Markets & Manners: Tips for Writers

This post, by Bobbi Dumas, originally appeared on The How To Write Shop.

Last month, I mentioned buying a Writer’s Market as a first step to making money as a writer, and this month I’m going to expand on that tip a little.

But first, a cautionary tale.

A few years ago, I met an artist (we’ll call her Kelly) who was working on illustrating a children’s book written by a friend of hers. Being fairly new in town, I decided to invite a few women to lunch to get to know them better. One of these was Kelly; another was a writer we’ll call Maureen, a published non-fiction author.

A few weeks after the lunch, Maureen called me up and hesitantly asked me if I knew that Kelly had sent her an email asking to be introduced to her agent.

Mortified, I assured her that I did not know she’d done this, and that I would let Kelly know that this wasn’t appreciated. (I realized that she must have used the email address from the group email I’d sent with details for the lunch.)

I called Kelly and gently told her that this was out of line on a number of levels. First of all, I know a bunch of writers, personally, and I would think long and hard before I ever asked any of them to introduce me to an agent. Generally that’s the type of thing that’s offered, not asked for. It’s professional etiquette.

Secondly, Kelly and her friend were novices in the publishing field. They had no idea where to start or what to do. During the conversation, I gave her a slew of advice. She was interested in children’s book publishers, so I directed her to SCBWI (Society of Children’s Book Writers & Editors). I told her about the Writer’s Market, a great resource for beginners, since it offered a lot of “how-to” information (writing query letters, time management, negotiation, pitches, etc.) as well as resources on actual markets.

 

Read the rest of the post on The How To Write Shop.

Simon & Schuster / Archway Update

Last week I posted about the “bounty” Simon & Schuster offered to pay me to refer indie authors to their new self-pub Archway imprint. Since then I’ve learned many of my colleagues received the same offer and were just as outraged as I was.

[On Friday March 8] I received a follow-up email from a different S&S staffer. It reads:

Hi April,

Veda forwarded your e-mail to me. I manage Archway Publishing for S&S, and would appreciate the opportunity to speak with you about the service. There are a lot of options available to self-publishing authors today, and we believe Archway delivers real value. Please let me know if you’d be interested in speaking, and we can schedule a time.

Regards,
[name, with a simon and schuster email address]

And here is my response to that email:

Unless one of those options is to detach AuthorHouse from Archway, I have no interest in hearing anything more you have to say.

You cannot partner with Bernie Madoff to offer investment services and expect people to ignore the fact that your partner is Bernie Madoff.

———————
‘Nuff said.

This is a cross-posting from April L. Hamilton’s Indie Author Blog.

Secondary School Children 'Shunning Difficult Books'

This article, by Graeme Paton, originally appeared on The Telegraph UK site on 3/7/13.

Research shows that rising numbers of 13 and 14-year-olds – including the brightest pupils – are opting for simple texts aimed at children towards the end of primary school.

Academics from Dundee University analysed children’s reading habits throughout primary and secondary education and found the relative difficulty of books “declined steadily” as pupils got older. Boys were also more likely to shun problematic books than girls.

It emerged that The Twits by Roald Dahl was among the most popular books for pupils aged 13 to 16 despite also featuring among the top titles for seven and eight-year-olds.

The study suggested that primary school teachers were more likely to push children towards challenging books because of awareness of the importance of developing literacy skills at a young age.

But the study warned that there was “something seriously amiss” in secondary schools, suggesting that a failure to promote reading may cause pupils to effectively go backwards between the age of 11 and 16.

It follows the publication of official school-by-school league tables earlier this year that showed one-in-six bright pupils performed relatively worse in English exams sat at 16 compared with tests taken at the end of primary education.

Read the The Telegraph UK site.

350 Words

I’m always trying to tweak my process to become more productive. On the one hand, I don’t like to work on edits and rough draft of something else at the same time on the same day because it feels like multi-tasking. Why not finish the most close-to-being-ready thing and then move on to the next thing to take your full focus?

At the same time, when I do that, what tends to happen is I will get out of the “writing groove”. So while it can take a lot of time and energy to switch between tasks as one does with multi-tasking, it can sometimes take longer to get into a new groove after it’s gone, particularly with writing.

[Publetariat Editor’s note: strong language after the jump]

Chuck Wendig wrote a post that I found inspiring toward this end: How To Push Past The Bullshit And Write that Goddamn Novel: A Very Simple No-Fuckery Writing Plan To Get Shit Done

From the very beginning I knew that this was going to be great because anybody who says No-Fuckery is someone I feel I ought to listen to just on principle.

I had previously tried a 250 words a day writing goal. The idea was to JUST START and even if you JUST do the 250, you’ve got some word count down and you started and if you write more awesome, and it adds up over time. It’s like stealing your novel through fifteen minutes here or there. And while it can take that long to even get into a groove, period, if you do it every day, the time it takes to get into the groove is much shorter.

So, I figure… even while I’m editing, there is a burnout point. There is a point at which I’m not going to edit any more that day. I’m going to do a certain amount generally and then the rest of my time for that day is my time. So, in THAT OTHER TIME, the non-editing time… I can’t carve out 15 minutes to work on my WIP? REALLY???

One of my excuses is that I have to outline/plan a book and that’s hard to do while also editing a book. But I have a WIP in progress right now that I can chip away at. Yes, in the long run it’s going to need to percolate some because I’m a little burnt out on that pen name and I need to get back to Zoe and write Hadrian and Angeline’s book but still… chipping away at it while I work on edits for the other book and then planning for Hadrian and Angeline is forward momentum. And that’s what I need. Forward momentum.

