Authors As Salespeople

A question from my ex-publisher stimulated me think about the pay structure in traditional publishing. The question she asked was: Why couldn’t you sell all those books when you were still under contract? Many factors came into play at the same time to quickly boost my e-book sales. Pricing strategy, volume of books, and massive effort all played a part. But one of the biggest issues was motivation, aka incentive.

In the business world, salespeople work for a small base pay and most of their income is in the form of incentive pay and bonuses. The more they sell, they more money they make. To some extent, this is true in traditional publishing, except that after the initial advance, writers (aka salespeople) only get paid every six months. If other businesses functioned that way, they’d have a hard time hiring and keeping salespeople. It’s hard to stay motivated when you wait half a year for a paycheck… then realize your publisher has kept most of it.

The other factor is information. Most salespeople get constant feedback on their performance. They know at any point exactly how their sales numbers are adding up. They can use that information to tailor their techniques and improve their sales. In traditional publishing, sales information comes too late to be effective and is often hard to decipher.

When you self-publish on Amazon, through both the Digital Text Platform and Create Space, after the initial six-week wait, you get paid every month. You also have access to hourly, daily, and monthly sales data. This information is direct feedback that you can use to figure out what promotional techniques work best. It can also function as incentive. When you see the sales bump up, it’s exciting and motivating.

Together, the steady income and the sales data provide a great incentive to spend time everyday blogging, tweeting, posting comments, and writing press releases. Wouldn’t it be interesting if traditional publishing houses followed Amazon’s lead and incentivized their writers to be diligent salespeople as well?

Publishers will say: It’s not possible. It’s too much bookkeeping. We’ve always done it this way. But Amazon knows what it’s doing, and it’s kicking ass in the publishing world.

What do you think? Would you work harder if your publisher gave you more sales data and paid you more often?

L.J. Sellers is the author of the bestselling Detective Jackson mystery/suspense series: The Sex Club, Secrets to Die For, Thrilled to Death, Passions of the Dead, and Dying for Justice.

 

This is a reprint from LJ Sellers‘ blog.

Ebook Buyers: Can You Afford To Lose Them?

I recently read a guest post by Chris Keys, author of The Fishing Trip – A Ghost Story and Reprisal!: The Eagle Rises!, about the difficulties of selling self-published books.  According to Chris, he’s only sold about a dozen books.  It seems typical of independent authors, but here’s the catch: I looked for Chris’ book The Fishing Trip – A Ghost Story on Amazon and found that he only had it in print.

What really bothers me about this is that he used CreateSpace to publish his book.  I would think putting out a Kindle edition as well as a print edition would have been a no brainer.  It’s really too bad Chris didn’t go with both because I was poised to purchase an eBook edition, provided the price was right, on the spot.  I wishlisted the book, but that doesn’t mean I’ll remember to go back and buy it later.

I’m left wondering how many indie author sales are lost because of this kind of shortsightedness.  Between earning higher profits on lower prices and the immediate delivery (aka immediate gratification) of eBooks, how can anyone afford not to publish in electronic format?  That’s especially true now that epublishing is free on major bookseller sites like Barnes & Noble and Amazon.

I suppose many authors cringe at the idea of formatting their manuscript into eBook format. It’s not as difficult as you might think, though it does take some time. There are numerous articles on the web on how to do this, including “How to Format Ebooks” by Jamie Wilson and “How to Format an Ebook” by Smashwords’ Mark Coker. If you use Adobe InDesign, check out EPUB Straight to the Point by Elizabeth Castro. For basics on Kindle formatting browse Joshua Tallent’s Kindle Formatting web site.

If you still don’t want to try formatting your own book (or find you just can’t wrap your mind around it) then find someone who can. Indie Author April L. Hamilton of Publetariat offers eBook formatting at a reasonable price. She also warns us of taking the cheap route and simply converting a manuscript rather than having it formatted properly.

Editor’s Note: Publetariat Editor In Chief April L. Hamilton also offers her free written Indie Author Guide To Kindle Publishing here.

Formatting is different from conversion in that formatting standardizes the manuscript and creates any companion files needed for the eBook while conversion is simply loading the work into a program and clicking a button. Conversion is easy. Formatting takes more time and effort.

Regardless of whether you choose to do it yourself or have someone else do it for you, if you want to get your book into the hands of more readers, don’t neglect the eBook format on The Road to Writing.

 

This is a reprint from Virginia Ripple‘s The Road To Writing

Reader, Writer, Publisher ~ Wearing Three Hats Can Be Dangerous

This week, Publetariat member Sena Quaren‘s blog post is promoted to the front page.

Do I really mean that being a reader/writer/publisher is dangerous? Well, when I look at the word history of dangerous, I see that it comes from roots that mean the power of a lord…

And, “lord” comes from roots that mean “one who guards the bread”…

So, yes, if you’re contemplating using your experience as a reader to power your writing as you promote your way toward self-publishing, you’re becoming the lord of the process and guarding that bread can become dangerous.

Lest I overlook that word “bread”, let’s hope that this dangerous process leads to a very nourishing food for your readers…

I’ve explored reading in this blog when I wrote about re-writing as we read.

I looked into writing when I posted about the creative responsibilites of the author.

And, publishing got a nod with Self-Publishing Can Be Just As Creative As Writing.

Over the last two years, I came from the bare idea of a book, carried it through initial promotional-feedback activities, experimented with a form for it, wrote it, and sent it to my editor. The last few months have been full of study and practice of pre-publication promotion. The book, Notes from An Alien, should be coming out in April…

The most dangerous thing about being the lord of all these activities has been keeping my head on straight as I switched hats 🙂

Very soon, as I continue the promotion activities (and promotion is a critical part of the publishing process), I’ll be adding the reader and writer hats to my all-to-human head so I can get the final revisions accomplished and preen my baby for her social debut.

Have you experienced this dangerous process?

Are you contemplating braving the perils?

Have you done what I’m attempting and not felt imperiled at all?

Oh, please, share your thoughts and feelings in the comments…
 

Inside Independent Digital Book Publishing and Distribution: Interview With Smashwords' Founder Mark Coker

This interview, by Israel Vasquetelle, originally appeared on AwarenessMogul.com on 1/15/11.

Mark Coker has developed a powerful platform and service to deliver digital books to significant sellers such as Borders, Barnes and Noble, and Amazon.com, as well as smaller specialty and niche outlets. In this interview, SmashWords’ founder provides a great amount of insight into the independent side of the digital book publishing industry. He also discusses his motivation behind the launching of his company and shares plenty of information about the ins and outs of distributing books using the service. 

You started Smashwords because you had a book that you were going to have published the traditional way and I guess you found that there were some significant obstacles with the traditional book publishers?

