Think

Opinion pieces offering commentary on various aspects of book culture, publishing and self-publishing.

Writer’s Block – Getting Unstuck

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This post by Kemari Howell originally appeared on Kbuuk on 10/13/14.

As a writer, there’s nothing worse than getting stuck, or dealing with writer’s block. Yes, rejection and the like is awful, but at least at that point on the writing timeline, you’ve accomplished what you set out to do.

There probably isn’t a writer that hasn’t suffered the unpleasant ailment of writer’s block—whether it is as small as figuring out the POV for your story, or as big as hitting the middle-of-the-novel slump. And getting unstuck can be incredibly difficult.

Imagine that you can’t even get to the finish line…that someone has glued your feet to the ground just before you reach your goal. You can see it—the end—you know it’s there, but you are unable to move, paralyzed by some unseen force (often it’s your own self-doubt). You’re stuck and you don’t know how to go about getting unstuck.

The worst enemy to creativity is self-doubt. – Sylvia Plath

 

Read the full post on Kbuuk.

 

'Am I being catfished?' An Author Confronts Her Number One Online Critic

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This post by Kathleen Hale originally appeared on The Guardian on 10/17/14. Note that it contains strong language.

When a bad review of her first novel appeared online, Kathleen Hale was warned not to respond. But she soon found herself wading in

In the months before my first novel came out, I was a charmless lunatic – the type that other lunatics cross the street to avoid. I fidgeted and talked to myself, rewriting passages of a book that had already gone to print. I remember when my editor handed me the final copy: I held the book in my hands for a millisecond before grabbing a pen and scribbling edits in the margins.

“No,” she said firmly, taking the pen away. “Kathleen, you understand we can’t make any more changes, right?”

“I was just kidding,” I lied. Eventually she had to physically prise the book from my hands.

A lot of authors call this “the post-partum stage”, as if the book is a baby they struggle to feel happy about. But for me, it felt more like one of my body parts was about to be showcased.

“Are you excited about your novel?” my mom asked, repeatedly, often in singsong.

“I’m scared,” I said. Anxious and inexperienced, I began checking goodreads.com, a social reviewing site owned by Amazon. My publisher HarperTeen had sent advance copies of my book to bloggers and I wanted to see what they thought. Other authors warned me not to do this, but I didn’t listen. Soon, my daily visits tallied somewhere between “slightly-more-than-is-attractive-to-admit-here” and “infinity”.

For the most part, I found Goodreaders were awarding my novel one star or five stars, with nothing in between. “Well, it’s a weird book,” I reminded myself. “It’s about a girl with PTSD teaming up with a veteran to fight crime.” Mostly I was relieved they weren’t all one-star reviews.

One day, while deleting and rewriting the same tweet over and over (my editors had urged me to build a “web presence”), a tiny avatar popped up on my screen. She was young, tanned and attractive, with dark hair and a bright smile. Her Twitter profile said she was a book blogger who tweeted nonstop between 6pm and midnight, usually about the TV show Gossip Girl. According to her blogger profile, she was a 10th-grade teacher, wife and mother of two. Her name was Blythe Harris. She had tweeted me saying she had some ideas for my next book.

“Cool, Blythe, thanks!” I replied. In an attempt to connect with readers, I’d been asking Twitter for ideas – “The weirdest thing you can think of!” – promising to try to incorporate them in the sequel.

Curious to see if Blythe had read my book, I clicked from her Twitter through her blog and her Goodreads page. She had given it one star. “Meh,” I thought. I scrolled down her review.

“Fuck this,” it said. “I think this book is awfully written and offensive; its execution in regards to all aspects is horrible and honestly, nonexistent.”

 

Read the full, lengthy post on The Guardian.

 

The Do's And Don'ts Of Writing A Blurb For Your Novel

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This post by Milena originally appeared on blurb on 10/9/14.

When writing a novel, there are few selling tools as important as writing a solidly written blurb. Sure, the cover design creates intrigue, but, if you have caught a potential reader’s attention, the blurb is what will sell your book—and convert readers. A “blurb” can refer to both a “description blurb” that you write for the back cover of your book and a “review blurb.” For the purposes of this post, we’ll be focusing on the former, and how you, the writer, can craft the best possible blurb.

 

Dos
-Reference the genre and central theme
-Create intrigue around the main conflict
-Dive right in and introduce your protagonist
-Keep it short and punchy
-Reference your book-writing or professional status, if it relates to your book.

