Pass the Gestalt, Please

This post, by Evan Schnittman, originally appeared on his Black Plastic Glasses blog on 7/15/10.

In the past two weeks I have heard forcefully stated pronouncements by agent Andrew Wylie and chair of the Society of Authors, Tom Holland, regarding ebook royalty rates.  A 50/50 share between author and publisher is the only possible outcome they can accept, citing the tired and somewhat old argument we have heard before:

The publisher has little or no incremental out of pocket cost to create ebooks, therefore the income should be split in the same manner as subsidiary rights, which is generally 50/50.

 The average person would be hard pressed to disagree—certainly in this day and age the digital file created to make a print book cannot cost much to convert to an ebook. Even the DRM, hosting, and file management costs must be de minimis when compared to the cost of paper, printing, binding, warehouse, and shipping. And ebooks have no returns!

But there is a huge flaw in this view, as it is built on the self-serving and reductive assumption that ebooks can and should be viewed as separate from the book’s overall economy. By attacking ebook royalties in this manner, a trap is set by those seeking to maximize short-term profits at the expense of all else. The object of this ploy is to dissect the intellectual property into as many different pieces as possible and negotiate them on the open market in order to maximize the “deal.”

The problem with that approach is that successful and coherent publishing is not the sum of individual publishing rights, but rather the gestalt work presented coherently to a global audience. Viewing the ebook out of the context of the rest of the work gets us nowhere. We must understand how ebooks fit into the publishing ecosphere and only then can we determine what the right royalty should be.

To begin, let’s establish what an ebook isn’t—a subsidiary right.

Read the rest of the post on Evan Schnittman’s Black Plastic Glasses.

Fear of Success?

Dude, what the f*** does that mean?

That’s what I keep thinking when I hear people drop that line. “Oh, so and so is just scared of success, so they self-jeopardize, yadda yadda.”

I don’t understand what that means.

Or at least I didn’t think I understood what that meant until a few minutes ago.

The Yankee game is on a rain delay so I thought I would sketch out a plan of action to tackle the various projects I have jumbling around in my head. Prioritize, make a timeline, create an outline, do some research, that kind of thing. And then I realized that I have a novel I am about to release any minute now.

What am I doing working on other projects — juggling several of them, in fact — when I have a life-sucking day job, two toddlers, a commute from hell, and Back(stabbed) In Brooklyn to release? Since my last book’s promotion was brought to a screeching halt due to circumstances beyond my control, I owe it to myself to push Back(stabbed). So then I thought, am I that scattered, or am I really just trying to escape what could be a disappointing, anticlimactic release? Or is it the other thing — that fear of success thing?

For those of you who know what my last book was about (the young me), you’ll recall that it was a series of goals that I set which I met, and became disoriented after having met the goal. It’s kind of disappointing when you set out to reach what you tell yourself is a lofty expectation, and then you get there and it’s not so fabulous.

So perhaps it’s not a fear of “success,” in its immeasurable form, but a fear of continued disillusionment. Or, worse, (and this is where you say, babes, go see a shrink), an inability to feel satisfied not just with my own work but with its acceptance in the world.

So what does this all have to do with writing? Because it is a tremendous emotional and personal investment in our work and while we rely on external validation to a certain extent, much of how we feel about our work is measured on an internal scale. I write because I like to tell stories. I feel personal satisfaction once I’ve read the story I’ve written. I am proud of a lot of the stories I’ve written. But I cannot help but to put my work on a larger scale with the hopes that I’ll find gold at the end of the rainbow. Part of that desperation is due to the fact that the gold is simply unattainable.  It is like asking to live in bliss, to be able to support my family and writing.

Well, girlie, this life doesn’t work that way (for me, at least). My fear of success isn’t the problem so much as my expectations to win over fans and readers, adulation, demand, and my overwhelming desire to have the freedom to start any project I want. In order to really hit the next level as I want, I have to take some serious risks and just focus. I realize that I probably am not willing to risk what I have now (lame) in order to pursue what I really want. I did that. 29 times. And failed.

Projects I would like to get off the ground:

  • Sports Blog – http://TheIntentionalWalk.wordpress.com (this is live, but sucks a little bit. need graphics.)
     
  • Freelance articles and interviews with sports figures
     
  • Maggie & May full length novel (4 chapters done)
     
  • Jean-Baptiste Foulon is a Brilliant Liar full length novel (3 chapters done)
     
  • Screenplay for Back(stabbed) In Brooklyn and set up some major meetings to get it produced
     
  • Find an excellent food photographer and publish Intuitive Cooking cookbook (manuscript is complete)
     
  • Biography of Jay-Z (alternatively, a story or novella about a fictional character attempting to write a biography of Jay-Z.) Not started yet.
     
  • Launch Back(stabbed) In Brooklyn with more readings and appearances (1 appearance scheduled, here on August 22 for Katelan Foisy’s book release party)

Can I do it all? Check back to measure my progress. Nudge me, will ya? Thanks.

 

This is a reprint from Lenox Parker’s Eat My Book.

God? Really?

A myth is a religion in which no one any longer believes.
–James Feibleman

The missionaries go forth to Christianize the savages — as if the savages weren’t dangerous enough already.
–Edward Abbey

We must question the story logic of having an all-knowing/all-powerful God, who creates faulty humans, and then blames them for his own mistakes.
–Gene Roddenberry

Men rarely (if ever) manage to dream up a God superior to themselves. Most Gods have the manners and morals of a spoiled child.
–Robert A Heinlein

Properly read, the bible is the most potent force for Atheism ever conceived.
–Isaac Asimov

Faith does not give you the answers, it just stops you asking the questions.
–Frater Ravus

All thinking men are atheists.
–Ernest Hemmingway

I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ.
–Mohandas Gandhi

I am myself a dissenter from all known religions, and I hope that every kind of religious belief will die out.
–Bertrand Russell

Religion is fundamentally opposed to everything I hold in veneration–courage, clear thinking, honesty, fairness, and, above all, love of the truth.
–H. L. Mencken

If God has spoken, why is the world not convinced?
–Percy Bysshe Shelley

It is easier to suppose that the universe has existed for all eternity than to conceive a being beyond its limits capable of creating it.
–Percy Bysshe Shelley

Religions are all alike – founded upon fables and mythologies.
–Thomas Jefferson

Extending Smashwords' Functionality

This winter past I spent a fair bit of time thinking about how best to finish the editing process of my short story collection, The Year of the Elm. In particular I considered a number of possible proofreading solutions in order to track down as many typos and errors as possible. Along with hiring an editor, doing the work myself, or using a service like Bite-Sized Edits, I came up with what I thought might be a way to merge the inherent functionality of Smashwords with the goal of open-source proofreading.

In an exchange of emails, Smashwords CEO Mark Coker graciously helped me refine the idea in a manner consistent with the Smashwords TOS, which states that only finished works can be published through the site:
9d. You further warrant the book represents a complete work:
• this is not a work-in-progress
• the uploaded file is not a partial sample or sample chapter, or is not a collection of sample chapters
• the uploaded book represents a complete story with a beginning, middle and end
Because any work (fiction or nonfiction) that is ready for proofreading should be finished in every other respect, the proofreading process falls into a gray area relative to this requirement. For that reason, I need to stress that the proofing I am talking about is just that: a final attempt to track down typos and other miscellaneous errors after the entire work has been written, revised, edited and checked by as many eyes as possible. A work that has errors on every page, or obvious mistakes in abundance, is in need of copy editing, and is not what I would deem a finished work.  
 
As Mr. Coker pointed out, the final, last-ditch proofing that any work goes through is already part of a transitional process in the traditional publishing industry. Whether referred to as advance reading copies (ARC’s) or uncorrected proofs, these pre-release versions of the final product serve useful marketing and fact-checking functions.
 
As I thought, Smashwords is perfectly positioned to replicate these functions with electronic works. Mr. Coker explains:
The reason we have a rule of “only finished works” is that we don’t want Smashwords to be viewed as a place where you post works in progress to gain feedback. There are dozens of writing communities that already do an excellent job of this. We’re for finished works that are ready for readers and distribution.
However, you have an interesting situation here. This is really for advance marketing, with the side benefit of crowd sourcing typo discovery.
 
Your book is essentially and advance reading copy, also commonly referred to as an “uncorrected proof.” Its what publishers would send out for reviewers as an ARC. Why don’t you label it as such. Above the title, add the words (centered):
 

ADVANCE READING COPY – NOT FOR SALE
ON SALE DATE: JANUARY XX 2010

 

 
After you publish it at Smashwords, go to your Dashboard’s Channel Manager and opt it out of the distribution channels (this is optional. Just understand that the day the book goes on sale, it’ll take the retailers up to several weeks to catch up and apply the new price).
As originally conceived, my plan involved putting the final draft (galley/proof) of The Year of the Elm on Smashwords for free, then asking readers to let me know if they found any typos, mistakes, etc. The idea was to crowd-source the proofing process by giving early-adopters a chance to read the whole work for free. After the proofreading period I would then price and publish the work. (I briefly toyed with the idea of providing a reward of some kind to people who found mistakes, but decided against it because of the record-keeping involved.)
 
