The Ten Mistakes

This piece, by Pat Holt, originally appeared on the Holt Uncensored blog.

Ten mistakes writers don’t see (but can easily fix when they do).

Publetariat editor’s note: Publetariat’s position is that an author’s unique "voice" is defined by which "rules" he chooses to break and how, and a manuscript that never strays from the rules tends to lack spark and personality.  However, before an author can effectively break the rules, that author must understand the rules well enough to know the risks involved in breaking them. In that spirit, we present this article.   

Like many editorial consultants, I’ve been concerned about the amount of time I’ve been spending on easy fixes that the author shouldn’t have to pay for.

Sometimes the question of where to put a comma, how to use a verb or why not to repeat a word can be important, even strategic. But most of the time the author either missed that day’s grammar lesson in elementary school or is too close to the manuscript to make corrections before I see it.

So the following is a list I’ll be referring to people *before* they submit anything in writing to anybody (me, agent, publisher, your mom, your boss). From email messages and front-page news in the New York Times to published books and magazine articles, the 10 ouchies listed here crop up everywhere. They’re so pernicious that even respected Internet columnists are not immune.

The list also could be called, “10 COMMON PROBLEMS THAT DISMISS YOU AS AN AMATEUR,” because these mistakes are obvious to literary agents and editors, who may start wording their decline letter by page 5. What a tragedy that would be.

So here we go:

  1. REPEATS
    Just about every writer unconsciously leans on a “crutch” word. Hillary
    Clinton’s repeated word is “eager” (can you believe it? the committee
    that wrote Living History should be ashamed). Cosmopolitan magazine editor Kate White uses “quickly” over a dozen times in A Body To Die For. Jack Kerouac’s crutch word in On the Road is “sad,” sometimes doubly so – “sad, sad.” Ann Packer’s in The Dive from Clausen’s Pier is “weird.”

     

    Crutch words are usually unremarkable. That’s why they slip under
    editorial radar – they’re not even worth repeating, but there you have
    it, pop, pop, pop, up they come. Readers, however, notice them, get
    irked by them and are eventually distracted by them, and down goes your book, never to be opened again.

    But even if the word is unusual, and even if you use it differently when
    you repeat it, don’t: Set a higher standard for yourself even if readers
    won’t notice. In Jennifer Egan’s Look at me, the core word – a good
    word, but because it’s good, you get *one* per book – is “abraded.”
    Here’s the problem:

    “Victoria’s blue gaze abraded me with the texture of ground glass.” page 202
    “…(metal trucks abrading the concrete)…” page 217
    “…he relished the abrasion of her skepticism…” page 256
    “…since his abrasion with Z …” page 272

    The same goes for repeats of several words together – a phrase or
    sentence that may seem fresh at first, but, restated many times, draws attention from the author’s strengths. Sheldon Siegel nearly bludgeons us in his otherwise witty and articulate courtroom thriller, Final Verdict, with a sentence construction that’s repeated throughout the book:

    “His tone oozes self-righteousness when he says…” page 188
    “His voice is barely audible when he says…” page 193
    “His tone is unapologetic when he says…” page 199
    “Rosie keeps her tone even when she says…” page 200
    “His tone is even when he says…” page 205
    “I switch to my lawyer voice when I say …” page 211
    “He sounds like Grace when he says…” page 211

    What a tragedy. I’m not saying all forms of this sentence should be
    lopped off. Lawyers find their rhythm in the courtroom by phrasing
    questions in the same or similar way. It’s just that you can’t do it too
    often on the page. After the third or fourth or 16th time, readers
    exclaim silently, “Where was the editor who shoulda caught this?” or
    “What was the author thinking?

    So if you are the author, don’t wait for the agent or house or even editorial consultant to catch this stuff *for* you. Attune your eye now. Vow to yourself, NO REPEATS.

    And by the way, even deliberate repeats should always be questioned: “Here are the documents.” says one character. “If these are the documents, I’ll oppose you,” says another. A repeat like that just keeps us on the surface. Figure out a different word; or rewrite the exchange. Repeats rarely allow you to probe deeper.

  2. FLAT WRITING
    “He wanted to know but couldn’t understand what she had to say, so he waited until she was ready to tell him before asking what she meant.”

     

    Something is conveyed in this sentence, but who cares? The writing is so flat, it just dies on the page. You can’t fix it with a few replacement words – you have to give it depth, texture, character. Here’s another:

    “Bob looked at the clock and wondered if he would have time to stop for gas before driving to school to pick up his son after band practice.” True, this could be important – his wife might have hired a private investigator to document Bob’s inability to pick up his son on time – and it could be that making the sentence bland invests it with more tension. (This is the editorial consultant giving you the benefit of the doubt.) Most of the time, though, a sentence like this acts as filler. It gets us from A to B, all right, but not if we go to the kitchen to make a sandwich and find something else to read when we sit down.

    Flat writing is a sign that you’ve lost interest or are intimidated by your own narrative. It shows that you’re veering toward mediocrity, that your brain is fatigued, that you’ve lost your inspiration. So use it as a lesson. When you see flat writing on the page, it’s time to rethink, refuel and rewrite.

  3. EMPTY ADVERBS

    Actually, totally, absolutely, completely, continually, constantly, continuously, literally, really, unfortunately, ironically, incredibly, hopefully, finally – these and others are words that promise emphasis, but too often they do the reverse. They suck the meaning out of every sentence.

    I defer to People Magazine for larding its articles with empty adverbs. A recent issue refers to an “incredibly popular, groundbreakingly racy sitcom.” That’s tough to say even when your lips aren’t moving.

    In Still Life with Crows, Douglas Preston and Lincoln Child describe a mysterious row of corn in the middle of a field: “It was, in fact, the only row that actually opened onto the creek.” Here are two attempts at emphasis (”in fact,” “actually”), but they just junk up the sentence. Remove them both and the word “only” carries the burden of the sentence with efficiency and precision.

    (When in doubt, try this mantra: Precise and spare; precise and spare; precise and spare.)

    In dialogue, empty adverbs may sound appropriate, even authentic, but that’s because they’ve crept into American conversation in a trendy way. If you’re not watchful, they’ll make your characters sound wordy, infantile and dated.

    In Julia Glass’s Three Junes, a character named Stavros is a forthright and matter-of-fact guy who talks to his lover without pretense or affectation. But when he mentions an offbeat tourist souvenir, he says, “It’s absolutely wild. I love it.” Now he sounds fey, spoiled, superficial. (Granted, “wild” nearly does him in; but “absolutely” is the killer.)

    The word “actually” seems to emerge most frequently, I find. Ann Packer’s narrator recalls running in the rain with her boyfriend, “his hand clasping mine as if he could actually make me go fast.” Delete “actually” and the sentence is more powerful without it.

    The same holds true when the protagonist named Miles hears some information in Empire Falls by Richard Russo. “Actually, Miles had no doubt of it,” we’re told. Well, if he had no doubt, remove “actually” – it’s cleaner, clearer that way. “Actually” mushes up sentence after sentence; it gets in the way every time. I now think it should *never* be used.

    Another problem with empty adverbs: You can’t just stick them at the beginning of a sentence to introduce a general idea or wishful thinking, as in “Hopefully, the clock will run out.” Adverbs have to modify a verb or other adverb, and in this sentence, “run out” ain’t it.

    Look at this hilarious clunker from The Da Vinci Code by Dan Brown: “Almost inconceivably, the gun into which she was now staring was clutched in the pale hand of an enormous albino.”

    Ack, “almost inconceivably” – that’s like being a little bit infertile! Hopefully, that “enormous albino” will ironically go back to actually flogging himself while incredibly saying his prayers continually.

  4. PHONY DIALOGUE

    Be careful of using dialogue to advance the plot. Readers can tell when characters talk about things they already know, or when the speakers appear to be having a conversation for our benefit. You never want one character to imply or say to the other, “Tell me again, Bruce: What are we doing next?”

    Avoid words that are fashionable in conversation. Ann Packer’s characters are so trendy the reader recoils. ” ‘What’s up with that?’ I said. ‘Is this a thing [love affair]?’ ” “We both smiled. ” ‘What is it with him?’ I said. ‘I mean, really.’ ” Her book is only a few years old, and already it’s dated.

    Dialogue offers glimpses into character the author can’t provide through description. Hidden wit, thoughtful observations, a shy revelation, a charming aside all come out in dialogue, so the characters *show* us what the author can’t *tell* us. But if dialogue helps the author distinguish each character, it also nails the culprit who’s promoting a hidden agenda by speaking out of character.

    An unfortunate pattern within the dialogue in Three Junes, by the way, is that all the male characters begin to sound like the author’s version of Noel Coward – fey, acerbic, witty, superior, puckish, diffident. Pretty soon the credibility of the entire novel is shot. You owe it to each character’s unique nature to make every one of them an original.

    Now don’t tell me that because Julia Glass won the National Book Award, you can get away with lack of credibility in dialogue. Setting your own high standards and sticking to them – being proud of *having* them – is the mark of a pro. Be one, write like one, and don’t cheat.

