Think

Opinion pieces offering commentary on various aspects of book culture, publishing and self-publishing.

The Dreaded DNF: 10 Things That Make Me Close a Book for Good

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This post, by Roni Loren, originally appeared on her blog on 10/14/13.

This is a revamped post from a while back, but since I had two books back to back this weekend that I couldn’t finish, I thought it was a good time to freshen up this post since my reading habits are constantly evolving.

Up until a few years ago, I had this problem when I started reading a book. Once I peeled back the cover of one, I was compelled to finish it. No matter if I was fully enjoying the book or not. It felt like starting a book was like signing some contract. I bought this book. I’ve chosen to read it. And now I must read it all. I was the Chronic Finisher.

But then a lot changed in my life. I got published (yay!) and started writing 2-3 books a year on tight deadlines. Everything got infinitely busier. And my reading time shrunk to this minuscule sliver of time. So I found myself putting down books that didn’t capture my interest. And then I wouldn’t get any reading done because I felt like if I was going to read, I needed to finish whatever book I had started. But I wasn’t into that book so didn’t pick it up at all.

Well, finally, I came to the conclusion that I had to put the Chronic Finisher in rehab. I was missing out on good books by forcing myself to read ones I didn’t love. My reading time is too short and my TBR pile too big to be doing that. So if a book hasn’t grabbed me by page 50 or so, I’m probably putting it aside. And sometimes even sooner if it’s clear a book isn’t working for me.

And each time I put down a book in the DNF (did not finish) pile, first–I am sad. I want to like every book I pick up. But I know that’s impossible. But second, the writer in me wants to evaluate WHY I didn’t feel compelled to finish it. What put me off? (And how can I avoid making those mistakes in my own books.)

Here’s what I’ve discovered:

What Makes the Chronic Finisher Put Down a Book:

 

1. Didn’t connect with the characters

If I can’t relate to the hero or heroine at all, if I don’t like them, or if they’re not interesting enough, I find it next to impossible to get into the book. I must be emotionally connected by chapter 3 at the very latest. And it’s fine to have a not so likable character as long as they are compelling and interesting enough to take a journey with. But this is probably the most common reason I put a book down.

 

2. There was no chemistry or not enough build-up between the hero and heroine in a romance.

Obviously, I write sexy romance and enjoy reading it. But nothing will bore me quicker than throwing two people together when there hasn’t been any tension or chemistry set up beforehand. This doesn’t mean you can’t have the characters get together quickly, but the author better have done a fabulous job building up that tension.

 

Click here to read the rest of the post on Roni Loren’s blog.

 

Providing Rich Reading For Time Poor Readers

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This post, by Martyn Daniels, originally appeared on the Brave New World blog on 10/23/13.

How do we get people reading again or introduce them to reading?

We have to accept that reading is different in that it stimulates thinking and imagery that is often served up on a plate with other media. After all, you don’t have to imagine what someone looks like when they are stood as large as life in front of you on a screen.

We have seen many charity and government-backed initiatives and ones driven by the industry itself but the bottom line is that at best they are treading water and at worst losing the battle. We may all cheer from the battlements when books are donated and given away free to folk but if this is not succeeding we have to ask whether the focus and process is correct and what we have to do to really engage and make a difference.

The YouTube age is impacting not just the young but the older generations. We are becoming more and more visual and increasingly time poor. Giving someone a book is not addressing the problem and merely compounding it. We have to create the thirst and feed the habit not just give someone War and Peace and expect a convert. The studies don’t lie. The latest from the National Literacy Trust study of 34,910 young people, claimed nearly a third of children between eight and 16 say they read no text-based media at all in their daily leisure time and that the number of children who read outside school has fallen by 25% since 2005.

Many thought that children’s reading was migrating from print to digital, but in reality their consumption of information is moving away from reading or writing text. Their attitude to reading have also become more negative over time. This was reflected in 21.5% of young people agreeing with the statement, “I would be embarrassed if my friends saw me read,” up from 16.6% on the 2010 study.