Yes, definitely.  My wife is a former reporter for Soap Opera Weekly magazine.  And when I first met her she was telling me about all these crazy stories of what went on behind the scenes of the daytime television soap operas because she used to visit the sets.  And I suggested she wrote a book about it and she said, “Well why don’t we write a book together?” 

And I thought well that’d be a lot of fun.  I’d always wanted to write a book just I never thought it would be about soap operas.  But we moved down to Burbank for a couple of months and interviewed – conducted anonymous interviews with about 50 soap opera industry insiders.  We gathered all the dirt about the industry and then took that information and fictionalized it as a novel called Boob Tube.  So we did everything that authors are trained to do or taught to do.  

We did multiple revisions on the book, hired professional editors and proofreaders and copy editors, got the book all ready for sale to a publisher, shopped it around to agents, got represented by one of the top literary agencies in New York City.  The same agency that represented Barack Obama’s first book, and they were excited about the book and we were excited that they were excited and so they shopped it around for a couple of years to major commercial women’s fictional publishers in New York and none of them purchased it. 

And, you know, at the end of that process it was actually our agent who suggested that we consider self publishing.  He told us about a former client of his or actually a current client of his at that time who had another book that he was unable to sell.  And so the author self published it and then after a year sold a few thousand copies on her own.  Went back to the agent and the agent was able to sell the book in a week because she’d proven that there was a commercial market for it.  So that’s what he suggested we do. 

I took that suggestion and I thought well that makes sense to do self publishing but, you know, my background here is in Silicon Valley as an entrepreneur and for me this was just a big eye opening experience.  It exposed to me what seemed to be a really big problem facing not just my wife and I but potentially millions of authors around the world who had poured their heart and soul into creating a book, you know, and in many cases spent a lifetime creating this book only to have a publisher slam the door in their face and say “Sorry, we’re not going to let you have a chance in reaching your audience.” 

I thought, why not create an online publishing platform that would allow any author anywhere in the world to instantly publish their book as an eBook and make it available for sale online at the price that the author decides.   And let’s go a step further and let’s take the industry’s current compensation models for authors and let’s turn that model upside down. 

Mark Coker has developed a powerful platform and service to deliver digital books to significant sellers such as Borders, Barnes and Noble, and Amazon.com, as well as smaller specialty and niche outlets. In this interview, SmashWords’ founder provides a great amount of insight into the independent side of the digital book publishing industry. He also discusses his motivation behind the launching of his company and shares plenty of information about the ins and outs of distributing books using the service.  

You started Smashwords because you had a book that you were going to have published the traditional way and I guess you found that there were some significant obstacles with the traditional book publishers?

Yes, definitely.  My wife is a former reporter for Soap Opera Weekly magazine.  And when I first met her she was telling me about all these crazy stories of what went on behind the scenes of the daytime television soap operas because she used to visit the sets.  And I suggested she wrote a book about it and she said, “Well why don’t we write a book together?” 

And I thought well that’d be a lot of fun.  I’d always wanted to write a book just I never thought it would be about soap operas.  But we moved down to Burbank for a couple of months and interviewed – conducted anonymous interviews with about 50 soap opera industry insiders.  We gathered all the dirt about the industry and then took that information and fictionalized it as a novel called Boob Tube.  So we did everything that authors are trained to do or taught to do.  

We did multiple revisions on the book, hired professional editors and proofreaders and copy editors, got the book all ready for sale to a publisher, shopped it around to agents, got represented by one of the top literary agencies in New York City.  The same agency that represented Barack Obama’s first book, and they were excited about the book and we were excited that they were excited and so they shopped it around for a couple of years to major commercial women’s fictional publishers in New York and none of them purchased it. 

And, you know, at the end of that process it was actually our agent who suggested that we consider self publishing.  He told us about a former client of his or actually a current client of his at that time who had another book that he was unable to sell.  And so the author self published it and then after a year sold a few thousand copies on her own.  Went back to the agent and the agent was able to sell the book in a week because she’d proven that there was a commercial market for it.  So that’s what he suggested we do. 

I took that suggestion and I thought well that makes sense to do self publishing but, you know, my background here is in Silicon Valley as an entrepreneur and for me this was just a big eye opening experience.  It exposed to me what seemed to be a really big problem facing not just my wife and I but potentially millions of authors around the world who had poured their heart and soul into creating a book, you know, and in many cases spent a lifetime creating this book only to have a publisher slam the door in their face and say “Sorry, we’re not going to let you have a chance in reaching your audience.” 

I thought, why not create an online publishing platform that would allow any author anywhere in the world to instantly publish their book as an eBook and make it available for sale online at the price that the author decides.   And let’s go a step further and let’s take the industry’s current compensation models for authors and let’s turn that model upside down. 

Read the rest of the interview on AwarenessMogul.com.

DRM: What Say You?

This post, by Amy Rose Davis, originally appeared on her A Modicum of Talent with Occasional Flashes of Brilliance blog on 1/11/11.

So… Tropes are on hold again, because something else came up that I need opinions on….

Digital Rights Management. I’ve seen more and more stories about indies who are struggling with e-piracy. Here’s what I already think and know about e-piracy:

  • When an author puts months or years into a book, potentially pays for editing, graphic design, formatting, copyright registration, ISBN numbers, etc., and takes the time and effort to put his/her work online for download at the bank-breaking price of less than $5, obviously, the author doesn’t intend to rip anyone off. The least a person can do is pay the price of a latte and download  copy of the book. Yes, piracy is bad.
     
  • No matter what protections an author puts into his/her work, some dishonest person is going to pirate it if there’s enough of a reason to do so. Dishonest people don’t care about DRM or other protections. They’re the folks who will scan a hard copy of a book and put it online for free download.
     
  • Most people who buy e-books are honest folks. I really believe this. They should be able to download a copy of a book, put it on more than one device, and share it in their own homes. DRM prevents these honest ways of sharing. My husband has a Nook and I have a Kindle. We have to buy two copies of a book or trade reading devices if we want to read the same thing. If one of us bought the paper copy, we’d just share the one copy. If I bought a CD, we’d share the CD. If I download things to iTunes, we can put them in our shared library. If we buy a DVD, we can watch it on my computer, his computer, and our TV. Not so with an e-book with DRM. So, yes, piracy is bad, but honestly, if two or three folks living in the same house want to share my work, or one writer wants to loan my book out to someone who doesn’t have the same device (e.g., a person who owns a Kindle wants to loan my book to someone with a Nook), I won’t lose any sleep over it.

So the question becomes, how do I protect myself and my work?


Read the rest of the post on Amy Rose DavisA Modicum of Talent with Occasional Flashes of Brilliance blog, and be sure to weigh in with your opinion in the comments section there.