So 350 words a day. Anybody can do that.

 

This is a reprint from Zoe Winters’ weblog.

The Slippery Slope of E-Originals, Part 1

This post, by Richard Curtis, originally appeared on Digital Book World on 10/14/12.

In the last year a number of major publishers have begun offering authors contracts for “e-originals” – books released originally – and exclusively – in e-book format. Though this is a logical step in the evolution of traditional publishing houses from tangible to virtual formats, the deflationary nature of its business model poses a serious threat to author earning power. Less obvious but ultimately more dangerous is the implosive effect the shift may have on the publishing companies themselves and the people who work for them.

What’s Wrong with Paperback Originals?

The first and obvious question is, what’s wrong with paperbacks books, that publishers are abandoning them in favor of digital originals? The fact is that in the past fifteen or twenty years, mass market paperback books have transformed from a breeding ground for fresh talent to an exclusive club for bestselling authors.

The reasons for this metamorphosis are complex (you can read about them in The Rise and Fall of the Mass Market Paperback: Part 1, Part 2), but in essence the ruthless math of an industry based on the returnability of books has made it almost impossible for fresh talent to develop over time in the nursery of original paperbacks. Though many promising genre authors, especially romance writers, continue to be introduced in mass market paperback, the sales thresholds they must achieve in order to make a profit for their publishers have risen to almost unattainable heights.

Cue e-book originals.

At first blush, e-originals appear to be the perfect way for publishers to pull authors out of this death spiral, for many of the costs of manufacturing and distribution are lower or negligible. You would think that the savings would be passed along to authors in the form of higher advances and royalties. So far, that has proven far from true. Why?

Read the rest of the post on Digital Book World, and also see Part 2.

Are You Going To Be Left Behind?

This post, by Anthony Puttee, originally appeared on Book Cover Cafe on 2/9/13.

There’s something that I’ve been noticing recently, and I wanted to get my thoughts out here today.

Amidst all the news and “noise” on the interwebs about how publishing has changed and what the future holds in store, I find it interesting that there are still some writers and authors that believe that someone is going to cut them a break and drop a nice publishing offer in their lap.

They still have a mindset towards publishing that’s ten or fifteen years old.

Is this because they’d rather turn a blind eye to change?

Perhaps they like their own idea of publishing, rather than what’s really happening in the world today.

One thing is clear to me, and that’s these people are going to be left behind. They’re going to find themselves on the wrong side of “change”.

Unfortunately for them that change is already here.

Our consumer economy is changing. People are buying online more than ever. We’re communicating online to each other more than ever. Making consumer and social transactions online is now commonplace and accepted.

I have news for these writers and authors. These changes aren’t going away and publishing is right in the middle of it.

The day of submitting to publishers is yesterday’s mentality. The trade publisher business models are changing. They’re joining forces to survive, like the Penguin and Random House merger. Their bottom lines are in flux and it’s not just to do with e-books like some would assume.

It’s to do with the overall global economy changing and how our social and consumer transactions are taking place online. A small part of that is e-books because of how these are purchased, discovered and how they’re read.

Gary Vaynerchuk said it well in his book the Thank you Economy:

Read the rest of the post on Book Cover Cafe.

There's No Such Thing As A Real Pantser, Or A Real Planner

I’ve come to the conclusion that there’s no such thing as a pantser when it comes to writing. And I say this as a self-confessed pantser. I’ve stood up and defended the position of writing from the hip against those pesky planners. I’ve defended the greater creative purity of the unplanned writing session. But it’s all bollocks. And you know what? There are no real planners either. This is a bell-curve, so there will be those outliers, but I’ll get to them later.

Firstly, in case you’re the one person who doesn’t know what a pantser or a planner is, let me explain. When it comes to writing fiction, there are two primary camps – people who plan everything and decide on each detail of the plot before they start writing, who are called planners, and people who plan nothing and just let the story all pour out au naturel, called pantsers. These people have also been referred to as architects and gardeners, and in that post I talk about being a bit of one and a bit of the other. But here I intend to make the bolder statement that we’re all a bit of both.

I’ve always identified mostly as a pantser. I don’t like to know everything that’s going to happen in a story before I start to write. What’s the point in writing it then? It’d be like writing it twice – once in note form, then again in detail. But I do make some notes. I have a good idea where things are going and what major events are going to occur in a story. I sometimes don’t know exactly how a book or story is going to end, but I have a good idea where I’m going with it and the ideas I’m playing with. The process of discovery that accompanies the writing then, as my subconscious tells the story through my characters, is the thing I love most about writing. So I do write a lot by the seat of my pants. But I plan too.

It’s the same for planners. Any great writer, no matter how strictly they might plan a book, will gladly let a new idea or an unexpected turn take the story somewhere else. That may mean that they stop and re-plan, based on the unexpected revelation. Or they may just roll with it. The bits and details in between their carefully planned markers will still need filling in, and they will have to cover those transitions and interstices with writing from the hip.

So no pantser never plans, and no planner never pants. Like I said above, it’s a bell-curve. I think it’s more a case of where on the curve you sit. Not whether you’re a pantser or a planner, but to what degree you plan. We’re all plantsers – we all sit down with a story idea and we work on it. We have to. There needs to be some ideas in mind of what we’re writing about, who our characters are (at least in their most superficial incarnation to begin with) and where we’re going with it. That’s planning. But the degree to which we plan that, or how much we leave open, is the only thing that separates our writing styles.