 

Click here to read the rest of the post on the Brave New World blog.

 

Publish Faster, Publish Less: Futurebook’s “Big Ideas”

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This post, by Porter Anderson, originally appeared on Publishing Perspectives on 11/26/13.

LONDON: In publishing these days, one person’s big idea is the next person’s belly laugh.

But “The Big Ideas Session” near the end of The Bookseller’s FutureBook conference in London last Thursday was intended to be the day’s most provocative event. (Of course, there were some other provocations, as covered yesterday by Roger Tagholm in Is Government the Only Force Able to End Amazon Dominance?)

In the trademark deep-pink glow of the FutureBook’s backdrop, the segment crackled with lightning glimpses of an industry still picking its way awkwardly, sometimes testily, across a treacherous digital landscape.

Faber & Faber’s Stephen Page energetically hosted a panel of eight industry figures, each of whom had a few minutes to pitch a “big idea” to the 600+ attendees at Queen Elizabeth II Centre, Westminster.

Calling the group into session, Page left no doubt that he hoped for something a bit more than a smooth ride, remarking: “To change, when you’re doing pretty well, is incredibly difficult. We must innovate in the core, in the core of our publishing.”

Adding that he’d like the session to offer particular challenges to publishing houses that still see ebooks as innovative, he said, “It’s nonsense to say publishing doesn’t innovate. Who here today will be who we talk about in 20 years?”

 

Michael Bhaskar: “Don’t Believe the Crap”

The first to take the lectern was Profile Books’ Digital Publishing Director Michael Bhaskar, who took aim at what he sees as three myths surrounding publishing.

 

Click here to read the rest of the post, which includes input from numerous industry experts, on Publishing Perspectives.

 

No, Mike Shatzkin did NOT say that publishing is spiraling down the drain

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This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on 11/21/13.

As part of the promotion of the Digital Book World conference, I do some interviewing with the very capable Jeremy Greenfield, the editor of their blog. And Jeremy takes our conversations and chops them up into short pieces around the themes of our show. Since the focus of Digital Book World is “how digital is changing publishing”, Amazon is a topic of great interest and one we try to address in an original and enlightening way.

In my interview with Jeremy, for which he published very brief but entirely accurate excerpts, I did say that publishers would face a real selling job with authors when Amazon’s share grows by another 25% from its current base or if Barnes & Noble closed. Neither of those things is likely to happen in the next few years. If and when the day comes that one of those things does happen, not all publishers would be entirely defenseless even with today’s arsenal of capabilities. And Jeremy’s piece closes with my suggestion that publishers can help themselves by doing “digital marketing at scale, which is audience-centric in its thinking.”

Despite how this is interpreted in some circles, it does not add up to publishing “spiraling down the drain”.

Amazon is already truly disruptive and it isn’t clear to anybody but those on the inside of Amazon exactly how disruptive. I’ve written earlier that we know nothing about the used book marketplace they host and foster, which we must assume cuts into sales, particularly of bestselling books which have many copies in circulation. A recent discussion on a mailing list I’m on revolved around what we don’t know about how many ebooks are being published. Why? Because Bowker, which issues ISBN numbers and therefore helps us count the titles going into the marketplace, doesn’t necessarily get to touch (and count) titles that stay entirely inside of Amazon and therefore only use the Amazon “ASIN” substitute for the ISBN. Other ebook retailers will handle titles without ISBN numbers, but only Amazon has a large enough market by itself to make a substantial number of self-publishers work with them alone.

And now we have the anomaly of sales reporting from the AAP, once again working without totally internal Amazon IP, that suggests ebook sales are going down. Are they going down? Or are self-published titles exclusively inside Amazon taking share away from the part of the business we can see and count for ourselves and masking the ebook sales growth that is actually taking place? I have no evidence, but that strikes me as a more likely reality than that ebook sales have actually fallen year-to-year recently.