Shelf Life

When my first mainstream-published book, The Indie Author Guide: Self-Publishing Strategies Anyone Can Use, shipped to booksellers at the end of November, I started checking the Borders and Barnes & Noble sites almost daily to find out when the book would become "available in-store". I planned on making the pilgrimmage to all my local stores to see my book on the shelves, but with some ambivalence.

After all, why should I, an outspoken indie author who says brick-and-mortar sales aren’t all they’re cracked up to be, care if my book is shelved in physical stores or not? I imagined I shouldn’t care at all…yet it seemed as if I did. At least, enough to visit the stores in person. I had to admit to myself that I did care, and I was kind of ashamed of that.

I imagined stepping into that first store, striding purposefully to the reference section, and being thrilled to find my book right there on the shelf next to all the others I’d so often perused in days gone by. I’d bring a camera with me, so I could enjoy that rite of passage so many authors I know have allowed themselves: having my picture taken, standing there in the bookstore with my book in hand, against a backdrop of shelves where several more copies of my book could be seen.

I further imagined coming back home to write a sheepish blog post about the whole thing, in which I’d have to come clean about still harboring some of those same mainstream publication fantasies as my peers who’ve remained steadfastly anti-selfpub, and who still view mainstream publication as the only publication that counts. Was it possible that in some way, however small and hidden from the world, I still believed it too? And if so, what would that mean?

I decided that having spent the majority of my years in a world where indie wasn’t a viable option for the great majority of writers, and where self-pub was heavily stigmatized, it was only natural that my brain would become imprinted with such notions and as a writer, I’d internalize them without even necessarily being aware of it. But if this were the case, as Ricky Ricardo might say, I’d have some ‘splainin to do.

Well, by now you’ve probably noticed there is no picture of me proudly brandishing my book posted here. The outcome of my little expedition to that first store surprised me.

As planned, I drove to my nearest store and walked in, camera in hand. I found five copies of my book on the shelf, and my reaction was one of, "Huh. So there it is. Yep. Right there." I felt no more excitement at seeing my book shelved in a Barnes & Noble than I might’ve felt eyeing my car coming out of the far end of a car wash. It wasn’t a thrill for me at all; it was merely a confirmation, like double-checking to ensure a deposit I’ve made was properly credited to my checking account. I didn’t bother having the picture taken, and as I was feeling more awkward than happy standing there, I left. And I didn’t bother visiting any of the other bookstores on my list.

I felt WAY more excitement than this when I saw my first self-pubbed  title listed on Amazon. THAT’S the moment when I felt like a "real" author. This was just…business.

Part of me feels sort of robbed of this nugget of joy I thought I had coming to me, but the larger part feels relieved to learn I can now say in all honesty and from personal experience, mainstream publication is not the be-all, end-all it’s been built up to be for people of my generation and older. If it’s been your lifelong dream to see your name on a book on a brick-and-mortar store shelf, I sincerely hope that dream comes true for you one day, and I have no intention of diminishing the importance or meaning of your dream for you. But if you’ve been of an indie mindset for any significant period of time you may be surprised to find—as I was—when that much-anticipated day of fulfillment finally arrives, your dream apparently changed at some point when you weren’t paying attention to it.

Probably when you were busy self-publishing.

This is a cross-posting from April L. Hamilton‘s Indie Author Blog.

Sticking A Shiv In Mark Twain

I ran across a story yesterday about NewSouth, Inc’s intent to publish an expurgated version of Mark Twain’s The Adventures of Huckleberry Finn in which the n-word has been replaced. At first I assumed this to be some sort of fringe, crackpot effort. Upon reading further, however, I realized that a lot of thought had gone into the decision, and that the people behind the effort seemed sincere. That their objectives are misguided and ultimately untenable in light of their own stated beliefs only makes the decision to go ahead with the project that much more confusing and disappointing.

Before I question the individual and collective rationales that have led what appear to be otherwise decent people to the precipice of insanity, I want to make a larger point. Anyone over the age of twenty knows that you do not alter an author’s text to fit your world view. No matter how personally offensive you find an author’s words, no matter how society may have changed since a text was written, no matter how difficult open discussion of an author’s work might be, you do not, ever — ever — change an author’s text to make your life easier or better. You can write your own book, you can write volumes of criticism about the original text, but you’re not allowed to rewrite history for your own ends.

Everybody knows this, and until now I assumed that literary scholars and publishers understood the reasoning behind this prohibition better than most. That the initiator of this particular act of literary barbarism is Twain scholar Alan Gribben, a long-time English professor and head of the English Department at Auburn University at Montgomery, is almost mind-boggling. The publishers aiding and abetting Professor Gribben at NewSouth are Randall Williams and Suzanne La Rosa.

Anticipating pushback against his bastard child, Professor Gribben has already gone on a name-calling offensive:

Gribben has no illusions about the new edition’s potential for controversy. “I’m hoping that people will welcome this new option, but I suspect that textual purists will be horrified,” he said.

If you’re not familiar with the hallowed halls of academia, this is the kind of thing that professors say when they they’re trying to protect shaky intellectual turf. Accusing people of textual purism is a transparent preemptive attempt to demonize those who object to Professor Gribben’s literary crime. It also conveniently ignores the fact that intentionally changing words in order to make a work more appealing or salable has nothing to do with textual purism. What Professor Gribben is doing is not disputing or advocating for a version of Huckleberry Finn, but actively rewriting Mark Twain in a demented attempt to save Twain from himself.

That NewSouth has decided to publish Professor Gribben’s version of history is perhaps understandable from a business perspective, but disappointing in terms of the cultural stewardship we hope all publishers embrace. Again, no dissection of the publisher’s motives need be undertaken in order to understand how flawed this decision is and how completely it undercuts the foundations of authorship, history and culture. Any publisher’s attempt to alter an author’s words is a violation not just of that author’s work, but of every author’s work, and anyone who proposes going down that road for any reason — and I mean any reason — by definition lacks the necessary steel to assess, edit or publish literature.  

NewSouth and the Business Angle
However negligent, NewSouth’s decision to publish a surgically altered version of Twain’s The Adventures of Huckleberry Finn is not necessarily sinister. It might be as well-intentioned as it is completely detestable. As I’ve noted previously, human beings have a tendency to attribute events to a single cause, rather than allowing for ambiguity or the possibility that multiple factors can lead to a particular choice or outcome.

Whatever public statements NewSouth has made about its motivation for publishing a violated version of The Adventures of Huckleberry Finn, it’s hard for me to imagine that doing so is a selfless act. I’m not suggesting that good deeds can only be done at a loss, but over the years I’ve noticed that the ability to make a buck has a funny way of nurturing and validating ideas that good people might otherwise reject. In this instance I see four ways in which NewSouth profits from hacking into The Adventures of Huckleberry Finn like a butcher lopping off a bit fat in order to better sell a juicy steak:

  • Publicity
    Given the cultural history of the work, and the explosive social impact of the n-word, this publishing decision is certain to gain notice, if not notoriety. Assuming that any publicity is good publicity, and given that Mark Twain is dead and can’t sue, I’m not sure there’s a financial downside here. With a well-timed press offensive, NewSouth might even be able to corner the market in works written by other revisionists, such as Holocaust deniers.
     