Mr. Coker expanded on my plan, and added a number of ways in which Smashwords’ functionality (including coupons) could be utilized:
In your promotion, let your readers know it’s for advance promotion purposes only. Maybe say something like, “As with all ARCs and uncorrected proofs, the book is complete but you may find typos. If you find a typo, please report them to me. I’ll mail a free signed printed copy to anyone who discover a typo.” (or whatever spiff you want to offer readers. It could also be something as simple as recognition on your blog, or a coupon code to download the book for free upon official publication)
 
As you discover and correct typos, you can go back to your Dashboard and click “upload new version.”
Throughout the ARC period, anyone who downloads the book will automatically have access to the most recent version. People can download the free version without registering.
 
Once you arrive at your official “in print date” you can assign a price to it. Once the book is purchased, they’ll have access to the most recent version plus future updates, if any.
The best extension of Smashwords’ functionality would probably lean more toward the ARC, precisely because any last-ditch proofing should flow from the fact that the work has already been heavily edited and otherwise completed in every respect. In such situations the ARC can be used as a marketing vehicle for engaging readers and reviewers, while also providing an opportunity to catch unlikely typos along the way.
 
The traditional publishing work flow, including the editing and marketing process, still makes sense. What’s needed now are tools that individual authors can use to replicate and facilitate this process as much as possible, thereby allowing authors to bypass the political and economic roadblocks that dominate decision making in traditional publishing houses. The inherent ability of Smashwords to facilitate galleys and ARC’s is just another indicator that e-books and self-publishing are maturing, and will inevitably take hold across the breadth of the publishing industry.

 

This is a cross-posting from Mark Barrett‘s Ditchwalk.

Amazon Ratchet It Up A Level For Distributors

 

The US publishing industry may have another spat on the horizon to accompany the current dispute between John Wiley and The Authors Guild. Amazon is yet again flexing its muscles, this time in the direction of distributors and their publisher clients.

 

 
Amazon is introducing a new program called ‘Levels of Service’ (PDFdownload). While there is nothing unusuual about an e-tailer like Amazon introducing new programs, this one suggests access to certain services will be withdrawn if distributors do not sign up. In reality, Amazon want to introduce a system where publishers are rewarded with access to better services and promotional staff if they offer Amazon improved terms of sale. Of course, distributors have to pay for these services already and their are many small and midsized companies fearing the costs will become prohibitive.
 
As yet, no publishers or distributors were willing to put their name to complaints when Publishers Weekly interviewed them in an article published yesterday.

Back in March, some booksellers reported Amazon UK to the Office of Fair Trading. We reported then:

Last week Amazon UK informed sellers using their Marketplace that they could no longer list book titles on other online retail sites, including the seller’s own site, for less than the listed Amazon retail price. The deadline for sellers to agree to this is Wednesday 31st March, and those sellers who do not agree will face delisting by the internet retail giant.

Over the weekend, the Scotland on Sunday reported that up to a dozen retail stores have complained to the UK’s Office of Fair Trading.


“Up to a dozen stores have now complained to the OFT that Amazon’s actions are unfairly restricting their ability to sell books to customers at lower prices.


Books typically sell for 10 per cent less on some alternative websites – as Amazon charges fees for its services – but the company says it has been forced to act to protect its low-price promise to readers.”

 

The Office of Fair Trading is currently considering the complaints and will make a response ‘in due course’.

 

This is a reprint from Mick Rooney‘s POD, Self-Publishing and Independent Publishing.

If Only I Had More Time…

"The time has gone, the song is over. Thought I’d something more to say." – Pink Floyd
 
I originally had planned on blogging the next installment on breaking the rules in writing. But the past couple weeks have seen the chronic problem of time management rear its ugly head. I’ve gotten relatively little writing and promotion done, and that looks to continue for a while.

 
The fact is that if you want something badly enough, you find a way to do it. Almost everyone can find an extra 30 or 60 minutes, and you can get a hell of a lot done in an hour a day. A lot of writers can write a thousand words (or more) in an hour – that’s 365,000 words a year in that extra hour. If it’s important, you’ll do it.
 
I don’t want to spend the post complaining about my specific problems. Whatever I could say is keeping me from working much on writing/promotion, someone could point out examples of people who worked through much worse. I’ve thought a lot about the details and the options and I have come to a conclusion: writing is not important enough to me.
 
Now don’t get me wrong, I love to write, and I have no intention of stopping. I’ll have more novels, more short stories, more podcasts, and more promotions. This is not a post about giving up or stopping. But writing isn’t the only thing I love to do. Nor is it the most important thing I do, either personally or generally. And the other things that are also important are preventing me putting in the time I need to keep my writing "moving forward" on the various necessary levels.
 
So that means I need to make some choices. A while back I wrote a post about writers not letting themselves off the hook. The gist was that it is critical not to let yourself say that because you can’t do something perfectly or completely, you won’t do it at all. In a lot of ways, what I’ve been struggling with over the past two weeks is how to remain true to that.
 
So I have come to a decision, one that I think will feel more definite if I put it in writing, in public. From now until the end of June, I am going to focus on completing a thriller novella that I am about 9000 words into. I may also do a few edits of a short story, and I may do a submission or two of existing work, but blogging, promotion, social networking and podcasting are all going to take a back seat. Those things are important, but at this point I need to generate some more content. Both for my own sanity and for the potential growth of my fan-base, this is what I must do.
 
I fully expect that sometime in the future, I will write a post saying something roughly the opposite of what I’m saying now: that I’ve written some things and now I need to buckle down and spread the word. Life is not static; things change. I have found that in order to continue making progress, I need to re-evaluate things on a regular basis. And that’s what I’ve done in recent weeks.
 
If you’ve gotten through this post, I’d ask two things of you. First, tell me in the comments how/if you deal with situations where something simply has to give.
 
Second, wish me luck. This new thriller? It’s gonna rock.
 

This is a cross-posting from the Edward G. Talbot site.

Establishing A Brand

I have been working my way through the Platform/Promo Lessons in Publetariat’s Vault University curriculum  by April Hamilton and Zoe Winters (I was fortunate enough to win access to Vault University as a winner of Publetariat’s First Anniversary Contest.) While I don’t plan on revealing any detail on the excellent material presented in this curriculum (if you are interested, the fee is just $5 a month for monthly lessons, and I would highly recommend signing up and/or purchasing a copy of April Hamilton’s Indie Author Guide), I am using the subject headings of the sixteen “lessons” in the curriculum to evaluate my own attempts at promotion of my historical mystery, Maids of Misfortune: A Victorian San Francisco Mystery. As someone who has been teaching (and therefore evaluating students) for 35 years I figure it will be a humbling experience to see how well I have learned my lessons!

 
Over five years ago, in one of my last attempts to get an earlier version of my book published through traditional means, I went to a local writers convention where numerous speakers talked about the need to establish a brand. At the time, I remember being discouraged by the news that marketing departments of traditional publishers seemed to have achieved the ascendency in publishing, and that only those authors who could demonstrate a sure-fire market for their “brand” had a hope of getting published.  Nevertheless, I had to admit as a reader I responded to the visual cues book covers and posters offered me when I browsed bookstores, looking for the latest work by a favorite author, or looking for new authors to try out. If this is what was meant by a “brand,” well, that I could understand!
 
Consequently, a year ago as I began to rewrite my manuscript, I also began to think about how I would establish those visual clues for my future readership. The most obvious information I needed to convey about my book was that it was an historical mystery set in the Victorian era. The book was also to be the first in a series of mysteries with the same protagonists, set in San Francisco, emphasizing different female occupations of the era. Ultimately the choices I would make for the title of the book, the name I used as author, and the cover of the book would all be part of providing the visual clues that would “establish my brand.”
 
Title:
I had already decided on Maids of Misfortune as my primary title, (it sounded dramatic, domestic servants play key roles in the mystery, and no other books by that title seemed to exist), but now I had to decide on the subtitle, which I would carry through the subsequent books in the series. I had done enough reading about the increasingly important role the internet plays in modern book marketing to know the title of the book could play a crucial role in determining whether or not a potential reader could find my book. Using “late Nineteenth Century” sounded too academic, and I eliminated the two most obvious alternative terms used for the late Victorian period, “Gaslight” and “Gilded Age” because a google search revealed too many other authors with multiple books had already expropriated those tag lines. So I decided simply to make my subtitle as descriptive as possible, referring to both the time period and the setting, and the sub-title A Victorian San Francisco Mystery has certainly done the trick.
 
If you do a search in Amazon books and use the term “historical mystery,” over 7000 titles pop up, but when you put in “victorian mystery,” the list narrows to 323. In addition, after being out for 6 months, Maids Of Misfortune is second on that list. If you put in another term that is popular for series with female protagonists “women sleuths” you get over 11,000 titles, but when you put in the term “San Francisco mystery” you get 589 titles (who knew there were so many mysteries set in San Francisco!) and I am pleased to say that currently Maids of Misfortune comes up first on that list. My intention is to use this subtitle on the rest of the books in the series, which should cement it as part of my “brand.”
 
