15+ Ways to Create New Content from Old Content

This post by Kim Garst originally appeared on Boom Social on 12/5/14.

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!

 

1. Create a ‘Best Of’ blog post:
This one is great, both as a way to repurpose old content and as a way to boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic. Name it “The Ultimate List of _________ Resources”.

 

2. Turn a blog post into a Slideshare:
Take key points from a popular blog post and convert them into a powerpoint presentation or PDFs. Upload to Slideshare for free and potentially reach a whole new audience! “15 Ways To Create New Content from Old Content” for example !

 

3. Quote yourself on social media:

 

Read the full post on Boom Social.

 

Facebook's Like Affair With Brands Is Over

This post by Will Oremus originally appeared on Slate on 3/24/14.

Facebook is ending the free ride, wrote Valleywag’s Sam Biddle in a post that has been greeted with widespread alarm. No, it’s not forcing ordinary users to pay for its service or to share pictures of their babies. Rather, the claim is that it’s deliberately bringing an end to the era of free advertising for businesses via their Facebook pages.

Citing an anonymous source, Biddle reports that Facebook is in the process of slashing brands’ “organic page reach” to just 1 or 2 percent. That means only a tiny fraction of the people who have liked a business on Facebook will see each of its posts in their news feed, unless that company pays Facebook for wider promotion. The organic-reach squeeze would affect “all brands,” Biddle writes, from corporate behemoths like Nike to local merchants like New York’s Pies ‘n’ Thighs restaurant. He casts this as a cruel bait-and-switch on Facebook’s part:

Facebook pulled the best practical joke of the Internet age: the company convinced countless celebrities, bands, and “brands” that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.

That’s one way of looking at it.

Here’s another one: People don’t really like seeing a bunch of ads in their news feed.

 

Read the full post on Slate.

 

I Am Not For Everyone (And Neither Are You)

This post by Jessica Lawlor originally appeared on her site on 11/17/14.

You know what can really hurt sometimes?

Getting negative feedback about something you’ve created. Losing followers online. Unsubscribes from your newsletter. Hearing that someone has said something mean or untrue about you.

Here’s an example: last week I crafted my first-ever Get Gutsy blog community survey. For the most part, the results have been fantastic. I’m learning A TON about what you want, what you enjoy and what could make the Get Gutsy experience even better for you.

However, on the flip side, there have been just a handful of comments that made me stop in my tracks and go “HUH?!” But after that initial sting and singing “Hater’s gonna hate, hate, hate” in my head a couple of times, I tell myself to get over it.

I remind myself of the following:

I am not for everyone.

As much as I’d love for everyone to like me and my blog, it’s simply not the case.

We cannot let the opinions of others’ define our worth.

You are not for everyone, too.

 

Read the full post on Jessica Lawlor’s site.

 

The Best Time Of Day To Market Your Books

This post by Mike Lowndes originally appeared on his site on 2/5/14.

What Is The Best Time Of Day To Market Your Books?

Marketers have known for decades that people respond better to offers at different times of day and on different days of the week. But the internet has made things a whole lot more complicated, as well as opening up fresh opportunities for clever timing-based targeting. So how do you know what to send, when?

There’s plenty of research available on the subject, but a lot of it contradicts itself. In our experience your best bet is to let your target audience drive timing decisions. Here’s some guidance to help you hit the nail on the head at a time the nail actually wants to be hit.

 

When is the best time to market to your audience?

Facebook news feeds go out of date in no time. Old news gets buried and unless people are on there all the time, it’s likely they’ll miss your gems of wisdom and amazingness. The recent introduction of Story Bumping means time decay matters less than it did. But it still makes sense to post stuff on Facebook when people are most likely to see it. And the same goes for other social media. Old messages are buried fast, so it helps if you know the optimum time to release them.

Some studies suggest engagement rates are 18% higher on Thursdays and Fridays – probably because people are at the end of their tether at work, looking forward to the weekend and more inclined to take a sneaky peek at Facebook than earlier in the week. Obviously there are variations, but as a general rule posting Wednesday to Friday seems to reach the most people and generate the best response.

 

Read the full post on Mike Lowndes’ site.