  • Cultural Sensitivity
    Nothing sells like deep concern for children. Attempting to shield children from the n-word while showering them with all of Mark Twain’s inoffensive words seems like a loving thing to do. If it’s for the kids, how can that be wrong? I mean, outside of all the ugly lessons that revising a work of art will be teaching those same students.
     
  • Timing
    NewSouth is “committed to a short turnaround, looking to get the finished product on shelves by February.” Could that have anything to do with increased interest in Twain resulting from publication of his autobiography late last year? Is the market demand for customized versions of classic stories suddenly exploding? And if so, why not start with a version of Huckleberry Finn that includes vampires? Or Snooki?
     
  • Money
    The Adventures of Huckleberry Finn is taught at colleges and high schools across the country. As such, it ships a lot of copies. That NewSouth has decided to expunge Mark Twain’s cultural obscenities in such a popular title fits the very definition of savvy marketing because of that perennial niche.

Allowing for Delusion
It’s possible for well-meaning people to do the wrong thing. Some issues — like this one — seem complex when they really aren’t. In trying to sort out the logical arguments it’s possible for good people to lose sight of the forest for the emotional and economic trees. That’s not an excuse for the solution that’s being proposed here, but it’s a reason, and one I believe I can make the case for using the principals’ own words.

Consider this from the About page on NewSouth’s web site:

“We gravitate to material which enhances our undertanding [sic] of who we are and which asks us to stretch in our understanding of others,” says La Rosa. “Our publishing program is defined by its strong cultural component.” Williams adds that the house’s titles are not exclusively Southern, but that its program specializes in books on Southern history and culture, “especially those which examine the role of individuals in creating or contending with the change and conflict which came to the region in the post-World War II era. We believe strongly in the transformative power of information and knowledge, and we hope that the books we publish offer collective insight that helps the region grow toward ‘the beloved community’ and the fulfillment of the democratic promise.”

It’s always possible to read such promotional copy as self-serving, but I tend to think La Rosa and Williams are sincere. But that only makes it more unbelievable that people so committed to “the transformative power of information and knowledge” have decided that one of the things they need to transform is The Adventures of Huckleberry Finn.

I don’t believe any argument can be made that Huckleberry Finn needs fixing. It’s not broken or in need of repair. It is a completed work of fiction, and as such needs no rewriting by Professor Gribben. But Huckleberry Finn is also something else: a historical work — and it’s that aspect of the book that NewSouth and Professor Gribben are trying to come to terms with by rewriting the contents. In doing so they are ironically embracing the “the transformative power of information and knowledge” by transforming the very work they profess to revere.

NewSouth and Professor Gribben are producing a bastardized version of Twain’s book not because there’s something wrong with the book, but because the contents of the book prove problematic when the text is digested in modern classrooms. If anything, this motivation is worse than political censorship or any crass desire to make a buck. I say worse because no argument can be made that the teaching of Mark Twain’s The Adventures of Huckleberry Finn is critical to a basic education, or even to a basic education in American Literature. For every pro-Huckleberry argument put forward, other books which are less offensive to current social sensibilities can be substituted which allow students to practice critical analysis and gain an appreciation for literature in general or Twain in particular.

The teaching of The Adventures of Huckleberry Finn is not required by law. It may be a tradition, and a historically important tradition, but it is still done by choice. If the social context of the times has evolved to the point that the contents of Huckleberry Finn are simply too confrontational or distracting for students to comfortably digest, then the obvious solution is not to stick a shiv in Mark Twain and make the bastard pay, but rather to revisit when and why The Adventures of Huckleberry Finn should be taught.

NewSouth and Academic Myopia
In the United States we’ve had a long, long conversation about the use of the n-word. In my lifetime I’ve gone from hearing it infrequently from ignorant, racist, white Midwestern schoolmates, to hearing it routinely from redneck characters in redneck movies, as well as uniquely in Brian’s Song, to hearing it more frequently from African-American comedians and pop-rap stars, to hearing it almost not at all today.

At each stage in this cultural conversation the outcome has been the same: nothing good comes from everyday use of the n-word, no matter who’s using it. Nothing. While there is not and should not be a law preventing use of the n-word, the closest analogy I can think of to its place in modern American society is the swastika in Germany — which is outlawed by law.

That’s where we are right now: we agree there is no benefit to this word. Yet we also agree that Mark Twain is an important writer, and that The Adventures of Huckleberry Finn is an important book, and that because the book-banning morons of the world are always going after that particular title we need to stand against attempts at censorship by insisting that students study a book that contains a word that will short their brains out for reasons that we all agree are completely valid. In every other instance we ask and expect our friends and peers and children to be aware of and respectful of the deep emotional force behind the n-word, but when it appears in The Adventures of Huckleberry Finn we expect those same people to appraise the word with cool detachment.

Add to the mix the fact that high school and college students are often predisposed to bipolar bouts of philosophical extremism and crushing personal uncertainty, and the practical reality is that this detachment will be impossible for many students to attain. Readers that are freaked out about their brains and their bodies and their social status are going to have a hard time trying to ignore a hot-button word that they’ve been taught to despise, and all the more so when it’s presented in a historical text that has no immediate relevance to their lives.

Because there’s a long tradition of teaching The Adventures of Huckleberry Finn, however, and because the teachers of today were part of that long tradition, and because nobody wants to admit that maybe the time for that tradition has passed, people who are heavily invested in that tradition keep advocating for its continuance — even to the point of gutting the original work. Why? Because doing anything else would involve asking a very tough question.

Huckleberry Finn was an important part of our cultural Civil Rights conversation for many generations. It connected modern Americans who read the text to the legacy of slavery and racism that existed and still exists in our country. Confronting the n-word in schools was important, which was why the book-banning morons wanted it banned. But that social conversation is now over. Racism still exists, but questions about the n-word have been asked and answered, and Huckleberry Finn and the people who taught that book — including Professor Gribben — were a critical part of that conversation.

Today there is almost nothing inherent in studying The Adventures of Huckleberry Finn as a text that cannot be replicated by other means. It’s not critical to understanding race, slavery, literature, academic criticism or any other basic building block of a liberal arts education. For that reason, and in combination with the fact that the n-word is social anathema, a new and tough question needs to be asked. In what ways might the teaching of Huckleberry Finn now be inappropriate for, or punitively distracting to, modern students and their educational goals?