Kim Wilkins is a writer with something like 24 published novels and she is quite vocal about being a very detailed planner. Whenever you raise the subject with her, she will simply cry, “Two million words in print! I rest my case!” and she does kinda have a point. But really, all she’s saying is that she plans a lot, not only a little bit. There’s a case in her argument that everyone should plan a lot. I disagree. I don’t plan in anything like the detail Kim does, but I do plan to a certain extent. We all do. And no matter how much Kim plans, no matter how much of an outlier she is on one side of the bell curve, I bet there’s some pantsing in there too. Just like the person who pretty much pants the whole way will still have a small amount of planning, somewhere in the back of their mind. And even when someone pretty much pants the thing entirely, there comes a point when they need to pull it all together at the end and that requires a bit of planning.

There’s no such thing as a pantser or a planner. There’s just the degree to which we plan.

 

This is a cross-posting from Alan Baxter‘s Warrior Scribe site.

10 More Cons Of Self-Publishing

Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. But when reading this list, keep in mind that there is no one right way to get your book published. Therefore, it is important for each writer to consider their own goals, reasons, and resources before choosing to pursue the traditional book publishing route, or the self-publishing route.

1. You Are Responsible For All Editing
As a self-publisher, you need to become skilled in all editorial and design areas – or hire and pay for an expert to do it. Editing takes a lot of time to do correctly. And a good editor is not easy to find. If you overlook any editorial mistakes, they could be stuck in your book until the next printing.

2. You Must Treat Your Self-Publishing As A Business
Managing a business, even a very small one, is very time-consuming. As the owner you are responsible for every aspect of the business, such as marketing, finance, public relations, design, writing, website design, etc. The list is endless.

3. Booksellers Will Not Buy Directly From An Author
Many booksellers will not buy directly from an author. It is too expensive and time-consuming for them to set up an account to handle only one book. That means you will need to find a distributor, who will insist on a large discount from the cover price. That means that about 70% of your profits gets consumed very quickly.

4. It Can Be Difficult To Get Reviews
Most reviewers, especially in the main-stream media, won’t review books that are self-published.

5. You Must Get A Lot Of Exposure
You will discover very quickly that with self-publishing, writing is 5% of the process – marketing is 95% of the process. You might spend twelve months writing your book, and then spend the next sixty months putting all of your time into marketing that one book. Marketing your book never ends. Going with a traditional publisher puts your book way ahead of the self-published books – right from the start. Traditional publishers have the ability to get your book a huge amount of media exposure very quickly.

6. Self-Publishers Might Not See A Profit For A Long Time
Most traditionally published books see a positive return on their investment. Most self-published books never make a profit. So, if positive cash flow is your only motivation for enter self-publishing, you might be making a mistake.

7. There Is A Prejudice Against Self-Publishing
This is the general perception of the general public, and most of those who work in traditional publishing, the media, and every university and college. These are the same people who believe that unless you have convinced a traditional publisher to publish your book, there must be something wrong with it. If this bothers you, then self-publishing is not for you.

8. All Marketing And Promotion Is Your Responsibility
Although this is similar to traditional publishing, with self-publishing you are completely on your own. You will need to expend an enormous amount of time learning to market and promote your book. Your life will be consumed with marketing and promotion for the entire life of your book. It never ends.

9. Self-Publishers Have A Smaller Marketing Power And Reach
This is a great reason to use a traditional publisher. They have enormous marketing power and clout, and are very sophisticated marketing experts. They can wield their power to get your book into every imaginable outlet. The fact is that there are fewer marketing and advertising opportunities for self-publishers.

10. Self-Publishers Don’t Have Big Industry And Media Connections
This is another great reason to use a traditional publisher. The main reason is that as a self-publisher, you will need to develop your own connections within the media, and within the industry that you write in. And a traditional publisher is already set-up within the media to promote your book on a large-scale.

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com

 

“The Dude Abides:” Changing Definitions of Words and Historical Fiction

Yesterday, as I was searching for descriptions of San Francisco Theaters in 1880 (I am hoping to have a scene in a theater in my next historical mystery, Bloody Lessons), I ran across the following paragraph and laughed out loud.

“Last evening, as I was hurriedly walking along Dupont street, near Post, in the gloaming, I saw before me a young dude, who, instead of minding his business of walking decently, was projecting his face and hat into the visage of his girl companion to the left, while with his dexter paw he twirled a light cane, which extended half way across the curbstone, and which I tried to escape, but which, notwithstanding, hit me square upon my nose, which is a long one.” Etiquette on the Street, by Silver Pen in San Francisco News Letter and California Advertiser Jan 9, 1886

You see, I am a fan of the movie the Big Lebowski, whose main character called himself “The Dude” and spoke of himself in the third person, and, as a result, the use of the word dude in this 19th century context cracked me up.

The next thing that occurred to me is that if I tried to use the word dude in my 19th century fiction, I would probably bring the reader right out of the moment because it would sound so modern. As I investigated the word and its meanings, I discovered that the term has undergone a profound transformation from its 19th century origins to its modern-day uses.