 

Read the full post on blurb.

 

So You're Going To Pitch Your Book – A Guide

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This post by Alan Baxter originally appeared on his Warrior Scribe site on 9/19/14.

It seems that lately there have been more opportunities than ever before for writers to pitch their as-yet-unpublished manuscript to industry professionals. At writers conventions, festivals and so on, more agents, editors and publishers are making themselves available to hear about your magnum opus. It really is a superb opportunity and these things usually get booked out. But man, I’ve heard some horror stories! It’s a hell of a thing, trying to sell yourself and your work with nerves making your guts into an ice storm. So I thought I’d ask a few key people in the industry for some tips to help you formulate your pitch should you get the chance.

Firstly, I’ll throw a tip or two of my own at you, then we’re going to hear from a small press publisher, a literary agent and a big press editor.

My tips are simple: Know what your book is about so you can formulate a killer elevator pitch. This is so named because it’s based on the premise that you meet a publisher in an elevator and have a few seconds before they reach their floor to sell them on the idea of your book. Here’s the elevator pitch for BOUND, as an example:

Underground cage fighter, Alex Caine, is drawn into a world he didn’t know existed – a world he wishes he’d never found. The harder he tries to get out, the deeper he’s dragged in. It’s magic, monsters, mayhem and martial arts in a fast-paced dark urban fantasy thriller.

 

Read the full post on Warrior Scribe.

 

What We Talk About When We Talk About Grammar

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This post by John E. McIntyre originally appeared on The Baltimore Sun on 10/3/14.

Online, discussions of grammar tend to display confusion about what the subject is, and the usual admixture of rubbish and emotion does not help.

There is, of course, the confusion between grammar as grammarians and linguists discuss it technically, and spelling and punctuation. But other, unstated meanings are often involved.

A post by Lucy Ferriss at Lingua Franca, “Grammar: The Movie,” identifies some of the additional meanings that surface in a new documentary.

 

Spelling errors: If you write it’s for its in your cover letter or resume, or confuse there/their/they’re, you’re probably not going to get the job. But these are merely spelling errors, as likely the result of carelessness as ignorance. Of course, they’re obvious, so easy to spot that even a manager can see them, but they are still trivial.

 

Bad writing: Lord knows there is plenty of slack, inexpert, and impenetrable writing to be found, but that is not a problem for grammarians to address. Academic writing, for example, is notoriously wordy and opaque, but it is usually grammatical.

 

Read the full post on The Baltimore Sun.

 

Amazon and Booktrope Announce New Business Relationship

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This post by Rachel Thompson originally appeared on San Francisco Book Review on 10/9/14.

Booktrope announces a new business relationship beginning with a mutual licensing deal that deepens ties with Amazon.com to a much more significant degree.

Booktrope is a Seattle startup that says it’s reinventing publishing by providing efficient, online services to creative teams – authors, editors, designers and others involved in producing books — in order to produce high quality titles for readers at reasonable prices. By all outward appearances, Amazon and Booktrope share a strong commitment to keeping ebook prices substantially lower than print, allowing consumers to benefit from new technology, while still affording authors deserved compensation.

The relationship kicks off with a licensing agreement which includes fifteen titles to be reissued under Amazon Publishing as e-books and audio books. Booktrope will continue to publish print versions of these titles and to manage development and publication of future books by the authors.

I sat down (virtually) with Katherine Sears, CMO and co-founder of Booktrope to get the nitty-gritty on the deal.

 

Rachel Thompson: Help me understand this, did Amazon just take over Booktrope’s digital book business?

Katherine Sears: No – not at all! Initially this agreement covers ebooks and some audio books for only fifteen of our nearly 300 titles. However, this is the beginning of what is intended to be a longer term business arrangement, so we hope to announce many more titles being licensed in this same way over the coming months. And, of course, we are always exploring other ways for our two companies to work together.

 

RT: What led you to this relationship with Amazon?

 

Read the full post on San Francisco Book Review.

 

Why Is Typography So Important To Content Marketing?

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This post by Erika Schneider originally appeared on the Outbrain blog on 9/16/14. Note that while it is aimed at small businesses, the information here is just as applicable to author websites and blogs, and even book cover design.

Content marketing has become one the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography isn’t often given a lot of consideration, but there is no doubt it plays a role in strengthening your brand, creating interest in your product, and highlighting your central message.

 

What is typography?