 

Click here to read the rest of the post on The Shatzkin Files.

 

Are Your Family and Friends Sabotaging your Writing Dreams?

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This post, by Anne R. Allen, originally appeared on her blog on 11/17/13.

Writers participating in NaNoWriMo (National Novel Writing Month) may discover that friends and family aren’t entirely enthused by your decision to disappear into your computer for a month. (I have a secret suspicion that Chris Baty invented NaNo in order to escape those painful family Thanksgiving dinners.)

But at any time of year, some people in your life will find it difficult to relate to your passion to write. A few will even sabotage your progress, often subconsciously, but sometimes with the deliberate intent of steering you onto another path “for your own good.”

Kristen Lamb wrote on her blog this week about a minister of her church who told her she “had a better chance of being hit with lightning than becoming a published author.” And that she “needed to be an adult and pursue a ‘real’ career.”

Squelch.

What’s a new writer to do?

One thing that can help a lot is networking with other writers. That’s where blogging and social media can be helpful. Kristen’s “WANA tribe” (We Are Not Alone) is a community where writers can find mutual support. Another is Alex J. Cavanaugh’s Insecure Writers Group, which he wrote about on this blog a couple of months ago.

Online or in-person, writers’ groups can be a godsend. I’m lucky enough to live in a town with a fantastic writing community called the SLO Nightwriters. It has members at all writing levels, from fledgling first-timers to New York Times bestsellers. National organizations with local chapters like RWA, SCBWI, and Sisters in Crime can also provide welcome support.

A good writing group will also save you from the mistake so many new writers make: asking friends or family members to read a work in progress.

 

Click here to read the rest of the post on Anne R. Allen’s blog.

 

Quitter, Quitter

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This post, by J.A. Konrath, originally appeared on his A Newbie’s Guide to Publishing on 10/13/13.

I was on Kindleboards reading about the reaction to my last blog post where I shared my numbers.

During the discussion, someone brought up all the writers who have given up. It reminded me of a blog I wrote back in 2005, called Quitting. It’s worth reading. Go do it. You might also want to check out the comments, because I drop a lot of my philosophy about what it takes to succeed. Keep in mind, when I wrote this, I was netting about $25k a year writing.

I realize some may consider that successful, but it wasn’t enough to satisfy me. And it’s a big part of the reason I kept working my butt off.

I can now earn $25k in two weeks, or sometimes in a single week.

So, has my attitude changed since 2005? Do I think differently now?

I’ve said for years now that ebooks are forever, and forever is a long time to find your audience. It took me twenty years, from writing that first novel to making good (not great) money.

Are you willing to work for twenty years without pay? Without success (whatever your definition of success is)? Are you willing to keep at it, keep trying, keep learning, keep experimenting, when you may not have anyone to encourage you but your dog?

 

Click here to read the rest of the post on A Newbie’s Guide to Publishing.

 

FBI 101 for Crime Fiction Writers: Interview with Scott Nelson

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This post, by A. M. Khalifa, originally appeared on the Crime Fiction Collective blog on 11/19/13.

Scott Nelson is the film industry’s leading technical expert on all matters FBI. Most recently he was Clint Eastwood’s main point of reference on J. Edgar, the historic biopic of the FBI’s founder. A former and highly decorated marine, Mr. Nelson rose to head the FBI’s public affairs office where he was instrumental in the creation of America’s Most Wanted, as well as convincing the filmmakers of the Silence of the Lambs to shoot on location at the FBI’s academy in Quantico, Virginia.

I sat down with Scott for a coffee and a chat near Westlake Village in Southern California, where he now runs a global security and risk management firm. I wanted to glean some valuable advice for crime fiction writers. This is is the first of a two-part interview. Part two will be posted on Saturday, November 23.

 

A.M. Khalifa: During your time heading the FBI’s public affairs office, did you ever work with crime fiction writers, and if so, what are they typically trying to research?