If people want to specifically study Twain’s works, yes, The Adventures of Huckleberry Finn should be included. If people want to study how literature impacted Civil Rights in America, yes, it should be included. If a professor wants to offer a course on Books That Changed America, yes, it should be included. Huckleberry Finn’s service to more generic educational goals, however, may indeed be compromised by its social relevance, and pretending otherwise is naive. More to the point, given that the collective social conversation about the n-word has essentially been resolved, teaching the book in that context has no application. It may even be possible that doing so makes it more difficult for some people to treat others in a colorblind way, or for people to be comfortable about their own color in and outside of a classroom.

Now sixty-nine years old, Professor Gribben appears to have devoted much of his life to the teaching of The Adventures of Huckleberry Finn. It’s understandable from an emotional perspective that he would not want the book to lose its standing in academia. His own acknowledged interest in rewriting Twain is to keep the book alive despite changes in the cultural context:

“After a number of talks, I was sought out by local teachers, and to a person they said we would love to teach this novel, and Huckleberry Finn, but we feel we can’t do it anymore. In the new classroom, it’s really not acceptable.” Gribben became determined to offer an alternative for grade school classrooms and “general readers” that would allow them to appreciate and enjoy all the book has to offer. “For a single word to form a barrier, it seems such an unnecessary state of affairs,” he said.

Rather than see his life’s work as the culmination of a moment in which we all (or almost all) agree that the n-word has no place in society, and rather than exult in the fact that Twain was successful at goading us to have this conversation for so many years, Professor Gribben has convinced himself that his beloved book can still be taught if only it is rewritten for the modern reader. It’s not the work itself that matters, but the fact that it must continue to be taught — even if it has to be debased, gutted or neutered along the way.

It is in this sense that I also believe NewSouth has failed. As I said above, you don’t need to know anything except that the text of The Adventures of Huckleberry Finn is being altered to know that it’s wrong. The act is proof of the crime.

What NewSouth should be doing, if it believes that cultural norms are at legitimate odds with the teaching of Huckleberry Finn, is make a version of the book available which includes an introduction by Professor Gribben discussing and explaining and teaching the reader about the work in the context of this social moment. Better yet, throw in a link to Professor Gribben giving an online lecture on the subject.

That’s what somebody who loves Mark Twain and loves The Adventures of Huckleberry Finn would do. Despite NewSouth’s claims to the contrary, what they’ve said in announcing the publication of this sterilized version is that the teaching of Mark Twain is more important than what Mark Twain wrote. It’s more important to perpetuate the tradition of teaching Huckleberry Finn than it is to preserve Huckleberry Finn or to make sure that people who read Mark Twain read the words that came from his hand.

NewSouth, Professor Gribben and Education
Anyone making the argument that only politically correct texts should be taught to students — and particularly college students — has so completely lost sight of what the word integrity means as to have disqualified themselves from teaching anything to anyone. Not only do I not want students or anyone else to be given dumbed-down works, I don’t want teachers setting an example by revising works for students.

A real teacher — and I come from a long line of teachers — would never do this. A real teacher — meaning someone who wanted to teach others how to think, rather than to recite dogma — would never do this. A real teacher — meaning someone who recognized that the integrity of the source material was as critical as the lesson — would never do this. A real teacher — meaning someone who wanted the best for their students, rather than cheap affirmation of what they themselves spent their life obsessing over — would never do this. A real teacher would never, ever teach students that the popularity of a work of art is more important than the integrity of the work or the artist’s intent — if it can ever be known. A real teacher would never tell students that if something rubs them the wrong way they have the right to excise the bad stuff and keep what they like. That’s the province of marketing weasels, not scholars.

Let me repeat that: nobody who loved Mark Twain as a writer would ever, ever suggest changing a word of Huckleberry Finn to make it more palatable to an audience. Only someone lost in romantic nostalgia about teaching or in the meaning of their own life’s work could possibly suggest that Twain’s writing be changed in order to make it more likely to be read.

If Huckleberry Finn is age-inappropriate or class-inappropriate in some instances then it’s no different from thousands of other literary works. There’s no shame in that, and no implication of censorship. The onus is on teachers to make these judgments and act accordingly, not to rewrite texts to evade such limitations.

Removing the n-word from The Adventures of Huckleberry Finn is not an act of bravery. I encourage Professor Gribben and NewSouth to revisit their tortured rationale for birthing this abomination. There is no place for this work. There is no justification for this work. There is no excuse for this work

 

This is a reprint from Mark Barrett‘s Ditchwalk.

The Harpoon Or The Net? ~ Gaining Influence…

Whether you’re an author, a blogger, or a butcher you need to gain influence to have people consume your product. Even if you’re just a nine-to-fiver with no ambition, you’ll have no social life if you don’t somehow gain a bit of influence.

Sonia Simone has a blog called Remarkable Communication and in a guest post on copyblogger she compares the old-school approach of gaining attention and influence to throwing a harpoon at people. Very messy method and, if you’re not a blogger or book writer doing promotion, you’ll need to translate her language from copywriting to your area of desire.

If you’re that nine-to-fiver, Simone’s words, "hammers the reader with red headlines, yellow highlighting, and aggressive copy" might translate into "alarms the potential friend with over-blown promises and lurid tales". That might get a part-time drinking buddy but won’t build a lasting bond…

Then, she compares that method with the longer-term weaving of a net of relationships–interactions that last longer, mean more, and give you an attractiveness that exudes influence.

It’s fascinating to me that two basic methods of gaining influence–a gory, intrusive one and another that builds magnetic trust–can be applied in nearly all areas of life. Hmmm… Have we got a basic principle by the tail??

If you need to explore this whole influence thing in more detail, Check out the HubSpot sponsored Influencer Project. They’ve gotten 60 very influential people and given each of them one minute to give advice. There’s a link to get an audio version and its transcript but Jeanne Hopkins was kind enough to also offer a list of the ideas in outline form.

So, even if you don’t have a book you want sell; even if you don’t have a blog needing a wider audience; even if you don’t have choice cuts of meat and no buyers; even if you’re just a meek nine-to-fiver who’d like some friends, check out those articles. I made sure the links open a new page for you so you can read the posts then flip back here and tell us what helped the most 🙂

Self-Publishing Like It Really Matters

Hey…

I published three books about five years ago with Lulu but never did any promotion. Now I just give them away 🙂

My new book–due out in March–is a different story. I was promoting the idea of the book long before I began writing it and I’ve been learning-by-doing, intensely, to build a platform to aid sales…

Glad I found this Space 🙂

Advertising in Ebooks: An Inevitable Outcome

I made a passing comment on Twitter yesterday that led to some heated discussion. My comment was this:

Ebooks will soon carry links, photos, video, etc. They will also, in order to really monetize the medium, contain ads.

