Think – Page 43 – Publetariat

You’ve Been Writing Sentences Wrong All Your Life! Find Out Why

January 3, 2016September 25, 2014 by Publetariat

This post by K.M. Weiland originally appeared on her Helping Writers Become Authors site on 9/21/14.

The sentence. It’s the building block of all books. Without it, we may have a poem, a song, a movie, a painting, an interpretative dance. But we sure as scuttlebutt don’t have a book. Most of us learn how to write (and diagram!) sentences in grade school. Out of the many potential pitfalls of writing a story, surely the simple sentence isn’t likely to be one of them. But what if I said you’ve been writing sentences wrong all your life?

And I’m not talking grammar here, folks. You can have a perfectly parsed, perfectly punctuated sentence that would have that grade school teacher of yours blushing for pride—and it can still be wrong as wrong for your novel. (I’m also not talking motivation-reaction units, or MRUs, which I’ve addressed elsewhere.)

Why We’re All Writing Sentences Wrong
So what’s with this pandemic of poor sentences? Why are even the best diagrammers amongst us at risk?

Basically, it all comes down to this: we totally take the sentence for granted. The very fact that we’ve all been writing more-or-less grammatically correct sentences for most of our lives means we don’t even think about what we’re doing. Subject? Check. Predicate? Check. Period at the end? Check. Done.

That may be good enough for your latest email to the bank. But it’s not good enough for an author.

Click here to read the full post on Helping Writers Become Authors.

How To Diversify Your Income Beyond Your Book

January 3, 2016September 24, 2014 by Publetariat

This post by Kristen Eckstein originally appeared on The Future of Ink on 9/5/14.

It doesn’t matter if you’re a children’s book author, fiction writer, non-fiction how-to author, business person, or even a fine artist. The fact is, in this modern age of book publishing, you’re in business…

Period.

You’re in sales, you’re in the business of selling books, and hopefully you’re in the business of using your books as a gateway to make even more money with external products and services.

Any seasoned author will tell you that you won’t quickly get rich off book sales profits and royalties alone. The average traditionally-published non-fiction book royalty is a whopping 6% after print cost and the distributor’s discount.

That’s about 9 cents on a book that retails for $10. To make back the average advance of $500 for this type of book, you’d have to sell 5,556 copies. That’s over 5,500 copies before you’d see another penny from the publisher!

On the same indie-published book (that is, you own the distribution rights and publish under your own name, not through a self-publishing services company or vanity publisher), you’d make about $1.50 per copy.

To make $500 in book sales alone, you’d still need to sell over 300 copies.

Click here to read the full post on The Future of Ink.

Catering To Your True Fans

January 3, 2016September 23, 2014 by Publetariat

This post by Ksenia Anske originally appeared on her blog on 9/15/14.

Hey, indie writers? This is what marketing your self-published books is about. It’s about catering to your true fans, even if that might upset some people. As you’re aware, I’m doing a cleaning spree on Twitter, unfollowing most accounts, so I’m left only with about 2K of those that I really want to follow and read. After being on Twitter for almost 5 years, it’s not easy. In fact, it’s ruffling some feathers, as you might have seen in the comments to this post about dealing with online trolls.

Why am I doing it?

I’m doing it to cater to my true fans. I used to be afraid to say this word, “fans.” It felt odd. Weird. Exhilarating, and yet still weird. Me, having fans? How could I? I’m a nobody. It felt somehow self-serving and egoistic by saying it. Slowly, I’ve gotten used to the idea that I do have fans. And they are true fans, fans who send me money when they themselves are struggling financially. Fans who support me in my darkest moments, dragging me out of my gloomy murderous moods and spanking my ass to get me back to writing. Fans who are patiently waiting for my next book to be published, who have already read every single draft of that book and have pre-ordered it and donated me more money on top of it. Fans who have sent me messages, saying they will travel to my first book reading this Friday, even though they don’t live in Seattle.

Click here to read the full post on Ksenia Anske’s blog.