Scott Nelson: Yes. Typically crime fiction writers want to know how it works in the real world and then how those basic techniques and tactics can be tweaked to create more interest and more drama. Everyone is looking for that new story, and as times change that new story will always emerge. Plus, old stories can be retooled to present new facts and new views.

 

AMK: As an FBI insider, what is the number one misconstrued notion about the Bureau that you would like to set the record straight on here, once and for all?

SN: That the FBI always screws over the “locals” (local and state law enforcement). Simply not so. The Bureau works hand in glove with state and local officers and provides ongoing valuable training, research, services and support. In fact, many joint operations are run every day.

 

AMK: However, I think readers and viewers LOVE it when the smart, omnipotent FBI agent slights the incompetent locals and pulls rank and jurisdiction. They feel secure of a positive outcome when a favorably drawn FBI agent is involved. Do you agree?

SN: Yes, but likewise there is a tendency to show cops merely as doughnut eaters. And therefore, many cops – particularly suits in the front office – are quite defensive and constantly trying to prove their worth. I’ve been blown off on many occasions by locals who do resent the FBI and their own lot in life.

 

AMK: How accessible is the FBI as an organization to independent authors reaching out to it for technical information, and what specific mechanisms exist to deal with such requests?

 

 

Click here to read the rest of the post on the Crime Fiction Collective blog.

 

NaNoWriMo Dialogues: “On Doubt, Talent, Failure, And Quitting “

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This post, by Chuck Wendig, originally appeared on his terribleminds site on 11/18/13.

You: I made a terrible error.

Me: You tried to punch that coyote again.

You: No.

Me: You huffed wood varnish and got lost in the mall.

You: No. Well, yes, but that’s not the mistake I’m talking about.

Me: You ate all the bacon again.

You: That’s not a mistake. That’s me fulfilling my manifest destiny.

Me: It’s a mistake because when you eat all the bacon, I turn into Bacon Hulk and I rip your puny form to Kleenex ribbons out of sheer, baconless rage.

You: I see your point. I didn’t eat all the bacon, it’s still downstairs, chillax.

Me: Nobody says “chillax” anymore. The new word is “coolquilize.”

You: JESUS GOD WHATEVER can I tell you my mistake now or what?

Me: Bleah, sure, go for it.

You: I’ve been reading other people’s work as I write.

Me: Reading is fundamental. Writers who don’t read are like screenwriters that don’t watch movies, like architects who don’t strop up sexually against elegant skyscrapers, like professional killers who do not admire the work of other professional killers from the telescoping lens of a distant hijacked drone. Writers have to read. It is an essential spice to this broth we’re brewing. Writers who don’t read are missing their souls.

You: Fine, yes, yeah, I just mean — some people have been posting their NaNoWriMo projects. Like, snippets or whole sections and, hoooo heeee unnnnh — *rocks back and forth while massaging temples* — I have discovered through this that I am not good enough.

Me: Oh, god, more of this again. Okay. Huddle up. Writing a story is in some ways an act of obstacle management and you’ve gotta manage all the obstacles accordingly — jump all the fences, hop all the ditches, elbow all your enemies right in their spongy tracheas. One of the biggest obstacles is self-doubt. Doubt is the vampire you invite into your house. Doubt is bedbugs and hobos — it fucking lingers, man, like the scent of cigarette smoke in your curtains, or the odor of cat piss in your carpets.

You: So, what do I do about doubt? It sounds like a demon. AN ACTUAL DEMON THAT REQUIRES SOME KIND OF EXORCISM IS THERE A BOOK A HOLY BOOK PLEASE HELP.

Me: The book you’re writing is the holy book.

You: Wuzza?

 

Click here to read the rest of the post on terribleminds.

 

14 Ways To Tick Off A Writer

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This post, by Rebecca Makkai, originally appeared on Ploughshares on 11/11/13.

“I love throwing rocks at tigers in the zoo,” you say, “but now that the weather’s cold, I need an indoor activity.” Look no further. Writers are fun and easy to annoy. Minimum effort, maximum rage. Try these 14 simple tricks, and you might never need to pay for the Large Cat House again.