In 1883, when the above paragraph was written, the term dude was very new. A history of the word in Wikipedia says that the word first appeared in print in the 1870s in Putnam’s Magazine, making fun of how a woman dressed. However, a variety of sources, including the Merriam-Webster Dictionary, agree that by the 1880s it had become American slang for “a man extremely fastidious in dress and manner,” often suggesting that they were aping the style of the English upper

Oscar_Wilde_Aesthetic_CigarsIn other words, dude meant a dandy. While most sources agreed that the first printed use of the term with this meaning was 1883, obviously three years later the humorist complaining about modern mores felt comfortable that his readers would understand his use of dude when describing the rude young man who was strolling down a San Francisco street, twirling his cane. I am inserting a picture of Oscar Wilde, who was considered the personification of a dandy, from his 1882 tour.

At the exact same time, the word was taking on another, albeit related, meaning, as the term dude began to be used (for the first time in 1883 in the Home and Farm Manual) to describe men from the city (Easterners) who demonstrated their lack of knowledge about rural life (the West) by behaving and dressing inappropriately.

These two uses of the term were clearly related since to a working rancher or farmer there would be nothing more ridiculous than some dude (whether from an eastern or a european city), who came to the American West, dressed in fancy duds and pretending to be a cowboy.

By the early 20th century the term began to be applied to ranches that catered to these eastern “city slickers.” In fact, in the mid 1960s, my very suburban family spent a week on a “Dude Ranch” in upstate New York, where we rode horses, went on hay-rides and did square dances in a barn. If you had asked me the meaning of the word then, I would have clearly understood it to mean “city slicker.”

Yet, by the late sixties the term had also become a general form of slang used by men when addressing other men, and it seemed to have emerged within urban Black culture. As a young adult in the late sixties (who spent the summer of 1968 taking classes and living in a dorm at the traditionally all black college, Howard University, and then spent a good deal of time the next two years hanging out with my future husband who lived in the primarily African-American male dormitory at Oberlin College) I had become used to African-American men referring to each other as dude. Unlike its original meanings, this was a positive form of address, and it had nothing to do with city slickers.

Pretty quickly, whites who wanted to sound cool, expropriated the term (it shows up in the movie, Easy Rider) and by the mid-to-late 1970s, just about the time I arrived in Southern California, the term became associated with that region, specifically attributed to “stoners, surfers, and skateboarders.” See the Urban Slang Dictionary.

Robert Lane who has written a piece on the word, points out that int 1982 Sean Penn’s character, Jeff Spicoli, in the movie Fast Times at Ridgemont High, personified the kind of young man who was called, and called others, dude.

While this new use of dude, as an informal form of address among young people, began to predominate, the older meanings didn’t fade away completely. My young daughter, for example, loved the TV show Hey Dude (1989-1991) that was about a dude ranch, not stoner skateboarders. Nevertheless, in my own mind, this earlier meaning of the word was wiped out completely after I watched Jeff Bridges in the Big Lebowski in 1998.

This movie about a grown up man, Jeff Lebowski, whose days are filled with bowling, smoking weed, and sliding through life, has become a cult favorite, and it has created an indelible image of what could happen to the Spicolis of the world if they never grew up.

Interestingly, when I thought more about it, I realized that the writers of the movie (the Coen Brothers) were clearly aware of the changes the term had undergone from its earlier origins. For example, the movie is narrated by a character (called The Stranger and played by Sam Elliott), who is a quintessential cowboy. A cowboy who wryly references the change in the meaning of the word dude from city slicker to stoner slacker in this opening monologue:

“Way out west there was this fella… fella I wanna tell ya about. Fella by the name of Jeff Lebowski. At least that was the handle his loving parents gave him, but he never had much use for it himself. Mr. Lebowski, he called himself “The Dude”. Now, “Dude” – that’s a name no one would self-apply where I come from. But then there was a lot about the Dude that didn’t make a whole lot of sense.” The Stranger, The Big Lebowski

What does this all mean for me as a writer of historical fiction set in the 1880s? First of all, I can’t prove that any of my characters would use the word dude, in either of the earlier meanings–of dandy or city slicker–in 1880, when my next book is set, since I can’t prove they would have heard of it that early. However, the fact that the writer of the 1886 quote used the word without feeling the need of any explanation does suggest that I would not be committing any major historical inaccuracy if I did have someone use the word in either of its original meanings.

Yet, when I read the word yesterday, all I could think of was Jeff Lebowski, in his ancient knitted cardigan, sloppy t-shirt, and baggy bermuda shorts, ambling down the street with his bowling bag in hand, and I was no longer in the 19th century, and I was certainly not thinking about a young man who was “extremely fastidious in dress and manner.” Here the modern meaning and use of the term was just too far from its origins to be an effective word to use in a work of historical fiction set in 1880. Consequently, it was with reluctance I gave up trying to figure out in what context one of my characters could call another Dude.

But I did have fun exploring the origins of the word, and I hope you had fun reading about it. Furthermore, I recommend that you click on this link and read the rest of Silver Pen’s 1886 diatribe on Etiquette on the Street because I think it will make you laugh, even if you aren’t a Big Lebowski fan.

And for the Lebowski fans among you, let me conclude by quoting from the end of the film:

The Dude: Yeah, well. The Dude abides.

The Stranger: The Dude abides. I don’t know about you but I take comfort in that. It’s good knowin’ he’s out there. The Dude. Takin’ ‘er easy for all us sinners.

 

This is a reprint from M. Louisa Locke‘s blog.

Writing Classes: Are They Worth the Investment?

This post originally appeared on The Writer’s ABC Checklist on 12/12/12.

Have you considered taking a writing class, but not been sure if that option was right for you? Today, [guest blogger] Kate Willson outlines the pros and cons.

Writing Classes: Are They Worth the Investment?