Author’s Name:
My birth certificate says Mary Louisa Locke, but growing up I was always called Mary Lou, a hokey 1950s sort of name (for those of you out there of the baby boom generation-all I need to say is Ricky Nelson).  I never wanted to be called Mary (my grandmother’s and oldest Aunt’s names), and Mary Louisa sounded so old-fashioned-so Mary Lou it stayed. When I married in 1972 (not coincidentally the year Ms Magazine started) I decided to keep my own name, so I remained Mary Lou Locke. When I got my doctorate and started teaching, I shifted to Dr. Locke as the way I introduced myself because it was easier than correcting people when they called me either Mrs. or Miss, since nobody seemed willing to use Ms. Besides, as part of a small number of women with doctorates in history, I was proud of the honorific. Meanwhile, my husband and close friends got in the habit of calling me Lou.

 

So, what variation of my name should I use as an author? I find it amusing to realize I never spent any time as a girl wondering what my “married name” would be, but I have spent a good deal of time over the years wondering what my pen name would be. In part this was because when I started writing a novel, I was at the beginning of my academic career, had written several articles as Dr. Mary Lou Locke, and thought that it might be useful to keep my fiction and non-fiction personas separate. But fast forward thirty some years, and I was now at the end of my academic and teaching career, and this motivation was gone. I tried different iterations of my name (including adding my husband’s last name in the mix) but the one that sounded the most Victorian to me was M. Louisa Locke. In fact when I said it out loud, it always reminded me of the name “Louisa May Alcott,” and what could sound more Victorian to potential readers than that?  So M. Louisa Locke became my pen name, and not a few people have mentioned how very “nineteenth century” it sounds.
 
I also decided to use that name as my domain name for the website I established, for all social networks, and my email address. It was a name that didn’t show up when I first searched for it, so I knew that by using it consistently it would also start establishing a high web presence. Now when you google M. Louisa Locke it is the only link you find in the first page of listings.
 
Cover:
There are numerous articles on why the cover design is one of your most important marketing tools, and I decided that this was one area of self-publishing my book that I did not want to do myself. However, one of the benefits of publishing my own book was that I could have full control over the final design of the book cover. After doing some comparative shopping on the web, looking at book covers of historical mysteries, and asking everyone if they knew any professional designers, I came up with someone who met my needs perfectly. I wanted someone who was not only a professional designer, but someone who might actually read and enjoy the kind of light, romantic mystery I had written.
 
Michelle Huffaker, who designed the cover of Maids of Misfortune, was local, so I could actually talk face to face with her and lend her books I had accumulated on Victorian fashion, interior design, architecture; she was both an artist and a professional web-designer, so she knew how to present for the web and prepare images for electronic books and print on demand; and she was a reader of light fiction (and didn’t begin her design until she had read the completed manuscript.)
 
I knew what elements I wanted on the cover. I wanted the background of the cover to represent Victorian wallpaper, which was characterized by linear patterns and I wanted a deep red, which is a signature color of the Victorian period. In the center of the front cover I wanted an illustration of a mistress and servant I had found in a late Victorian magazine.
Michelle Huffaker gave me that and more (and at a very reasonable price).
 

 
If you look closely at the cover you will see that she manipulated the classic Victorian pattern she found for the cover so that the edges were darker than the center, and, as a result, it really looks like the kind of fading you would find in old wallpaper. She researched Victorian fonts, finding fonts that not only stand out, even in small thumbnails pictures, but also evoke the nineteenth century. And she placed the black and white illustration into an ornate frame, again very historically accurate, so that it looks like you are seeing a reflection in a mirror. I have gotten nothing but compliments on the cover, including how professional it looks (a real plus for an independently published book.)
 
I couldn’t be happier, and I feel that the cover design, along with the title, and my name, provide the strong visual clues I was looking for. I don’t think that anyone who sees the book would think they are looking at a contemporary mystery, or a hard-boiled detective novel, so I feel confident I am on my way to establishing my “brand” as the writer of cozy-style, historical mysteries that are set in Victorian San Francisco.
What do you think? Comments are welcome.

 

This is a cross-posting from M. Louisa Locke‘s The Front Parlor.

Ebook Formats and the Unnecessary Fuss

There’s an awful lot of confusion and kerfuffle going on at the moment around ebooks. It’s not new, as the kerfuffle has been kerfuffling for a while now. And I’m sure it will continue. The primary concern seems to be people panicking about getting their books (be they author, indie author, publisher or whatever) out in as many selling venues as possible.

There’s the iPhone and the iPad, the Kindle and the Kobo, the Sony Reader and a million other options. Then there are all the various ebook formats.

ebook readers Ebook formats and the unnecessary fussWell, as far as I’m concerned, it’s a fuss about nothing. Supply and demand is a great leveller. People that produce a product, the successful people at least, are keen to remove customer confusion. Often they let the customers do it for themselves. That’s happening with the retailers.
At its most basic, an ebook is not very different to a print book. When you produce a dead tree book you have to get all your content correctly laid out in your chosen program.
 
The real pros use InDesign or something like that, but you honestly can produce professional looking books with MS Word and Adobe Acrobat these days. You make sure you set your styles right, you get your layout and font the way you want it, you add in your page numbers and headers by section and so on. I’m not here to explain all that stuff right now – it’s pretty easy to learn.
 
Once you’ve made yourself a text block for a print book, you’ve already got an ebook. You take your print edition text block and you remove all the page numbers, headers, sections and everything else. There are numerous other options open to you, like embedded images and videos, hyperlink references, a hyperlinked Table Of Contents and a variety of font styles, but essentially all you need is the print file with all the page-relevant data removed. Again, there are numerous “How To” files and sites out there to help you with that stuff. [Editor’s note: here’s Publetariat Editor in Chief April L. Hamilton’s free, downloadable pdf guide to DIY publishing for the Kindle] But that’s not really the primary cause of concern. It seems to me that a lot of people are stressed about getting their ebook available on all the popular devices and in all the popular formats.
 
Ladies and gents, don’t stress about it. All those product makers out there would have you believe you need to jump through hoops for them. Not true. Jump through a couple of well chosen hoops and all the rest will fall into place.
Let’s start with the big names and the current poster children: Amazon, Kindle, iPhone and iPad. Very easy.
 
Go to Amazon’s Digital Text Platform or DTP. Here it is. Sign up and follow the instructions to upload your text block. Wait for approval. Now your book is available directly from Amazon wirelessly to anyone with a Kindle reader. And an iPhone or iPad, because those people can get the Kindle app for their device. Bloody gold, these app developers. (If you think of something and the thought, “There should be an app for that!” goes through your head, then there almost certainly is one already. If not, you might have just had a million dollar idea.)
iphone ipad Ebook formats and the unnecessary fuss
 
So you don’t need to be a web developer to make an iPad app of your book. You don’t need to pay other people hundreds or thousands of dollars to do it for you. Sure, it would be great to have an iPad app built specifically for each of your books, but you don’t need them. People will still read your book if you make them aware of it, catch their interest and then direct them to a place to buy it from, be it a standalone app or a file for their Stanza or Kindle app.
 
You don’t want to use Amazon? No problem. I’ve extolled the virtues of Smashwords.com here before. They are a truly great ebook publisher and retailer. You can upload your book to them as a Word document (as long as you follow their Style Guide to the letter, which isn’t hard) and they’ll make your ebook for you in every format you’ll ever need. Including .mobi, which people with Kindles can read. And epub, for the iPhone and iPad. And they’ll distribute out to numerous well respected ebook retailers around the world. It’s bloody child’s play.
 
There are ways to make all kinds of versions for all kinds of readers and have a really swanky looking selection of ebooks. But people that are keen to read your book will read your book. If they have a certain reader and you direct them to the correct file type, that’s it. With Amazon and Smashwords, you’ve got all you need.
 
Of course, if you’re all protective and believe in DRM (Digital Rights Management) then you won’t want to use Smashwords, but you can enable DRM on the Amazon DTP and still have Kindle editions available to all Kindle owners and anyone else with a Kindle app. For nothing. In no time. And you can set your price and make a royalty.
 
See. It’s bloody easy. Chill out.

 

This is a cross-posting from Alan Baxter‘s The Word.

Getting The Attention of Indie Bookstores

Small presses and self publishers usually have a difficult time getting positive attention from Independent (Indie) bookstores. I’m going to let you in on a dirty little secret today that will help immensely.

You may know that the American Booksellers Association looks out for the interests of Indie bookstores; however, were you aware there are nine regional bookseller associations that do even more for them? For instance, my bookstore is served by the Midwest Booksellers Association (MBA). I know you’re probably wondering why I mention these. It’s because they have a marketing opportunity program that reaches all the Indie stores that are members of their respective regional organizations and get emails.