1) Go on Amazon and give the book one star because “the plastic wrapping was slightly ripped when it arrived from the seller.”

2) Ask what the new book’s about. After the writer answers, say, “Oh, that sounds exactly like that T. C. Boyle book that came out last year. Have you read that? You have to read it! Yours sounds exactly like it!”

3) When interviewing an author on the radio, make sure to give the wrong title for her book. Just wrong enough to show you care. Is her book called Please Call Home? You might call it Please Come Home or The Homecoming or Home is Calling. Sit back and watch while the author figures out how to correct you on air. Good times!

4) Email saying you want to be a writer too, and you notice the writer lives in the same city, and you wonder if he could spare two hours sometime soon to have coffee and fill you in on how this whole writing thing works. Do not give any indication that you have ever read the writer’s work or care about it in any way. Do not address the author by name. Just cut and paste.

 

Click here to read the rest of the post on Ploughshares.

 

Book Marketing: Generosity, Social Karma And Co-opetition

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This post, by Joanna Penn, originally appeared on her The Creative Penn blog on 11/10/13.

One of the reasons we write for publication is for other people.

We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think.

Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That serves several purposes:

◾ It makes you think about what they really want

◾ It takes the focus off you and stops you feeling self-conscious

◾ It will give you ideas as to what to share

◾ It will help you to connect with a community

 

Generosity and social karma

The word karma implies that you get back what you give, and I believe this is true in the social environment. If you give, you will receive.

Being useful, helpful and generous is satisfying to you personally, but also builds up a bank of goodwill. When you later mention that you have a book out, or people are attracted to you because of your generosity, and see you have books/products available, they are more likely to buy.

This isn’t woo-woo. It’s based on the science of influence. Read Robert Cialdini’s book ‘Influence’ and you’ll understand that the principle of reciprocity is one of the keys to influencing people’s behavior. I believe that we can utilize such principles, but we don’t have to do it in a scammy or unethical manner.

Co-opetition

Co-opetition is all about the idea of cooperating with your perceived competition so that both parties benefit. When there is a congruence of interests, cooperating together can create greater value than acting alone.

 

Click here to read the rest of the post on The Creative Penn.

 

13 Things Mentally Strong People Avoid

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While this article by Cheryl Connor originally appeared on Forbes.com (on 11/18/13), and is primarily intended for businesspeople, everything in it is applicable to author-publishers too. We struggle with the same issues of self-doubt, motivation and changing marketplace demands just as much as any other businessperson.

For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more. Particularly for entrepreneurs, numerous articles talk about critical characteristics of mental strength—tenacity, “grit”, optimism, and an unfailing ability as Forbes contributor David Williams says, to “fail up.”

However, we can also define mental strength by identifying the things mentally strong individuals don’t do. Over the weekend, I was impressed by this list compiled by Amy Morin, a psychotherapist and licensed clinical social worker, that she shared in LifeHack. It impressed me enough I’d also like to share her list here along with my thoughts on how each of these items is particularly applicable to entrepreneurs.

1. Waste Time Feeling Sorry for Themselves. You don’t see mentally strong people feeling sorry for their circumstances or dwelling on the way they’ve been mistreated. They have learned to take responsibility for their actions and outcomes, and they have an inherent understanding of the fact that frequently life is not fair. They are able to emerge from trying circumstances with self-awareness and gratitude for the lessons learned. When a situation turns out badly, they respond with phrases such as “Oh, well.” Or perhaps simply, “Next!”

2. Give Away Their Power. Mentally strong people avoid giving others the power to make them feel inferior or bad. They understand they are in control of their actions and emotions. They know their strength is in their ability to manage the way they respond.

3. Shy Away from Change. Mentally strong people embrace change and they welcome challenge. Their biggest “fear”, if they have one, is not of the unknown, but of becoming complacent and stagnant. An environment of change and even uncertainty can energize a mentally strong person and bring out their best.