How to Appropriate by Not Really Trying: An Author’s Guide to Writing Socially Marginalized Communities in Romance

January 3, 2016September 23, 2014 by Publetariat

This post by Heidi Cullinan originally appeared on her blog on 9/23/14.

I hate to start a post with a dictionary definition, but this topic needs every card laid out on the table. Let’s begin with the beginning. Appropriation is the act of using something that doesn’t belong to you as if it does.

Authors do this hourly. It’s practically our job: we’re professional pretenders. In my published career alone, I’ve appropriated more than I have time to list, but let’s tick off a few. Long-distance truck drivers. Pawn shop owners. Ballet dancers. Football players. Poker players. Italians.

Drag queens. Practitioners of BDSM. Persons with OCD and autism. Transgender women. Gay men.

Some of these things are not like the other. If a poker player reads Double Blind and feels I got something wrong, their personal injury goes no deeper than annoyance, possibly with a side order of irritation. The same goes for the truck drivers and football players and Italian families. None of these groups currently experience deep prejudice. If I screw up when I borrow them for my work, the egg is on my face alone, and they have every right to call me on it. They will do this from a position of if not privilege, at least a confidence in their semi-comfortable place in our common culture.

If I misrepresent the groups italicized above, matters change quickly. Every group listed have been significantly marginalized by the societies in which they exist, and by simply declaring themselves part of that community, the members experience prejudice, social stigma, and often outright abuse. If I screw up when writing about these groups, not only do I have egg on my face, I contribute further harm and insult to persons already bearing a full plate of social struggle. If they simply hear about it happening, that’s bad enough. But if they purchase my book to see themselves represented in a positive way, and I slap them in the face? That’s bad. That’s very, very bad.

Click here to read the full post on Heidi Cullinan’s blog.

The Craft of Voice: Part 1

January 3, 2016September 22, 2014 by Publetariat

This post by JJ Marsh originally appeared on the Vine Leaves Literary Journal on 9/8/14.

In this section, I’m looking at choices: person and tense, distinctive character voices, Point of View (POV) and how to make the reader take sides.

I assume you have a Work-In-Progress (WIP) or some material you can use to practise the exercises below. If not, use the exercises to create some, or play with an existing work.

Person

The most popular ways of telling a story are in first (I) or third person (s/he), although second person (you) has occasionally been used to powerful effect in such novels as Jay McInerney’s Bright Lights, Big City. Some books make a feature of switching the person. For example, in Complicity by Iain Banks, the readers only know we’re in the killer’s head by the change to second person narration. Many writers have strong opinions on which is best and why. First person aficionados cite intimacy and identification with the narrator. Those who favour third quote the freedom of being able to change characters or observe things the narrator cannot see/know. (WARNING! See POV points below*.)

Publetariat Editor’s Note: asterisk refers to another section in the full post, linked below.

Tense

Click here to read the full post on the Vine Leaves Literary Journal.

What’s in a Word: Emotional Atmosphere

January 3, 2016September 22, 2014 by Publetariat

This post by Maya Kaathryn Bohnhoff originally appeared on Book View Cafe on 8/25/14.

Like all writers, I have a special relationship with words. In my case, I love them. I am fascinated by the way they work (or fail to work), the myriad ways in which they can be misunderstood, misused, even abused by people who don’t know any better or who should know better or who abuse words with malice aforethought.

I know some writers who have a love/hate relationship with words, who claim they hate using them but love having used them. I don’t get that at all, so I’ll leave it to someone else to blog about that. This blog is about the use of words to create emotional atmosphere.

As a writer of fiction, I rise or fall on how well I can use words to create an atmosphere in which my characters live and move and in which my readers exist with them during the length of a story. Words are symbols. They are signposts. They are colors. They tell the reader how to view a place, a person, a thing.

There are two parties to this, of course, the writer has to know how to use the words, but the reader has to know how to read them. This requires a shared knowledge base or shared experience or, at minimum, a shared definition and/or connotation for the words.

Click here to read the full post on Book View Cafe.