 

Why Worrying about Genre is Holding You Back

This post by Nick Stephenson originally appeared on his site on 10/29/14.

I get a lot of emails from other authors who are struggling to gain momentum on their titles. Some of these authors have dozens of books out for sale (one industrious chap even had 70+) but sales aren’t where they’d like them. The main reasons I hear about?

My book is in an unpopular genre.” Or, “Advice about book marketing doesn’t apply to my books. They’re too obscure.

I get it, I really do. You’ve written something totally outside of the traditional idea of BISAC codes (the genre categories the ISBN companies use) and you’re not sure there’s a market. You’re more interested in writing for yourself first. And that’s cool. But it doesn’t mean there’s no audience.

Hell, if you can get ONE person to read your book, there’s nothing stopping you from getting a thousand. Or ten thousand. Or a million. I’m yet to see a genre of book that doesn’t have an audience large enough to sustain a decent income. But you’ve got to make it easy for readers to find out about your work. And this is where the 80/20 principle comes in. Here’s what I mean:

The 80/20 rule in a nutshell: what’s the 20% of effort that leads to 80% of results? What’s the 80% of effort that leads to 20% of the results? The exact percentages are flexible, but you get the point. Here’s an example:

 

Read the full post on Nick Stephenson’s site.

 

3 Vital Questions to Build Website Impact

This post by Donna K. Fitch originally appeared on D’Vorah Lansky’s Build A Business With Your Book.

Why do you have a website? What a silly question. We have websites because we’re supposed to. Everyone else does, right?

But a website without thought behind it, without intentionality, may be doing you more harm than good. Professional web designers ask their clients a series of questions before they do any design work. Improve your website by asking yourself these three questions:

 

1. What do you want to accomplish with your website?

It’s so tempting to pile cool widgets and generic text (“Welcome to my website, I hope you enjoy it”) on your site without considering the purpose. Besides overwhelming the site visitor, the items may be sending mixed messages—or give the impression you’re not sure what business you’re in. If you aren’t sure what you’re trying to achieve, you won’t know when you’ve arrived.

 

Read the full post on Build A Business With Your Book.

 

37 Reasons Why You Should Write A Book

This post by John Kremer originally appeared on his Book Marketing Bestsellers site.

The sooner your write a book, the better (for you and your business). You can certainly write a book within the next 60 days!

Here are 37 reasons why you should write a book.

 

Make money. You can make money not only by selling your book, but also by selling all the ancillary products and services you can offer.

Money is often the key motivator for many authors, but it certainly isn’t the only reason why you should write a book.

 

Change lives. Books can enlighten, educate, inspire, inform, and entertain. They can and do change lives.

Everyone has at least one story of a book that changed their lives. What book changed your life? Now, write one to change other people’s lives.

 

Sell a product. Use your book to help promote another product, whether a real world product or an online information product. Books can help you sell all your other products and services. Seed your book with the stories of your other products and services. Include case studies, success stories, examples of failure and success.

Books can sell your products and services faster and easier than anything else. Books allow you to showcase what you do, how well you do it, and how your customers benefit from what you offer.

 

Build a career. There’s no better way to build a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again.

 

Boost your credibility. Nothing establishes your authority better than a book. Your book instantly boosts your credibility as a doer, as an expert, as a celebrity, as an authority. Of course, it has to be a good book, a great book, an extraordinary book. The more extraordinary, the more your credibility will grow!

 

Read the full post on Book Marketing Bestsellers.

 

How to Write an Author Bio When You Don't Feel Like an Author…Yet

This post by Anne R. Allen originally appeared on her blog on 9/9/12.

Maybe you’ve got a novel finished and you’ve been sending out queries. Lots. And you’re getting rejections. Lots. Or worse, that slow disappointment of no response at all.

Or maybe you write short fiction and poetry and you’ve got a bunch of pieces you’ve been sending out to contests and literary journals. You’ve won a few local contests, but so far you haven’t had much luck getting into print.

You may still be afraid to tell more than a handful of people you’re a writer. You’d feel pretentious calling yourself an “author.”

But it might be time to start—at least privately.