4. Waste Energy on Things They Can’t Control. Mentally strong people don’t complain (much) about bad traffic, lost luggage, or especially about other people, as they recognize that all of these factors are generally beyond their control. In a bad situation, they recognize that the one thing they can always control is their own response and attitude, and they use these attributes well.

 

Click here to read the rest of the article, which includes 9 more things mentally strong people avoid, on Forbes.

 

Precious Things Of Great Inspiration

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This post, by Alan Baxter, originally appeared on his Warrior Scribe site on 9/10/13.

It’s strange that we often have no idea we’re being inspired. Sure, sometimes a thing can hit us squarely between the eyes, maybe even literally, and we realise we’ve just been given an experience that will inform our mind and actions from that day forward. But often, inspiration is a slow creep. And often, the seed of that inspiration can become very special to us. I got waffling on Twitter last night about this one particular inspiring event in my life. I was drinking whisky, which is often when I gets to thinking, and said I’d blog about it today. So here I am.

It’s 1989. I’m an 18 year old nerd and martial artist, not long started at my first job after quitting school early because I hated book learning. All I wanted to do was train, play role-playing and video games with my mates and read, especially comic books at that time. I also knew I wanted to be a writer, but back then the urge hadn’t solidified into the powerful drive it later became. But it was there. I’d already tried and failed on several novels, written a bunch of hideously self-obsessed poems, all that stuff. But I was in a period of deep love for comic books that has never really abated. But it was never more exciting than it was then.

The mid- to late-80s were a fantastic time for comic books. It was when they evolved into something far greater than the superhero colours and penny dreadfuls they had been before. Partly in respose to things like Thatcher’s Britain and Wall Street greed and partly simply coming of age, comics writers began to develop more subversive stories and characters. The ideas became so much greater than before. Alan Moore wrote V For Vendetta, published between ’82 and ’85. Then he wrote Watchmen, released in ’86 and ’87, and that changed the face of comic books forever. In June ’85, Alan Moore, Steve Bissette and Jamie Delano created the character of John Constantine in The Saga of the Swamp Thing and Constantine went on to lead the Hellblazer comic book from ’93. All of these things and many more were a massive influence on me. I have original editions of all of the above. But perhaps the most influential of all was a new series I came across purely by chance.

I used to buy my comics most of the time from a shop in Aldershot. One weekend, we saw a notice up that there was going to be a signing with two young fellows by the names of Neil Gaiman and Dave McKean. I’d never heard of them. I guess, back then, not many people had. Not like now. They were promoting a new series called Sandman. I thought, Sounds interesting, might pop along. So I did. This Sandman #1 comic had a cover unlike anything I’d ever seen. Both Gaiman and McKean were incredibly nice guys, taking plenty of time to chat while signing the comics for us with fancy gold pens. I remember thinking to myself, This Gaiman’s a nice chap. I hope he does well.

 

Click here to read the rest of the post on Warrior Scribe.

 

Life Inside The Megaconglomerate Book Business

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Daniel Menaker, formerly an editor for Random House, contributed a very interesting article to Vulture yesterday: What Does the Book Business Look Like on the Inside?

“Every list—spring, summer, and fall—has its lead titles. Then there are three or four hopefuls trailing along just behind the books that the publisher is investing most heavily in. Then comes a field of also-rans, hoping for the surge of energy provided by an ecstatic front-page review in The New York Times Book Review or by being selected for Oprah’s Book Club. Approximately four out of every five books published lose money. Or five out of six, or six out of seven. Estimates vary, depending on how gloomy the CFO is the day you ask him and what kinds of shell games are being played in Accounting.”

