For Authors Who Want Success: The Secrets I Promised Are HERE!

NOTE: The first draft of The Weekend Book Marketing Makeover is HERE! Check it out.

So, the other day we asked if you would take a minute to fill out our quick survey, hoping we would get a few responses to help guide the direction of a free product we’re creating just for our indie friends.

Almost 70 responses later (and I promise, we read every single one!) we’re completely blown away and totally humbled. Thank you!

The time has come.

I’ve made you wait (patiently) for my secrets long enough.

Here are the two keys you need to unlock your potential as an indie author:

  1. Motivation
  2. Focus

Now, those two secrets might seem obvious (and even a bit unsatisfying) on the surface, but trust me when I tell you that these two keys have turned around my entire writing career.

Just like you, I was terrified that this whole self-publishing experience would turn out to be a waste of time that would yield zero sales and heaps of embarrassment.

Worse, I feared my only chance at success was to march through every website and social media outlet tooting my own horn like a one-man-band (a task that introverts such as myself would consider less desirable than death by firing squad).

But then I learned that it doesn’t have to be that way.

With a focus for my marketing plan, the pieces began to fall into place. With each guest blog published, new mailing list sign-up and book sold, my reservoir of motivation grew.

Once I was motivated to keep making incremental improvements in my book marketing, I found it much easier to make time in my schedule to work on it.

Not a lot of time — just 20 or 30 minute segments here and there, much like the small chunks of time I find to go to the gym two or three times a week or watch my favorite TV show (New Girl, for the record).

Yeah, I still had to make sacrifices to come up with that time, but that was okay because I knew it wouldn’t be a pointless exercise. As long as it yielded a positive result (even if that result was just a valuable lesson for fine tuning my overall plan) it was worth the time spent.

Of course, that’s just one slice of the whole pie.

To make back your financial investment in self-publishing (and make a profit), experience steady growth with each new book released, and eventually crack Amazon’s Top 100 in your genre, you need a plan.

Success doesn’t happen by accident.

When we asked you to tell us what book marketing tool we could create to help you, we got a variety of responses (two of my favorites: an author scrapbook for cataloging your inspirations and a dating guide for authors), including:

  • “Something along the lines of a checklist/to-do list.”
  • “The equivalent of ‘Marketing for Dummies’.”
  • “How to find a marketing strategy that’s a good fit for me.”
  • “A plan — a template plan — that I can research to fill in blanks relevant to my book and market.”
  • “I’m a big fan of step by step books and timeline books. So anything that would walk me, step-by-step through 90 days of publishing success would rock! Can you do it in 30?”

How about we do it in a single weekend?

We’re going to satisfy all those wishes with a (totally free, but very valuable) makeover guide that will get you excited about marketing your book, eliminate that sleazy feeling, and debunk the marketing myths that are holding you back.

We will reform your book marketing attitude and direction, helping you gain those all-important traits of motivation and focus…in just one weekend!

The Weekend Book Marketing Makeover will include:

  • A step-by-step guide for creating your own marketing plan from scratch.
  • Sample schedules with suggestions for how best to spend your marketing time.
  • Tips to simplify (and demystify) social media.
  • Promotional advice for introverts and other quiet types.
  • Other secret goodies (we have to keep some stuff under wraps!)

But, there’s a small catch (isn’t there always?)

We’re putting the guide together, but it’s soaking up a lot of time.

I don’t mind doing this for our author friends — you absolutely deserve it! — but I want to be sure this will really help you; that The Weekend Book Marketing Makeover is something you definitely want.

So, will you do something for me?

If you want a free copy of the Weekend Book Marketing Makeover, let me know by leaving a comment [on the original post].

If I can get 100 comments* by Monday, Toni and I will kick into high gear and release the guide next week.

Holy Cannoli, you guys are amazing! Less than 24 hours later, we’ve already surpassed our goal. We still want to hear from you, though: why do you want this book? How can Toni and I make the makeover truly beneficial and valuable?

If not, no worries — there’s still tons of gifts to wrap and blog posts to write. We won’t bring it up again!

Tell me, even if it’s a simple “YES!”…are you all in?

* This would be the most comments we’ve ever gotten on a post, meaning…if you know someone else who could be helped by this guide, please spread the word!

This is a reprint from the Duolit blog.

Science Fiction Aesthetics and Sensibility

This post, by Timmi Duchamp, originally appeared on the Ambling Along the Aqueduct blog on 11/30/12.

A couple of days ago, Jonathan McCalmont posted Annoyed with the History of Science Fiction to his blog. "Annoyed" notifies us, from the top, that it’s to be read as a rant rather than a sampling of his thoughts on the subject of the history of science fiction. Fair enough. The title also– unintentionally, perhaps– conflates some hypostasized notion of all the existing histories of science fiction distilled into a single "history" with what non-academics usually mean by the word "history" (viz., the past, which inevitably becomes singularly dicey when treated as a conceptual entity). By "history," McCalmont, I believe, means the former. Rants can be interesting and useful, though, and "Annoyed" is both.

It seems a piece by Gary Westfahl provoked McCalmont by making the sort of generalization that seems always to be with us in the sf/f sphere: "the works of Robert A. Heinlein are still occupying a considerable amount of shelf space, and the evidence of his broad impact on the genre is undeniable." McCalmont explains his annoyance thus: "The reason I am singling out Westfahl’s essay is that it illustrates the field’s lamentable tendency to allow these types of broad historical claims to go completely unchallenged and unsupported." So far so good. But when he says 

I believe that the historical approach to science fiction lacks the critical apparatus required to support the sweeping claims made by people who use this approach. Far from being a rigorous analysis of historical fact, the historical approach to genre writing is all too often little more than a hotbed of empty phrases, unexamined assumptions and received wisdom.