Because one day, in the not too distant future, you’ll open your email and there it will be:

The response from an editor: “You’re the winner of our October ‘Bad Witch’ short story contest. We’d like to publish your story, Glinda: Heartbreaker of Oz in our next issue. Please send us your Author Bio.”
Or just when you were giving up hope, you get that reply from your dream agent: “I’m intrigued by your novel Down and Out on the Yellow Brick Road. Please send the first fifty pages, and an Author Bio.”

You’re so excited you’re jumping out of your skin, so you dash something off in five minutes and hit “send.” Wow. You’re going to be in print! Or maybe get an agent. Let’s get this career on the road!

Whoa. You do NOT want to dash off an author bio in five minutes. Every word you send out there is a writing sample, not just those well-honed pages or stories.

 

Read the full post, which includes a 10-step guide to writing an author bio, on Anne R. Allen’s blog.

 

No Author Is Too Good for Her Amazon Critics

This post by Jennifer Weiner originally appeared on New Republic on 10/19/14.

Dear readers, the commoners have reviewed Margo Howard’s book … and Ms. Howard is not pleased.

A bit of background: long-time advice columnist Howard wrote a memoir called Eat, Drink, and Remarry: Confessions of a Serial Wife. Publisher’s Weekly called it a “touching” memoir by a “pampered princess” that relied heavily on name-dropping for its draw.

Amazon’s critics were less impressed—specifically, Amazon’s “most trusted” reviewers who, Howard says, are given “freebies…cold cream, sneakers, pots and pans, and…books!” and allowed to review them in advance of their publication date. She is not a fan. These reviewers—“the freebie people,” Howard calls them—are “dim bulbs,” they are “evangelical, unworldly,” “barely literate, and “deluded.”

The irony, of course, is that in trying to show that she’s not, as the “freebie people” say, a coddled, name-dropping, well-connected rich lady, Howard comes across as a well-connected rich lady. Everything from her name-dropping (both a MacArthur genius and a long-time Vanity Fair staff writer loved her book!) to her solution to the problem (it turns out that Howard knows two members of Amazon’s board of directors!) smacks of barely-examined privilege.

Still, I can feel Howard’s pain. Show me a writer who hasn’t felt savaged, misunderstood, unfairly attacked, or completely misread by an Amazon reviewer, and I’ll show you a writer whose books live in shoeboxes under her bed. I suspect that there are, indeed, reviewers who skim books looking for references of stuff they don’t have—a nanny here, a remodeled kitchen there—so their review can scream RICH LADY PROBLEMS in all caps.

 

Read the full post on New Republic.

 

'Am I being catfished?' An Author Confronts Her Number One Online Critic

This post by Kathleen Hale originally appeared on The Guardian on 10/17/14. Note that it contains strong language.

When a bad review of her first novel appeared online, Kathleen Hale was warned not to respond. But she soon found herself wading in

In the months before my first novel came out, I was a charmless lunatic – the type that other lunatics cross the street to avoid. I fidgeted and talked to myself, rewriting passages of a book that had already gone to print. I remember when my editor handed me the final copy: I held the book in my hands for a millisecond before grabbing a pen and scribbling edits in the margins.

“No,” she said firmly, taking the pen away. “Kathleen, you understand we can’t make any more changes, right?”

“I was just kidding,” I lied. Eventually she had to physically prise the book from my hands.

A lot of authors call this “the post-partum stage”, as if the book is a baby they struggle to feel happy about. But for me, it felt more like one of my body parts was about to be showcased.

“Are you excited about your novel?” my mom asked, repeatedly, often in singsong.

“I’m scared,” I said. Anxious and inexperienced, I began checking goodreads.com, a social reviewing site owned by Amazon. My publisher HarperTeen had sent advance copies of my book to bloggers and I wanted to see what they thought. Other authors warned me not to do this, but I didn’t listen. Soon, my daily visits tallied somewhere between “slightly-more-than-is-attractive-to-admit-here” and “infinity”.

For the most part, I found Goodreaders were awarding my novel one star or five stars, with nothing in between. “Well, it’s a weird book,” I reminded myself. “It’s about a girl with PTSD teaming up with a veteran to fight crime.” Mostly I was relieved they weren’t all one-star reviews.