Which I followed with this tweet:

Your ebook will start in 60 seconds, after these messages from our sponsors. #wontbelong

Man, that triggered some visceral reactions from a lot of people. Particularly the advertising part. I think multimedia ebooks are inevitable too, but they’re already showing up in some guises. It’s a matter of ereaders catching up that stands between the standard ebook as it is now and the future ebook full of other media.

But when it comes to advertising in ebooks, I think it’s something that people need to accept. There are many reasons, not least the desire to monetize the ebook and keep “cover” prices down. I’m a big fan of ebooks, but I believe they need to be a lot cheaper than print books. I know all about the general production, formatting and so on, but the same applies to print books. The simple fact is that a person doesn’t get a physical object and the price needs to reflect that. Also, with ebook retailers, the margins are much wider. I make a bigger royalty on a Kindle version of RealmShift, for example, than I do on a print version, even though the Kindle edition is $2.99 and the print edition $9.99. But it’s obviously in everyones interests for publishers to make a healthy profit as well as authors. The more money a publisher has, the more authors they can take on and the more books they can produce. The more authors and books a publisher has on board, the more choice and variety the reading public have. It’s a win for everyone. But how to make it happen?

Kindle ad Advertising in ebooks   an inevitable outcomeIt’s a simple fact that we live in a capitalist society. If anything is going to work, someone needs to be making money. Ideally, everyone is making money except the people buying the product, and those people are happy with what they get for their outlay. In that environment, other than producing a quality product, a lot of profit comes from advertising. And is it really so bad to have ads in ebooks?

A lot of people on Twitter yesterday complained about ads interrupting the reading experience. I agree that if ads suddenly popped up when you turned a page, that would piss me off no end. But that’s not how it has to work. When you buy a DVD, you put it in and you get some ads and trailers before the film starts and maybe some afterwards as well. The movie experience itself is solid and uninterrupted. I see this as the way forward with ebooks. Hopefully consumer demand will force that to happen. If publishers start putting ads in the middle of books, customers should rightly voice their rage and refuse to buy from the publisher any more. But if you have to flick through a few pages of ads before the start of chapter one, it’s a slightly annoying but overall not very debilitating chore. Especially if the presence of those few pages of ads means the ebook is a reasonable price and the author and publisher are making money. Obviously, with the presence of ads, it’s the publisher that stands to make the most, but don’t forget my point above about publishers with good profit margins taking on more authors and giving readers more books.

I even see a time when an ebook might open with visual or video ads that you have to endure before the book itself starts that aren’t just the publisher promoting their other books, but third party advertisers buying space. Imagine an ebook of something by John Grisham, Dan Brown or J K Rowling. These are people that sell a lot of books. If their publisher sold advertising space in the opening pages of their books, that space could be sold at a premium. The publisher could stand to make a lot of money. Hopefully we’d see some of that money given back to authors in higher advances and royalties as well as being invested in future projects. I realise this is something of a utopian view and perhaps rather naive, but we can all dream. If the money is there, we can all lobby to see at least some of it spent right.

With most ereaders now utilising wifi and 3G technology, we could even see a situation where a different set of ads pop up every time you open a book. Ideally you’d only ever see ads at the start of the book, but if the advertising code used the wireless networks you might decide to reread a book a year later and see entirely new ads at the start. We’re already seeing video games where the billboards are updated with current advertising in-game. It’s no great stretch to see that happen with ebooks, thereby making that advertising space more profitable. Someone on Twitter (@NomentionofKev) even mentioned that the ereaders themselves might carry the ads, not the books. That risks a situation where every time you turn on the reader, you see an ad. For me, that’s going too far and I’d avoid that kind of reader. But it’s quite possible that we’ll see that situation before long.

Someone else (@Cacotopos) said that they have a demand list for ebooks – 1) no DRM 2) .ePub 3) no intertextual ads. And they noted that price wasn’t even on their list yet. I tend to agree with their list, but I would definitely add 4) Never more than $5 RRP.

Advertising annoys all of us, but it’s a necessary evil in a capitalist society. Sure, it would be great to have an ebook with no advertising, but isn’t it better to suffer a bit of advertising and have more choice of books, more new authors given a chance to get their work out to wide audiences and cheaper ebook purchase prices? I’m convinced that ads in ebooks are inevitable. It’s down to us to think about that and start voicing our opinions now so that we can hopefully help to shape the way that advertising is approached from the outset.

What are you thoughts on the matter?

 

This is a cross-posting from Alan Baxter‘s The Word.

Some Handy Publetariat Searches

Publetariat is almost two years old now, and there’s a wealth of great information here on the site. Whatever your specific area of interest, whether it’s self-publishing, author platform, ebooks, or the publishing industry in general, you can find plenty of relevent content here on the site. To use the handy links below, which cover some of our more popular subjects, just click on the topic(s) of interest to you, and presto! A lengthy list of links to relevant articles will appear.

The Writing Life

How to Write

Ebooks

DRM

Crisis in Publishing

What Authors Earn

Why Self-Publish?

Author Platform

Book Promotion

 

If you can’t find what you’re looking for in the list above, try the search box at the upper right on every page of the site.  

Finished NaNoWriMo – Lessons Learned

I’m back after missing a few Tuesday posts. My competitive side came out while I tried to prove to myself I could succeed at this contest. On Sunday, I pasted into the NaNoWriMo (National Novel Writing Month) site what is to be my next book. I modestly put 51,900 words in my word estimate updater. The validater totaled 52,028 words. That puts me well over the 50,000 I needed. According to the site that makes me a winner along with most of the 36,000 plus other contestants.
 

Last year, I entered and didn’t have half the words I needed by the end of November. However, that contest was a good learning experience to prepare me for this year. I learned from the 2009 entry what I needed to do to compete in this contest and make it to the finish line. For one thing, I have been too used to going over what I’ve written to correct the first time around as I go. Over the years, I’ve entered many writing contests. All the elements that go into a story has to be perfect in order to place. So last time, I didn’t pay attention to the fact the contest information states that the book can be poorly written and should be to get done by the end of the month. How sloppy the sentence structure or how poor the details are doesn’t matter. That can be taken care of after the contest. All right so this time I got it.

Stick-to-itness and watching the words add up are a must. I checked after each writing session to see how many words I’d written. A writer has to average close to 12,000 or over a week to be able to finish a winner. When I hadn’t made that goal by the end of a week, I knew I had to buckle down and continue until I had the amount of words I needed. Then I could stop, rest and get ready to start over the next day. So what if I wasn’t at my brightest when I slaved away at the keyboard, trying to make the 12,000 words a week. All I had to do was keep in mind that I was allowed to be a sloppy writer on this contest entry. No one was going to hold it against me.