Here, I have a bit of trouble with McCalmont’s own generalization. Yes, I see what he calls "the historical approach" used by some academics and many non-academics in the field all the time, but unlike McCalmont, I assume they’re doing so because they’ve chosen to ignore the variety of attempts quite a few smart academic critics have lately made (and continue to make) to grapple with the ungainly, difficult-to-grasp subject without falling into pitfalls Samuel R. Delany has often and effectively excoriated (and which McCalmont duly alludes to). A science fiction work’s closeness to the culture and politics of its time means that any history necessarily has to take shifts in culture and politics (and scientific practice as well as science!) into account. There are scholars in the field attempting to do that– taking a variety of approaches that try their damnedest to eschew generalizations like the one McCalmont cites about Heinlein’s influence.

Now let me get on to the interesting and useful parts of McCalmont’s post. He takes John Berger’s excellent Ways of Seeing and David Bordwell’s On the History of Film Style as examples of approaches to an aesthetic field’s history (art history and film history, respectively) that is illuminating rather than stultifying. Bordwell, McCalmont tells us, pays special attention to the impact certain film techniques (particularly "deep focus," "long take" and "dynamic editing") had on film-making and how we watch films. I think McCalmont gets to something important when he writes:

 

Read the rest of the post on Ambling Along the Aqueduct.

Are You Still Submitting? Determination Is The Key.

[Publetariat Editor’s Note: strong language]

You’ve heard it before, I’m sure – you have to keep swimming. That’s true for the actual act of writing in the first place. No matter how hard it is, you just keep going. To quote the erstwhile Chuck Wendig, “I will finish the shit I start.” And then, to explain why, we’ll quote the incomparable Angela Slatter: “You can edit shit, but you can’t edit nothing.”

Notice how shit features in both those quotes? Subconscious, I’m sure, but it helps to make the point. Nothing is shiny first time around. In writing, you really can polish a turd, if you keep at it, make the necessary changes, listen to critique and so on. But you have to have a turd to start with, and that means working hard, writing, writing, writing, essentially, keep pushing until you’ve squeezed one out. And then start polishing.

But I think it’s time we moved away from the crappy analogies. Sorry, it seems I can’t help myself.

Let’s assume you did get the thing finished, be it novel or short story or whatever. Then you started polishing. You edited, tweaked and buffed till it was perfect. Then you sent it out to your critiquing friends and beta readers, and those bastards pointed out all the imperfections. So you listened, because you’re smart like that. And you polished again and again. Eventually, it really was about as good as you could make it. So you submitted it to your favourite market.

And it got rejected.

“Fuck ‘em!” you cry, and send it somewhere else. Their loss if they can’t recognise your genius, right?

Yes, to a degree. Because no matter how good a story is, it might not be right for that publisher’s catalogue, that editor’s taste, that publication’s readership and so on. You have to have a good story – that, above and beyond everything else, is a pre-requisite – but you also have to find the right home. And that’s as much luck and determination as it is smart planning and skill. Of course, if you send your werewolf story to a soft porn magazine it’s not going to sell. Are you laughing? Cos that happened to me.

To be fair, it wasn’t really my fault. When I was moving to Australia permanently, I asked an Australian friend what magazines out here might be good for fiction. I thought I’d start submitting, see if I could get a bit of Aussie publication going before I got here permanently. He said to me, “Picture Magazine publishes fiction, give them a go.” And he sent me the submission address. Old-school post back in those days. Of course, he was winding me up, but I didn’t know that Picture Magazine was a soft-core porn publication. I sent them a story about a werewolf detective. I got a letter back. It said, “This is a beaut yarn, mate, but really not the sort of thing we publish. Thanks anyway.” That’s because the fiction they usually publish is a reader’s-wives/confessions-of-a-randy-plumber type of thing. I didn’t know this before I submitted or when I got the rejection.

When I got to Australia I looked into it. I laughed. Then I went and kicked my mate in the nards for being such a douchebag. Then we both laughed about it. True story. Anyway, write good shit and know your market, is the core of what I’m saying here.

After that, it becomes all about determination. I write this post now because I was recently reminded of the importance of determination by a friend of mine. Ian McHugh is a bloody brilliant short fiction writer. He’s sold stories to such pro markets as Clarkesworld, Beneath Ceaseless Skies, Asimov’s and many more. He’s a Writers Of The Future winner and his first collection is coming from Ticonderoga Publications in 2014. Yes, he is one accomplished bastard.

Why am I citing Ian as an example of determination? Well, even with a record like his, he still gets a lot of rejection. He recently made a pro sale with a story that has taken a long time to find a home. How long? I’ll let Ian explain:

This was actually the 19th time I’d submitted this particular story, so it’s my new record holder for number-of-rejections-before-selling. Previous best was 14. My general rule has been to trunk a story after 15 rejections. I broke it for this one because I got some lightning-to-the-brain feedback with the 14th rejection and rewrote the ending.

That means that not only was it rejection 14 times before he had a sudden realisation about how to improve the story, but it was subsequently rejected another four times withthe new ending before it found its home.

As Ian said, “Take whatever lessons you will from my Obsessive Compulsive Bloody-Mindedness Disorder (OCBMD).”

The lesson I take from it? Trust in yourself and keep looking for a home. My personal record of rejections before a sale is the same as Ian’s previous best: 14. What really surprised me was the people on our email list expressing amazement at Ian’s tenacity, saying things like, “I couldn’t handle that much rejection” or “I give up after two or three rejections.”

What!?

Let me share some of my own numbers. My recent short fiction sales are all stories that didn’t find a home right away. In fact, my stories hardly ever do. Only a handful of things I’ve written have sold to the first place I sent them, and those are usually things written for a specific themed anthology, or stories written by request/commission. Of the 3 recent stories that I wrote simply because they were in my brain-juice, and then tried to sell, I got 11 rejections, 2 rejections and 6 rejections before they sold to the 12th, 3rd and 7th market respectively. That’s actually a fair cross-section of submission numbers. (And I was bloody happy with the one that sold on the third attempt!)