  5. NO-GOOD SUFFIXES

    Don’t take a perfectly good word and give it a new backside so it functions as something else. The New York Times does this all the time. Instead of saying, “as a director, she is meticulous,” the reviewer will write, “as a director, she is known for her meticulousness.” Until she is known for her obtuseness.

    The “ness” words cause the eye to stumble, come back, reread: Mindlessness, characterlessness, courageousness, statuesqueness, preciousness – you get the idea. You might as well pour marbles into your readers’ mouths. Not all “ness” words are bad – goodness, no – but they are all suspect.

    The “ize” words are no better – finalize, conceptualize, fantasize, categorize. The “ize” hooks itself onto words as a short-cut but stays there like a parasite. Cops now say to each other about witnesses they’ve interrogated, “Did you statementize him?” Some shortcut. Not all “ize” words are bad, either, but they do have the ring of the vulgate to them – “he was brutalized by his father,” “she finalized her report.” Just try to use them rarely.

    Adding “ly” to “ing” words has a little history to it. Remember the old Tom Swifties? “I hate that incision,” the surgeon said cuttingly. “I got first prize!” the boy said winningly. But the point to a good Tom Swiftie is to make a punchline out of the last adverb. If you do that in your book, the reader is unnecessarily distracted. Serious writing suffers from such antics.

    Some “ingly” words do have their place. I can accept “swimmingly,” “annoyingly,” “surprisingly” as descriptive if overlong “ingly” words. But not “startlingly,” “harrowingly” or “angeringly,” “careeningly” – all hell to pronounce, even in silence, like the “groundbreakingly” used by People magazine above. Try to use all “ingly” words (can’t help it) sparingly.

Read about mistakes 6 – 10 on the Holt Uncensored blog.

Pat Holt is an editor, author, and the founder of the Bay Area Book Reviewers Association. 

Why The Lack Of A Jeff Bezos Dooms Mainstream Publishing

This piece originally appeared on the Dear Author blog on 4/8/09.

Alternatively, I suppose you could title this piece How Jeff Bezos Pawned Publishing. 

A few weeks ago, a number of mainstream publishers attended SXSW, a festival of music and media culture.  SXSW is peopled with macbooks and iphones and music fans.  SXSW started out as a musical festival and has grown to include seminars on new media.  SXSW held a publishing panel called New Think for Old Publishers.  The publishing panel did not go well as the panelists were idea-bereft and turned the seminar into a mini focus group.

What struck me most out of the controversy that erupted wasn’t the lack of new think for old publishers but that the publishers were seeking new ideas outside [their] corporate structure. In other words, it doesn’t seem that there are forward thinking individuals at the helm of mainstream publishing.  Jeff Bezos, on the other hand, is a long range, innovative planner. Say what you want about Amazon being an evil empire (and they are and can be) but Bezos is a visionary and he has created an internet retail empire in just over 15 years. 

The following is the Bezos timeline (edited to exclude some acquisitions). 

  • 1994: Amazon opens its doors.
  • May 15, 1997: Amazon goes public.
  • 1997: Amazon submits patent application entitled “A Method and System for Placing a Purchase Order Via a Communications Network.”
  • April 1998: Bookpages.com. Largest online bookseller in Great Britain.  Telebooks.com. Largest online bookseller in Germany.  Internet Movie Database. Largest online resource for movies.
  • August 4, 1998: Planet All: a web-based address book, calendar and reminder service and Junglee Corp, a web-based database technology that assists shoppers to find products for sale on the internet.
  • April 1999: Bibliofind.com, Online servicing for finding used, rare and out of print books.
  • September 28, 1999: Amazon granted “1-Click” patent, which “describes an online system allowing customers to enter their credit card number and address information just once so that on follow up visits to the website all it takes is a single mouse-click to make a purchase from their website.”
  • Fourth quarter 2001: Amazon shows first net profit.
  • August 19, 2004: joyo.com.At the time of its acquisition, Joyo.com was the largest online retailer of books, music and videos in China. It became known as amazon.cn.
  • Feb 2005: 43 Things. A website funded by Amazon that gathers information about consumers. Secretly (well, not so secretly as it is all over the Internet that Amazon funds this site).
  • April 4, 2005: BookSurge LLC. Amazon buys a print on demand fulfillment company. Later, Amazon would prevent other POD books [from being] sold through Amazon’s online retail store. Booklocker has sued.

Publetariat editor’s note: Amazon didn’t actually prevent other POD books from being sold through its retail store. Amazon took away the ‘buy’ buttons on POD books not produced by its own publishing interests, BookSurge and CreateSpace, but those ‘outsider’ books could still be sold on Amazon via an Amazon Store. Amazon Store is a service Amazon provides to allow small businesses to sell their wares through Amazon’s website; Amazon lists the items for sale and processes the payments, while the small businesses handle their own order fulfillment.

It’s worth mentioning that there are seller fees associated with running an Amazon Store, and books listed in an Amazon Store are not eligible for all the same promotional perks as those with ‘regular’ Amazon listings (i.e., Amazon discounts, free shipping on orders over $25, Amazon Prime, etc.), so those books are at a sales disadvantage compared to books with ‘regular’ Amazon listings. 

Alternatively, authors and publishers could elect to re-publish their books through BookSurge or CreateSpace (at their own expense) to get their regular Amazon listings back. Also, some POD providers made special arrangements with Amazon to retain their authors’ ‘buy’ buttons and keep their ‘regular’ Amazon listings, typically in exchange for a fee to be paid by the author. 

  • April 16, 2005: Mobipocket. Mobipocket was (and might still be) one of the leading ebook formats out there. Amazon would later use the Mobipocket format as the platform for its own Kindle format, to be used with its Kindle eink reading device.
  • July 6, 2005: CustomFlix. Customflix is a DVD on demand production company.

Publetariat editor’s note: CustomFlix is also a CD on demand and print on demand service provider; its name has since changed to CreateSpace.

  • Fall 2006: Unbox. Amazon unveils its own movie/tv download center.  Later partners with TIVO so TIVO users can download Amazon purchases using TIVO recorders.
  • May 14, 2007:  DPReview. The largest and most trusted review site for digital cameras.
  • August 6, 2007: Amie Street:  Amazon invests in small independent social music retailer.
  • September 2007: Amazon MP3. Amazon opens its digital music store.
  • October 16, 2007: TextPayMe. TextPayMe becomes Amazon payments. It was originally designed to allow payments to be sent and received through your mobile phone.
  • December 7, 2007: Wikia. A wiki service for individuals, Wikia was created by wikipedia founder, Jimmy Wales. (Probably designed, like 43 Things, to obtain consumer information).
  • January 17, 2008: Withoutabox: Indie film site for Amazon-owned IMBD.com.
  • February 4, 2008: LoveiFilm. Amazon becomes major shareholder in one of Europe’s largest online rental service for DVDs.
  • June 24, 2008: Twitter. Bezos personally invests in Twitter.
  • June 9, 2008: Fabric.com. (Crafty getting bigger? Amazon becomes one stop shopping for fabric, yarn, and other textiles)
  • July 2008: A Social Gaming Network. Bezos invests in a company that produces casual games for social networking platforms like Facebook. (He has also invested in Atomic Moguls, another startup company designed to bring casual gaming programs to social networks).
  • October 21, 2008: Reflexive Entertainment. Reflexive is a “casusal games developer”
  • January 31, 2008: Audible.com. Largest online retailer of digital audio books.
  • August 24, 2008: Shelfari.com. Social networking for book readers.
  • October 24, 2008: Oprah endorses the Kindle.
  • December 2, 2008: AbeBooks.com. Largest online bookseller of used books. Also a 40% stakeholder in LibraryThing.com.
  • Fiscal Year 2008:  Amazon outsells all other major retailers in the books, music, DVDs area, doing $5.35 billion for North America and $5.73 billion internationally.

In the 10 years since Amazon has gone public, it has become a retailing powerhouse in the publishing industry. Piece by piece, it has bought into or bought up companies that will advance its position primarily by buying people. It seems clear that Amazon believes in buying platforms where the people are.

Mainstream publishing is focused more on creating the market through one hit wonders. Mainstream publishing spends millions on trying to find the next Brown, Rowling, Meyer, or Roberts where as Amazon spends millions on getting the consumers to its webstore. This isn’t to say that I think that publishers should have acquired Fabric.com but it does make sense for them to have acquired companies and technologies for more vertical integration. To have invested in a company like Goodreads.com or a Librarything.com; to have invested in a the secondary book market; to have bought an ereading platform.

Read the rest of this article at Dear Author.

Where's The Bailout For Publishing?

In a recent article posted on the Daily Beast, Stephen L. Carter says:

Like a lot of writers, I am wondering when Congress and the administration will propose a bailout for the publishing industry.

Carnage is everywhere. Advances slashed, editors fired, publicity at subsistence levels, entire imprints vanished into thin air. Moreover, unlike some of the industries that the government, in its wisdom, has decided to subsidize, the publishing of books is crucial to the American way of life.