One day, while deleting and rewriting the same tweet over and over (my editors had urged me to build a “web presence”), a tiny avatar popped up on my screen. She was young, tanned and attractive, with dark hair and a bright smile. Her Twitter profile said she was a book blogger who tweeted nonstop between 6pm and midnight, usually about the TV show Gossip Girl. According to her blogger profile, she was a 10th-grade teacher, wife and mother of two. Her name was Blythe Harris. She had tweeted me saying she had some ideas for my next book.

“Cool, Blythe, thanks!” I replied. In an attempt to connect with readers, I’d been asking Twitter for ideas – “The weirdest thing you can think of!” – promising to try to incorporate them in the sequel.

Curious to see if Blythe had read my book, I clicked from her Twitter through her blog and her Goodreads page. She had given it one star. “Meh,” I thought. I scrolled down her review.

“Fuck this,” it said. “I think this book is awfully written and offensive; its execution in regards to all aspects is horrible and honestly, nonexistent.”

 

Read the full, lengthy post on The Guardian.

 

Thinking of Rebranding Your Blog? Read This.

This post by Stacey Roberts originally appeared on ProBlogger on 10/1/14.

Rebranding an established and successful business? Why would you do that?

For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger.

No doubt it’s a scary leap to rebrand a blog – would people still read? Would a slight shift in direction upset the established audience? Would the to-do list of technical issues be too overwhelming? Would you lose all that Google love you’ve built up over the years?

At some point, if you’ve felt the rumbling undercurrent of wanting to make a change, you’ll decide those reasons are no longer enough to hold you back. And so you research new domain names, you design new logos, you test the waters. And you make the switch – your blog (and your online identity) is something new. Something more you.

Jodi Wilson did that on New Year’s Eve 2013. She took a blog she had lovingly nurtured for six years from online journal to a much larger online place of community and inspiration, and gave it a complete overhaul. Once a place to share the milestones and sleepless nights as a new parent, the blog had evolved into a new space of a woman finding joy in a simple, humble life. And Jodi felt it required a new look and name to reflect that.

“One of the biggest factors in the name change was the fact that my blog was originally named after my son and his teddy – Che & Fidel,” she says.

 

Click here to read the full post on ProBlogger.

 

How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

This post by Kimberley Grabas originally appeared on Your Writer Platform on 10/8/14.

Sure is quiet out there.

I mean seriously, with a gabillion people online these days, wouldn’t a few even accidentally stumble across your website?

Isn’t it statistically impossible (or at least, improbable) that you should have so little traffic to this darn blog that you’ve spent hours coaxing into existence, one precious post at a time?

What? Offline rejection isn’t enough, now writers have to be rebuffed online, too?

;)

Don’t be discouraged, dear writer, help is on the way!

Building traffic can take time. It’s not always easy to find the people who are interested in your topic and receptive to your point of view, your voice and your style.

Plus, you also need to consider the “share-potential” of your audience. Do your readers have large followings on social networks like Twitter and Facebook? Or better, do they have their own blogs or websites?

Or does your audience (or potential audience) have small networks of the usual suspects: friends, family and a few peers?

Be careful when comparing your growth with the internet gurus. If your target audience isn’t bloggers, businesses or online entrepreneurs, the share-potential of your readers will be much lower – and your growth, therefore, may be much slower.

Consider changing your goal from quickly growing your traffic, to focusing on ensuring that the traffic you are attracting is right for your author blog. You want the traffic you funnel to your site to be targeted, invested and closely aligned with your way of thinking.

And the results you seek – increased book sales, a supportive community, authority and influence in your genre or niche – are not *necessarily* linked to high traffic numbers.

To achieve those results, you must remember that it’s not traffic or “the numbers” that are most important, but building relationships with people that value what you have to say and how you say it. (Although highly targeted traffic + big numbers = the holy grail :) )

The more targeted the traffic you draw to your site, the better your chances of turning visitors into fans.

 

I Know You Want it, But Are You Ready for a Surge in Traffic?

Attracting the right people to your author website is important, but a key ingredient in exponential traffic growth is retaining as many of those readers as possible.

If you don’t stop the leaks, you end up spending a lot more time and resources than you need to.

Therefore there are two components to “getting more traffic”: ready your website and social media outposts to receive visitors AND draw the “right” people to your site. (Tweet this idea!)