So, don’t give up on writing something – finish that motherfucker. Then, when it’s finished and polished to its highest possible sheen, start submitting and do not give up. Stay open to the possibility of change, like Ian’s sudden inspiration. I recently did that and changed a story’s structure entirely after something like 10 or 11 rejections, but it’s still essentially the same story and it’s still out there looking for a home.

Finish it, polish it, submit it, repeat.

Off you go.

Caveat: It gets to a point when you have to admit that your story might not be a polished gem at all, but actually just a stinking turd. Sometimes you do have to trunk a story. Ian’s method is give up after 15 rejections. Mine is probably about the same. But when I give up, I never really give up. I rewrite the story, use the ideas in a different way, make it into something else and then send it out there again. Never. Give. Up. 

 

 

This is a reprint from Alan Baxter‘s The Word.

How to Use (not abuse) Jargon, Slang and Idioms

This post, by Susan Bearman, originally appeared on Write It Sideways on 4/20/12.

I started my writing life as a business writer, compelled to try to improve the tortured, often incomprehensible language I found in operating manuals, annual reports, memoranda, and other formats that some bad writers tried to pass off as business “communication”. There seems to be a great misconception that passive voice, undefined acronyms and abbreviations, and loads of jargon make for good business writing.

Not true. All writers—whether writing for business, science, or academia, or those writing fiction and creative nonfiction—should strive for clarity.

But does that mean jargon, slang, and idioms are always taboo? Not if you do your job to make them serve your writing, rather confuse or bore your readers.

Jargon

jargon (noun) — specialized technical terminology characteristic of a particular subject; a characteristic language of a particular group.

To use jargon effectively, you must know your audience. Almost all industries use jargon to some extent, and that’s OK, because most practitioners of a particular profession have a basic understanding of the material and its associated jargon. Business and sports writers are notorious jargon users, as those in medicine and education.

For most writers, the goal is clarity. Unless you have a specific reason to use jargon, it’s best to avoid it. If you must include jargon, be sure to define it or make it understandable within the context of your story.

Bad writing is often the result of too much jargon. While jargon can be helpful when communicating within a specific group, too much jargon, or jargon that is not clearly defined can lead to muddy, confusing writing. If you find yourself having to reread a sentence over and over again, it is often because it contains confusing jargon.

Well-placed jargon in a piece of fiction can lend the voice of authority or the face of authenticity to a particular character. If one of your characters is a pompous Wall Street trader, using some insider jargon will help readers hear his voice on your page. Genre fiction, such as crime fiction, often relies heavily on the use of jargon. Here again, know your audience.

One way to help define jargon in your writing is to spell out acronyms or abbreviations the first time you use them:

Fuzzy: SCBWI announced on June 19 both the winner and runner up of the Don Freeman Memorial Grant-in-Aid.

Better: On June 19, the Society for Children’s Book Writers and Illustrators (SCBWI) announced this year’s recipients of the Don Freeman Memorial Grants for picture book illustrators.

See if you can translate the following jargon into language that could be understood by a general audience (note, I did not make these up). You may need your search engine to help you. How many clicks around the Internet did it take you to understand the original jargon?

 

Read the rest of the post on Write It Sideways.

8 Unstoppable Rules For Writing Killer Short Stories

This post, by Charlie Jane Anders, originally appeared on io9.

Short fiction is the "garage band" of science fiction, claims Tor Books editor Patrick Nielsen Hayden, so it’s time to step on that fuzzbox and thrash as hard as you can without knocking over your mom’s weed-trimmer. Actually, I think Nielsen Hayden was referring to the fact that you can try more crazy experiments in short SF than in novels, because of the shorter time commitment of both writer and reader. But how can you become a super-master of the challenging form of short fiction? Here are a few suggestions.

[Publetariat Editor’s Note: strong language after the jump] 

I wouldn’t claim to be an expert on short fiction writing, but I have written over a hundred of the little fuckers, a large proportion of which have been science fiction-y. Here are a bunch of do’s and don’ts, that I discovered the hardest way possible.

World-building should be quick and merciless. In a novel, you can spend ten pages explaining how the 29th Galactic Congress established a Peacekeeping Force to regulate the use of interstitial jumpgates, and this Peacekeeping Force evolved over the course of a century to include A.I.s in its command structure, etc. etc. In a short story, you really need to hang your scenery as fast as possible. My friend and mentor d.g.k. goldberg always cited the Heinlein line: "The door dilated," which tells you a lot about the surroundings in three words. Little oblique references to stuff your characters take for granted can go a long way.

Make us believe there’s a world beyond your characters’ surroundings. Even though you can’t spend tons of time on world-building, you have to include enough little touches to make us believe there’s stuff we’re not seeing. It’s like the difference between the fake house-fronts in a cowboy movie and actual houses. We should glimpse little bits of your universe, that don’t necessarily relate to your characters’ obsessions.

Fuck your characters up. A little. Just like with worldbuilding, you can’t necessarily devote pages to your characters’ childhoods and what kind of underwear they wear under their boiler suits. Unless your story is really a character study with a bit of a science fiction plot. I used to have a worksheet that included spaces to fill in in info about each character’s favorite music, hatiest color, etc. etc. Never filled those out. If I’d tried to force myself to come up with a favorite color for every character, I would have given up writing. But do try to spend a bit of time giving all of your characters some baggage, just enough to make them interesting. Most science fiction readers are interested in characters who solve problems and think positively, but that doesn’t mean they can’t have some damage. 

 

Read the rest of the post, which includes 5 more tips for writing short fiction, on io9.

Why Ignoring Offline Promotion is a Baaaad Idea (and 9 Ideas to Get You Started)

Have you ever been totally sidelined by (what should be) a simple sickness?

You know the ones I’m talking about: that cold or flu that just won’t quit! I don’t get sick often, but, over the past week, I’ve been kept offline by the nastiest cold I can remember.