Seriously.

Books are essential to democracy. Not literacy, although literacy is important. Not reading, although reading is wonderful. But books themselves, the actual physical volumes on the shelves of libraries and stores and homes, send a message through their very existence. In a world in which most things seem ephemeral, books imply permanence: that there exist ideas and thoughts of sufficient weight that they are worth preserving in a physical form that is expensive to produce and takes up space.

He goes on to say:

In a library, you can stand beside the shelf and run your finger along the spines. You can feel the book-ness of what has been written. It is a very unsophisticated reader indeed who conceptualizes the library principally as a place to obtain information. A library is a shrine to the book. When we eliminate the name “library,” as some universities and communities have done, creating such vulgarities as “information resource centers,” we are, implicitly, denigrating the very object that the library is intended to preserve. The book, we are saying, is not important; only its information content matters.

You can read the rest of the article at The Daily Beast

Mr. Carter’s bibliophilia is not all that different from the lust-for-vinyl that keeps purists shopping for LP records rather than making the switch to digital music. Digital music hasn’t killed music, and digital content will not kill literature. In fact, digital music has ushered in a new era of choice and freedom for both artists and their audiences, and the same is now happening with books. If that revolution results in the death of some businesses, some unsustainable business models, and some delivery systems, so be it. Progress inevitably sacrifices some of the old in order to usher in the new.

Where once we had music megaconglomerates dictating what music would be made available to the public, fixing the prices and formats of the music they released such that their span of control reached as far as our very headphones and speakers, thanks to digital music and the web, now we have individual artists and music fans calling the shots for themselves.

Indie bands are offering their songs individually on their own web sites. Consumers can create their own, customized streaming web radio stations online, and even create and download their own ‘mixes’ directly from the source music files of such forward-thinking artists as Beck, Nine Inch Nails and Radiohead—with the artists’ full approval and involvement. Musicians have the means to reach out to their fans as never before, and those fans have unprecedented access to their favorite musicians. Music has become as much about building community as the music itself, and both artists and consumers are the beneficiaries.

Priorities have at last been appropriately re-shuffled: the artists, their music, and the community are the only things that matter now, the delivery system (CD, LP, MP3, etc.) has become irrelevant. Of course the music megaconglomerates are unhappy about this, because the delivery system was the piece that used to be their bailiwick and primary profit center. When you cut out the middleman, the middleman is never happy about it.

The same kinds of changes are now in their infancy where publishing is concerned, but to my mind as both an author and a reader, they can’t come soon enough. Indie authors are following the lead of their musician brethren, bypassing publishing conglomerates and other gatekeepers to reach out directly to a readership. None of this would be possible without the digital revolution in print and Web 2.0.

And just as record industry executives before them, the titans of mainstream publishing are doing all in their power to stop—or at least slow—the technological and cultural progress that spells their doom, rather than embrace the new opportunities available to them. I’m afraid that they, and Mr. Carter, are part of a dying breed.

Ask anyone under 30 if they mourn the loss of chain record stores like Tower, The Wherehouse and Licorice Pizza. With the exception of those vinyl purists, the answer will be either, "No," or, "What’s a chain record store?" Give it maybe 20 years, then ask someone under 30 if they mourn the loss of chain bookstores. Give it 20 more and ask if they mourn the loss of paper-pulp books.

A long time ago we learned that The Medium Is The Message, but we also learned the message is typically manipulated to suit corporate needs. Where the mass media are controlled by profit-driven corporations, the message is forced to the back of the bus: behind profit, corporate vision, marketing concerns, political concerns, and even packaging concerns.

Mr. Carter, while you and others fret over the cultural impact of a change in semantics that may one day see libraries referred to as “information resource centers”, the rest of us celebrate the improved reach and accessibility technology can bring to literature. Free the message from its corporate-imposed shackles and it will proliferate seemingly of its own accord.

Fear not, Mr. Carter. First we had the stone tablet. Then we had the parchment scroll. Next came the codex. And when Gutenberg came along, I have little doubt he faced the outcry of people like yourself who found the printing press a poor and vulgar substitute for the hand-copied texts of the day, but progress prevailed, to society’s benefit.

If the written word is worth reading, worth knowing and sharing, how can making it more widely and readily accessible ever be a bad thing?
 

Your First Draft Is Always Going To Suck

This article, by Alexandra Sokoloff, originally appeared on Storytellersunplugged on 3/24/09.

It’s an interesting thing about blogging – it’s made us able to get a glimpse of hundreds of people’s lives on a moment-by-moment basis. I don’t have a lot of time (well, more to the point, I have no time at all) to read other blogs; I can barely keep up with posting to Storytellers, Murderati and my own blog. But I do click through on people’s signature lines sometimes to see what they’re up to; it’s an extension of my natural writerly voyeurism.

And a certain pattern has emerged with the not-yet-published writers I spy on.

It goes something like this: “My current WIP is stalled, so I’ve been working on a short story.” “I’ve gotten nothing done on my WIP this week.” “I have reached the halfway point and have no idea where to go from here.” “I had a great idea for a new book this week and I’ve been wondering if I should just give up on my WIP and start on this far superior idea.”

Do you start to see what I’m seeing? People are getting about midway through a book, and then lose interest, or have no idea where to go from where they currently are, or realize that a different idea is superior to what they’re working on and panic that they’re wasting their time with the project they’re working on, and hysteria ensues.

So I wanted to take today’s blog to say this, because it really can’t be said often enough.

Your first draft always sucks.

I’ve been a professional writer for almost all of my adult life and I’ve never written anything that I didn’t hit the wall on, at one point or another. There is always a day, week, month, when I will lose all interest in the project I’m working on. I will realize it was insanity to think that I could ever write the fucking thing to begin with, or that anyone in their right mind would ever be interested in it, much less pay me for it. I will be sure that I would rather clean houses (not my own house, you understand, but other people’s) than ever have to look at the story again.

And that stage can last for a good long time. Even to the end of the book, and beyond, for months, in which I will torture my significant other for week after week with my daily rants about how I will never be able to make the thing make any sense at all and will simply have to give back the advance money.

And I am not the only one. Not by a long shot. It’s an occupational hazard that MOST of the people I know are writers, and I would say, based on anecdotal evidence, that this is by far the majority experience – even though there are a few people (or so they say) who revise as they’re going along and when they type “The End” they actually mean it. Hah. I have no idea what that could possibly feel like,

Read the rest of the article on Storytellersunplugged.

The Neverending Story: The Highs and Woes of Writing a Series

This piece, by Stephen Woodworth, originally appeared on The Apex Blog on 3/27/09.  

Just think of it! A unified, ongoing marketing campaign! Cross-promoting bestsellers! A rabid fan base! A backlist that remains in print forever as hungry readers snap up the volumes they’ve missed! And, best of all, you can have a lifelong career without the tedious work of having to invent an entirely new world or cast of characters for each book.

The temptations of series fiction for both authors and publishers are well-nigh irresistible, and in an age when commercial branding has become mandatory, aspiring writers in every genre have felt increasing pressure to think in terms of establishing a franchise when planning their upcoming books. However, the same characteristics that make series so appealing can also make them difficult to sustain, as I learned when writing my paranormal thriller Through Violet Eyes and its three sequels.

Psst! Let’s Be Discrete. Or Should that Be Continuous?

In terms of structure, any given series tends toward one of two forms, what I would call “discrete” versus “continuous” storylines. In a discrete series, each installment (whether novel, television episode, or comic-book issue) is utterly self-contained. They require no knowledge of other events in the series and they have little or no set chronology. The characters—including the series protagonist—are introduced as if the reader has never encountered them before, and each story in the series concludes with a satisfying resolution of the conflicts presented at the beginning. Classic detective stories of the past century often employed the discrete format. With few exceptions, Agatha Christie wrote her Poirot mysteries so that one need not read them in any particular order, thus allowing new readers to dive into the series at any point without feeling like they’ve missed something.

Because of the importance of drawing new audience members, most dramatic series in episodic television once had strict rules that forbade stories that required more than one program to tell or plotlines that would cause major changes in the series’ principal characters. Writers could not have characters marry, bear children, or die off—at least until an actor’s contract ran out. (Soap operas were always an exception to this rule, of course.) No matter what cataclysmic ordeal the Enterprise crew confronted on the original Star Trek, you could be sure that Kirk and Co. would be over the post-traumatic stress and ready for more adventure in time for next week’s show.

The static nature of discrete series creates formidable problems, however. First and foremost of these is an obvious lessening of suspense. The audience catches on very quickly that Kirk, Spock, and Bones are in no real danger because they have to survive for the next episode. (Try to keep a straight face as you read these words: “He’s dead, Jim.”) In order to have victims for the bad guys to kill, the series has to trot out some expendable guest stars, leading to the notorious “Red Shirt Syndrome” that has claimed the lives of many a walk-on Enterprise security officer.