I excused last year that I had too many interruptions in November to write. I found this November wasn’t any different. The key is I was prepared for the interruptions and didn’t let those distractions stop me from working when I was home. That meant cutting down to the minimal amount of distractions. For instance, I really did need to go grocery shopping or keep a dental appointment. One cut was not making blog posts most of the month. Writing a post doesn’t take me long, but my dial up Internet connection is slow. It takes a morning and sometimes a day to download the post on my various blogs. While I was writing I kept away from the telephone as much as possible. Time to chat is now that I’m done with the contest.

Turns out, I have done much the same sort of writing with all my other books. I just didn’t think about the time it took to get to the finished version. For one thing, I don’t have a deadline so the days melt into months while I work on a story and rework it and eventually the book is done. I like it that way, but this contest was an incentive to keep working.

NaNoWriMo is certainly a way to motivate authors as long as they have a basic outline or plan in their head for the story. That means start giving some thought to what you want to write about in October. Once the contest starts, there isn’t any time to have writer’s block. The great thing about this contest is whether I got to the 50,000 word finish line or not, I could considered the process a great writing exercise and a portion of a book done.

Now comes the real work. I’ve got to edit the entry, rewrite and delete many words in the sloppy sentence structures. Wouldn’t be surprised if I chop out half of the entry, but that’s all right. The basic story is still there and one of these days I’ll have a book completed.

  

This is a reprint from Fay Risner’s Booksbyfay blog.

Finished NaNoWriMo Contest A Winner

I’m back after missing a few Tuesday posts. My competitive side came out while I tried to prove to myself I could succeed at this contest. On Sunday, I pasted into the NaNoWriMo (National Novel Writing Month) site what is to be my next book. I modestly put 51,900 words in my word estimate updater. The validater totaled 52,028 words. That puts me well over the 50,000 I needed. According to the site that makes me a winner along with most of the 36,000 plus other contestants.

Last year, I entered and didn’t have half the words I needed by the end of November. However, that contest was a good learning experience to prepare me for this year. I learned from the 2009 entry what I needed to do to compete in this contest and make it to the finish line. For one thing, I have been too used to going over what I’ve written to correct the first time around as I go. Over the years, I’ve entered many writing contests. All the elements that go into a story has to be perfect in order to place. So last time, I didn’t pay attention to the fact the contest information states that the book can be poorly written and should be to get done by the end of the month. How sloppy the sentence structure or how poor the details are doesn’t matter. That can be taken care of after the contest. All right so this time I got it.

Stick-to-itness and watching the words add up are a must. I checked after each writing session to see how many words I’d written. A writer has to average close to 12,000 or over a week to be able to finish a winner. When I hadn’t made that goal by the end of a week, I knew I had to buckle down and continue until I had the amount of words I needed. Then I could stop, rest and get ready to start over the next day. So what if I wasn’t at my brightest when I slaved away at the keyboard, trying to make the 12,000 words a week. All I had to do was keep in mind that I was allowed to be a sloppy writer on this contest entry. No one was going to hold it against me.

I excused last year that I had too many interruptions in November to write. I found this November wasn’t any different. The key is I was prepared for the interruptions and didn’t let those distractions stop me from working when I was home. That meant cutting down to the minimal amount of distractions. For instance, I really did need to go grocery shopping or keep a dental appointment. One cut was not making blog posts most of the month. Writing a post doesn’t take me long, but my dial up Internet connection is slow. It takes a morning and sometimes a day to download the post on my various blogs. While I was writing I kept away from the telephone as much as possible. Time to chat is now that I’m done with the contest.

Turns out, I have done much the same sort of writing with all my other books. I just didn’t think about the time it took to get to the finished version. For one thing, I don’t have a deadline so the days melt into months while I work on a story and rework it and eventually the book is done. I like it that way, but this contest was an incentive to keep working.

NaNoWriMo is certainly a way to motivate authors as long as they have a basic outline or plan in their head for the story. That means start giving some thought to what you want to write about in October. Once the contest starts, there isn’t any time to have writer’s block. The great thing about this contest is whether I got to the 50,000 word finish line or not, I could considered the process a great writing exercise and a portion of a book started.

Now comes the real work. I’ve got to edit the entry, rewrite and delete many words in the sloppy sentence structures. Wouldn’t be surprised if I chop out half of the entry, but that’s all right. The basic story is still there and one of these days I’ll have a book completed.

Outlining: Straightjacket Or Lifeline?

One of the arguments I had with my father when I was in grade-school was over the necessity of outlining when writing. He was for it, I didn’t see the need. By college I had a better understanding of the importance of having a clear organization for essays. However, what I tended to do was sketch out a very short outline, then write a quick rough draft–getting all my ideas down, then I would go back and write a new outline (now that I knew what I really wanted to say), and finally I cut and pasted the material into the right sections of this new outline.

By the time I was working on my doctorate, I had become committed to outlining, and my first outlines became more and more detailed. The work I was doing was simply too complicated–particularly once I was writing my dissertation–to wing it. This was long enough ago to be pre-desktop computer, which meant any changes required retyping the whole document, so it paid to be organized from the get go. I spent the next thirty or so years teaching, where I had the same conversations with my students that I had had with my father about the virtues of the outline-only now I was the one for it.

Needless to say, when I sat down to write the draft of my historical mystery, Maids of Misfortune, I outlined the plot. I literally outlined the whole story, chapter by chapter, listing under each chapter the scenes, characters involved, and the information that needed to be conveyed (clues, motivations, red-herrings, etc.) I remember being very puzzled by several members of my writing critique group, who were also writing mysteries at the time, who did not do outlines. In fact, they weren’t even sure who the murderer was, if there were going to be more than one murder, or how the murderer was going to be discovered. This seemed terribly disorganized, necessitating a good deal of rewriting once the plot elements were finally determined.

However, now that I look back at the path that first draft took before it ended up in the version that I published (with it’s new plot twists, new characters, new scenes, and deleted scenes), I am not sure I didn’t end up doing as much rewriting as the non-outliners did.

So now I have started writing Uneasy Spirits, the sequel to my first mystery, and I am confronted with the question, is an outline necessary? Can it become an obstacle to creativity or does it ensure a well-paced plot?

On the anti-outline side of the argument, having an outline can cause tunnel vision. In Maids of Misfortune, I originally had my protagonist, Annie Fuller, go undercover as a maid in the murdered man’s house about half-way through the book. My outline said I had to have all sorts of establishing scenes between Annie and the second protagonist, Nate Dawson, before she could disappear into her role as a servant. It took a number of beta readers to point out to me that this made the plot way too slow, and that I could actually rearrange my outline!