The following is a quote from an email I received from the MBA yesterday: 

Reach thousands of booksellers. The Regional Bookseller Trade Associations are combining efforts to get your promotional materials, ideas, and gift items into the hands of our nearly 3,000 independent bookstore members. Entries cost $100. Each participating regional will send an email alert to our members.  Payment must be made before the alert is sent.  You can pay with a credit card or a check.  For credit card payments call 800.331.9617, or mail your check to SIBA, 3806 Yale Ave., Columbia, SC 29205

New! Reserve your listing online: Click Here!

Email your entry to: alert@sibaweb.com exactly as you’d like it described in the alert.

Along with bookmarks & posters, there are other materials that our booksellers would like to know about, such as contests, event kits, authorless events, and other creative materials that you spend dollars on developing and shipping.  This would be a Call to Action to Booksellers to request the materials that they believe will be most valuable to them.  Booksellers will email you directly to request the items allowing you to capture the emails of the stores that are most interested in the materials.  All requests should include any parameters you choose.

Submission guidelines are below.

See a sample Creative Advertising & Promo Alert here!

This is a great opportunity for greeting card companies and other sidelines vendors to connect with independents and to get a sample of your wares into their hands.


Here is a quote from an email to member bookstores so you can see how they are contacted:


 

Dear Booksellers,

Here is the latest installment of the Creative Advertising and Promo Alert, sponsored by your regional trade associations. In this email you will find a list of promotional offers from publishers, wholesalers, sideline companies and other vendors who have developed a variety of marketing tools and pieces designed to help you sell more stuff; specifically, more of their stuff!

Offers are arranged alphabetically by vendor name, but we have included a summary at the top of each listing to show the company name, the category their products fall under, and a list of the items/promotional pieces that are being offered. These are great items, not just for your own in store use, but also to give to teachers, educators and librarians.

PLEASE READ EACH LISTING CAREFULLY. They each contain specific instructions. If you are interested in a particular item, please follow the directions in the listing to request an item. DO NOT simply reply to this email, as we can not guarantee that your request will get forwarded to the proper person in time.

We hope this Creative Advertising & Promotional Alert will be useful to you, by bringing together into one place many of the resources publishers and vendors create to help encourage sales.

Yours truly,

Your Regional Booksellers Trade Association

Here is contact information for all the regionals:


Great Lakes Independent Booksellers Association

Jim Dana (Executive Director)
208 Franklin St.
P.O. Box 901
Grand Haven, MI 49417
(800) 745-2460, (616) 847-2460
Fax: (616) 842-0051
E-Mail: glba@books-glba.org

 

Midwest Booksellers Association

Susan Walker (Executive Director)
Kati Gallagher (Assistant Director)
3407 W. 44th St.
Minneapolis, MN 55410
(800) 784-7522, (612) 926-5868
Fax: (612) 926-6657
E-Mail:  susan@midwestbooksellers.org
kati@midwestbooksellers.org

 

Mountains & Plains Independent Booksellers Association

Lisa Knudsen (Executive Director)
19 Old Town Square, Suite 238
Fort Collins, CO 80524
(970) 484-5856
Fax: (970) 407-1479
E-Mail: lisa@mountainsplains.org

 

New Atlantic Independent Booksellers Association

Eileen Dengler (Executive Director)
2667 Hyacinth St.
Westbury, NY 11590
(516) 333-0681
Fax: (516) 333-0689
E-Mail: info@naiba.com

 

New England Independent Booksellers Association

 

Steve Fischer (Executive Director)
297 Broadway, #212
Arlington, MA 02474
(781) 316-8894
Fax: (781) 316-2605
E-Mail: steve@neba.org

 

New Orleans-Gulf South Booksellers Association

Britton Trice (Chair)
Garden District Bookshop
2727 Prytania St.
New Orleans, LA 70130
(504) 895-2266
Fax: (504) 895-0111
E-Mail: betbooks@aol.com

 

Northern California Independent Booksellers Association

Hut Landon (Executive Director)
The Presidio
P.O. Box 29169 (mail)
37 Graham St. (delivery)
San Francisco, CA 94129
(415) 561-7686
Fax: (415) 561-7685
E-Mail: office@nciba.com

 

Pacific Northwest Booksellers Association

 

Thom Chambliss (Executive Director)
214 East 12th Ave.
Eugene, OR 97401-3245
(541) 683-4363
Fax: (541) 683-3910
E-Mail: info@pnba.org

 

Southern California Independent Booksellers Association

Jennifer Bigelow (Executive Director)
959 E. Walnut St., Suite 220
Pasadena, CA 91106
(626) 793-7403
Fax: (626) 792-1402
E-Mail: office@scibabooks.org

 

Southern Independent Booksellers Alliance

 

Wanda Jewell (Executive Director)
Southern Independent Booksellers Alliance
3806 Yale Ave.
Columbia, SC 29205
(803) 994-9530
Fax: (803) 779-0113
E-Mail: info@sibaweb.com


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This is a reprint from Bob Spear‘s Book Trends blog.

 


 


 


 


 


 


 


 


 


Writing A Book: What Are Some Different Approaches?

You know, since I’ve started to work on a new book, I’ve been sitting here thinking about what sort  of methods I would use.

I mean for the novel I wrote, I sort of started with the "discovery writer" method and later did some chapter by chapter break downs – or my own unique outlining method. I know that some of my fellow writers would object to casting out a line to catch all the different methods for putting a book together from concept to finished pages. It may not be because you’re loathe to share your "secrets" but rather about burdening future writers with an outline of the convoluted ways you may have gone before you settled upon a collection of methods that worked well for you – at least on a book-by-book basis.

The Jungle

What you’re going to discover very quickly is that there are so many cobbled together methods, so many gimmicks being peddled out there, both on the web and in the books you might find in the library that to settle upon a fair selection of what would be called the top methods may seem a foolish errand. Perhaps, it is. But, hey, I’m a creative writer. Why should I little such nagging details stop me from the attempt?

Really, what this post is about if the solicitation of thoughts and ideas on the subject. That’s right folks, I’m asking you, my fellow wordsmiths (and others who may be reading this) to help me narrow down some of the top ideas for crafting books that you come up with. I’m interested in having a list as well as a bunch of comments.

This is post will only be effective if you answer so please don’t leave me hanging. If I get a good turn out here, then we can continue the conversation through comments and subsequent posts. That’s the idea anyway.

By The Way

Part of the incentive for me is also to get some better ideas about the book I’m currently writing. It’s a piece of non-fiction. I think I could call it a memoir but it could also be an inspirational story about real life. It tells an intimate story that mixes hope with tragedy.

I’m looking for ways to put this material together. I’ve thought about using straight chronological order, but it may make for drier reading, but it would get all of the story out there for readers to see from point A to point B. Otherwise, I could mix the details and facts with a more flexible thematic structure that addresses different parts of the story on a chapter-by-chapter basis. Then I would take this and weave it together as a whole.

Like I’ve mentioned before this book represents my entrance to a whole new level of professional writing as well as a golden opportunity to add the second book to my publishing company list. I hope to hear some feedback from my colleagues in the writing world.

Thanks again. Good luck with your writing projects!

 

This is a cross-posting from Shaun C. Kilgore‘s site.

Writers: "Don't Let Yourself Off The Hook"

If I could name one thing I’d be proud to have as my epitaph, "He never stopped challenging himself" is a pretty good candidate. This applies in most areas of life, not just writing. Whether I will have succeeded is not for me to judge, as the essence of continual challenge is not getting hung up on either success or failure. In any case, a recent blog post by J.C. Hutchins has really gotten me thinking about how hard it is to avoid taking the easy way out.

 
I almost always agree with what J.C. has to say. He is motivated, articulate, reasonable, and from what I know of him a genuinely nice guy. His recent post, The Three Abatrosses of Podcast Fiction has a lot that I agree with and some that I don’t.
 
I posted a comment, and he was gracious enough to respond. I think we still disagree about some things, but I quickly let go of that and started thinking about what lessons I might learn from his words. Many years ago, a very wise woman taught me the value of not always focusing on being critical, which is a tendency I’ve fought all my life. That goes for being critical of myself and of others. It’s too easy to miss out on opportunities when one is subconsciously looking for reasons not to take them. And I have found that I even need to go beyond that.
I have found that the most valuable learnings tend to come from disagreements.
 
I’m not talking about massive differences like we see in politics or religion, though I’m certain there is always some value in trying to place oneself in someone else’s shoes. No, I’m talking about how honest disagreement can lead to growth, and to what Thoreau called the examined life.
 
One of the things I pointed out was that coming up with new and creative ways to promote your work is a talent, just as writing is a talent. Certainly one can work at improving it, but some of us will always be better at it than others. J.C. did not agree with this. After I resisted the urge to respond to defend my position again, I thought some more about it. What I realized is that even if I am right (and I can admit that it is possible I am not), it’s an irrelevant point. We all have to make the efforts we can, regardless of limitations.
 