Furthermore, static characters seem two-dimensional, unrealistic, and, in the worst cases, boring. We all know that real people change throughout their lives—sometimes for better, sometimes for worse—as a result of their experiences, and we want fictional characters to do the same. The drawbacks inherent in discrete series have caused them to fall out of fashion in both fiction and television in favor of continuous storylines that span whole seasons (à la 24) or even entire series (as in the revamped Battlestar Galactica). Writers of continuous series now enjoy the freedom to have their characters evolve in response to events and can ramp up the tension of their drama by introducing actual uncertainty about which of the principals will live or die.

Such freedom has its price, for, in a continuous structure, chronology and context become of paramount importance. When characters change as a result of their experiences, we must see those experiences in sequence in order to understand their cause-and-effect relationship upon the personages of the tale. Such a requirement can be good for retaining fans that are already hooked on the story since they’ll have to stick with it to find out what happens, but it can prove baffling and alienating to prospective audience members who joined the tale too late to receive crucial information. Consider the current example of Lost, whose title pretty much describes how you’ll feel if you miss even a single plot point of this labyrinthine drama.

Continuous series can be even more daunting for would-be fiction readers, since novels require a far greater commitment of time and mental energy to sample than merely flicking the remote of one’s flat-screen. Longtime devotees of Frank Herbert may be delighted that the universe he imagined has been perpetuated in books like Dune: House Harkonnen, yet such a volume is clearly aimed only at the Dune cognoscenti. It rewards the faithful for their loyalty, but offers little to recruit the uninitiated, who know nothing of Dune, the Harkonnen, or their House.

The Best of Both Worlds?

In order to expand their readership, many series writers (myself among them) attempt to exploit the dynamism of a continuous series while granting it the accessibility of a discrete series. In this paradigm, each novel in the series is a self-contained adventure that does not rely upon backstory from prior books, nor does it oblige the audience to read future sequels to reach a dramatically satisfying, cathartic conclusion. However, ongoing character arcs and conflicts can build bridges between volumes, creating a timeline in which readers who choose to continue with the series will see how the unfolding events of each book have shaped the characters’ lives.

Read the rest of the article on The Apex Blog.  

The Psychology of Writing, Pt. 3 – The Religion of Writing and Getting Published

Publetariat’s series on the psychology of writing continues with a deconstruction of The Rules.

Many aspiring authors believe there’s a collection of both written and unwritten rules to follow in writing and trying to get published, a sort of catechism for success. 

From: The Top Ten Myths About Writing And Why They’re Mostly Wrong – John Erianne

I’ve been in the writing game for most of my life and one of the things that never ceases to summon an “Oh, Please . . .” reaction are those incessant misperceptions and myths about writing that I encounter from time-to-time. We’ve all heard them and some of us buy into them. There’s a whole self-help industry built around many of these myths. Others are put out there as road blocks to discourage aspiring writers from realizing their goals. Among the ones I see most often are:

6. Writing can’t be taught

People who say this seem to think that writers spring fully formed like Athena from the head of almighty Zeus. All writers learn to be writers. Whether a writer is self-taught or goes through some writing program somewhere, there is a process of learning going on and therefore a process of being taught. Whether you are being taught with a lot of trial and error and a library card or being workshopped to death in a word factory, writing is being taught to you in one form or another. What you choose to do with that knowledge is another matter.

7. You have to have talent to write

Well . . . having talent doesn’t hurt, but honestly, let’s not overestimate it’s importance. You’ve got a writer who’s the most talented genius since Willie Shakespeare penned Hamlet, but he can’t be bothered to get out of bed in the morning and dress himself much less share any of that talent with the world. On the other end of the spectrum, you have a guy who’s not very talented, but competent, dependable and workmanlike who writes and submits constantly. Writer #2 has dozens of publication credits as a result while Writer #1 still hasn’t gotten out of bed. Listen. A really talented writer who works really, really hard is probably going to go farther than a no-talent hack who works equally as hard, but the no-talent hack will still go farther than a lazy genius.

8. You have to go to a writing school to be a writer

Okay, sure, I’ve been to college and I know a lot of writers who’ve been to college, gone through writing programs and now teach in writing programs, but let’s be real here: If becoming a writer depended on getting accepted to the Iowa Writer’s Workshop or the like, there would be relatively few writers out there, now wouldn’t there? College writing programs typically don’t accept that many candidates each semester and even fewer people actually make it through the really tough programs. Some of the best-known writers throughout history didn’t have a degree in writing or much of formal education whatsoever. That’s not to say you can be a functional illiterate and write well, if at all, but you get my point, don’t you?

9. You have to have a literary agent

While it’s probably true that if you are a novelist or screenwriter you are not likely to break into a major market without an agent, you don’t absolutely need one. If you write non-fiction, an interesting, well-written book proposal is often enough and even with fiction, independant publishers often (and sometimes especially) don’t require agency representation.

10. Writers have to pay people to publish their work

That’s a big, “Hell, no!” Sure, there are publishers and agents (so-called) who will demand the payment of fees, but understand this: no legitimate royalty-paying publisher or literary agency ever requires a writer to pay a fee for the service. There are legitimate printing services that offer to print books for self-publishers, however this is different from vanity presses that masquerade as a traditional royalty publisher that charge fees upfront to publish your work. 

Read myths #1 – 5, which pertain to common misconceptions about writers and writing, on the Diary of a Mad Editor blog.

From: There’s No Such Thing As A Cliche – J. Robert Lennon 

The entire concept of the cliché…is a matter of how experience is framed–there is no human reality, however culturally overexposed, that can’t be made into a successful work of art. Shakespeare was an early adopter of this way of thinking; Andy Warhol a more recent one. A good artist can take the wilted castoffs of a culture and make them into something great.

I’ve heard a lot of stories about teachers who try to outlaw things–things they think are hackneyed and deflated. One writing prof we know once issued an anti-mermaid edict, and one student, a friend of ours, responded by handing in a mermaid story. A good one, apparently. The edict was rescinded.

One possible definition of a cliché is: something that’s important to people, and which they can’t stop talking about (like, you know, um…mermaids). We’re sick of it for the latter reason; but we can’t ignore it because of the former. A good writer can crack open the nut of a cliché and fork out the meat, leaving the old familiar shell behind. Indeed, that’s a writer’s job description–forking out the meat. A writer who ignores cliché has failed, a writer who succumbs to it has also failed. Success is framing the cliché as revalation.

Read the rest of this post on the Ward Six blog.

From: An Interesting Thought On Rules – Jessica Faust

A lot of comments lately have blasted agents and editors for all of our rules. We stifle authors, we cause nothing but problems, and we’re rude to boot. I debated a discussion on rules because I have a feeling I’m going to get blasted for it, but a client of mine pointed out that what makes my blog work are my honest answers and the honest comments I get from my readers. So here goes . . .

There are seemingly a lot of rules in publishing, but if you’ve ever heard me speak or read enough of my blog posts I think you’ll know that I’ve repeated again and again that those rules are not rules and should not be seen as such, but should be looked upon as guidelines. One of the most frustrating things for me about being blasted for all of our rules is that so many of them are created because authors ask for them, and so many more are not rules I’ve put out but rules authors impose themselves.

I am constantly asked for more clarification, for more rules. Authors want to know a secret to getting in the door. How do you write the perfect query letter, how do you write the perfect synopsis, and how do you write the perfect book? I cannot tell you that. I can give you hints, clues, examples, and critiques. I can do my best to help you along the way, but there are absolutely no rules. You’ve said it yourself, agents impose rules but then sell books that break them.

When asked how to write a query letter or a pitch I can give you tips on what I’ve seen that’s worked for me. Does that mean it will work in the same way for another agent? Not necessarily, because it’s all subjective. This is the same for resumes and resume cover letters. You can read a resume book and see hundreds of examples. They might all work for you or they might not. Ultimately, when reading the advice of agents you need to pick and choose what resonates with you. 

Reading our blogs should be done in the same manner you read revision letters from critique partners, agents, or your own editor. You need to see what worked and didn’t work for other people and see how it resonates with you. Then you need to make your own decisions. Making smart, professional, and personal decisions are in the end what the only rule should be. 

Read the rest of this piece on the BookEnds, LLC blog.

pdf download sales

Hi,

I’m sure this is a simple question. What’s the best way to sell pdf downloads? Not as in marketing, but as in technically. In other words, what software do I need so that someone clicks a button, which pays money into my paypal/google checkout and gives them the pdf straightaway in return? And is this the kind of thing I can bolt on to a normal website?

 

Thank you

 

Good to see some familiar faces!

 

The Twitterization of Santos Dumont Numero 8

Claudio Soares, a Brazilian author and literary blogger, has launched an intriguing multimedia online publishing experiment involving Twitter, CommentPress, videos, music and ultimately, Smashwords.

A couple years back, Soares published his novel, Santos Dumont Numero 8. The story revolves around an aircraft inventor who numbers each of his inventions with "Santos-Dumont number 1" through "Santos-Dumont number 22." Mysteriously, for some superstitious reason, the inventor refuses to use the number 8.