– – – – –

“Publishing is an often incredibly frustrating culture. If you want to buy a project—let’s say a nonfiction proposal for a book about the history of Sicily—some of your colleagues will say, “The proposal is too dry” or “Cletis Trebuchet did a book for Grendel Books five years ago about Sardinia and it sold, like, eight copies,” or, airily, “I don’t think many people want to read about little islands.” When Seabiscuit first came up for discussion at an editorial meeting at Random House, some skeptic muttered, “Talk about beating a dead horse!” ”

“To make matters worse, financial success in frontlist publishing is very often random, but the media conglomerates that run most publishing houses act as if it were not. Yes, you may be able to count on a new novel by Surething Jones becoming a big best seller. But the best-­seller lists paint nothing remotely like the full financial picture of any publication, because that picture’s most important color is the size of the advance. But let’s say you publish a fluky blockbuster one year, the corporation will see a spike in your profits and sort of autistically, or at least automatically, raise the profit goal for your division by some corporately predetermined amount for the following year. This is close to clinically insane institutional behavior.”

 

Click here to read the full article on Vulture.

 

Amazon's Ebook Returns Policy Is A GOOD Thing. Here's Why.

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This post, by Publetariat site founder and Editor in Chief April L. Hamilton, originally appeared on her Indie Author Blog on 4/22/13 and is reprinted here in full with her permission.

Recently some indie author friends have become so outraged by ebook returns that they’re trying to organize and bring pressure to bear against Amazon to eliminate its 7-day return policy on Kindle books. There are other vendors who allow returns as well, and I’m sure this same group will be targeting those vendors in due time.

The main reason why this group of authors is so upset is that they’re watching their online, real-time royalty reports very closely, and making financial decisions for themselves and their households based on the “sales” they see reported there.

However, as any mainstream-published author already knows all too well, until net royalties for book sales are actually paid they are subject to change, and a large quantity of returns can easily bring your royalty statement for a given 6-month period into the red. The same is true of returnable self-published books, but these authors don’t seem to get that, or if they do get it, seem to think it’s unfair.

And so they’ve taken to social media to try and raise the visibility of this issue, to nudge their fellow authors into taking action intended to eliminate legitimate, vendor-sanctioned ebook returns. In my opinion, what they’re doing is a big mistake and if they succeed in getting vendors to eliminate ebook returns, it will be bad for all authors who have ebooks on the market.

Amazon’s 7-day return policy seems to be the biggest target here, so I’ll address my remarks to that specific vendor. But I think the points I’m about to make here are equally applicable to any ebook return policy.

I am *in favor* of Amazon’s 7-day return policy on Kindle books. Here’s why:

 

1. Hard copy books can generally be returned up to 30 days after purchase—longer, if you bought them someplace like Target. Therefore, as a consumer and reader, I don’t see why ebooks shouldn’t be returnable as well. Why aren’t all of these same authors up in arms about return policies on hard copy books? I’m all for removing barriers to ebook adoption, and one major barrier is consumers’ perception of value, that an ebook is somehow inherently inferior to, and less valuable than, a hard copy book. Elimination of ebook return policies makes ebooks economically inferior to hard copy books, from the consumer perspective.

 

2. Returnability removes the risk for buyers who might not otherwise take a chance on a new author.

 

3. People who want to game the system will always find a way, and it doesn’t make sense to take these first two benefits away from readers (and authors) for the sake of trying to do battle with the scammers. Take returns away, and the scammers who are abusing the returns system will just go back to outright piracy. Meanwhile, you’ve given paying customers some good reasons not to take a chance on your ebook.

 

4. I don’t believe most people DO read a book within 7 days of purchase, nor do I think most readers WANT to be put under that kind of time pressure. Those who are willing to read EVERY Kindle book they buy within 7 days are already paying a significantly higher cost than the price of the book in terms of their time and convenience.

Classic case of penny-wise, pound-foolish. True, the dishonest buyers’ inconvenience does not put money into authors’ pockets. But this just underscores my point about people who are looking to game the system. People who are willing to put themselves out like that to save three bucks or less are not a desirable target demo. I don’t want them to be my fans because they’re not truly invested in my work in any sense of the term, and never will be.