As soon as I realized that, I remembered making the argument to others in years past in the context of running. Guys I know who were among the top runners in the United States would complain that the Kenyans who were and still are winning everything have a natural advantage. Incidentally, you can imagine how charged a discussion that could become. In any case, I’d tell them it didn’t matter even if that were true, because unless they were planning on hanging it up, they needed to focus on the things they could control. When I realized that I was making essentially the same misguided kind of argument to J.C. that they had made to me, I felt kind of ashamed.
 
But I am glad that I persisted rather than just sticking with "agree to disagree" on this issue. And I’ve thought some more about why I had the reaction I did. The reason is fairly obvious and it doesn’t make me proud: I think of myself as someone who has no natural talent whatsoever for creative solutions. I’m about as left-brained as it gets. My only creative outlets are writing well and playing the guitar poorly. I try to think of something new and innovative to promote my books and. . .nothing.
 
As so often happens, lessons don’t tend to be isolated. When I think back on what I did after the launch of New World Orders in 2008, I realize that I did try a couple of at least somewhat different and new things. What I remember most is that they were utter failures. Or so I thought, until I read the March 29 blog post by Jeremy Robinson, How should I market my book.
 
Jeremy gives some good tips, and he makes the same general point that J.C. Hutchins made, that innovation is the key more than exactly what you do. I agree with this point 100%. But the thing that really struck me in light of my musings is his description of a marketing attempt that didn’t go as well as expected. I am not someone who puts authors on a pedestal just because they’ve sold some books or had some success. But I have to admit that I am surprised that someone with an established platform and audience got so little response to a promotion.
 
It drives home a point that J.C. Hutchins made, which has obviously been far too easy for me to forget. Trying something new and having it not work is not the same thing as failure. In fact, not trying something new because it might not work is much more of a failure. I’d even go so far to say that sometimes I have been guilty of not trying anything, new or otherwise, because I wasn’t sure it would work. There are many overused phrases about failing many times before eventually succeeding, and there is a reason why they are overused: because it is so much easier to give up.
 
I haven’t forgotten the title of this post, "Don’t let yourself off the hook." Beyond the specific takeaways that I have discussed is the larger question of how to stave off the inevitable attacks by doubts. After all, I already knew all the things that I outlined in this post as learnings. But I forgot or ignored them, and if history is any judge, it will happen again. And that’s where not letting myself off the hook comes in.
 
When I allowed myself to question my reaction to J.C.’s post, I wasn’t letting myself off the hook. When I realized that I was using a questionable form of analysis to avoid my own insecurity on these topics, I wasn’t letting myself off the hook. And going forward, when I decide what things do differently, I need to not let myself off the hook. Perhaps for some people this comes naturally, but for most of us I know it requires constant effort and vigilance.
The proof will be in my actions of course. When I release a podcast and a novella this summer, I am once again going to have to not let myself off the hook.

 

This is a reprint from Edward G. Talbot‘s site.

Adventures In Self-Publishing

This post, from John Sundman, originally appeared on Self-Publishing Review on 3/24/10.

I’ve been self-publishing novels for a little more than ten years. I’ve had some successes–for example, I’ve won the Writer’s Digest National Self-Published Book competition and I’ve sold more than 6,000 copies of my books. But I’m not a self-publishing rock star and I still dream of doing much better.

Here’s an essay on some things I’ve learned in ten years of doing this. Other versions of this essay appear elsewhere on the net, most recently on my site wetmachine.com, from whence you can download versions of my books for free if you feel like checking ‘em out.

This is mostly an essay about “publishing” in the traditional sense of books printed on paper. I welcome any related discussion about ebooks, web publishing, intellectual property & digital copyrights and so forth that may come up in comments. But when I say “publishing” herein, I’m talking about old-fashioned books.

The Books

I published my novel Acts of the Apostles in late 1999, the novella Cheap Complex Devices in late 2002 and an illustrated dystopian phantasmagoria called The Pains in late 2008. Depending on how you reckon, this venture has been a stunning success, a qualified failure, or something in between. I’ve sold about 6.5k copies, total, of my books. In any event, I’m working on my fourth novel Creation Science, and I intend to publish it before the summer comes (unless a big publisher buys the rights first; see below).

All of these books are available under Creative Commons license for download from Wetmachine (no DRM, no registration required), so you can read them for free.

Background: a tad more on novels and why I published them myself

My novel (”AofA”) is a geeky paranoid technothriller ostensibly about nanomachines and Gulf War Syndrome. This Amazon review sums it up pretty well:

This book is a far-fetched story about mad geniuses, cutting edge technology, world domination and a couple of lovable misfits (computer geeks, at that) who try to thwart them. In broad daylight, you know it can’t happen, but after dark you’re not so sure. I couldn’t put it down. It’s the book Neal Stephenson and Robert Ludlum might have written if one of the evil geniuses of this book had cloned them into one consciousness.

I’ve written elsewhere about what motivated me to write this book, and about how the process of writing and publishing AofA nearly destroyed my family. It is frankly embarrassing–make that humiliating–to admit how insane the whole deal was. However, my family and I seem to have weathered the ordeal OK– or actually we’ve come out a whole lot stronger than we went in. But here’s the key point: I only wrote and self-published AofA because I was nuts. I’m glad I did it, but if you’re not nuts you should think twice before choosing me as a role model.

I tried very hard indeed to find a publisher for Acts of the Apostles. I had a very well respected literary agent representing me & he connected with some very well respected movie-rights agents. Together that team put in about $20,000 of work & materials on behalf of my book. We worked on it for three solid years. The agents covered those expenses out of pocket, by the way. They really thought it was going to be a blockbuster book/movie hit. But the point is, self-publishing was not my first choice.

Read the rest of the post, and check out the accompanying graphic, on Self-Publishing Review.

Lessons Learned From TOC: Don't Be A Jerk

Don’t believe what you hear about New Yorkers being rude. During the four days I was there for the O’Reilly Tools of Change conference [in 2009], only two people were rude to me. One was a woman who sat next to me during a showing of the musical Billy Elliot. The other was an author in attendance at the conference. I’ve blurred the details in relating my experience with the author here, but there’s still an important lesson to be learned from it.

I’d long been a fan of this author and a regular follower of her blog and online columns for various publications, and had long pondered a specific passage in one of her books. Seeing her at the conference, I figured this was my chance to ask her for further clarification directly. Her response was curt. She tersely said I’d completely misunderstood the passage and rather than indulge me with further explanation, directed me back to her site. Not surprisingly, my impression of this author has changed entirely, for the worse, and my new, negative impression will undoubtedly color my opinion of all her work in the future.

In fairness to this multi-published, big-name author, it must be said that she probably receives queries like mine all the time and is sick and tired of having to answer the same questions from the boneheaded public over and over again. However, in fairness to the boneheaded public, it must be said that we pay her bills and it is our desire to read and understand her work that allows this author to maintain her lifestyle and vaunted status. While I sell respectable numbers of books and get tens of thousands of hits on my various websites each month, I’m a relatively smalltime operator in the big scheme of publishing. Even so, I cared enough about this author’s work to buy it and try to absorb it, and I think that’s reason enough to deserve a modicum of respect from the author.

The author essentially made me regret having posed my question to her, and by extension, having spent the money and time I’d invested in her work to date. I was left to slink away in quiet embarrassment as other, better-known conference attendees swooped in and were granted a much warmer welcome by the author. What could I say? "Gee, sorry to show interest in your work, I’ll try not to do it again."

As an author, you should count yourself lucky to have each and every fan, and treat every one of them with the same level of respect and interest you would show to the most famous and influential person you can imagine. In the general sense it’s just plain good manners, but in the marketing sense it’s critical.

You may think a bumpkin housewife who accosts you to ask the most lamebrained question about your work you can imagine isn’t worth your time because she’s just a lamebrained, bumpkin housewife, but you’re wrong. That housewife buys books, belongs to book clubs, church groups and the PTA, and comes from a large circle of family and friends in her community. Whatever she tells her circle about you is something that circle will repeat to their circles, among whom are sure to be some bloggers and influential voices—six degrees of separation and all that.

Each contact with a reader is an opportunity to make a good impression, reinforce an already good impression, or spread bad press on your own behalf. No matter how tired, frustrated or annoyed you may be feeling on the inside, paste on a smile and show your audience some respect.

This is a reprint from April L. Hamilton‘s Indie Author Blog.

10 Greatest Writers Who Became Famous After Death

This post, from Anna Miller, originally appeared on the Online Degree site and is reprinted here in its entirety with her permission.

The old cliché states that artists and writers never achieve true fame or appreciation for their creative output until after their death. While the advent of bestselling authors who peddle their wares on television, radio, and other media outlets, the seductive cult of celebrity has begun trickling its way into the literary world at a much faster pace than yesteryear. But the following writers never had a chance to see the greater influence and love that their painstaking, passionate work earned due to dying before receiving recognition. Some, of course, never actively sought critical or academic renown for their novels, short stories, essays, or poems – though their intentions do not exclude them from proving the old adage true.