Another anti-outline argument I have heard numerous times (from non-outliner writers) is that once the whole story is plotted out in an outline, they lose interest in telling it. They get bored. They know “who done it,” so they don’t have the motivation to spend the months it will take to flesh out the story. For them, one of the prime motivations in writing is to “see what comes next,” something they feel they have lost when they have the whole novel plotted out. I confess that since I have lectured on the American Civil War about 10 times a year for 30 years (300 times!), always knowing “how it turned out,” but always trying to find new and better ways to describe what happened and why it happened, this argument has never held much weight.

Yet in favor of the anti-outlining argument, I do think that outlines have caused me to overwrite. I spent a good deal of time cutting in the last revision I did before publishing Maids of Misfortune, and a lot of it was because I had been so busy writing scenes in order to introduce the “clues” I had seeded throughout the plot outline that I lost touch with how to keep up the pacing.

On the other hand, having an outline ensures that the main plot points don’t get lost when there is a long time between the conception of the book and its actual completion. For example, I came up with the plot for Uneasy Spirits years ago (when I became discouraged by my inability to sell the first manuscript, and I thought I should move on, hoping editors might be more impressed if I had two books in hand.) I spent several weeks doing some background research for the book, developed character sketches for the main characters (victims, murderer, red herrings), and finally outlined the plot. Then I put this work away (summer was over and I was back to full time teaching).  Fast forward more than five years and the stuff that life throws at you, and I was finally ready to start on this manuscript. Without that typed outline and character sketches I would have been at square one.

A second pro-outline argument is that it helps you develop the story arc. One of the most difficult tasks for the college students I teach is to develop a thesis for their essays. They know what a topic is, and can write about a topic, but they have trouble developing an opinion about that topic. They write, “this happened, and then this happened, and then this happened.” But they can’t tell you why something happened, or why it was important. The books that I enjoy the most–even within the narrow confines of genre writing–are the ones that tell the story about how events changed characters-for better or worse. Writing an outline that not only introduces clues and red herrings throughout the story, but also includes scenes designed to change the main characters by challenging their beliefs and patterns of behavior, ensures that my stories will have that arc (or thesis) and that it is organic to the story itself, not grafted on after the fact.

For a final pro-outline argument, it can guard against writer’s block. I read about writers block, how people stare at a blank page for hours, days, weeks, and this just has never happened to me. While I can procrastinate with the best of them, once I sit down to write, I have always had that outline in front of me, and I have always been able to write something. I know what the next scene is supposed to be about, who is in the room, what they are supposed to be talking about, and this makes it easy to start writing.

This doesn’t always mean the scene comes out the way I planned it. As most writers will tell you, writing can be a magical experience where the characters have a decided mind of their own. For example, according to my outline for Uneasy Spirits, the first chapter was supposed to be set in Annie Fuller’s boarding house (Annie is my protagonist), and it was supposed to be a scene between Annie and Miss Pinehurst (who somehow mutated from a Miss Pringle in the outline). Instead as I sat down to write, while it was set in the boarding house, a completely new character, Mrs. Crenshaw, started talking to Annie. Instead Annie and Miss Pinehurst had their meeting in the next chapter, but in a cemetery rather than in the boardinghouse. So, whether I follow my outline, or rebel against it, I seem to have something to write–hence–no writer’s block.

I guess my conclusion is that I will continue to use outlines for my novels, but try to remain flexible, so that they will carry me along, not hem me in.  But I would love to hear from all of you.

Do you outline your plot before writing, or do you just wing it? And what are your reasons for outlining or not.

 

This is a reprint from M. Louisa Locke‘s The Front Parlor.

The Dark Side Of Your Novel's Hero

We all know our HERO requires a weakness. But did you also know he needs a dark side, a shadow if you will, and this part of him needs to come out? I didn’t until I read my EDITOR’s suggestions for my current manuscript. In one of her four hundred thirty-two suggestions, she recommended I needed to play up my hero’s dark side a bit more.

(Listen to a PODCAST of this article.)
 
The fact she mentioned this proved I didn’t know enough about the concept, so I did some reading on the subject. I now feel I have a better handled on the idea and thought I’d pass along what I’ve come to know. After all, it is all about the sharing, isn’t it?
 
To start, if your hero must have a dark side, what good is it if it doesn’t come out of hiding? That was the editor’s point. As I reevaluated my manuscript and the character in question, I realized my hero had a shadow, I’d simply not used it to effect.
 
So, what is this shadow and what might cause the good guy to turn to his dark side?
 
His dark side is the villain. Surprised? So was I until I thought it through.
 
The villain personifies those qualities opposite of your hero, right? He therefore possesses those characteristics your hero despises or those that may even frighten him. And why does the protagonist hate those qualities? It’s because these aspects of his personality are his own shadow, a deeply subdued part of himself.
 
Whoa… Flashback to Psych 101.
 
In any case, how might the hero’s dark side come to the fore? Most often it is the villain who draws it from him. It is he who pushes the hero’s buttons and forces the good guy over the edge. In effect, he provokes your hero to his breaking point.
 
Consider "The Lord of the Rings." The master ring pulls from its owner their worst, does it not? How about "The Wizard of Oz?" Dorothy kills the witch who, in turn, wants to kill Dorothy for killing the witch’s sister, all of which is contrary to Dorothy’s basic personality. This all makes sense when we realize a villain must force the hero into some sort of obsession if the good guy is to complete his quest.
 
Think of it like this. Take your hero’s finest characteristic and use it against him. Does he think himself a brave soldier? Them maybe he should run away when he first faces combat like in "The Red Badge of Courage." Does he believe marriage is sacred? Then have the villain force him into a divorce. Is he a happy-go-lucky guy? Then turn this characteristic into irresponsibility. The secret to this, is to ensure the motivation for this transformation is valid. Did Dorothy have a reason to kill the Wicked Witch? Yup.
 
What keeps the hero from becoming a bad guy himself? It’s choice. He chooses not be become like his nemesis, thus again subduing his own dark appetites.
 
The good part of this whole shadow concept? It allows for character growth. It fills in his personality and gives you a more three-dimensional character. It overcomes the imbalance that kept your hero from his goal.
 
You can develop this dichotomy in your hero by way of a three-pronged technique. You first develop his high qualities. Then find the opposite of these. Finally, you assign a physical behavior to this contradictory characteristic.
 
For example, if your hero loves children, the opposite is to hate children. The activity that might brings this out is he causes a child’s death.
 
So, a major aspect of a fully developed hero, is to give him a dark side, a shadow, then bring it out of him by way of a button-pushing villain who posses those same traits.
 
I don’t know about you, but I found this interesting. Regardless, I’ve got work to do on "Born to be Brothers."
 
Have you brought out the dark side to your hero? How did you do it?
 
Until we speak again, know I wish for you only best-sellers.

 

This is a reprint from C. Patrick Shulze‘s Author of Born to be Brothers blog.