Top 25 Reasons Your Submissions are Rejected

January 3, 2016September 21, 2014 by Publetariat

This post by Heidi M. Thomas originally appeared on The Blood-Red Pencil on 9/30/10.

Tips from the Surrey, B.C. Writers Conference (Oct 22-24). Each year agents and publishers conduct an exercise, where they read aloud the first pages of writers’ submissions to see how far they would read before it would be rejected. Here is a list of reasons for rejection, courtesy of Anne Mini, Author!Author!:

1. An opening image that did not work.

2. Opened with rhetorical question(s).

3. The first line is about setting, not about story.

4. The first line’s hook did not work, because it was not tied to the plot or the conflict of the opening scene.

5. The first line’s hook did not work, because it was an image, rather than something that was happening in the scene.

6. Took too long for anything to happen (a critique, incidentally, leveled several times at a submission after only the first paragraph had been read); the story taking time to warm up.

7. Not enough happens on page 1

8. The opening sounded like an ad for the book or a recap of the pitch, rather than getting the reader into the story.

Click here to read the full post on The Blood-Red Pencil.

Book Marketing 101: Don’t Sell a Book; Build a Brand

January 3, 2016September 21, 2014 by Publetariat

This post by Derek Murphy originally appeared on CreativIndie.

For a lot of authors, “book marketing” still means something like advertising or publicity.

In other words, you put something in front of people that tells them about the book, and that they should go buy it.

Here’s why that doesn’t work:

– People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re doing many times (usually 7 or more) before it even registers. That’s why something like a one time radio appearance or newspaper review isn’t likely to sell many books.

– People buy based on trust. They’re much more likely to buy the book if a friend recommends it, or somebody else online that they’re following that they already know, like and trust.

– People hate advertisement and promotion these days. That’s why the biggest, million-dollar companies avoid it in favor of content marketing, which means, you they make other really cool and interesting content that their target buyers will enjoy and appreciate. There is no hard sale or call to action, except indirectly.

Coke has been doing this for years. When was the last time you saw a Coke ad that said “On sale for only 99cents right now!” Coke doesn’t need to sell it’s product. They don’t need to offer discounts. Pricing is irrelevant. Coke sells a lifestyle. Everything cool that they do makes people like them more, which, in turn will actually sell soda.

So here’s what you need to do to sell more books:

Click here to read the full post on CreativIndie.

Big Publisher Bashing Again With Fictional Facts

January 3, 2016September 18, 2014 by Publetariat

Today we present two opposing viewpoints from industry professionals regarding the Amazon/Hachette dispute. This post by Mike Shatzkin originally appeared on The Shatzkin Files on 9/14/14, and was written in rebuttal to the Clay Shirky piece we are also sharing today (link to the full Shirky’s post included immediately below).

The estimable Clay Shirky has written a lengthy piece called “Amazon, Publishers, and Readers” on medium.com saying, essentially, that an Amazon-dominated world would be an improvement over the Big Five “cartel”-dominated world of publishing we have today. This is an apples to oranges comparison. The Big Five are not nearly as broad a cartel as Amazon — which reaches way beyond the consumer books they publish — is a monopsony. Amazon touches much more of the book business than the Big Five publishers do. To make his case, Shirky recounts some very questionable history and employs some selective interpretation to get from his own impression of the current Hachette-Amazon dispute (about which he says “Amazon’s tactics are awful, the worst possible in fact”) to a completely different conclusion.

My complaint with the facts and logic start at the top: with the two paragraphs Shirky uses to set up his argument and establishes the “holier-than” context for his position. He says:

Back in 2007, when publishers began selling large numbers of books in digital format, they used digital rights management (DRM) to lock their books to a particular piece of hardware, Amazon’s new Kindle. DRM is designed to transfer pricing power from content owners to hardware vendors. The publishers clearly assumed they could hand Amazon consolidated control without ever having to conspire with one another, and that Amazon would reward them by passing cost-savings back as inflated profits. When Amazon instead decided to side with the customer, passing the savings on as reduced price, they panicked, and started looking around for an alternative conspirator.