Throughout my years of working as a freelance writer, I’ve seen countless authors, bloggers, and professional writers jump into heated discussions and debates over whether or not writing is a natural gift, or if it is something that must be honed and developed through years of hard work and intrinsic learning.

I doubt we’ll ever see an end to this age-old debate, but nevertheless, I strongly believe that it can’t hurt to learn more about the art of writing from time to time. That said, I’ve found that writing classes have tremendously helped a great deal of my writing colleagues and acquaintances. If you’re looking to improve your writing work, enrolling in a writing class might be a viable option to consider. Here are some of the pros and cons of enrolling in writing classes.

Pro: Time set aside for writing
When I was a young writer, I used to bemoan the fact that I never had time to write for fun since my newspaper job took up most of my creative energy. With writing classes, however, you’ll have a designated amount of time set aside to do your personal writing. If you have been putting off writing a book, poem, or short story, you’ll finally have a time to do so in your writing classes! Most of the writing classes you’ll take require you to spend a lot of time writing solely for fun, so you’ll not only be practicing your craft, you’ll also be knocking out those side projects you’ve been putting off for much too long.

Pro: Practice makes better
No, practice doesn’t make perfect; it does, however, make better. One of the greatest pros of enrolling in writing classes is the opportunity to stretch your writing bones and improve your craft. Each and every day you spend learning about writing, you’re not only learning more about the ins and outs of professional writing, you’re also improving your body of work. So, if anything, writing classes give you the opportunity to spend practicing your writing skills. And as all seasoned writers know, practice is essential to becoming better.

Read the rest of the post on The Writer’s ABC Checklist.

Plowing

This post, by Peg Brantley, originally appeared on the Crime Fiction Collective blog and is reprinted here in its entirety with that site’s permission.

Sometimes when a writer digs, they find rich soil. Fragrant. The kind of dirt that sticks to your fingers just a little bit and compels you to bring it up to your nose to smell. The kind that brings images of lush growth. The kind where the fertilizer has long lost its poopy scent and blended perfectly into a pungent ripeness, ready for the touch of a master. It brings a promise all its own.

At other times, full of good intentions, a writer hits elusive sand. Or even worse, dense and sticky clay.

So what then?

God, I wish I knew.

I have this amazing story that I’m about a quarter into. I have a self-imposed deadline (but it’s still a deadline), and the date is looking more impossible to achieve every day. I’m struggling to find my focus. My touch. The thing that brings magic to my writing. Energy.

Last night I returned from a week long road trip with my dad during which I wrote not one new word. That’s okay. Sometimes making memories is more important than making a sentence. Truly. And the road trip? Thirteen hours each way, fourteen if you count the breakfasts at Denny’s (which I don’t recommend) and stopping to fill up the gas tank. My dad’s nickname is Rocket-Ass when it comes to road trips. I sort of learned I have a bit of Rocket-Ass in me as well, but that’s another story. Right now all I feel is wiped out. Even with a good night’s sleep in my own bed.

I’m feeling as if I’ve lost my way. After the holidays I never really got back into gear. Tonight I feel as if getting back into gear is the least of my worries. I’ve misplaced the damn car.

Today I’ve been sidetracked. Do I have Amazon Author Pages up in all of the available countries, and if not, why not? Have I refilled all of the bird feeders? Watered the plants that need watering? Have I contacted all of the possible sites to announce the free dates next month for The Missings? Is the grocery list put together enough that I can run my other errands and hit the store without a repeat performance the next day? What about scheduling those dates with friends? Writing… it didn’t happen.

I know I need to just start digging. To believe that among the yucky clay I’m bound to find fertile loam.

Maybe tomorrow.

New Scams Preying On Writers Who Are Struggling Financially

Maybe “scam” is too strong a word, but I’m not sure what else to call it.

I’m seeing more and more marketing materials specifically targeted to indie and mainstream authors who are struggling to earn a fulltime living as writers, or finding it impossible to make the transition from day job to fulltime author. Whenever a demographic that contains many disappointed, disillusioned and possibly desperate or gullible people is formed, the vultures are quick to start circling.

Today I received yet another solicitation from a company offering to solve all my financial and work-life balance problems by helping me realize the dream of not only being a fulltime writer, but being paid handsomely for it.

The email sympathetically acknowledged how many writers have tried to get a mainstream publishing contract and failed, or self-published and seen disappointing profits. The email went on to reassure the reader that the dream of making a living as a writer is well within reach for anyone who wants it, and in fact the simple key to success is a little-known career niche that many writers simply don’t know exists.

The email claimed success in this niche is easy; so long as you know about this type of work, love writing, and are able to write well, you can exceed your wildest dreams of success as a professional writer. According to the email, many writers who have discovered this little-known niche are earning six-figure incomes while only spending 20 hours a week or so writing.

Hmm…Sounds ‘Legit So Far…

Loaded language like “little-known”, “secret”, “six figure income” and the like tends to make my internal red flags pop up, especially when it comes wedged into what’s obviously a sales pitch of some sort. Mental alarm bells start going off for me when the pitch purposely avoids ever explicitly stating what’s being offered for sale.

All that was missing from the email was the assurance that with “this one weird tip” my career would take off instantly, or that a “[insert your hometown name here] mom” had been the one to make this discovery, which career experts didn’t want me to know about, and which would soon be solving all my career problems, whitening my teeth and making me lose pounds and inches.