Typography is actually a pretty basic concept, and simply refers to the way that text is arranged on a page or document. Often times, typography is referred to as an art, as typography can be incredibly creative and innovative. Typography is great for enhancing a theme, adding personality, increasing emphasis of an idea or reinforcing a thought, demonstrating emotion, creating interest, and crafting aesthetic appeal.

While straightforward black-colored text such as this is appropriate for some forums, colorful and artistic text can be a great advertising tool. Notice how that sentence caught your attention and drew you in based on its font and color scheme alone? That’s the whole point of great typography.

 

Elements of Typography

You might think that typography is limited to font and color, but typography is actually much more than that. Here are the elements of typography that you should familiarize yourself with:

 

Read the full post on Outbrain.

 

NaNo Prep

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This post originally appeared on the NaNoWriMo (National Novel Writing Month) site. With NaNoWriMo kicking off on November 1, now is the time to start clearing your decks and preparing for a very intense month of writing if you intend to participate.

Ready to start planning your November novel? Our NaNo Prep resources are for you.

From now until NaNo, we’ll provide resources to inspire, challenge, and prepare you to write that novel. Look to our blog, forums, Facebook, and Twitter for updates on new stuff, or bookmark this page (we say put it right on your browser bar so you remember your noble noveling intentions).

Let’s start by addressing some of the burning questions you might have:

You’ll find the answers sprinkled along the prep route below. Read on!

 

1. Make a commitment.

Intention is everything. Decide right now that you’re going to write a novel in November, then tell everyone you can. We’ve prepared a few ready-made social media messages for sharing:

 

Read the full post on NaNoWriMo.

 

What You Need To Know About Your Second Draft

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This post by Chuck Wendig originally appeared on his terribleminds site on 10/8/14. Note that it contains strong language.

Writing is when we make the words.
Editing is when we make the words not shitty.

The poor sad widdle second draft.

I’m in the midst of one of these right now, and while you see a lot of attention given to the first draft and to the overall editing process, you don’t see quite so much attention given to the second draft specifically. But there should be! The second draft is a peculiar animal. Interstitial. Imperfect. It’s frequently the growing pains draft, where two limbs grow and two limbs shrink and by the end of its hormonal transformation it’s the same creature as before but also, entirely different. The second draft is the teenager of manuscripts. Awkward, pimply, full of faux confidence and bravado, and something-something pubic hair.

Okay, maybe not that last part?

Anyway. Let’s talk a little bit about the second draft.

 

Psst! You Didn’t Write The First Draft

Yeah, no, I know you actually did write the first draft, but shh, shhh, we’re trying to be tricksy hobbitses here. By the time you get to the second draft, your best way forward is to somehow convince yourself that Some Other Asshole wrote this book. Because you can be cold, clinical, dispassionate when you’re attacking the draft if you think it’s not yours. It’s like having children — you can look at other people’s kids and be all like LOOK AT THOSE SAVAGES HANGING FROM THE CEILING FANS, but then you see your own kid drinking out of the toilet like a dog and you’re like, awww, he’s pretending to be a puppy — he’s gifted.

You’ve gotta treat this book like it’s some rando’s kid. Baby Rando.

Rando II: First Blood.

Whatever.

 

Read the full post on terribleminds.

 

What the Editor Sees (That the Writer Does Not)

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This post by Savannah Thorne originally appeared on The Review Review.

When you submit to a literary magazine, do you ever wonder what is happening to your work on the other end? Has it disappeared into an editorial netherworld? What exactly is taking so darn long for them to get back to you? And is it true that the longer the editors take with your work, the better they like it?

I was delighted to be published in Conclave: A Journal of Character‘s inaugural issue, and when I heard the magazine was at risk of not continuing, I took over as managing editor and have kept it going for years, incorporating e-books into the equation. When I stepped in, I found myself with a huge, year-long backlog of submissions to wade through, and as I learned the ropes, I realized I was in the unique position of being an editor and a writer at the same time. It gave me insight into both sides of the desk. What I’ve collected here is the behind-the-scenes truth about what happens to your work after it’s been submitted and some dos and don’ts to get your work noticed.

So, what happens to your work after you’ve hit “submit?”

At Conclave, like many literary magazines, your work appears in our online submission manager and sits there with a status of “received.” It will stay “received” even after a real human being opens it and glances at it. If they know it’s way off for the magazine’s needs, it may be quickly rejected. If it has a hook, is well-written, and seems to draw the reader in (and, in our specific case, if it’s based around a strong character), then the first reader forwards the file to another reader. The status switches to “forwards.” Editors can vote on it, and if they choose to they can also write notes about it

The longer an editor takes with my work, the better…right?