 The book follows eight main characters, seven of whom are intent upon unlocking the truth behind the mystery, and one of whom, I assume, is intent on keeping the reason a secret.

 Soares has broken the novel into pieces, and is serializing it from the unique perspectives of each of the characters, each of whom has their own Twitter account. In an interesting twist, the characters will interact with their Twitter followers. This has the potential to create an immersive experience, not just for the community of readers that congregates around the book and its characters as the story unfolds, but for the author as well.

At the same time, Soares is serializing the the novel in its entirety from http://www.twiter.com/sd8. Readers can view the twitterstreams of all characters simultaneously at Crowdstatus, an online app that allows you to aggregate the Twitterstreams of multiple people.

There’s a bookish twist to the novel, because it’s also a book about books and readers. The narrator of the story is reading from a book. As Soares explained to me, "The main character, Abayomi, reads and it seems as if the story he reads is really happening." Soares says in writing the book, he found inspiration from by some ideas of the Argentine writer, Jorge Luis Borges, who once said words to the effect that, "the reading of a book makes us experience parallel worlds, which often, superstitiously, invade our reality."

Does Soares believe his experiment presages the future of reading? Not at all. He recognizes Twitter has numerous flaws in terms of its ability to convey a story. Twitterstreams, for example, are like ongoing conversations, and the participants pop in and out of them as if pedestrians passing in the street, so it’s difficult to follow a narrative. People also tend to read Twitterstreams in reverse chronological order, which is also not terribly conducive to an immersive reading experience. And finally, for those who want to follow a story from start to beginning, Twitter doesn’t make it easy to locate the start of a stream, or follow complex conversations that occur within the stream.

According to Soares, discovering the inherent limitations of these social reading tools is part of his experiment. He plans to document his experiences on his blog, and he’ll publish the complete Twitterized version of the novel on Smashwords after the completion of the experiment.

The book is written in Brazilian Portuguese, though you don’t need to understand the language to appreciate the experiment. For additional details on the experiment, check out this imprecise English translation of the project description, visit his blog at http://www.pontolit.com/br, view an online presentation of the project at http://prezi.com/25890/view/#104, or follow his personal Twitterstream at twitter.com/pontolit

No matter how you look at it, we’ve come a long way since papyrus scrolls, stone tablets and Gutenberg.

This post originally appeared on the Smashwords Blog.

Advantages of Analyzing Stories

This essay, by Charles Atan, originally appeared on his blog on 3/25/09.

A friend had a recent blog entry on how irrelevant critiques are to a writer’s craft. On one hand, he’s right. You don’t need to develop a critical framework to write stories. You don’t need to be able to analyze stories and pick them apart in order to be a good writer. My perspective on things however is that I’m not a genius. I’m not that talented writer whose first draft is prize-winning and ready for publication. I have to work at stories and continually strive to become better. And one of the ways I accomplish that is by analyzing stories.

Before I go on, I’d like to clarify what I mean by critiquing and analyzing stories. If you’re in a book club, the questions you’ll probably be asking is what are the themes and motifs of the story and applying Formalist/Marxist/Feminist/Post-Modern readings.

As a writer, I’m not interested in that line of inquiry as much as the technique. I won’t be asking whether I liked this or that character but rather what makes the character compelling. It’s not about whether I agree with the author’s agenda but rather how the agenda is delivered and whether it’s subtle or heavy handed. Everything’s still subjective of course and there is no objective answer to these questions given a particular story, but that’s the kind of analysis that I pursue, as opposed to the scholarly approach to criticism.

If you’re just a casual reader, you don’t need to develop this skill set. In fact, such critical thinking can hamper your enjoyment of certain stories as your awareness develops. It’s akin to a member of the audience learning the tricks of a magician. When it’s performed in front of you, because you’re familiar with the sleight of hand and the position of the mirrors, it might appear dull and formulaic. That’s not to say this is without its own advantages.

When you do come across a remarkable story, the reward is that much greater as you’re conscious of the intricacies of producing such a text. Even better is the narrative that’s so effective that it causes you to momentarily forget all that you’ve learned and simply appreciate the story for what it is.

Likewise, if you’re a "writer," this isn’t a requisite. You can simply write your manuscript and submit them to wherever you feel appropriate. The editor certainly doesn’t have a checklist asking whether you’re capable of analyzing and critiquing stories. All they care about is your final output–the text–and whether it’s up to par with their standards or not.

So if analyzing stories is "non-essential," why bother? For me, it’s about improving. This is actually a two-step process. First is the analysis. Why is it important for you to be able to analyze stories and observe what works and what doesn’t? So that we can improve. Why is it that one of the most common writing advices out there is to read a lot, whether those in your field or those outside of it? It’s the polite way of saying "read this and learn!"

Simply reading a book or story however is how your mind learns unconsciously. Analyzing stories brings it to the fore, so that you’re aware of your own processes: Maybe this story is great because of the dialogue. Why is that? How can we replicate it in our own stories? What are the pros and cons of such a technique? That’s not to say you can’t learn the same things through simply reading it.

One of the habits I unintentionally picked up from reading Tom Swift novels was the inclusion of adverbs such as "he quickly ran" or "she defiantly shouted." I had to unlearn them in college and trained myself to settle for more appropriate nouns. Which just goes to show that you can learn the bad along with the good.

Theoretically you can attend a class or get a mentor to teach you these things formally. Well, aside from the cash flow problem, you need to look for such a teacher and the problem with some teachers is that they won’t always have identical aesthetics as yourself.

Maybe you both agree that establishing good characterization is the key to an effective short story but your teacher might not appreciate the fact that you plan on writing genre literature. Or maybe he or she thinks that one of your favorite authors is trashy and not worthy of respect. Face it, each writer has his or her own set of values and you’ll have to discover yours on your own, either consciously or subconsciously. When you encounter the question who your writing influences are, you’re facing this dilemma head on.
 

Read the rest of the essay on Charles Atan’s blog.

50 Benefits of Ebooks – Reviewed

This is a cross-posting of a review which originally appeared on The Creative Penn website.

50 Benefits of Ebooks: A thinking person’s introduction to the digital reading revolution where ebooks are low-cost or free. This is definitely a must read for anyone who is remotely interested in where the publishing industry is heading.

 

50 Benefits of Ebooks - click to enlarge

 It is also great to read if you are a fan of ebooks, because you will learn more about them, where to find them and where the industry is heading. Equally, if you are not a fan of ebooks, you need to read it for your education! It is not a technical book – it is packed with literary references and is hugely readable.

Why is it so great?

Firstly, it is only $1 so immediately demonstrates its core argument – you can get the book in PDF or ePub format here. It is a fast, fun read for what some might consider a dry subject. I laughed out loud at points (whilst reading it on my iPhone on the train!)

It does indeed include 50 benefits of ebooks, each one well thought out with literary quotes peppering the text and examples. Did you know that Paulo Coelho published a hardback book in Russia which no one was buying? He “leaked” the ebook as a free download and suddenly the print book started selling. Cory Doctorow also does this, providing ebooks for free to boost print sales.

Some other examples:

· Ebooks keep literature alive – they cannot be burnt or destroyed.

· Ebooks are good for the environment. No dead trees, no pulping of leftover copies, no warehousing or distribution, no landfills full of old books.

· Ebooks defy time – they can be delivered instantly and you can read right now. This allows for faster, news related books to be published and available. No need to wait!

· Ebooks will revive reading and literature. It will no longer just be for the people who can afford a print book. Did you know that in Australia a trade paperback can cost $30 or more? That is hugely expensive for even someone on a good salary. Free or cheap ebooks mean people can read and devour the books they want without worrying about the money.

(I could go on, but you can get the whole book for $1!)

There are also sections on:

· How to read ebooks and where to find free ones

· What the various formats are (very useful!)

· DRM – what it means and why we don’t want it

· Publishing ebooks: 10 tremendous trends in 2009 “Print publishing has one foot in the grave and the other foot on a banana peel”

· Ten Trends To Nourish a Revolution in Reading and Publishing

· Reflections on the importance of reading

Michael Pastore is extremely well read as demonstrated by the breadth of the quotes he includes. He is obviously a great reader, and he makes convincing arguments throughout. The book is also packed with resources and there is also a companion website here.

Ebooks liberate authorsFrom my perspective, ebooks liberate the author and the artist and allow far greater freedom of expression than traditional publishing. They also allow for “the long tail” of niche market books that large publishers would never touch. It levels the playing field and allows the individual author or indie publisher the ability to promote their book alongside the big names.

I do not need convincing of ebooks. I currently read them on my iPhone on Stanza and as PDFs on the phone and the laptop. I would buy a Kindle if they were available in Australia! I publish my own books as ebooks on Smashwords, Lulu and the Kindle. However, I also love print books and I still buy them too. I love to browse a bookshop in real life and on Amazon. I shipped over 1000 books from England to New Zealand and then on to Australia (I must love them!)