You’ll need to focus on both to begin seeing an increase in traffic and to start growing your fan base.

 

Click here to read the full post, which is very lengthy and includes MANY specific tips and strategies, on Your Author Platform.

 

Giving Readers What They Truly Crave

This post by Joe Wikert originally appeared on his Digital Content Strategies on 8/11/14.

Publishers need to take a page out of the retailer playbook. You’ve undoubtedly noticed how good certain online retailers are at suggesting additional products related to the one you’re about to purchase.

Amazon is arguably the king here with their “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” recommendation sections. These elements typically appear just below the product image and above the product details. That’s prime real estate on the Amazon product page so you can bet these elements drive a lot of add-on sales.

You’re probably familiar with content recommendation links and widgets that have sprouted up all over the web the past few years. Taboola is a leader in this space and they specialize in offering links to related content from other publishers. For example, if you’re reading an article on USA Today’s website you’ll see a headline towards the bottom that says “Sponsor Content” followed by links to a handful of related articles from other sources.

I believe this is simply scratching the surface of content recommendation and we’ll see much more sophisticated cross-pollination in the coming months and years. I also believe many of these will be human-curated and implemented via a lightweight post-production model. An example will help illustrate.

 

Click here to read the full post on Joe Wikert’s Digital Content Strategies.

 

Distinguishing Between Straight-Up Advice and Paradigm Shift

This post by Jane Friedman originally appeared on her site on 5/11/12.

A couple weeks ago I wrote a column for Writer Unboxed, “Should You Focus on Your Writing or Platform?” In short, I said it’s a balancing act, but there are times when you should probably emphasize one over the other.

It generated more than 100 responses, many insightful and valuable, from working writers, established authors, editors, and agents. My colleague Christina Katz was one of the last to comment. Here’s part of what she said.

This post really makes me chuckle … I wonder how much time folks spent reading and chewing on and commenting on and spreading the word about a post ABOUT platform rather than actually spending any amount of time actually cultivating and working on their own platform?

I am a person who does not distinguish between writing, selling, specializing, self-promotion, and continuing ed, and also a person who sees all of these things as essential and necessary to my writing career success. …

For me, there is no separation. Writing is the center. (If you read The Writer’s Workout, you saw the diagram.) But it’s all critical. There’s nothing to debate.

Read her entire comment here.

I’m (mostly) in the same boat as Christina. I find it impossible and irrelevant to distinguish between writing activities and platform building activities. My approach is far too holistic.

So why did I write a post splitting them up?

Because most writers don’t and CAN’T see them as one activity. They’re still asking questions that show they need some concrete ideas on how to manage what they perceive (and what can be) a very real split in one’s life.

 

Click here to read the full post on Jane Friedman’s site.

 

4 Completely Scientific Ways To Know If Your Content Is Compelling

This post by Jennifer Miller originally appeared on Fast Company’s Co.Create on 9/23/14.

What makes for compelling art? Any creator who has given half a thought to paying the rent, or achieving immortality, has considered what makes art sell. We know that the notion of quality–the idea that “the best” art and marketing and media reaches the most people–is insufficient to explain what gives some creations mass appeal. So why do people–large number of people–find books, ads, movies and art works compelling? How can we know, ahead of time, what will pique our curiosity and sustain our interest? Jim Davies, an associate professor at Carleton University’s Institute of Cognitive Science and director of the Science of Imagination Laboratory wanted to find out. The result is a theory of compellingness, outlined in his book Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe.

Davies’s entry point into what makes art riveting, however, did not start with an analysis of best-seller lists or top-40 charts. He came to the question of compellingness through the one thing in human experience that has inspired passionate feelings (good and bad) in the majority of the world’s population: religion. “Unless a religion is compelling in some way, it’s not going to take off,” he says. “Religion has explanations, stories, rituals, and that all caters to our basic psychological proclivities.” Today, he says, we treat old religions, like the Greek myths, as though they are works of art. “Those were stories that people wholeheartedly believed. Even an atheist can look at stories from Bible and admit that they’re good stories.” So what makes religion, and its compelling counterpart, art, truly riveting? And what impact will that have on the way we create and consume culture?

 

Click here to read the full post on Co.Create.