1. John Kennedy Toole

Following his disheartening 1969 suicide, John Kennedy Toole would go on to leave a permanent mark on the American literary landscape with his hilarious and heartbreaking A Confederacy of Dunces. His route towards history is indelibly marked by tragedy and well-known to anyone familiar with the brilliant novel and its lesser-known companion The Neon Bible. Toole’s mother Thelma brought the found manuscripts to Loyola University New Orleans professor Walker Percy in 1976. Initially skeptical of her claims that her son was a phenomenal writer, Percy found himself surprisingly bowled over by the grotesquely entertaining Ignatius Reilly and Toole’s pitch-perfect depiction of life in New Orleans and rallied to find a publisher for A Confederacy of Dunces. Louisiana State University agreed, and in 1980 Toole went on to win a posthumous Pulitzer Prize for the novel. Today, it remains a much-beloved work of American literature with a healthy and continuous following – studied frequently in high school and college-level English classes across the United States and subjected to many painstaking dissections by scholars and academics.

2. Franz Kafka

Today considered one of the quintessential existential (and, to a lesser extent, modernist) writers, many unfamiliar with Austrian writer Franz Kafka’s life will be shocked to discover that his intensive influence never coagulated until after his 1924 death from tuberculosis. Kafka actually spent much of his short life working in insurance and factories with the occasional dabbling in theatre. Most of his dark, deeply psychological short stories, novels, novellas, letters, and essays never saw publication in his lifetime – in fact, he ordered his contemporary Max Brod, the executor of his estate, to burn every manuscript without reading them. Obviously, Brod disobeyed these last requests. As a result, Kafka’s descriptive exploration of the more twisted, unknown corners of the human psyche entered into the literary canon. Loved and appreciated throughout the world, critics laud works such as The Metamorphosis, The Trial, The Metamorphosis, and many, many others as some of the greatest literary contributions from the 20th century. They have gone on to heavily inspire not only other writers, but artists, musicians, and other creative types as well.

3. Henry Darger

A curious figure, Henry Darger enjoyed acclaim as an outsider artist and writer after Nathan and Kiyoko Lerner, his landlords, discovered the massive cache of pen and pencil drawings, watercolors, collages, and manuscripts he left behind. After moving into a Lincoln Park, Chicago apartment in 1930, he remained there until his death in 1973. Darger worked menial labor jobs in a hospital before retiring in 1963, and lived an exceptionally solitary existence revolving around attending mass and collecting discarded magazines, newspapers, and books that served as references for his art and inspirations for his stories. Growing up in a traumatic Catholic mission house after his mother’s death forced his being given up for adoption, Darger channeled many of the anxieties and frustrations he experienced into 3 gigantic literary works and a couple of smaller ones. The preservation of innocence and protection of abused children stood as the main themes of his entire creative output, with the seminal 15,145-page The Story of the Vivian Girls, in What is known as the Realms of the Unreal, of the Glandeco-Angelinnian War Storm, Caused by the Child Slave Rebellion as the most visible and popular example. He kept several diaries, some of them about the daily weather, and also penned The History of My Life (a 5,084-page autobiography) and the 10,000-page Crazy House.

4. Emily Dickinson

Like many beloved writers before her and many after, Emily Dickinson spent much of her adult life living like a hermit and was dismissed as a mere eccentric until shortly after her nephritis-related death in 1886. She attended Amherst Academy and studied literature, math, Latin, the sciences, and other disciplines and counted William Wordsworth and Ralph Waldo Emerson amongst her many influences. Keeping to herself, most of her family and peers knew her as a passionate gardener while in private she penned some most unorthodox poetry at the time. Only a small handful of her almost 1800 poems were published during her lifetime, and her sister Lavinia burned a few of her posthumous leavings upon request – mostly letters. However, Dickinson failed to leave behind instructions for some of her notebooks, and as a result her first volume of poetry hit the shelves in 1890 with the help of supporters Thomas Wentworth Higginson and Mabel Loomis Todd. Critics received it with a largely mixed response, though later scholars would come to heap praise upon her experimentations in slant rhyming and unconventional punctuation and capitalization.

5. Sylvia Plath

Sylvia Plath did, in fact, find a modicum of literary recognition in her lifetime before committing grisly suicide in 1963. In 1955, she even won the Glascock Prize for “Two Lovers and a Beachcomber by the Sea.” Following her graduation from Smith College, she guest edited at Mademoiselle magazine to much disappointment – an experience that inspired her celebrated semi-autobiographical novel The Bell Jar – and published the occasional poem in the Cambridge University newspaper Varsity. Plath struggled with mental illness all her life, finding solace in her confessional works that discussed her overwhelming emotions with raw, open honesty. However, this intimate peek into her tumultuous inner life gained far more momentum after her death, with 4 children’s books, 6 works of fictitious and nonfictitious prose (including diaries), and at least 7 volumes of poetry attributed to her name after 1963. Prior to that, she had released The Colossus and Other Poems to a small but largely positive critical base that would later come to prefer her posthumous works. She even won the first posthumous Pulitzer Prize for poetry for 1981’s The Collected Poems. It was the publication of The Bell Jar that fully solidified her place in the American literary pantheon, though. Written under the pen name “Victoria Lucas,” it had been accepted for publication and hit the shelves one month before Plath’s suicide – meaning she never had a chance to actually enjoy the subsequent adulation.

6. Jane Austen

Considering contemporary media’s nigh-obsession with all things Jane Austen – a disconcerting many of them jettisoning the truly biting Regency satire in favor of focusing on the more profitable romances – it comes a shock to many that she never garnered hefty amounts of popularity in her lifetime. Austen did, in fact, publish several of her most beloved novels (Sense and Sensibility in 1811, Pride and Prejudice in 1813, Mansfield Park in 1814, and Emma in 1815) prior to her 1817 death from a disputed disease. Many literary critics and intellectuals spoke well of her spunky parodies of English society, though others criticized the novels for their failure to adhere to Romantic and Victorian philosophies and literary protocol. While never huge, they enjoyed a steady stream of moderate success, and her comprehensive Juvenilia series sent her family rollicking with its cheeky, anarchic humor. In spite of all this, however, Austen remained almost an entire unknown entity until after her death…when her brother Henry revealed in the biographical notes of the posthumously published Northanger Abbey and Persuasion (both in 1817) that she spent her entire literary career writing anonymously.

7. James Agee

Known during his lifetime as a moderately successful literary critic and co-screenwriter for the classic films The African Queen in 1951 and The Night of the Hunter in 1955, James Agee’s alcoholism frequently prevented him from ever achieving fame equal to his talents. A lifelong writer, he wrote for Fortune, Life, The Nation, and Time (he also served as a movie critic for the latter 2), published a volume of poetry (Permit Me Voyage), and released a largely ignored novel (Let Us Now Praise Famous Men) prior to his death by heart attack in 1995. Agee’s most celebrated and studied work, the autobiographical novel A Death in the Family, saw publication 2 years later and earned him a posthumous Pulitzer Prize in fiction in 1958. Afterwards, interest in his oeuvre skyrocketed and eventually earned him a place as one of the most respected American writers of the 20th century.

8. Nathanael West

As with many who worked as screenwriters in the 1930’s, Nathanael West never enjoyed great success for his literary prowess. Prior to his fatal car accident in 1940, West released 12 screenplays (and 1 remaining unproduced), 2 short stories, and 4 novels all while participating in a few writers’ seminars with the likes of Dashiell Hammett and William Carlos Williams. Most of his works – including the celebrated Miss Lonelyhearts (1933) and The Day of the Locust (1939) – drew from his experiences in the tarnished, writhing underbelly of the supposedly glamorous and idealistic Hollywood. It took his sudden and unexpected death to launch any real interest in West’s output, and the 1957 re-release of his collected novels only solidified his popularity. To this day, many regard The Day of the Locust as the quintessential Hollywood satire, offering a portrait into the shady wheelings and dealings of producers, actors, and other movie professionals vying for stardom and glory.

9. Anne Frank

The tragic story of Annelies Frank needs very little introduction. Fans of history and literature alike need to read the young girl’s diary, which she kept from June 12, 1942 until three days her capture by the Nazis on August 4, 1944. Frank died in Bergen-Belsen Concentration Camp in 1945 at the age of 15 as one of the 6 million completely unnecessary Jewish murders during the Holocaust. Miep Gies, one of the women responsible for hiding Frank’s family from the Third Reich, handed her father Otto the famous account. He sought a publisher for it as a means of educating the populace on Hitler’s atrocities, and came to find a valuable ally in historian Annie Romein-Verschoor and her husband Jan Romein. The Diary of a Young Girl was first published in 1947 in The Netherlands, with much of Europe and the United States following shortly thereafter. Critics enjoyed the book as both a harrowing glimpse into life as a hated minority in Hitler’s Germany and as a well-written piece of literature in its own right. Though a teenager, Frank’s experiences granted her work a maturity beyond her years that paradoxically never tarnishes her childlike perceptions of the chaotic world. The result is an entirely necessary entry into the literary canon – a work that absolutely needs reading if humanity ever hopes to quell the possibility of another fascist genocide.