This book helped me feel that my experience is actually typical. Most people who read ebooks also read print books. We would like to consume them both ways. There are some books I even have in 3 formats – print, ebook and audio because I believe in the power of the message. However, some books I only want to read in ebook format now. I will not pay $30 for a fiction novel that I will read over a few hours in the hammock, but I will pay $1, or perhaps even $4.99. This book has also convinced me to change my pricing for my ebooks – post on that to come!

These are exciting times for authors and readers. This book just makes me grin and jump up and down with glee!

(so go buy it now and join me in gleefulness!)

Related posts from The Creative Penn:

The future of the book – it’s already here

author 2.0 – how to publish your book, sell and promote it with web 2.0 tools

Joanna Penn is an author, speaker and business consultant based in Australia.

The Authors Guild And Big Publishers Are Working Hard To Reduce Your Readership

This column is sparked by an article on Teleread, in which The Center For Accessible Publishing argues in favor of the Author’s Guild and publishers who are trying to force Amazon to remove the default Text To Speech (TTS) capability on the Kindle 2. TTS is a technology that allows the print-disabled to hear their Kindle books read to them by the device. 

The AG and publishers argue that individual authors and publishers should have the right to decide on a case-by-case basis which books will have TTS enabled.  You might think that since indie authors aren’t beholden to big publishers and aren’t members of the AG this is a non-issue for us, but if the AG and publishers win this battle authors everywhere—indie and mainstream alike—will see their readership reduced. 

As an author with multiple Kindle books ‘in print’, I can tell you that I am not in favor of disabling TTS. As an avid listener of audiobooks, I can also tell you that not every book made available in print is also made available in audiobook form.

If publishers and the AG only wanted to get TTS disabled on books they are already planning to release in audiobook form that would be fine, but whether they realize it or not they’re working toward having TTS disabled on ALL ebook content, on ALL devices.

Which Is More Likely: Controlled TTS, Or No TTS?

Publishers’ and the AG’s claim that all they want is the right to disable TTS on a book-by-book basis is specious, because it’s a lot cheaper and easier for hardware and software developers to disable TTS entirely than it would be to invest the time and money in developing and administering a tracking mechanism to distinguish TTS-disabled books from TTS-enabled books. Simply disabling TTS altogether carries the added benefit of pre-empting any future legal battles over the issue as well. In this economy, I could hardly blame tech companies for taking the less costly route.

Does TTS Cannibalize Audiobook Sales, As They Claim?

The argument that TTS cannibalizes book sales is also specious, for two reasons.

First, who do they think would buy both an ebook edition and an audiobook edition of the same book? If you want to hear it (and it’s available) you buy the audiobook, if you want to read it you buy the print edition. In order to get the "free" TTS reading on a Kindle 2, print-disabled customers have to buy the Kindle book.

Secondly, as anyone who regularly listens to audiobooks knows, flat narration can ruin the listening experience. If you doubt it, check out some of the (many) reviews at Audible in which an audiobook was panned not for the content of the book, but the quality of the narration.

I have little doubt that given the choice, the print-disabled would much prefer to buy the professionally-produced audiobook that’s being performed by a professional actor. But if the book in question isn’t offered in audiobook format, TTS is a better alternative to refusing to sell them a ‘readable’ book at all, isn’t it?

Author and publisher objections based on TTS voice quality are ridiculous as well. If your book is offered in an audiobook edition, the print-impaired who want the book will buy that edition. And if your book isn’t offered in audiobook edition, it’s impossible for TTS to cannibalize your audiobook sales anyway. Nobody who opts to listen to a book via TTS expects a full audiobook experience, they know it’s a stopgap, but it’s better than nothing. None of my books have been released in audiobook format, and I’m glad TTS is there to make my work accessible to the print-impaired.

This Isn’t Really About TTS, It’s About DRM

All this brouhaha over audio rights is really just a curtain being drawn shut in front of what publishers and the AG are really driving at, and that’s Digital Rights Management (DRM). Their TTS demands are conveniently bundled up in a package that also includes DRM demands. As a group, they’re (needlessly) worried about the theft of digital copies, whether in audio or print form. It’s a pity the needs of the print-disabled are being sacrificed on the altar of bulletproof DRM, especially since bulletproof DRM will never exist so long as there’s one guy in the world with a lot of time, sharp hacking skills, and a desire to get free content.

Studies have shown that the illegal peer-to-peer music file sharing that was rampant a few years ago actually drove more sales of the legal files. Consumers are willing to pay for digital content, so long as it’s easy to do so and the digital content doesn’t place excessive demands or restrictions on them.

Authors, Not Publishers Or The AG, Will Be Left Holding The Bag

The AG and publishers don’t seem to realize it but they’re working very hard at cutting off their noses to spite ALL our faces—publishers, authors and readers alike—, the end result of which will surely be reduced sales and reader alienation. And despite the fact that the Guild and big publishers are driving these demands, when their demands are finally met, individual authors—indie and mainstream—will end up paying the price, and not just in terms of lost sales.

When consumers feel their rights to free use of content they’ve legitimately purchased are being denied, or severely limited, their attention naturally turns to the public face of that content: the author. When publishers and the Guild have succeeded in imposing Draconian DRM measures on digital books, they are not the ones who will end up looking greedy and insensitive to readers: authors will take that hit. The Reading Rights coalition addresses its ‘open letter’ of protest to authors, not publishers or the AG.

As an indie author, I strongly object to publishers and the AG taking a position that will almost certainly force developers to abandon TTS, because now they’re infringing on MY right as an free agent to make my work available to whomever I want in whatever form I want.

Part of my motivation for choosing the indie path was freeing myself from outside control over my work, but it seems that the gatekeepers of publishing are bound and determined to drag all authors everywhere down with them. With TTS disabled the potential audience for my books will instantly go down, and while I’d very much like to make audio versions available, I lack the time and skills to produce my own audiobooks or podcasts at present.

Way to go, AG and publishers. With mainstream publishing in crisis, I’d expect you to be focusing your energies on identifying ways to attract readers rather than piss them off. 

Check out the Reading Rights website to learn more about the TTS debate, to find out how you can join in the protest, and to sign a digital petition asking publishers and the AG to drop their fight against TTS. This Tuesday, April 7, Reading Rights will be picketing the Authors Guild office in New York from noon to 2pm. The group is also planning to protest at the Los Angeles Times Festival of Books at UCLA the weekend of April 25 – 26.

Most authors, indie authors in particular, aren’t well-informed about what the AG and publishers are up to in this battle, and haven’t thought about the negative impact on authors everywhere if publishers and the AG win. Please share this article far and wide, wherever authors are likely to see it: link to it, Digg it, tweet it, fave it, tag it…just get the word out however you can. Don’t let the AG and mainstream publishers—groups with which indies aren’t even affiliated—get away with claiming to speak on behalf of authors everywhere.

Click here to share this on Twitter!

April L. Hamilton is the author of The IndieAuthor Guide and the founder of Publetariat. Her latest book is From Concept to Community.

Does Writing Cause Insanity, or Are We Nuts to Start With?

Wow, am I ever glad to find this site. I was a member for maybe three minutes when I hopped to "The Dreaded Moment of Suck," by Alison Janssen.  About writers/editors’ anxiety. Can I relate to that.

For a long time, I regarded my crumbling self esteem in the face of a completed or in process manuscript as evidence of my Scandinavian ancestry. "We do angst." But apparently it’s an occupational hazard.

I want to share with you the post from my personal blog, http://www.sandranathan.net/?p=175,
that led to the creation of an entirely new blog for writers, http://yourshelflife.com.

I started Your Shelf Life: How Long Will You Last? as a resource for writers in  December 2008. At the time, I was agonizing over what to do with my writing carreer. Keep using a micropress or submit to the majors? If I submitted my work to large presses, I faced both the pain of possible  rejection and the perils of acceptance. If they accepted my work, would I see it published three years later with a pects and cleavage cover, stripped of its core?

About this time, a friend contacted me. She’d been in some really big life trials, the kinds of things you do not want happening to you. She told me, "When I was going through it, I kept thinking about that article you wrote about the horse show where you kept losing and losing, until you won the grand prize for the show.

Here, in all its glory and copiously illustrated with photos of horses in actual horse show situations, is the blog post I wrote about that show:
http://www.sandranathan.net/?p=175
This true story probably illustrates that I was nuts to start with.

Turned out that show had been ten years before. I’d written a bit on our ranch website and forgot about it, but my words helped this really nice person who was in a bad spot. I realized what I wanted for my writing was shelf life.

I started YourShelfLife.com and history is still being written. The blog has had almost 29,000 requests for pages in its short life, with minimal publicity efforts on my part. It contains the write up of my disastrous Amazon Bestseller day, a killer article on personality type by Reader Views’ Irene Watson, my addendum about Jungian type and writing, and my new article on winning book contests (I have 8 national awards), I’ve got guest bloggers lined up to the rafters and am having a blast.

Please join me as I join you,

Sandy Nathan

 


 

Have Ebooks Already Gone Mainstream?