Wanna hear a secret?

Aside from the general ickiness I felt (exacerbated by taking care of my also-sick family)…I kind of liked it.

Even though I’m still having problems tasting food (coffee, I miss you!), I found spending time in the “real world” to be quite refreshing — and it brought to mind an important book marketing lesson.

Does this sound familiar?

After awhile, staring at a computer screen feels…well, exhausting. Especially when you also work on computer during your day job, running home and staring at more pixels quickly causes promotional burnout.

You need a change of pace. But, you still need to get your book in front of new readers. The solution?

Turn off the computer.

I hear you scoffing, but I’m serious! Sure, half of folks buy books online, but that means there’s still a huge offline audience for your work.

And you know those crazy-dedicated fans? Not all of them are hanging out online.

9 Offline Book Promotion Ideas (That Don’t Suck)

The problem with offline book marketing is that many of the ideas feel dated and ineffective. You don’t have time to mess around with boring ideas that don’t pay off, so a little creativity is in order.

1. Create Bookmarks

Want an offline promotional tool that keeps working long after you’ve left the scene? Enter the humble bookmark.

Bookmarks are like business cards for authors, only far more useful (and totally cost effective). A set of 250 2″ x 6″ bookmarks costs less than $20 to be printed, allowing you to leave a piece of yourself in:

Books you sell (so your new fans can give them away to friends who might also like your work)

Books you donate (more ideas on that later!)

Other books similar to yours that you borrow, donate or give away

Include your book cover, logline-style pitch and (most importantly) a link to your website!

2. Pitch Your Story to a Local Paper

Press releases aren’t the only way to grab your local newspaper’s attention. Being featured in your paper earns you exposure to thousands of new readers — but your story will only be picked up if your pitch is enticing and relevant to local readers.

While pitching locally gives you an instant angle (you’re a local author!), this isn’t attractive enough on its own to earn you a story.

To increase your chances, give your pitch a little something extra. Reporters need to know why your publishing story is special, how your book breaks new ground or what insider information you can offer readers.

3. Host a Book Exchange

Avid readers are eager to seek out new authors and new books. Help them out by hosting a book exchange!

Invite your friends (and their friends) over to your place for an evening of book-sharing awesomeness. This is a perfect opportunity to get your book into new hands!

4. Join (or Form) a Local Authors Group

When you’re stuck, an outside perspective works wonders! Chatting with other authors is an awesome opportunity for brainstorming (and commiserating) with others who know exactly how you feel.

Check Meetup to see if there’s a local writing or author group in your area. If there’s not one, make one! Once a month, get together for coffee, chats and brainstorming. You can even consider hosting a group book signing!

5. Get Friendly with Bookstore Owners

While the manager at a chain bookstore (like Barnes and Noble) might not be super-eager to hear from you, small or independent bookstores are staffed with book lovers who usually enjoy meeting local authors.

Find a store with a vibe that matches your personality and become friends with the owner and staff. They might just invite you in for a book signing or feature your book in the store!

6. Donate Your Book

Aside from your local library, anywhere folks spend time sitting and waiting is a great candidate for a book donation.

Libraries, doctors office, and salons are prime locations to share your book (with a few bookmarks tucked inside, of course). Those long waits are sure to snare new readers!

7. Make a Flyer

Awaken memories of that teenage babysitting business and post flyers for your book at your favorite local businesses.

The trick to using this old-school technique effectively is to make your flyers attention-grabbing and attention-keeping. Create a large, enticing headline, reel in readers with a cliffhanger summary and short, memorable URL for purchase.

Tip: Use bit.ly to create a custom URL that points to your website.

8. Have an Answer to “What Are You Up To?”

How many times do you run into folks at the grocery store you haven’t seen in awhile? Dreading that awkward “so…what are you up to?” conversation? (Seriously, that’s one of the reasons I shop at 7am when everyone with sense is still asleep!)

Turn this dicey situation around by sharing your excitement about your book. Just a simple “Oh! I recently published a book” opens the doors to an enticing conversation — and a potential new reader!

9. Read Your Book in Public

Do you notice what people around you are reading in public? Whenever I’m in a waiting room, I can’t help but sneak a peek at the books in the hands of others.

Take advantage of these opportunities to read your own book. If you have an eye-catching cover or intriguing title, someone might strike up a conversation — or make a mental note to research it on their smartphone!

Tip:  If anyone asks why in the world you’re reading your own book, you can always say you’re working on your next book and need some inspiration.

What do you think?

Which offline promotions have worked well for you? Do you have tips for other authors looking to close the laptop? Let’s chat in the comments [on the original post]!  

 

This is a reprint from Duolit.

How Does A Writer Know They're Successful?

This post, by Tiffany Cole, originally appeared as a guest post on The Innocent Flower.

I’m excited to have Tiffany Cole here on my blog today! I’ve known Tiffany for a few years now. She has constantly impressed me with her passion for learning and improving, which shows in the post she is sharing here today. 

Thank you, Tiffany, for coming here today! The message you’re sharing is truly important and well-said.

How Does a Writer Know They’re Successful?

I admire many things about Michelle Davidson Argyle, but what I admire most is her honesty. Her blog posts, especially the ones where she talks about her struggle with success, really helped me out. You see, I spent many years of my life so obsessed with seeking success that it blinded me. When I looked at myself, I only saw my failures. When I looked at others, I only saw their achievements. I associated success with happiness. It didn’t matter how much I did or what I did. Nothing was ever enough; I felt like I could never reach all the ‘indicators’ of writerly success. 

I first became a fan of Michelle when I discovered/assumed she had all the general indicators of success – publication, popularity, and money – I wanted with all my heart. I stuck around because, in spite of her reaching those indicators, she made her struggle with feeling successful clear. 

Through Michelle and other life events, I finally learned how a writer knows they’re successful, but first I want to discuss why general answers should not be the answer to that question.