I’m sorry to have to answer that with: Not necessarily. In actuality, submissions come in, and although they are arranged by date, then author’s name, title, and genre, I can assure you that these things get little attention. It is the quality of the work alone that determines whether a writer is accepted—whether it’s their first time being published, or their thirtieth. The very first thing we do is open the file itself, and read it. It doesn’t matter who you are—it matters what your story says.

 

Read the full post on The Review Review.

 

Should You Publish Indie or Traditional? A Hybrid Author Busts the Myths

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This post by Holly Robins originally appeared on her site on 8/17/14.

Yesterday, I gathered with a group of area writers at the Haverhill Public Library Authors Fair. My table was situated between Kristin Bair O’Keeffe, an author who publishes traditionally, and Connie Johnson Hambley, a self-published mystery writer. This was the perfect place for me: I’m a hybrid author who has jumped from a traditional publisher (Random House) to indie publishing and back to a traditional house again. As I start my fourth novel to be published by New American Library/Penguin Random House, I have no contract for the next one. This means that I’m revisiting the all-important question for many writers: do I want to go solo when I publish my next book, or stay where I am?
This is a good time to roundup what I’ve learned about publishing. In the process, I want to dismantle four common myths:

1. Publishers are Out to Screw Authors
MYTH. Publishing companies are businesses that compete in a global marketplace. Their job is to make money—and, in so doing, they will make money for you.

With a traditional publisher, you will get royalties from your books—typically about 25 percent of ebook sales. This is much less than the percentage of royalties you’ll get if you self publish. Rates vary, but with self publishing, you’ll reap about 65 percent of a book sale as your royalty rate.

On the other hand, with a traditional publishing deal, you will get an advance against royalties—anywhere from $5K to $45K for most first-time novelists, though of course there are some pie-in-the-sky whopper deals. You will also get—for free!–an editor, publicist, marketing team, designers, sales people, etc. Your team at a traditional publisher will help you whip your book into shape and get it into the hands of readers.

 

Click here to read the full post on Holly Robins’ site.

 

What Seth Godin Can Teach Us About Book Publishing

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This post by Jennifer Tribe originally appeared on clearprose communications on 5/14/14.

If you’ve ever read anything by Seth Godin, you know he’s not a man who’s content to just go with the flow. He’s been questioning and analyzing the business world — “poking the box,” as he calls it — for decades.

He applies that same inquisitive nature to publishing, too. Godin is the author of 17 bestselling books that have been translated into dozens of languages. He’s worked with a traditional publisher and he’s experimented with self-publishing. In other words, he’s been around the book block quite a few times.

Godin’s commentary on the book publishing industry is some of the sharpest I’ve read, and his techniques for crafting and promoting a book are often ingenious.

If you’re a non-fiction author, you’d do well to tear a page from Godin’s playbook — here’s how.

 

1] Understand that the idea is the thing

In Godin’s world, a book is a vehicle for an idea — the idea is the product — which means that right now, the traditional publishing industry is focused on the wrong thing.

[Publishers] will only thrive if they understand that an entirely new business model will have to be built and understood. And it will have nothing whatsoever to do with paper. It will be about ideas.Which is what book publishing was supposed to be about all along, right?

 

Click here to read the full post on clearprose communications.

 

Thinking of Rebranding Your Blog? Read This.

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This post by Stacey Roberts originally appeared on ProBlogger on 10/1/14.

Rebranding an established and successful business? Why would you do that?

For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger.

No doubt it’s a scary leap to rebrand a blog – would people still read? Would a slight shift in direction upset the established audience? Would the to-do list of technical issues be too overwhelming? Would you lose all that Google love you’ve built up over the years?

At some point, if you’ve felt the rumbling undercurrent of wanting to make a change, you’ll decide those reasons are no longer enough to hold you back. And so you research new domain names, you design new logos, you test the waters. And you make the switch – your blog (and your online identity) is something new. Something more you.

Jodi Wilson did that on New Year’s Eve 2013. She took a blog she had lovingly nurtured for six years from online journal to a much larger online place of community and inspiration, and gave it a complete overhaul. Once a place to share the milestones and sleepless nights as a new parent, the blog had evolved into a new space of a woman finding joy in a simple, humble life. And Jodi felt it required a new look and name to reflect that.