Alright folks. Turn your clocks forward. If you’re waiting for ebooks to go mainstream, it may have happened already.

 

The IDPF reported yesterday in an email to members (see below for snippets of the email) that wholesale ebook sales for January 2009, as reported by the American Association of Publishers, jumped 173 percent over the same period one year ago to $8.8 million.

If you annualize that over 12 months, as I did at left, it means wholesale ebook sales are on track to surpass $100 million in 2009.

I’ll give you a minute to lift yourself up off the floor, because I’m not done yet.

As I reported on the Smashwords Blog in my previous analysis in January, the numbers are even more interesting when you dig beneath the surface. The rate of growth is accelerating. We saw some signs of this in the final months of 2008, but with January, the numbers shot through the roof.

The chart at left examines the quarterly sequential revenue growth over the last two years, and by sequential I mean Q2 to Q3, Q3 to Q4, etc. This provides a measure of how one quarter relates to the quarter immediately preceding it.

When you see sequential growth accelerating, something interesting is happening, especially when the growth is accelerating off of an ever-increasing base.

For Q1 2009, I took the $8.8 million for January and assumed February and March would be the same. Based on what appears to be happening, I’m probably overly conservative. Still, the number shows an estimated 57 percent sequential increase for Q1 2009 over Q4 2008. In other words, 2009 is going to be a break out year for ebooks.

Next, I analyzed what the numbers would look like if the sequential quarterly growth rate slows to 25 percent per quarter for the rest of 2009, again assuming January 2009 is representative of where 2009 is headed (of course, there’s a chance January was a wild fluke, in which case all my estimates are worth the price you paid to read them). With 25 percent quarterly sequential growth, wholesale US ebook sales will be over $150 million. And unlike paper books, these aren’t books that are shipped and counted as sold before they’ve actually been sold through to consumers. This is actually sell-through (someone correct me if I’m wrong). If you further assume, as the IDPF notes in their email below, that retail sales are about twice wholesale sales (because the retailer marks up the price paid to the publisher), retail sales could reach $300 million for 2009.

The email from the IDPF:
 

Dear IDPF Members,

eBook sales statistics for January 2009 have been released from the Association of American Publishers (AAP) who collects these statistics in conjunction with the IDPF. Trade eBook sales were $8,800,000for January, a very significant 173.6% increase over January 2008. Just a reminder these are wholesale revenues reported from 13 participating Trade Publishers.

Please keep in mind the following:

This data represents United States revenues only. This data represents only trade eBook sales via wholesale channels.

Retail numbers may be as much as double the above figures due to industry wholesale discounts.

This data represents only data submitted from approx. 12 to 15 trade publishers.

This data does not include library, educational or professional electronic sales.

The numbers reflect the wholesale revenues of publishers. The definition used for reporting electronic book sales is "All books delivered electronically over the Internet OR to hand-held reading devices" .

The IDPF and AAP began collecting data together starting in Q1 2006. 

You can examine the IDPF data for yourself at

http://www.idpf.org/doc_library/industrystats.htm

.

 

So what do you think, have ebooks gone mainstream? I think for authors and publishers who release in e-, ebooks have gone mainstream. Amazon reported in February that for books they sell in both e- and p-, they’re deriving 10 percent of sales from e-. That’s huge. It means if you offer your books in e-, readers will come. I’ve seen other reports of similarly large percentages from progressive publishers such as O’Reilly who are also reaping big sales increases on the e- side.

 

If you’re an author or publisher, and your books aren’t already listed on Smashwords, why not? Our 85 percent net to the author/publisher beats Amazon by a wide margin. Just sayin’.

 

Easy Upgrade from 6.9 to 6.10 For People Who Don't Know PHP/Linux, Can't Use Shell Commands or Don't Have A Development Sandbox

Note: while this article may seem very long, it’s only because I’m making every effort to clearly detail every step of my process for people who, like me, don’t have the Linux or php skills to easily understand what the heck everyone is talking about in the 6.10 upgrade articles and posts on drupal.org. In actuality, the upgrade itself will probably require less time than it takes to read this article. But DO read it, all the way through to the end, BEFORE you begin your upgrade.

Also note, you must be able to login to your site with full admin privileges for these steps to work; the user account”1” is the first user account created in a drupal installation, and it’s usually the admin account.

Do I REALLY Have To Upgrade? So Soon?

I set up my Drupal site on 1/23/09, so when I started getting dire warnings about an urgent security upgrade a month later I was both annoyed and concerned. Annoyed at having to do what seemed like a total re-install when I’d just gotten my new site customized the way I wanted it, and concerned about the potential to totally screw up my site in the upgrade process. However, since the upgrade includes a critical security fix, I knew the upgrade was not optional.

But I Don’t Know Anything About Linux or php, And I Don’t Have A ‘Development Sandbox’, Whatever That Is!

Most of the info I found on drupal.org on simplifying the upgrade process requires the site admin to write scripts or run them, and this won’t work for me since I don’t know anything about Linux commands and don’t have easy access to run scripts against my server anyway. Well, I found a way we Linux-illiterate people can complete the 6.9 – 6.10 upgrade with minimal site impact and no need to do the complete uninstall/re-install described in the upgrade.txt instruction file.

If You Haven’t Followed Drupal Best Practices, I Can’t Help You

First things first: While my Drupal install has been customized with contributed modules, autoresponders, custom logo, etc., I have followed Drupal best practices from day one by not making any modifications to the core software and keeping my customizations in the ‘sites/all’ folder of my installation. If you haven’t done likewise, the process I followed won’t work for you.

All Sites Are Unique: Your Upgrade Won’t Be Exactly The Same As Mine

While the steps I’m about to describe worked perfectly for me, every install and every server setup is different, so your mileage may vary. Finally, while the process I came up with was very easy and safe, it was also a little tedious. For me, tedious was far preferable to risky, and completely uninstalling and re-installing my site software seemed like VERY risky overkill.

Do You Really Have To Uninstall 6.9 Completely, Then Do A Full 6.10 Install?

In a word, no. From all I’d read on drupal.org I knew the 6.10 upgrade would only affect certain files and folders, and I also knew all my site’s content is stored in my site database, NOT the files and folders to be upgraded. I decided to limit my upgrade to identifying changed files and folders, backing up my current versions of those files/folders, and copying the 6.10 versions to my live server while leaving everything else alone. Here we go.

ONE TO TWO WEEKS PRIOR TO UPGRADE

Schedule your upgrade for the day and hour when site traffic is lowest (just check your site stats to decide), and post a notice on the front page of your site alerting your site visitors that the site will be taken offline for maintenance on the appointed day and time at least one week before you plan to do the upgrade.

You can optionally send out a blanket email to all your registered members too, but you should still post a notice on the site to notify both registered members and anonymous site visitors. This is especially important for new sites, since you’re still trying to build traffic and don’t want any of your site ‘regulars’ to find the site unexpectedly down and assume you’re no longer in operation.

A FEW DAYS PRIOR TO SCHEDULED UPGRADE

1) Download the 6.10 install package to your local machine; the download link is available on the front page of www.drupal.org when you login.

2) Unpack the 6.10 install package on your local machine in a location completely apart from your site setup and leave the window with the files in it open.

In my case, while I don’t have a Linux development sandbox or development server installed locally, I still have a local directory for my site which I use for purposes of developing and storing custom HTML pages and uploading files to my live drupal site. I unpacked the 6.10 install package entirely outside that directory on my PC, to avoid any confusion between the 6.10 files and the 6.9 files.

3) Open the file manager for your live, drupal 6.9 site in a separate window, in whatever way you usually do. I can do this via my locally-installed FTP program or via /cpanel >File Manager on my host server (my site is hosted by HostGator).

4) With the two windows open side-by-side, compare the date and time stamps on every file in your main installation directory (the one with the following folders: includes, misc, modules, openx, profiles, scripts, sites and themes) and each subdirectory to identify which files have changed in 6.10—and which ones haven’t.

Any file in the 6.10 window that has a date and timestamp older than the 6.9 version of the file you’re already running has not changed in 6.10. Conversely, any 6.10 file that has a more recent date or timestamp than your corresponding 6.9 file HAS changed.

Sorting the 6.10 files in reverse order of date/timestamp will bring all the changed files to the top of the list. I also found that printing out screenshots of the two windows helped a lot with this. When I identified a file that needed to be upgraded, I marked it with a highlighter on my printed screenshots for future reference when doing the actual upgrade. Alternatively, you can make a written list of changed files. Just make sure that you have some kind of written or printed file list to work with during the upgrade.

In my comparison I found the following file/folder differences between 6.9 and 6.10, but again, since your install isn’t exactly the same as mine, don’t just rely on my findings here. To be absolutely sure you’re catching every file needed for YOUR upgrade, you must go through the comparison process on YOUR files.

/www
The only files that changed in the main, /www directory were CHANGELOG.txt and install.php

/includes
actions.inc, bootstrap.inc, common.inc, database.inc, form.inc., install.inc, language.inc, menu.inc, module.inc, theme.inc

/misc
No changes to files in this folder

/modules
All modules except locale, openid, throttle and translation.