THE METHOD OF PUBLICATION

For a long time, I saw getting published, preferably by a traditional publisher, as the solution to all my problems, as the be-all end-all of my journey as a writer. I know for certain that there are many other aspiring authors who see traditional publishing as the diamond-encrusted gates. 

Then there are authors who have pretty much decided that all publishers are big company conspirators and self-publishing is the only intelligent way to go.

First, being at the extremes like that isn’t necessarily good. It’s perfectly fine to prefer one method of publication over the other, but many authors I admire – Michelle Davidson Argyle included – have dabbled in and found both self-publishing and traditional publishing beneficial. You can find more info about both options of publishing at Michelle Argyle’s ‘Writer Love’ page.

Regardless of whether you’re a big supporter of traditional publishing or self-publishing, I’m here to tell you now that neither methods of publication are the end of your journey, nor will they define your success as a writer. They can’t be end of your journey. 

Traditional publishing today is not what it once was. Even if you get published by a bigger house, you’re not likely to receive a very big royalty check, meaning you’ll most likely have to publish many other books or do other work on the side. Even more, promotion will mostly be in your hands. It’s up to you to keep your audience/fans engaged before, during, and after the publication process. 

 

Read the rest of the post on The Innocent Flower.

The Smartest Thing In Publishing Is To Be Flexible

This post, by Kassia Krozser, originally appeared on the fortykey publishing blog on 11/5/12.

The only certain thing in publishing nowadays is that everything moves really fast. If you should describe the actual situation with three adjectives, which ones would you pick and why?

I’m not so great with adjectives, but here are three words I think describe the current state of publishing:

 

Uncertain. Nobody knows what the next year will bring, much less the next ten years. In 2007, people were brushing off digital as "less than 1% of our business". Or, it wasn’t something that needed serious attention. Today, trade publishers (U.S., particularly) are seeing approximately 20% of their business coming from digital sales. The thing is, the changes in the print/digital selling mix are uneven.

On top of that, *nobody* really knows how big the digital marketplace is. If you poke around outside traditional publishing, you know self-publishing is seeing huge gains. But what only gets attention is a small portion of that self-publishing market. Beyond the stories that make the headlines (or invite scoffs and skepticism among certain ranks of publishing insiders), there is a a massive marketplace. Now maybe most of those people aren’t making a fortune, but they are disrupting traditional publishing channels.

Exciting. Technology is making it possible for us to reimagine storytelling. It’s also allowing us to get books and other things we read (the list is so long) into the hands of more people than ever before. Right now, I am particularly interested in how innovation plays out in the world of education. The State of California is making a huge push toward open source digital textbooks. This is going to encourage new entrants into the marketplace, and, if history holds true, they won’t be thinking of textbooks in the same way established players do.

Entrenched. One major problem I see across all types of traditional publishers is a desire to maintain business as usual. This is completely understandable — this digital thing is so new, so uncertain, and, frankly, the print model is still working very, very well for most publishers. But, as you note, everything moves really fast these days, and if anyone is stuck in the mode of "that’s how we’ve always done it", they will be left behind.

That sounds harsh, but the publishing industry (as we know it) doesn’t control "publishing" the way it once did. Or maybe it never did, but it seemed that way. Either way, there are smart innovators out there ready and able to fill voids left by publishers who are too busy standing in place to take advantage of how this market is changing every day.

Could you point out an example of innovation in publishing that is worth to look at in the next future?

 

Read the rest of the post on the fortykey publishing blog.

25 Twitter Accounts to Help You Get Published

This post originally appeared on Online Education Database (OEDB).

We here at the ol’ Online Education Database can’t promise that following these Twitter feeds by periodicals, bloggers, agents, editors, and writers will score you a coveted publishing contract. But we can promise that you’ll more than likely find at least one of them extremely useful when researching the five Ws (and one H) of getting your name out there as an author. And if these don’t work, chances are they link up to a microblog that does. And if that doesn’t work, then the blame probably sits with you.

 

  1. Writer’s Digest:

    One of the best routinely released resources for authors provides updated information about the state of the publishing industry, generating ideas, self-editing, and everything else they need to know.

  2. Publishers Weekly:

    Follow this absolutely essential Twitter feed for all the latest news and trends regarding the publishing world; after all, knowing how it works is half the battle (Disclaimer: It might be a little more or a little less than half).

  3. GalleyCat:

    Media Bistro’s GalleyCat blog (and, of course, accompanying Twitter) focuses on delivering the headlining stories about publishing today and tomorrow. Also probably the next day and the day after that.

  4. Carole Blake:

    She didn’t write THE book on how to get published, but this literary agent wrote A book on how to get published. Head to her Twitter for expert advice regarding the writing and submission process.

  5. Kevin Smokler:

    Publishing and other media collide in one illuminating resource for writers and wannabe writers trying to make it in the business as it transitions fully into the digital age.

  6. Victoria Strauss:

    As the co-founder of Writer Beware, this veteran writer knows what her fellow artists need to look out for to prevent being preyed upon by publishing scams.

  7. SPR:

    The Self-Publishing Review posts up advice, reviews, and other resources devoted to helping writers launch their careers autonomously.

  8. New Pages:

    New Pages catalogs literary journals looking for submissions, so it would behoove every short-form writer out there to check them out regularly and see what new opportunities pop up.

  9. FreelanceWritingJobs:

    Like the name says, this is one of the top resources where writers head to find themselves some gigs to launch their careers. It might not be about publishing what they want, but it still provides links to numerous opportunities as well as advice.

  10. Writers Write:

    Another fully fab resource where writers turn to for advice and publishing news as well as information about what relevant jobs are currently available around the United States.

 

 

Read the rest of the post, which includes 15 more Twitter accounts for writers and authors to follow, on OEDB.