It was looking pretty darned scammy and pyramid-scheme-y, but hey, this email was delivered to me by a reputable, national writers’ organization, with an intro stating that organization was excited to share this amazing opportunity with me, so it couldn’t possibly be a scam, right? Whatever this offer turned out to be, it must’ve been fully vetted, and I should give it the benefit of the doubt, right?

And The Secret Is—Wait For It, Wait For It

I read all the way to the bottom, hoping ‘the secret’ would finally be revealed at the end, but instead was presented with a ‘let me show you how’ link. That link took me to another lengthy statement on a web page attesting to the awesomeness and profitability of this amazing writer opportunity, and included testimonials from other writers who’d taken advantage of the offer and had relocated to Easy Street shortly thereafter, with their full names, photos and everything.

Yet nowhere did this second, even longer sales pitch state what was being marketed to me, or how much it would cost.

It wasn’t until I followed yet another link, at the bottom of that lengthy page of marketingspeak B.S., that I got to a page that actually showed what was being sold and what it would cost: a series of e-publications on topics about how to find copywriter jobs, how to succeed as a freelance copywriter, how to generate copywriting leads, how to break into travel writing, et cetera et cetera, and even though they were valued at over $200, for a “limited time” I could have them ALL for a mere $49.

$50 Is A Big Chunk Of Change, But Does That Alone Make It A Scam?

No. I’m fairly certain all of the “secrets” in these e-pubs are already available for free in multiple locations online, but I can see where gathering them all together and offering them for sale in a single package—otherwise known as a “book”—adds enough value to justify charging for the material. But here’s why I still classify this as a scam:

1. The seller repeatedly emphasizes how EASY it is to “immediately” start earning large fees; she conveniently leaves out the part where essentially, she’s just advising you to start your own freelancing business, and she also conveniently leaves out the part about how HARD it is to launch a new freelance business.

Plenty of people, myself included, have sold books or training programs intended to provide writers with necessary business or craft skills, but the ones who are being honest will tell you the ugly truth right up front: it’s hard work, it’s a longterm investment that will not “immediately” start paying off, and no book or training program can guarantee career success. Many people can and do make a respectable or even comfortable living as freelancers, but it took a lot of time, effort and sacrifice to get there.

2. The key to success here is NOT any of the e-pubs she’s offering to sell you, it’s having a very strong entrepreneurial drive and a lot of business savvy. If you already have those things you don’t need anything she’s selling to launch a freelance business, and if you don’t, no amount of advice or e-pubs from her or anyone else will make your business a success.

This person is not selling a course in how to run a small business, covering your tax and regulatory bases, basic accounting and so on, but she’s marketing her copywriting information as if it IS a one-stop, magic portal that can take you from being unemployed, or unhappily employed in an unfulfilling day job, directly to a glamorous new life where you’re making tons of money, setting your own hours, and basically living the dream as a professional writer.

3. The sales copy repeatedly emphasizes how one need only spend 20 hours or so a week writing to earn a fulltime income—yet never mentions the many MORE hours freelancers must spend chasing after leads, networking/using social media to promote, preparing bids, trying to collect on jobs already completed and seeing to all the same small business administration tasks as any other small business owner.

In addition, the sales copy fails to mention the fact that freelancers must also get and maintain a professional-quality website, and be prepared to invest time and possibly money in advertising themselves and their “products”. If all of this stuff sounds familar, that’s because it’s all the same stuff authors are supposed to do to sell their books.

The copywriter career path is being sold as an easy, painless alternative to the disappointment and long hours of trying to make it as an author, yet the very same things that can make trying to earn a fulltime living as an author disappointing and exhausting are required of a fulltime, freelance copywriter.

4. While this may not technically fit the criteria to be classified as a pyramid scheme, in one sense, it is: the seller is making her money by getting you to buy her e-pubs and subscribe to her magazine. She must be working as a hugely successful copywriter too—if she weren’t, how could she be in position to advise you, after all—, but it’s a safe bet that a large piece of her income pie chart comes from this particular revenue stream.

The fact that she’s trying to make money by selling something isn’t the problem; it’s that she’s trying to make money by using deceptive advertising techniques that are very much in line with the techniques used to suck people into multi-level marketing scams.

5. The whole thing is being sold to a demographic that was targeted specifically on account of its members’ financial problems. If you want to be cynical, you could say the message of the whole thing boils down to, “Money problems? Give me fifty bucks and I’ll tell you a secret that’ll make you rich overnight!”

It would be more responsible to target people who are already making some headway as freelancers, but need some additional guidance and advice from more experienced and successful freelancers who’ve gone before them. That’s a group of people who already know what’s involved and have already made some level of commitment to a career in freelancing, not a bunch of struggling authors who still hang on to the hope that there’s some magic bullet that can make all this promotion / author platform / day job stuff go away and escort them directly into the ranks of wealthy, fulltime writers.

BOTTOM LINE: How Good Can Your Product Or Service Be If You Have To Trick People Into Buying It?

I don’t begrudge anyone wanting to earn some money in exchange for sharing the knowledge they have to offer. This woman’s e-pubs and magazine may be filled with all kinds of great information that can absolutely help anyone who’s already trying to make a go of a career in freelance copywriting and already appreciates all the challenges he or she is up against.

What bugs me is the bait-and-switch marketing approach. Why not just open with a statement like this:

“We all know it’s the rare author who earns enough from book royalties to live on, but that’s not the only way to make a living as a professional writer. You’d love to quit your ‘day job’ for something that makes better use of your writing skills, but you still have to pay the bills. Have you considered a career as a freelance copywriter?”