 

5. Regarding the “missing” or “stolen” royalties issue, I know this will sound harsh, but authors shouldn’t be counting their chickens before they hatch, anyway. Until I actually get a royalty transfer into my bank account, I know those figures I see in the KDP reports are fluid and subject to change. KDP authors still have it better than mainstream-pubbed authors, who must wait a year or longer for the first royalty check and only get them every six months thereafter.

My Indie Author Guide STILL hasn’t ‘earned out’ (the collapse of Borders meant thousands of returns), and it was published in November of 2010.

 

6. Contrary to what these agitating authors seem to think, those ebook returns do NOT represent lost sales. The people who are motivated to steal books or anything else never intended to pay for those things, and never would have paid for them. This argument from the authors is like a bank manager thinking that if only the bank robbers could’ve been talked out of their heist, they would’ve opened accounts at the bank and become customers.

Pirates and thieves are pirates and thieves, period. It’s just a question of how they get the books for free: illegal download, or return policy abuse.

 

7. Some of the authors who are speaking out about this are suspicious that there are actual, organized groups promoting the practice of return abuse as a means to get free ebooks. But even if there ARE groups of people who’ve organized to promote theft, well…so are pretty much all piracy groups. There’s no way to stop all piracy, and if people are abusing Amazon’s returns policy, it’s just another form of piracy.

 

8. Again, I know I’m about to sound really harsh, but the realities of business ARE sometimes harsh and that doesn’t make them any less real: Ignorance is not a defense here. Anyone who’s self-publishing for profit has a duty to read, and ensure they not only understand but agree with, any contracts they’re signing, and that includes KDP terms of use and Amazon’s ebook listing and sales policies.

If you don’t like Amazon’s ebook returns policy, you shouldn’t publish there or list your ebooks for sale there.

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Personally, I share Neil Gaiman’s view on piracy: I don’t care how people initially discover me, because once they’re fans and are able to pay, they will. And in the meantime, they’ll be spreading the word about me and my books. You may disagree with this stance, or even feel it’s naïve. But the bottom line is the same, regardless of anyone’s opinion about it: thieves will ALWAYS find a way. Hassling your paying customers and fans in an effort to discourage thieves will NEVER stop the thieves, but it is LIKELY to annoy customers and fans, resulting in TRUE losses in sales and new fans.

Has consumer hatred of DRM taught us nothing?

 

8 Years Later, Google’s Book Scanning Crusade Ruled ‘Fair Use’

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This article, by Cade Metz, originally appeared on the Wired site on 11/14/13.

Eight years after a group of authors and publishers sued Google for scanning more than 20 million library books without the permission of rights holders, a federal judge has ruled that the web giant’s sweeping book project stayed within the bounds of U.S. copyright law.

On Thursday morning, U.S. Circuit Judge Denny Chin dismissed a lawsuit from the Authors Guild, ruling that Google’s book scans constituted fair use under the law. Though Google scanned those 20 million books in full and built a web service, Google Books, that lets anyone search the digital texts, users can only view “snippets” of a book if the right holder hasn’t given approval.

“In my view, Google Books provides significant public benefits,” the ruling reads. “It advances the progress of the arts and sciences, while maintaining respectful consideration for the rights of authors and other creative individuals, and without adversely impacting the rights of copyright holders.”

In a statement sent to WIRED, a Google spokesperson said the company was “absolutely delighted” with the ruling. “As we have long said, Google Books is in compliance with copyright law and acts like a card catalog for the digital age giving users the ability to find books to buy or borrow.”

Michael Boni, a partner with Boni & Zack, the law firm representing the Authors Guild, did not immediately respond to a phone message seeking comment. Nor did the Authors Guild. But the Guild has told other news outlets it will appeal the decision.

 

Click here to read the rest of the article, which includes a statement from the Authors Guild, on Wired.

Also see this article, Google Books Ruling a Win for Fair Use … and Rich Tech Companies, on Slate.