Within the module folders it was typically just the .info file that had changed, but I decided I would plan to go ahead and replace all my 6.9 /module folders with 6.10 folders rather than go to all the trouble of replacing individual 6.9 files in each /module folder with the changed, 6.10 versions. This was a safe thing for me to do because I have not made any changes or customizations in the /modules directory.

/openx
No changes to files in this folder

/profiles
No changes to files in this folder

/scripts
No changes to files in this folder

/sites
No changes to files in this folder

/themes
No changes to files in this folder

As you can see, the majority of 6.9 files are unaffected by the upgrade. When I saw this I felt more strongly than ever that I didn’t want to risk a complete uninstall/re-install of my site software.

AN HOUR OR MORE BEFORE SCHEDULED UPGRADE

1) Use your usual file manager or FTP client to download backup copies of all the 6.9 files you’ll be replacing with 6.10 files; store the backup copies in a new folder on your local hard drive, separate from your local 6.9 site directory (if you maintain a local 6.9 directory).

2) Familiarize yourself with the /admin/settings/site-maintenance page on your live 6.9 site. This is the page where you will take your site offline for the upgrade. You can go ahead and customize the ‘site offline’ message visitors will see during the upgrade now if you like, but DO NOT take the site offline yet.

UPGRADE TIME

1) Go back to /admin/settings/site-maintenance on your live site. If you haven’t already done so, customize the maintenance message site visitors will see while the site’s off-line. Take a deep breath and click the radio button that will change your site’s status from online to off-line, and save your changes.

2) Verify that your site is offline and your maintenance message is displaying to users. You can either open a window in a different browser program, in which you’re an anonymous site visitor, or you can logoff your live site and then re-load the home page of your site.

I have both Internet Explorer and Firefox browsers installed. I always login as site admin in one browser program, but remain an anonymous site visitor in the other. This saves me the trouble of logging out and back in every time I need to verify what anonymous site users will see. Besides, however unlikely it is, I can’t shake a nagging fear that once my site is off-line and I’m logged out as site admin, I may not be able to get back into the site’s admin account.

You may find, as I did, that the maintenance message only displays briefly before your site banner/logo loads on top of the message, making it unreadable. I elected not to bother with trying to fix this since I knew I’d scheduled my upgrade for the time when site traffic is lowest, and I didn’t plan to keep the site offline for long. I figured that fixing the problem probably would’ve taken longer than the entire upgrade.

3) Back up your site’s database, again, in a location separate from any local 6.9 install you may have. You may have to download a copy of the database via FTP, or your hosting company may provide backup tools. In the case of my host, HostGator, I can access backup tools via /cpanel and I’m given the option of backing up the entire site or just individual files, folders or databases.

Notice that unlike the 6.10 upgrade.txt instructions, I am not advising you to disable custom modules before proceeding. Since you’re not doing a full uninstall of 6.9 followed by a full install of 6.10, you’re keeping the site offline, and you’re leaving your browser window closed during the upgrade, it’s not necessary.

4) Close all other programs and windows on your local machine to free up system resources, including the browser window where you’re logged in to your site as admin, if it’s still open. Using your usual FTP client, upload the 6.10 folders and files you’ve previously identified as changed to your live, 6.9 installation, checking each one off your written list or screen shots as you go. If prompted to replace pre-existing files or folders on the server, answer “yes” to all.

IMPORTANT!! Don’t try to do this as a batch job: upload one folder or one file at a time! If the upload fails before everything is copied over, you will have a major chore to figure out which new files were copied over and which weren’t. You may find your site is irreparably broken and you’ll have to go through the full 6.9 uninstall followed by a full 6.10 install.

When you’re done, double-check the files and folders on your server to ensure you’ve uploaded all the files you previously identified as changed in 6.10.

5) Return to your live site and run update.php. You do this by entering the URL, http://www.yoursite.com/update.php, in which you’ve replaced “yoursite.com” with the name of your site.

6) You will be warned that it’s important for you to have backups of your site files and database before proceeding. If you’ve followed these directions, you have those backups and can safely proceed.

7) The update job doesn’t take long to run. When it’s finished, you’ll see status messages indicating updates have been applied.

8) If you don’t see any error messages following the update, your upgrade is complete and was successful. You can return to /admin/settings/site-maintenance to put your site back online and remove the maintenance announcement on the front page of your site. Finally, check the site as an anonymous user to verify everything is working as it should.

9) If you DO see error messages, I’m afraid I can’t help you debug them. However, I can tell you how to get your site back to where it was before the upgrade, and it’s easy.

Just copy your 6.9 backup files, folders and database back to your live server and run update.php again. Afterward, return to /admin/settings/site-maintenance to put your site back online, remove your maintenance announcement from the front page of your site, and check the site as an anonymous user as in step #8 above.

From there, your best bet is probably to schedule a new upgrade date and time, and follow the upgrade.txt instructions provided with the 6.10 package to the letter when you do that upgrade.

In my case, it only took about half an hour from the time I took the site offline to the time I was finished spot-checking the upgraded site.

Click here to read a related discussion thread on drupal.org.

Click here to share this article on Twitter!

 

April L. Hamilton is the founder of Publetariat and the author of From Concept To Community: How I Built An Online Community And Took It Viral In 25 Days With Little Money And No SEO. The book is available in trade paperback and Kindle editions on Amazon, and in various other ebook formats on Smashwords.

How Gary Vaynerchuk built a “platform” and attracted a 10 book deal with Harper Collins

 On HarperStudio’s blog yesterday was the news that they have offered Gary Vaynerchuk a 10 book deal. Maybe you haven’t heard of GaryV, but yesterday I discovered why authors need to know about him and how he got his book deal.  

 

So why did Harper Collins offer Gary a 10 book, 7 figure deal? 

One word answer: platform.

A platform is a way to reach people, it’s a following and from the publisher’s perspective, it’s people who will buy your books. And why does Gary V have a platform?

Passion creates a niche. Do what you love.

When you watch Gary in action, you know he is passionate! Check out one of his wine video blogs and be amazed. This guy is enthusiastic! You don’t have to copy his style, but you do need to follow your passion. In the above video, he says “stop doing stuff you hate”, and that is true for writers and creative types as much as anyone else. Identify what you hate doing, and stop it. (I hear you saying that you can’t but believe me, there is a way! Leave a comment if you need some help. )

He also says that if you do what you love, you can monetise it. Break out of the mindset that you just have to write a book, sell it to an agent/publisher and repeat in order to make a living. You can do so much more with your content it is amazing! (more on this author/entrepreneur idea in future posts)

Be authentic. Be transparent. Be real. Build brand equity.

Gary does not hide anything from what I have seen. He is so very real, it is probably scaring the introverted authors reading this! But his authenticity is what attracts people to him. He does video everywhere and seems to be openly honest. “The only way to succeed is to be completely transparent”. If you build a brand, you can build a business based on that – whether it is through your books, your speaking or other products. 

Connection and caring for your readers/viewers

Gary connects with his viewers and the people who follow him. He says he responds to all email personally, and he works ridiculous hours to make sure he is connecting. He also talks about the social networks – you need to be there and you need to connect with your readers, or potential readers. (Incidentally, he rates search.twitter.com as the most powerful website in the world right now – here’s more on twitter)

Persistence. Work hard. Don’t give up.

Gary took over his family’s wine business and built it up over 7 years. Then he gave it up to start Wine Library TV. He did it 5 days a week for 17 months before he started getting any attention. He is now on #652 of his videos (each are half hour of quality TV!) so he is not an overnight success. He works incredible hours and continues to post daily. He is not resting on his laurels. He suggests working at nights if you have a day job, stop watching TV and get on with it.

Freemium

The internet is all about free information now. You have to understand that your content needs to be free. This model is new and strange to authors (especially if you spend years writing your book). But you need to give and give in order for people to find you, and then they may want to spend money on the products you have available. You have a premium product on top of the free information. You don’t need to give away your book for free (although Cory Doctorow uses that model), but you can post chapters, excerpts, tips, information, downloads, audio, video on your blog for people to sample. Gary gives so much away for free but he also has a Wine Club as part of Wine Library TV (and many more monetisation strategies!)

It is important to note here that your free information has to be of great quality “If you pump out good shit, people will come”

Attraction. People attract people (attract book deals)

I LOVE the fact that Gary did not chase this book deal. Harper Collins went to him. They saw his popularity, his platform, his attraction and approached him. He did not ask for a book deal, he did not pursue publication. He did not do a book proposal, or a query letter, or receive rejections from agents or publishers. He just does what he loves and built his business, and attracted the opportunity. “The gatekeepers are no longer in control”. The internet frees all of us to be noticed. Mainstream media now follows the net so you can build your own platform.

I would love a 10 book deal. I’m sure you would too. I am going to learn my lessons from GaryV so I hope this has also helped you see a new model for authors to follow!

There is also a video version of this post here on how you can build your author platform. 

Original version of this posted at The Creative Penn