Starting in 2009, five of the six biggest publishers colluded with Apple to re-inflate ebook prices. The model they worked out netted them less revenue per digital sale, because of Apple’s cut, but ebooks were not their immediate worry. They wanted (and want) to protect first editions; as long as ebook prices remained high, hardback sales could be protected. No one had any trouble seeing the big record companies as unscrupulous rentiers when they tried to keep prices for digital downloads as high as they had been for CDs; the book industry went further, violating anti-trust law as they attempted to protect their more profitable product.

Almost every sentence of this is subtly or blatantly wrong.

1. Publishers did not begin selling large numbers of books in digital format in 2007. Amazon started Kindle in late November 2007. Significant sales of ebooks didn’t start to occur until after Christmas and continued to grow rapidly thereafter.

2. Although an uninformed person would be led to infer from reading this that DRM was somehow created for Amazon, in fact DRM was routinely used for ebooks for their entire existence before Kindle. DRM on Kindle continued current practice; DRM was not created for Kindle or at Kindle’s behest.

Click here to read the full post on The Shatzkin Files.

Amazon, Publishers and Readers

January 3, 2016September 18, 2014 by Publetariat

Today we present two opposing viewpoints from industry professionals regarding the Amazon/Hachette dispute. This post by Clay Shirky originally appeared on Medium on 9/12/14.

In the current fight between Amazon and the publisher Hachette over the price of ebooks and print-on-demand rights, Amazon’s tactics are awful, the worst possible in fact: They are denying readers access to books, removing pre-order options and slowing delivery of titles published by Hachette. Amazon’s image as a business committed to connecting readers to books is shredded by this sort of hostage-taking. The obvious goal for readers in should be to punish anyone using us as leverage.

This skirmish will end, though, and when it does, we’ll be left with the larger questions of what the landscape of writing and reading will look like in the English-speaking world. On those questions, we should be backing Amazon, not because different principles are at stake, but because the same principle — Whose actions will benefit the reader? — leads to different conclusions. Many of the people rightly enraged at Amazon’s mistreatment of customers don’t understand how their complaint implicates the traditional model of publishing and selling as well.

Some of the strongest criticism of Amazon comes from authors most closely aligned with the prestigious parts of the old system, many of those complaints appearing as reviews of “The Everything Store”, Brad Stone’s recent book on Amazon and Jeff Bezos. Steve Coll, Dean of the Columbia Journalism School, wrote one such, “Citizen Bezos,” in The New York Review of Books:

At least two qualities distinguished Bezos from other pioneers of e-commerce and help to explain his subsequent success. The first was his gargantuan vision. He did not see himself merely chipping away at Barnes & Noble’s share of retail book sales; he saw himself developing one of the greatest retailers in history, on the scale of Sears Roebuck or Walmart. Secondly, Bezos focused relentlessly on customer service — low prices, ease of use on his website, boundless inventory, and reliable shipping. To this day, Amazon is remarkably successful at pleasing customers.

Coll does not intend any of this as a compliment.

He writes about book-making and selling as if there are only two possible modes: Either the current elites remain firmly in charge, or else Amazon will become a soul-crushing monopoly. The apres nous, le deluge!-ness of this should be enough to convince anyone that the publishers are bullshitting, but if your worry is market manipulation, the publishing cartel we have today has has already created decidedly non-hypothetical harms.

Click here to read the full post on Medium.

Click here to read Mike Shatzkin’s rebuttal to Shirky’s post, on The Shatzkin Files.

Want to Successfully Publish? First, Are You a “Real” Writer?

January 3, 2016September 17, 2014 by Publetariat

This post by Kristen Lamb originally appeared on her blog on 9/15/14.

For many writers (me included), we don’t start off with the confidence to yell to the world, “I’m going to be a professional author!” Heck, I wrote a 178,000 word “novel” and still didn’t believe I was a writer. Later, I had over a year and a half of consistent blogging under my belt, multiple short stories, and newbie novels that had been at least good enough to win prestigious contests and yet….