10. Theodore Winthrop

Better known as a Civil War soldier and one of the first Union fatalities, Theodore Winthrop made a name for himself as a Yale-educated lawyer and seasoned world traveler before enlisting in 1861. He published a few articles, short stories, sketches, and essays but garnered little attention beyond the popular, patriotic “Our March to Washington.” Only after his death at the Battle of Big Bethel shortly after entering the army did anyone pay much attention to Winthrop’s writings. His sister, Laura Winthrop Johnson, was responsible for compiling all of his poetry and prose for submission and an eventual collection. At least 5 of his novels hit the shelves posthumously, many of them drawing from his generous academic and travel experiences. However, it was his Cecil Dreeme that garnered the most attention. Challenging and progressive, he turned traditional perceptions of social, gender, and racial roles upside-down using New York University as his backdrop.

No matter their ideology, style, or motivations for writing in the first place, these talented men and women left their undisputed legacy on the literary scene only after passing on. They obtained the level of fame that inadequate, trend-chasing copycats or celebrity-worshipping predecessors and successors only dream about, molding and shaping the written word with oeuvres that far outlived the limitations of human flesh.

 

Anniversary Contest Finalist #5 – If You Build It, Will They Come?

This post, from J. Daniel Sawyer, originally appeared on his Literary Abominations site on 3/1/2010 and is reprinted here in its entirety with his permission. This is JD’s entry in our anniversary contest, in which the winners are selected based on total unique page views. So if you like it, and would like to see JD become a regular Publetariat Contributor, spread the word and the link!

Free content – particularly in the audio fiction space – suddenly seems a lot less of a perpetual free lunch than it did six months ago, and it’s got a lot of folks freaking out in my corner of the Internet.

 
Providers are dropping like flies this year! Matthew Wayne Selznick and J.C. Hutchins have both very publicly withdrawn from the podcast fiction space, and for the best reason there is: Money.
[Correction: MWS chimed in in the comments to correct my misapprehension of his current attitude toward podcasting, which is considerably more complex than the paragraph above makes it seem. My apologies for inadvertently misrepresenting him.]
 
The two of them are generation one podiobookers who appeared in the space hot on the heels of the three founders, and seeing them throw in the towel has a lot of other creators wondering: “Are we all just being idiots giving stuff away for free?” And it’s got a lot of fans wondering “What’s going to happen now? Are all my favorite writers going to give up?”
 
The Gospel of Free has been pinging around the internet for a while now, it’s even got its own official book. There are folks in the fiction space – like Doctorow and Sigler – that have made it the cornerstone of their publicity strategy and turn a consistent profit at it. The use of free content in career building is a well-established promotional strategy, but it’s a difficult tool to use, and suffers from the reductio ad absurdum that most people hear when they first encounter the message, no matter how subtly it’s preached: “If you build it, they will come.”
 
So if I just put my stuff on the web I’ll find an audience? Well, no. You might find an audience, if you get yourself seen by the right people (and by “right people” I mean people who are prone to telling everybody they know about their latest new and great thing). You might even find a good audience – but you have to bear in mind, “Free” doesn’t mean what you think it does.
 
Let’s take what I do for free (well, free to my audience): I use a segment of my professional time as a writer and as a sound engineer to produce full-cast audiodbooks. I pay for this – billing my professional time out at normal rates, and factoring in what I pay my actors in trade (whether they’ve collected on it or not), my cost (not including what I should be paying the author) is in the neighborhood of $10-15k. Now, am I out of pocket that much? No. I do go out of pocket a little bit, but not a lot – however, that’s all time stripped out of my life that I could be billing at that kind of rate. If you’ve wondered why I do less in the way of publicity than some other podiobooks authors, now you know – the time is my main expense, and I have a life and a business. I intend, eventually, to have my writing income make up a greater-than-fifty-percent share of my household budget, but I’m not there yet. I’m nowhere near. This is what is called a loss-leader.
 
In business terms, a loss-leader is the bait on the hook – the hook is what gets the audience to spend money. Matching the right bait to the right hook and fishing in the right water is a learned skill set, and it relies somewhat on how fast one learns from experience, how lucky one is, and (in the writing game) how good a lawyer one is and/or has. There’s a reason more than 75% of authors wash out of the game after their first book contract runs out, and why only a minuscule percentage of people with authorial ambitions ever get even that far – being a good writer is not the same as being a successful author. It’s even possible to be a successful author without being a good writer (for example, Dan Brown), but I wouldn’t bank on it and I know damn few successful authors who would, particularly over the term of a career. Craft does matter – it’s just not all that matters.
 
If podcasting is your loss leader, what’s your endgame? If all you’re trying to do is get your voice heard, podcasting or blogging your novel is a perfectly fine idea. If you’re looking to get published, it might help, or it might be a distraction or a detriment, depending on your approach and a host of other variables. If you’re looking to build a sustainable long term career as a professional author, it’s time for you to stop and think about a few things before you go into podcasting:
1) What will podcasting give me?

2) What is my professional time worth – and if I were to bill myself for this, how much of a loss will I be taking?

3) What kind of author do I want to be?

4) Why do I think “getting published” is a worthwhile goal?

 
Why should you stop to think about these things? Because I guarantee you that your answers to at least one of those questions is wrong enough to set you up for some serious disappointment.
 
What will podcasting give me?
Podcasting will, if you stick with it and actually produce a decent product with broad enough appeal, give you an audience ranging anywhere from a few hundred to maybe twenty thousand regular listeners. If you’re very innovative in evangelizing your product beyond the established fiction podosphere, your chances for good numbers go up. If you host in a high visibility place like Podiobooks and leave your content there for a few years, your numbers will climb over time due to the long tail effect.
 
Podcasting may also help you learn the market in terms of audience. This is the primary reason I started fiction podcasting: Market research. I was looking to find out what kind of people would enjoy the stories that I’m interested in writing, so that I could figure out how to find and deliver to that market that, in the long term (and I’m talking about a time scale of decades) I will be able to consistently turn a profit on. Notice I said “stories”, not “books” – that will become important later.
 
Podcasting may give you a creative community – this isn’t something I was looking for, but I have made some friends through the process as well as more than a few good business contacts that have been helpful along the way.
 
Podcasting (if you’re good at it) will win you respect and accolades as well as the adoration of at least a few fans along the way, and this feels really good. Just remember that, as encouraging as it can be, it’s a limited kind of street cred. Audience tastes change, and what they love about you today they may hate about you tomorrow. Glory feels wonderful, even in small doses, and can put an extra bit of shine on a life well lived, but it will never make up for insecurity or the need for the kind of relationships you can only have with people who really know you.
 
Podcasting may give you pleasure – if you enjoy the process and enjoy interacting with people, it’s something that you might like even as a hobby.
 
But unless you are supremely lucky and very canny, there is something podcasting will not deliver: a paycheck of any substance. If you’re expecting to be have your audio audience put you on the bestseller list once you get that book deal, good luck to you. A few people have pulled it off. Those people are, without exception, people that – by chance or by cleverness – wrote exactly to market. They were selling stories that resonated perfectly (or at least well enough) with the public that a larger-than-average segment of their fan base wanted to own a physical copy, and the same larger-than-average segment went out of their way to pimp the shit out of the books to their friends, family, and strangers who might not even own iPods. A few others have pulled it off by their books being noticed on a site like Podiobooks, and subsequently selling film options.
 
If you want your book to perform well enough to get to your next contract, you need a publishing house that will throw its weight behind you, a print run that is realistically scaled to your book’s performance, and a property that is going to sell in the current market. If you don’t have at least the latter two of these three things, then (again) good luck to you. You’re going to need it.
 
How Much Is My Time Worth?
I hate to sound like a schoolmarm (or worse), but time that you’re podcasting is time that you’re not doing four other things, all of which are arguably more important. It’s time you’re not making money at whatever your profession is, it’s time you’re not spending with friends and family building the memories that make life with living, it’s time that you’re not learning, and it’s time that you’re not writing.
 
If you intend to write fiction for any significant fraction of your life, you need to be doing all of those things. You have to write to grow as a writer, and you have to make money to be able to live while you’re writing. But if you have a life that isn’t worth living – say, a life without significant relationships or learning and enrichment – then it’s highly unlikely that you’re going to have anything interesting to write about (and you may be too depressed to write about anything at all, except stories about depression).
 
Every hour you spend podcasting is billable time – somebody’s paying for it, and it isn’t always just you. Don’t cheat on your mental accounting sheet – There Ain’t No Such Thing As A Free Lunch. Even in a down economy, your time has a dollar value attached to it – figure out what that value is, and then keep track of what you’re spending. If nothing else, being aware of the cost will help you keep from feeling cheated at the far end if you wind up not getting a good return on your investment, because you’ll be spending on purpose.
 
What Kind of Author Do I Want To Be?
If you’ve been in and around the writing business for any length of time, you’ve heard the old saw “you can’t make a living as a writer unless you’re in the top 1%.” This bit of conventional wisdom is what lies behind the blockbuster mentality on the part of authors: you want to have a brand name, you want to be the biggest thing ever, and you must relentlessly self-promote (the blockbuster mentality of some publishing houses is another animal entirely, and Charles Stross and Dean Wesley Smith have both covered it very well on their blogs recently).
 
