readers to do on Amazon – so much book-related content for them to peruse before buying.

There it was again. I could swear I just heard a friendly word for Seattle.

We have to ask ourselves, with the collapse of physical retail for books, which company will book suppliers want to deal with most? Just as iTunes supplanted record stores, Amazon is supplanting bookstores. Of all the bookselling options out there, only the remaining indie bookstores and B&N are more “bookish.” Should they eventually collapse (or transform or get sold), Amazon will be the most bookish place for readers to go to buy books.

You’re not hearing from some Prime-drunk refugee of the Borders wars here. These are the thoughts of Laura Dawson, Firebrand’s reigning Queen of Metadata, one of our best-regarded publishing specialists, and she’s packing knitting needles, don’t cross her.

@ And as you say, Barnes & Noble started adding bookish things & services that made people feel better about it. So will Amazon.

@tcarmody

Tim Carmody

 
 
 

 

In Why Amazon Will Be the Good Guy, Dawson is echoing a jazzy new counterpoint to the shrill call of the poison-dart frog we’ve heard so relentlessly in deepest, darkest Amazonia.

A new slant on the aggressive retailer is beginning to be felt. And this angle doesn’t always turn up along the same lines of debate, which indicates that a subtle but broad-based reconsideration may be underway. Dawson’s not dropping a stitch:

In the late 1990s, the American Booksellers Association sued Barnes & Noble and Borders over what they felt were unfair trade practices… B&N was the king of the discount. And for “bookish” folks, this was a source of friction – the cheapening of books made them seem commoditized, and our beloved independent bookstores were going out of business.

Hunker with me here. This is an argument many can’t see yet.

Amazon has been regarded as less than entirely “bookish” since its inception, when Bezos made it clear that books were just the beginning (and only because books were the easiest products to build a store around).

@ The premise of "bookishness" made me a little nervous, but it is undeniably a Thing.

@ljndawson

ljndawson

 

 

 

Read the rest of the post on Jane Friedman’s site.