“One of the biggest factors in the name change was the fact that my blog was originally named after my son and his teddy – Che & Fidel,” she says.

 

Click here to read the full post on ProBlogger.

 

How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

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This post by Kimberley Grabas originally appeared on Your Writer Platform on 10/8/14.

Sure is quiet out there.

I mean seriously, with a gabillion people online these days, wouldn’t a few even accidentally stumble across your website?

Isn’t it statistically impossible (or at least, improbable) that you should have so little traffic to this darn blog that you’ve spent hours coaxing into existence, one precious post at a time?

What? Offline rejection isn’t enough, now writers have to be rebuffed online, too?

;)

Don’t be discouraged, dear writer, help is on the way!

Building traffic can take time. It’s not always easy to find the people who are interested in your topic and receptive to your point of view, your voice and your style.

Plus, you also need to consider the “share-potential” of your audience. Do your readers have large followings on social networks like Twitter and Facebook? Or better, do they have their own blogs or websites?

Or does your audience (or potential audience) have small networks of the usual suspects: friends, family and a few peers?

Be careful when comparing your growth with the internet gurus. If your target audience isn’t bloggers, businesses or online entrepreneurs, the share-potential of your readers will be much lower – and your growth, therefore, may be much slower.

Consider changing your goal from quickly growing your traffic, to focusing on ensuring that the traffic you are attracting is right for your author blog. You want the traffic you funnel to your site to be targeted, invested and closely aligned with your way of thinking.

And the results you seek – increased book sales, a supportive community, authority and influence in your genre or niche – are not *necessarily* linked to high traffic numbers.

To achieve those results, you must remember that it’s not traffic or “the numbers” that are most important, but building relationships with people that value what you have to say and how you say it. (Although highly targeted traffic + big numbers = the holy grail :) )

The more targeted the traffic you draw to your site, the better your chances of turning visitors into fans.

 

I Know You Want it, But Are You Ready for a Surge in Traffic?

Attracting the right people to your author website is important, but a key ingredient in exponential traffic growth is retaining as many of those readers as possible.

If you don’t stop the leaks, you end up spending a lot more time and resources than you need to.

Therefore there are two components to “getting more traffic”: ready your website and social media outposts to receive visitors AND draw the “right” people to your site. (Tweet this idea!)

You’ll need to focus on both to begin seeing an increase in traffic and to start growing your fan base.

 

Click here to read the full post, which is very lengthy and includes MANY specific tips and strategies, on Your Author Platform.

 

A Shower of Golden Rules – or How to Make Social Media Work for You

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This post by Derek Duggan originally appeared on Words With Jam on 10/1/14.

There are a lot of pressures on writers these days. Not only do you have to write books and stuff but now, with the demands of an ever present public, you have to write about other things across several platforms.

This can seem a little daunting to the novice, but there are some simple rules and once you follow them you’ll be laughing all the way to the bank (and then, as a writer, crying all the way home again). First, and most conspicuously, you will have to make regular posts on social media sites. This can be a little bit tricky as you have to show people that you, as a writer, are better than everyone else while making yourself seem like a regular Joe Soap at the same time. It doesn’t matter which platform you choose, the rules are the same.

 

1. Wine/alcoholic beverages. You have to mention wine in at least every other post or people will think you’re not an alcoholic and therefore not a real writer. It doesn’t matter if you’re really a teetotaler, you still have to post things like – Hey, is it wine o’ clock yet? – or – It must be beer thirty – or – It must be time to down a bottle of whiskey and shit the bed by now! Nobody will buy your work if you don’t do this. In a recent study at the British University of Made up Studies it was found that the amount of times wine was mentioned on a writer’s time line was directly proportional to the amount of sales achieved. And that’s a fact. If you can’t think of any wine related thing to say why not simply post a link to some online article that says drinking lots of wine makes you really good at doing everything and makes you really healthy and people who live under bridges and shout at traffic are just doing it wrong. This will help you to connect with regular alcoholics and convince them to buy your stuff.

 

2. Work in progress. You have to mention this from time to time or people might forget that you’re not just someone who lives under a bridge and shouts at traffic. Don’t go into details – just say something about drafts and word counts and that should keep everyone happy. In this way you can connect with regular people by pretending that you do some work too and don’t actually spend the whole day farting about on the internet.

 

Click here to read the full post on Words With Jam.