I’ll tell you why not: because putting it right out there in the open, right up front, makes it impossible to bend the truth and offer exaggerated claims. The statement above would let the reader know this supposedly “little known career niche” is actually just the same old freelancing that’s been around since the dawn of civilization. Most people know that freelancers who are earning a comfortable living at it only do so by working very hard, that it took a long time for them to start earning a fulltime living at it, and that they’re no less rare than authors who make a comfortable living on their book royalties alone. But the truth won’t sell many $49 “career packages”.

The above statement also makes it possible for the reader who actually IS interested in pursuing a career in freelancing to simply start Googling for all the same “tips” and “secrets” this woman is trying to sell.

Yes, making a fulltime living as an author or writer is a rare and difficult thing. But there is no “secret”, no magic bullet, and no “little known career niche” that will make it any less rare or difficult. Barring a winning lottery ticket or generous inheritance, we all have to work for a living, and the harder we work, the more we stand to gain. As Westley the Farm Boy (and sometime Dread Pirate Roberts) so eloquently put it in The Princess Bride:

Anyone who says otherwise is selling something.

Don’t buy it.

This is a cross-posting from Publetariat founder and Editor in Chief April L. Hamilton’s Indie Author Blog.

Historically Authentic Sexism in Fantasy. Let’s Unpack That.

This post, by Tansy Rayner Roberts, originally appeared on her blog on 12/9/12.

A great, thoughtful article at the Mary Sue on one of my pet topics: the common justification of sexist fantasy fiction being that it’s historically authentic.

I am BUSY today, far too busy for a rant, but then I felt one coming on, and was worried I might end up with a migraine if I tried to stifle it. You know how it is. So let’s talk about sexism in history vs. sexism in fantasy.

WARNING, ACADEMIC IN THE HOUSE.

I agree with pretty much everything said in the Mary Sue article: when you’re writing fantasy inspired by history, you don’t have to take all the ingrained sexism of historical societies along for the party, and even when you do, you don’t have to write women in a sexist or demeaning way. Your fantasy will not break by treating women as if they are people too.

But my rant is actually not quite about that stuff at all. It’s about history, and this notion that History Is Authentically Sexist. Yes, it is. Sure it is. We all know that. But what do you mean when you say “history?”

History is not a long series of centuries in which men did all the interesting/important things and women stayed home and twiddled their thumbs in between pushing out babies, making soup and dying in childbirth.

History is actually a long series of centuries of men writing down what they thought was important and interesting, and FORGETTING TO WRITE ABOUT WOMEN. It’s also a long series of centuries of women’s work and women’s writing being actively denigrated by men. Writings were destroyed, contributions were downplayed, and women were actively oppressed against, absolutely.

But the forgetting part is vitally important. Most historians and other writers of what we now consider “primary sources” simply didn’t think about women and their contribution to society. They took it for granted, except when that contribution or its lack directly affected men.

This does not in any way mean that the female contribution to society was in fact less interesting or important, or complicated, simply that history – the process of writing down and preserving of the facts, not the facts/events themselves – was looking the other way.

In history, from primary sources through most of the 20th century (I will absolve our current century-in-progress out of kindness but let’s not kid ourselves here), the assumption has always been that men’s actions are more politically and historically significant to society, BECAUSE THEY ARE PERFORMED BY MEN.

 

Read the rest of the post on Tansy Rayner Roberts’ blog.

Republicans Are People Too

This year Loretta and I had just about the entirety of both families over for Christmas.

It was fun greeting them all as they came up the driveway. Everyone was waving and smiling, and as they got out hugs and kisses abounded. While most were carrying wrapped packages – I noticed that what Mom had in her hands was a large, brown paper bag.

I knew immediately what it contained.

For as long as I can remember my neighbor from the house next to the one I grew up in has been giving me a bag of persimmons this time of year – every year. That fact is more amazing when you understand that, not only do I not live next to him anymore, neither does anyone in my family.

My parents sold that house years ago.

And yet my old neighbor, remembering that I love persimmons, picks a bag for me every year and sees that it gets to my mom – who then sees that it gets to me. And every year I mean to sit down and write him and his wife a nice thank you note.

You know, I don’t think I’ve written one yet.

I mean I deeply appreciate what he does – I really enjoy those persimmons – but I cannot seem to write the man a letter of gratitude. It’s not like I don’t know his street number (I read it on his garage most days between 1973 and 1982). And it’s not like I don’t have the time (especially since he has the time to fill a bag for me every year).

I think the reason is this: I’ve become a little complacent about the whole deal. Not terribly so, mind you. I do still swing by my old neighborhood every now and again – and when I do I stop in to say hello, chat him up, and thank him for sending persimmons. But I think I’m taking the old boy just a little bit for granted. Isn’t it weird how we can do that? Take something that was once new and come to see it as normal – even commonplace.

Sort of like that whole voting deal from a while back.

You remember the election about a month and a half ago? You recall what happened, right? The Republican candidate – this fellow from Massachusetts – got run out of town pretty handily by the sitting sheriff. It wasn’t predicted to go down that way, but now that it has it seems like that was normal – but at the time it was kind of exceptional.

Stunning defeat might be slightly overstating the thing, but not my much.

What that defeat capped was sort of a disavowal of the course that some more vocal factions within the Republican Party had taken over the last few years – most notably the Tea Party.

You know, the Tea Party has been more than a little assailed over the past year (trust me, I was among the assailers) and as strongly as I disagreed with them on most points, I also feel their pain.