25 Motivational Thoughts For Writers

This post, by Chuck Wendig, originally appeared on his terribleminds.

 

With NaNoWriMo about to storm surge the writer (and wannabe-writer) community, this seems a good time to both tickle your pink parts and jam my boot up your boothole in terms of getting your penmonkey asses motivated. So, here goes — 25 motivational thoughts for writers, starting in 3… 2… 1…

 

 

1. You Are The God Of This Place

The blank page is your world. You choose what goes into it. Anything at all. Upend the frothy cup that is your heart and see what spills out. Murder plots. Train crashes. Pterodactyl love interests. Vampire threesomes. Housewife bondage. Demon spies! Cake heists! Suburban ennui! You can destroy people. You can build things. You can create love, foster hate, foment rage, invoke sorrow. Anything you want in any order you care to present it. This is your story. This is your jam.

2. Infinite Power, Zero Responsibility

Not only are you god of this place, but you have none of the responsibility divine beings are supposed to possess. You have literally no responsibility to anyone but yourself — you’re like a chimp with a handgun. Run amok! Shoot things! Who cares? There exists this non-canonical infancy gospel where Jesus is actually a little kid and he’s like, running around with crazy Jesus wizard powers. He’s killing them and resurrecting them and he’s turning water into Kool-Aid and loaves into Goldfish crackers — he’s just going apeshit with his Godborn sorcery. BE LIKE CRAZY JESUS BABY. Run around zapping shit with your God lightning! You owe nobody anything in this space. It’s adult swim. It’s booze cruise.

3. The Rarest Bird Of Them All

The easiest way to separate yourself from the unformed blobby mass of “aspiring” writers is to a) actually write and b) actually finish. That’s how easy it is to clamber up the ladder to the second echelon. Write. And finish what you write. That’s how you break away from the pack and leave the rest of the sickly herd for the hungry wolves of shame and self-doubt. And for all I know, actual wolves.

4. You’re Not Cleaning Up Some Sixth Grader’s Vomit

You have worse ways to spend a day than to spend it writing. Here’s a short list: artificially inseminating tigers, getting shot at by an opposing army, getting eaten by a grue, mopping the floors of a strip club, digging ditches and then pooping in them, cleaning up the vomit of nervous elementary school children, being forced to dance by strange dance-obsessed captors, working in a Shanghai sweatshop making consumer electronics for greedy Americans, and being punched to death by a coked-up Jean-Claude Van Damme. Point is: writing is a pretty great way to spend a morning, afternoon, or night.

5. Abuse The Freedom To Suck

Writing is not about perfection — that’s editing you’re thinking of. Editing is about arrangement, elegance, cutting down instead of building up. Editing is Jenga. Writing is about putting all the pieces out there. It’s construction in the strangest, sloppiest form. It’s inelegant. And imperfect. And insane. It’s supposed to be this way. Writing is a first-time bike-ride. You’re meant to wobble and accidentally drive into some rose bushes. Allow yourself the freedom — nay, the pleasure — to suck. This is playtime. (Or, as I call it: “Whiskey and Hookers” time.) Playtime is supposed to be messy.

 

 

Read the rest of the post, which includes 20 more pieces of motivational assistance, on terrribleminds.

NaNoWriMo Pep Talks From Successful Authors

If you’re contemplating the start of National Novel Writing Month (NaNoWriMo) with abject terror, help and motivation are available right on the NaNoWriMo site. Here are a few excerpts:

As the great Nelson Algren once said, “Any writer who knows what he’s doing isn’t doing very much.” Most really good fiction is compelled into being. It comes from a kind of uncalculated innocence. You need not have your ending in mind before you commence. Indeed, you need not be certain of exactly what’s going to transpire on page 2. If you know the whole story in advance, your novel is probably dead before you begin it. Give it some room to breathe, to change direction, to surprise you. Writing a novel is not so much a project as a journey, a voyage, an adventure. – Tom Robbins

———————

The last novel I wrote (it was ANANSI BOYS, in case you were wondering) when I got three-quarters of the way through I called my agent. I told her how stupid I felt writing something no-one would ever want to read, how thin the characters were, how pointless the plot. I strongly suggested that I was ready to abandon this book and write something else instead, or perhaps I could abandon the book and take up a new life as a landscape gardener, bank-robber, short-order cook or marine biologist.  – Neil Gaiman

———————

Sigh. You’re a lost soul. So there’s no help for it but to join the lowly company of the other aspect of The Fool. Because the fact is, that Fool is a Dreamer, and it is Dreamers who ultimately make life worthwhile for the unimaginative rest of us. Dreamers consider the wider universe. Dreamers build cathedrals, shape fine sculptures, and yes, generate literature. Dreamers are the artists who provide our rapacious species with some faint evidence of nobility. – Piers Anthony

———————

Can you keep your story going for a week without reading anything over? You’ll find you can. You’ll find that being able to rely on this ability will help you let one word follow the next without fussing as much as you do when you believe it’s the thinking and planning part of your mind that is writing the story. There is another part of the mind which has an ability for stories, for holding all the parts and presenting them bit by bit, but it’s not the same as the planning part of the mind. Nor is it the thing called ‘unconscious’—it is without a doubt quite conscious when we are engaged in the physical activity which allows it to be active. This something is what deep playing contains when we are children and fully engaged by rolling a toy car and all who are inside of it toward the table edge. The word imagination isn’t quite right for it either because it also leaves out the need for moving an object—a toy, a pen or pencil tip—across an area in the physical world. It’s a very old, human thing, using physical activity along with thing ‘thing’ that is neither all the way inside of us nor all the way outside of us. Stories happen in that place between the two. The Image world isn’t anywhere else. A computer can give you a neat looking page, higher word count and delete and copy and past abilities, but they are poor producers of the thing the hand brings about much more easily: Right here, right now, the pane of paper that the paper windows and walls require to give is the inside view, the vista. – Lynda Barry

——————— 

I know only too well what comes next. The excuses. The rationalization: “So what? So I switched stories. I’ve still got a work-in-progress. It’s just not my original work-in-progress. So I’m a little behind in my word count. I’m still writing, right?”