I was not a “real writer.”

Schrödinger Writer? If you put a writer in an office at a keyboard, is the writer alive or dead (real or fake) until the book is published?

We’ve Come a LONG Way, Baby

The literary landscape has shifted dramatically. More avenues of publishing have opened and become appealing, thus this silly question of, “Are we a real writer?” holds far less power. Believe it or not, when I began blogging, I dedicated countless posts to answering this very question. In retrospect, I did it for me as much as for others.

I’ve always asserted that we are what we do. What is our primary career focus (beyond a necessary day job)? The second we sit at a keyboard and write, we are writers. Yet, as my first “novel” glaringly illustrates, we might not yet be a “good writer.”

Click here to read the full post on Kristen Lamb’s blog.

The Curious Case of Ellora’s Cave

January 3, 2016September 17, 2014 by Publetariat

This post by Jane Litte originally appeared on Dear Author on 9/14/14. Note that this post contains strong language.

Long before there was the Kindle, long before self publishing, long before the emergence of Fifty Shades, a digital first publisher by the name of Ellora’s Cave began to deliver sexy reads that would transform the face of romance publishing. Ellora’s Cave was established in 2000 as an outlet for Tina Engler to publish books with heavy sexy content that were romantic in nature. Because there was no “ebook” in the late 1990s, Engler would create PDFs and email them to reader who sent her money via paypal. In 2000, EC was established and soon thereafter, it would become a powerhouse selling hundreds of thousands of ebooks a year in a world where ebooks did not exist for the most part.

Engler’s path was not dissimilar to that of JK Rowling. She went from welfare to millionaire in a short time.

Ellora’s Cave fed an unheretofore unexplored appetite of women for explicit scenes, bold women, and frank language. Prior to 2000, references to the penis would often be couched in terms such as “manroot” “stalk” and “pleasure rod”. The clitoris or vagina would be known in equally obscure terms. Now it’s not uncommon to see the use of “cock”, “cunt”, or “pussy” within many mainstream romances whether they be historical, contemporary or paranormal. Today the line between erotic romance and non erotic romance appears blurred, not just for readers but authors and publishers as well.

But in 2000, erotic romance was a new and somewhat scary thing for mainstream publishers. In fact, the recent acquisition or launch of digital publishing arms for mainstream publishers followed a similar trajectory to the old acquisition and launch of erotic romance lines. While it might seem ludicrous today, in the early to mid 2000s, agents had to identify which publishers would accept erotic romances and which would not. And it was a big deal when traditional publishers started accepting erotic romances regularly.

Click here to read the full post on Dear Author.

The Inspiration Drought

January 3, 2016September 16, 2014 by Publetariat

This post by Ed Finn originally appeared on Slate/Future Tense on 9/16/14.

Why our science fiction needs new dreams.

This piece is part of Future Tense, a partnership of Slate, New America, and Arizona State University. On Thursday, Oct. 2, Future Tense will host an event in Washington, D.C., on science fiction and public policy, inspired by the new anthology Hieroglyph: Stories & Visions for a Better Future. For more information on the event and to RSVP, visit the New America website; for more on Hieroglyph, visit the website of ASU’s Project Hieroglyph.

Why are all our narratives about the future 50 years old? We seem to be recycling big ideas as if we live in an inspiration drought. We’ve retooled Star Trek so many times, it’s starting to look like one of those 1957 Chevrolets still cruising the streets of Havana.

One reason is that writing about the near future is hard to do convincingly. Imagining life 10 or 20 years down the road requires placing the same big bets that science fiction always makes (in the future, we will all wear matching leotards!) but provides an incredibly short runway to get from now to then.

Storytellers can play it safe by depending on tropes that we have already been trained to expect: In the future people will use phasers and doors will swish open with a satisfying noise. We make a comfortable nest of assumptions and “rules,” allowing everyone to get on with the tale of young love or the hero’s journey.

Click here to read the full article on Slate/Future Tense.

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