I know where these people come from – I have an idea what caused them to adopt the beliefs they came to hold. Our country has weathered some very hard times recently – very hard. The housing market crashed, which led the economy to crash. Many of these people owned houses that became worth nothing near what was paid for them. At the same time lots of these folks lost their jobs as the economy stayed sour. That left a whole lot of people in the position of owing more on a house than it was worth, with no real way to pay for it.

That is a deeply frustrating place to be.

So what do you do if you find yourself in that position? Change the housing market? No, you don’t possess the power to do that. Grow the economy so that you can find work? You don’t have the power to do that either. And when people are not in control of their situations – when they feel powerless – well, that’s about the best recipe for frustration and anger.

So what do they do with their anger? They vent it – because anger has to be vented. To not vent it is to invite more frustration and anger. And where can it be vented, I mean in a way that could eventually affect its underlying causes?

In the voting booth, that’s where.
We had – still have – some angry people who were deeply frustrated. People who were raised on the American Dream. Who were told get the job, buy the house, follow the rules, and everything would turn out OK. But it didn’t turn out OK. They lost their jobs, and their health care, and their houses. And, sometimes, their self-respect.

And when you get people in that mindset they want answers – and they want change – and they want those things now. So when some blowhard politico rides into town and tells you that he or she can change things so they’re back like they were before they went to hell in a hand basket, you’re tempted to believe them. At the very least you kind of want them to be right, right?

Didn’t it seem like just about everybody in the Republican Primaries was leading at some point or other? I take that to mean that people were frustrated – and though they may not have known which way to turn, they still knew they wanted to turn. It was almost like watching Karl Rove implode on Fox News during election night coverage – everything was going wrong, all at once, and there didn’t seem like a way to make things right.
But we’re through the election now – the reach of the Tea Party seems to be lessening as people start to see a brighter future. The economy is starting to come back – housing is beginning to show signs of a recovery – and people are letting go of the panic that had them feeling they had nowhere to turn.

You know, it’s tempting to vilify certain factions of the Republican Party now that it appears their influence is dissipating. I don’t mean those politicos who took advantage of a nation when it was down, I mean people – good, everyday people – who were trying to follow the rules and do the right things and make a good life for themselves and their families.

I would tell you that, based on what I know of my old neighbor (he’s a former police officer and small business owner) his politics are probably decidedly right of mine.
But you want to know how important that is at this moment?

Far less important than me writing him a nice note to tell him how much I’ve appreciated him all these years.

A Writer's Night Before Christmas

Publetariat staff are off this week in observation of Christmas. We will resume our regular posting schedule the evening of Sunday, 12/28/14. In the meantime, in what has become a holiday tradition here at Publetariat, we again reprint this contribution from Publetariat founder and Editor in Chief April L. Hamilton.

 

‘Twas the night before Christmas and all through my draft
Were examples of my inattention to craft
My characters all hung about without care,
In hopes that a plot point soon would be there.

My family were nestled all snug in their beds,
While visions of red herrings danced in my head.
The dog on its blanket, and the cat in my lap
Had just settled themselves for a long winter’s nap.

When on my computer there showed a blue screen!
(And if you use a PC, then you know what that means.)
Away to the cell phone I flew like a flash;
I dialed tech support and broke out in a rash.

The sales pitch that played while on hold I waited
Ensured my tech guy would be roundly berated.
That is, if he ever should come on the line.
And for this, per minute, it’s one-ninety-nine!

“Good evening,” he said, in a Punjab accent,
“I am happy to help you, and my name is Kent.”
More rapid than the Concorde was his troubleshoot,
I was back up and running, after one last reboot!

“Now Gaiman! Now, Atwood! Now, Cheever and Austen!
Salinger! O’Connor! Shakespeare and Augusten (Burroughs)!
Don’t withhold your wisdom! Upon me, bestow it!
Inspire me! Show me how best not to blow it!”

To their books I turned for some worthy advice;
I was pumped to return to my work in a trice.
So across clacking keyboard my fingers they flew,
With a speed and a passion—and no typos, too.

Hour after hour, the prose kept on flowing,
Though I had no idea where my story was going.
“But write it, I must!” I decided right then.
I resolved to see this project through to the end.

At one a.m. the second act came together,
At two I knew this book was better than ever!
My hero had purpose, my plot had no slack.
I cut my “B” story and never looked back!

I got up to make coffee at quarter to three;
Curses! My spouse left no Starbucks for me!
With instant crystals I’d have to make do.
Cripes! He used all of the half and half, too!

“I could add some Kahlua,” I told myself.
“There’s a big, honking bottle right there on the shelf.”
So I added a splash. And then a splash more.
At five, I finally came to on the floor.

With more Kahlua than coffee in the cup nearby,
An idea for the third act I wanted to try.
Werewolves! In high school! And vampires, as well!
It worked for that Meyer chick, my book’s a sure sell!

I tied up the plot in a neat little a bow,
With the arrival of aliens, and giant worms from below.
Defeated were foes of the Earth and the sky,
And thousands of townsfolk did not have to die.

With the Kahlua bottle all but drained,
I turned to do the last bit of work that remained.
To this one tradition, I was happy to bend.
Two carriage returns, all in caps: THE END.

To Facebook I sprang, to announce I was through.
From thence, on to Twitter, and MySpace too.
But lo, I exclaimed as my face met the sun,
“Twenty-four days late, my NaNoWriMo is done!”