Sure, it seems innocent enough. But the problem with doing this is that of course the new story always seems better than that old busted up, out-of-control story you’ve been working on for so long. That new story has the aura of dewy freshness to it. It’s calling to you! It’s all, “Yoo-hoo…look at me! I don’t have any plot problems and my characters are way-intriguing and some of them wear leather jackets and oh, yeah, you know that weird transition thing you’ve got going on near chapter four that you can’t figure out? I don’t have that!” – Meg Cabot

———————-

In short, quit. Writing a novel is a tiny candle in a dark, swirling world. It brings light and warmth and hope to the lucky few who, against insufferable odds and despite a juggernaut of irritations, find themselves in the right place to hold it. Blow it out, so our eyes will not be drawn to its power. Extinguish it so we can get some sleep. I plan to quit writing novels myself, sometime in the next hundred years. – Lemony Snicket  

 

You can read all the pep talks, from very many more authors and NaNoWriMo founder Chris Baty, here, on the NaNoWriMo site.

To Write Horror, You Must Be Horrified

This post, by Matt Moore, originally appeared on Matt Moore Writes.

If you write horror, you know that sometimes it can be fun. The set-up, misdirection, the monsters and mayhem, blood and gore. There is fun in horror writing and readers often share in that fun.

But the question to ask is: Do you want readers to have fun?

 

Think about the over-the-top slapstick gore of Evil Dead II, the self-referential nature of theScream series or the unintentional hilarity of the Friday the 13th films. (And I am going to use films because they are more well-known.) Is that what you’re trying to write? Maybe you just want to tell a story about blood and guts to make the reader feel queasy.

Or are you trying to horrify the reader? Think The Exorcist or American Psycho. Stories that make us squirm. True horror stories are those that leave a lasting impression of something being just plain wrong.

So how do you write horror?

Horror is a Moral Genre

At its heart, a good horror story challenges our morality. (And don’t worry, I’m not going to ride a morality high horse here. Neither does Rev. Jonathan Weyer in his blog post, which I highly recommend.) It’s not the blood and guts that horrify us, it’s that our sense of right and wrong is thrown off balance.

 

What makes Psycho unsettling is not (just) the spooky house, insane mother and mad-slasher elements. It’s matricide, suggestions of incest and the mother being so hung up on her son getting laid she’ll kill to prevent it.

In other words: sex. Considering when Psycho was released, it was shocking material.

But the motivation of the killer in Psycho can be explained. What drives:

  • Hannibal Lecter in Silence of the Lambs (let’s assume the subsequent books/movies never happened)
     
  • The Joker in The Dark Knight


  • The demon in The Exorcist


  • The xenomorphs in Alien and Aliens

 

 

Read the rest of the post on Matt Moore Writes.

A Line In The Sand

This post, by Peg Brantley, originally appeared on the Crime Fiction Collective blog and is reprinted here in its entirety with that site’s permission.

 

If you draw a line in the sand—over which you affirm you will not cross—where do you redraw it when a wave washes it away? Or when a jogger comes along and tramples it? Do you draw it in the same place or move it somewhere out of the way?

 

 

Integrity only means something when you stand strong. It’s mist in the wind if you adjust your values because they become inconvenient. Keeping your integrity might mean you have to lose a few quick sales, or build your career a little slower than you’d like.

Here’s what I’ve seen with many authors recently—traditional or indie:

A lot has been made lately about phony or paid reviews. Most of us were righteously indignant, and deservedly so. Some people unfortunately, simply wish they’d thought of it first. But that’s only one piece of the game.

What about biographies? Is your biography dead-on, or have you played with reality a bit? I’ve heard it referred to as "permissive puffery" which to me is just another way of moving that line in the sand. Did you really make your living as a journalist or is the truth that your local hometown paper published two letters you wrote to the editor? Or that you were a star for your school newspaper?

How about calling yourself an award winning author because you came in second place in some obscure writing contest? (I have a framed certificate on my wall. Does that count?) I remember when I won that award, a friend told me I could now refer to myself as an award winning author. I think she meant it tongue-in-cheek, but it did make me wonder.

Then there’s calling yourself a bestselling author because your book hit the top 100 of a free list, narrowed down by three or four categories? Are you serious? The NYT’s Bestseller list has a few ethical issues of its own—don’t compound it by adding yours.

Or review trading—explicit or implied. This was kind of a new one for me. No one actually came out and said "I’ll give you a great review if you give me a great review", but the timing of their review and suddenly receiving their book made it hard not to hear those words. And when I wasn’t crazy about their book? I sort of felt like I should somehow move to have their review taken down. It felt fake and sleazy.

To be perfectly honest, I asked a few readers who had given my first book a positive review to take a look at The Missings early in order to give it a nice bump at its launch. But I also spread that request out to others who may or may not have ever read my first book. One of my first 5-star reviews is from such a reader. Dishonest? Unethical? Lacking in integrity? I don’t think those were any different than publishers sending out ARCs to try and get that same bump.

Writers, what about you? Have you seen things that made you shake your head? Were you ever tempted?

Readers, especially readers… have you begun to see through some of this stuff? Does it make you doubt everything?

Peg Brantley was never a journalist or a screenwriter or a sought after speaker. Although Amazon might say she has some bestselling books, she’s still trying to reach that mark. Yes, she did receive second place in a writing contest once and even an honorable mention in another… but award winning? Net yet. RED TIDE rose as high as number two one time when she happened to look at the list. That was a kick. It didn’t last.

 

 

How I Write Female Characters

This post, by Marie Brennan, originally appeared on Science Fiction & Fantasy Novelists on 4/16/09.

But Marie — aren’t you a woman?