If you’ve heard that and are still intent on trying, then you are either mind-numbingly stupid, a heroically-minded risk junkie, a hobbyist, or someone who actually has a clue about business and doesn’t listen to the conventional wisdom of creative people (in which case, good for you).
 
So you want to be the next Dan Brown or Stephanie Meyer? You’d be better off going to Vegas – that kind of trend really is a game of chance, and depends largely (though not entirely) on unforeseeable market forces. That said, there is a whole swath of writers who make a living on their names, which they worked very hard to establish, and who aren’t blockbusters (and yes, Scott Sigler is one of them. He might be a blockbuster by our standards, and his ambition is to be the next Stephen King, but by broader market standards he’s a respectable front-lister, and there’s nothing at all wrong with that).
But blockbusting is not the only way to win this game, and here’s why:
 
Most authors who make a living at it don’t make a living on their book advances. Oh, the advances help, but they’re not even close to the whole pie. Subsidiary rights sales, foreign rights, royalties from the long tail, article sales, and commissioned work for other commercial ventures (such as being tapped to do a Star Trek or a Dragonlance novel) make up a large part of the income flow, with investments helping keep the rent paid during lean years. These authors generally (though not always) sit solidly on the mid-list, and some of them write under a variety of names for different markets. I know and have known (personally) at least a score of authors who make their living with their words, and the two qualities that distinguish them from the authors I know who haven’t been able to pull it off are: 1) insufferable, bloody-minded perseverance, and 2) continual growth in craft and breadth. In other words, these authors actually treat it like a career, rather than a brass ring.
 
The truth is that most people who get counted as “authors” in surveys of author incomes are people who publish a single book, or who have a book they haven’t sold. They’re not career writers. They don’t count screenwriters, ad copy writers, stage play writers, or other such folks. In other words, this bit of conventional wisdom is horse shit because it counts every dilettante, aspiring amateur, and washout as an “author.”
 
Authors such people may be, but professionals they ain’t. Some of them will become professionals (I must hasten to add, I’m on this tier — I’m not prolific enough or churning enough cash enough yet to be called a professional, but I’m heading deliberately in that direction) – others are hobbyists. I daresay that if such a survey were taken of all the auto mechanics in the world, with hobbyists and people that change their own oil counted with the same weight as ASE certificate holders, the numbers for auto mechanics wouldn’t be dissimilar to what we hear about with writing.
 
If you’re looking to do this for a living, writing is a professional business (i.e. a business that relies on being an expert in a particular domain), with all the problems that implies: It relies on individual expertise, a broad skillset, at least a vague awareness of market dynamics, a certain legal acumen, the ability to adapt to contingency, a high tolerance for risk and uncertainty, and a little bit of luck. You know, just like any other non-franchise business.
 
Why Do I think Getting Published is a Worthwhile Goal?
More than any other question, the answer to this gets to the heart of the matter for an author who is thinking of podcasting their work, because in answering this you’re probably going to answer a significant portion of all the other questions.
 
My answer to this one is simple: It’s a step on the road. I got a huge thrill with my first short story sale – now, after only a couple more, it’s an exercise in contract negotiations and another tick on the scorecard. It’s fun and exciting, but it’s not the life-affirming experience that the first sale was. Why? Because my sights are on the next set of goalposts, and I need to get to those so I can see the next set, and so on.
 
But my self-worth is not wrapped up in this. This is business. If I can’t make it work one way I’ll make it work another, and if, in the end, I turn out not to have the chops, I’ll shift my focus and continue writing as a hobby to whatever extent I can justify it. Yes, I am one of those rare people who will write no matter what – it’s the reason I’m making a go of turning it into a profession. But that doesn’t mean that everything I do will be available for free. Some things will, some things won’t – just like, right now, some things are and some things aren’t. My time is billable hourly, and my free stuff is there so that I can 1) build my audience, and 2) learn how to navigate in my marketplace(s). It’s an investment I’m making because it seems sound to me – I know what it costs, and for me the price is right.
 
Is the price right for you? Think hard about it. I daresay there will always be hobbyists in the podcast fiction space, but if you’re a pro or an aspiring pro, look at it as a business investment. It’s not a magic bullet, and it’s not a shortcut. Even podcasting’s biggest success, Scott Sigler, doesn’t see it as either of those things. Scott needed a platform to prove that there was a market for cross-genre horror, so he essentially invented one. His focus now is on figuring out where the next place to grow his audience is, and what books will be best to write next. There’s a reason he’s made this work, and it goes a lot deeper than “he writes in a popular genre” (although that also is very important).
 
Wrapping It Up
The Gospel of Free is a pernicious little meme that’s burned out some talented people and seriously burned others, but it’s not a new one. Every get rich quick scheme, every investment bubble, every motivational speaker that comes along has the same basic blend of bullshit and wisdom: “Look at this new thing – it’s no-lose! Look at its merits! Imagine how much you could do with this!” Network marketing, real estate flipping, dot com stocks – there’s always something, and it nearly always takes a pretty clever idea and isolates it from all good business sense.
 
Don’t fall for it. Free has always been with us, and it’s always been good business when done right. New tools, new media, and new toys are great, but excitement about the opportunities they present can easily obscure the most basic thing about business: supply and demand must meet, and they must trade. If they don’t, then at best what you’ve got is a rewarding hobby, and at worst you’re in a financial disaster. There is no such things as a fast buck except at the craps table, and there is never any such thing as a free lunch.
Me? I’m in this for the long haul. I’m building a business, with all the risk that implies. Right now, my business model includes podcasting. Will it in three years? It depends on what happens between now and then.
 
So, in sum, my advice to other writers and podcasters, for what it’s worth: Podcast what you will. Keep track of what it’s costing you. Cut your losses if it’s not returning what you need for it to be worthwhile. Above all, don’t buy the bullshit that motivational speakers and other sharks shovel. Celebrity status might be useful, but it’s like Monopoly money: not negotiable currency outside of the small circles that generate it.
For fans of mine and other’s podcast fiction: remember that while this is free to you, it’s not free for us. Your feedback, your cash in the tip jar, and your evangelism are much appreciated. We podcast authors know that we’re being wasteful and reckless – and not all of us will stay in this space forever. For now, I at least am getting what I want out of the bargain, and I do enjoy entertaining you all.
 
For everyone reading, remember: Life is precious. Don’t forget to enjoy whatever it is you’re doing, and treasure the memories it gives you. Treat your time like an investment, and savor what you buy with it. In the end, the moments are the only thing we have to make a life out of.

 

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Matthew Wayne Selznick’s comment:

Hi Dan. Thoughtful post. I do want to clarify something — you wrote that I’ve “withdrawn very publicly from the podcasting fiction space” for “the best reason there is: money.”
That’s not accurate.
 
I have one book written and published, “Brave Men Run — A Novel of the Sovereign Era.” It came out as a free podcast in September of 2005 on the same day it was available to purchase in paperback and several e-book formats, and was one of the first twenty five podcast novels. The podcast is still available, and it’s still free. I haven’t podcast any of my other fiction… but I also don’t have any more novels ready to be released in any form.
 
Many folks assumed I would release podcast episodes of my ongoing episodic serial fiction project, “Hazy Days and Cloudy Nights” when it debuted last May. There are three reasons I haven’t done so, and none of those reasons have anything to do with money:
 
One: the serial is available to read for free already (you can support it voluntarily if you’d like to be a patron of my creative endeavors.)
 
Two: I’m not sure I want to begin podcasting a story arc that I haven’t finished writing.
 
Three: creating podcast fiction content takes time, and it doesn’t make sense for me to spend that time on that right now (see One and Two.)
The one thing I did do publicly in my “Lessons From 2009″ blog post was come down on people — fans and authors alike — who over-estimate the value of podcast fiction for an author’s career, and those authors who treat their tiny measure of fame in a very small arena as more than it really is. But, I also make it very clear in that post that podcasting my first book was a worthwhile marketing and promotional decision.
 
Philippa Ballantine, in the comments, lumped me in with J. C. Hutchins and Matt Wallace as someone who has “changed their opinions” about, I assume, the “magic bullet” of podcasting fiction as a path to success. I won’t presume to speak for Hutch or Matt W. (they’ve spoken on their own behalf, very well) but I guess I need to clear this up, too:
 
I haven’t changed my opinion about podcasting fiction, because my opinion has always been that giving away a version of your work in podcast form is a viable marketing device to promote other, for-pay versions of that work, and to build an audience for that work and for the author.
 
This remains my opinion. There is no “magic bullet,” and if I’ve ever given anyone the impression that there is, I apologize — it was not intended.
 
Podcasting fiction has always been, for me, part of the marketing “budget” of a book. I don’t think I’ve ever said that I’m not going to podcast any more fiction… have I?
 
Thanks for giving me the opportunity to clarify things. I guess I’m going to have to write a post of my own to really set the record straight!