Yes, I am.

Do you really mean to imply that you write female characters in some different, specific way?

No, I don’t. Thank you, Imaginary Questioner, for leading me to the exact point I want to make.

 

Some years ago, a writer-friend asked me what I thought of his female characters. I told him that honestly, I hadn’t given them much specific thought. But now that I did, it seemed to me that he wrote them first as people, second as whatever kind of people they were (a soldier, a noblewoman, etc), and third as women. And that as far as I was concerned, that was the right way to do it.

That’s how I write characters, be they male, female, or (in the case of one story I’m wrestling with) mystical bilateral hermaphrodites. Female characters aren’t “marked” in my head, but neither are male ones; when I sit down to include a male character in a story, I don’t ask myself “okay, what are things guys do? They belch, they fart, they scratch themselves, they drink lots of beer –” A) That way lies stereotyping and B) I know plenty of women who do those things, too. When Deven gets drunk with his buddies and suffers through a hangover early in Midnight Never Come, he doesn’t do that because I was trying to write Guys, he does it because I was trying to write young Elizabethan gentlemen who had gone to war together welcoming a newcomer into their ranks. Their gender was not their foremost defining characteristic.

Of course, if you follow the path I outlined above, you run the risk of a result aptly described in The History Boys (though they’re discussing Michelangelo’s nudes): “These aren’t women, they’re men with tits. And the tits look like they’ve been put on with an ice-cream scoop.” Except I question the “of course”-ness of that danger; I have a hard time thinking of any stories I’ve read or watched where the women seem like men with a female paint job on top. The reason for that may lie in last month’s post; I’m more likely to process those characters as women who happen to exhibit characteristics usually associated with masculinity, rather than as somehow Not Real Women.

 

Read the rest of the post on Science Fiction & Fantasy Novelists.

10 Signs That You Are Not Ready To Self-Publish

Today we are happy to promote this blog post from Publetariat member Joseph C. Kunz Jr. to the front page.

 

Are you really ready – not just your manuscript, but you – to self-publish? Here is a list of the most important things you must consider before getting into self-publishing. So, before you ignore the traditional publishing process, make sure you have the stamina for becoming your own publisher. Self-publishing is not a short cut to seeing yourself in print, or to success. If anything, it’s more arduous and time-consuming than writing the book itself.

 

1. You Believe That, “If I Write It They Will Come”

Get serious. This thinking might work for a big-time author like Stephen King, but not for you and me. The rest of us need to work really long hours to make our books sell. We need to become experts in marketing, sales, SEO, blogging, and in all social media. We need to spend every minute possible sitting at our desk and writing. And the writing better be good.

2. You Haven’t Researched Your Market

You better know everything there is to know about your market and your audience. Who will by reading and buying your books? What are the hottest topics and trends in your market? What books are actually selling in your industry (on Amazon)? By writing and publishing you are putting yourself out there as an expert in your niche. Your audience expects you to sound and act like an expert. If they get the slightest hint that you are not the expert that you are telling them that you are, you will lose your audience and they won’t come back to read or buy your books.

3. You Don’t Understand What Actually Goes Into A Salable Book

This one might seem too obvious, but to some of us it isn’t. Too many books are getting published that barely look like a finished book. I have seen one too many books missing the table of contents, page numbers, index, isbn, etc., and even the author’s name! If you want to be taken seriously as a publisher and author, and gain your audience’s respect, you must create a professional-looking product. Complete in every way that a reader expects a book to be.

4. You Haven’t Researched Your Niche

Read everything that you can get your hands on about your niche. You should know who the big experts are, and have read their books. Read the publications and blogs of those writers and groups within your niche. It is important to remember that in today’s terms, niche now means “micro-niche”. As a self-publisher you will most likely find the biggest success by narrowly defining your market niche. It is much easier to become an expert in a very specific market where it is much less crowded with big well-established writers and publishers.

5. You Hope To Get Famous From Self-Publishing

This is possible, but not likely. Fame comes with a lot of hard work and lots of luck. Therefore, it cannot be your only motive for self-publishing your books. Instead, concentrate on building and improving your reputation within your market. Earning the respect of your peers and your audience is a very achievable and respectable goal – and will help improve your book sales.

6. You Believe That Book Sales And Financial Profits Are What Self-Publishing Is All About

There is no guarantee that you will have financial success by publishing your books. The majority of authors make little or no money from their books. But if you really understand your market, and become an expert in your niche, build a great book, and devote your life to marketing yourself and your books, you will have book sales. Those books will then help bring you new customers, and build your reputation within your industry.

7. You Haven’t Started Marketing Your Book

You must start marketing well in advance of releasing your book. Probably the easiest way to get started is to build your own blog where you write about your niche. In addition, blogging is a great way to prove to yourself, and to your audience, that you are serious about your niche.

8. You Have No Marketing Plan

If you haven’t figured this out already, publishing is 90% marketing, 10% writing. If you love the subject you write about, and love to share the information with others, then this will not worry you. If you expect to make your book a critical and financial success, you will look at marketing your book as a welcomed challenge. Marketing is all about understanding your audience – the very people that you want to share information with and help them improve their situation. Therefore, you must develop a guideline, or plan, of what you are going to do to market your book.

9. You’re Impatient

Publishing is not for the impatient. Everything in book publishing takes a while to complete. And when you are self-publishing, you are the one that needs to do all of the work – and also maintain your blog, job, family, and home. So it might take you twelve to twenty-four months before you see your book in print. And then it might take another two years to show any financial return on that book. So you better choose your niche very carefully.

10. Jumping In Before Understanding The Business Side Of Self-Publishing

Yes, self-publishing is a business. It will force you to become a true capitalist, whether you like it or not. This is a business that will take up a lot of your time and money, with no guarantee of a financial return. You will need to force yourself to learn all aspects of building and managing a company. But the more effort you put into it, the more you will get out of it.

 

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com